Cellar Door Coffee Roasters

What Cellar Door Coffee Roasters does

Cellar Door Coffee Roasters is a Portland, Oregon-based specialty coffee roastery founded in 2007, operating from a basement roasting facility at 2001 SE 11th Ave. The company roasts organic and fair-trade certified coffees to order in small batches, drawing single-origin and blended products from Mexico, Ethiopia, Guatemala, Honduras, Peru, and Sumatra, plus custom blends such as Continental, Puddletown Espresso, Big Shot, Half the Caff, and Buzzkill Decaf. Its core technology is a custom-designed roaster exhaust system (engineered by co-owner Jeremy Adams) that cleans and cools exhaust without fossil-fuel afterburners — a design recognized in Roast Magazine and Willamette Week and of interest to roasters internationally.

The business operates a multi-channel revenue model. Direct-to-consumer sales run through the company website with USPS Priority Mail nationwide shipping and free local Portland delivery on orders of $72 or more, supported by an equipment/accessory line (Aeropress, Bodum spare glass, Home Cold Brew Set-up, branded canning mug). A subscription program (four tiers: Coffee Love at $30, Roaster's Delight at $55, Caffeine Me! at $75, Andy's at $87.50 per month) provides recurring revenue and tests consumer preferences across volumes and variety packs. Wholesale distribution, in place since 2007, serves Portland-area restaurants, bakeries, food carts, and coffee shops (Gravy, Heim Bakery, Baker and Spice, Egg Carton, City State Diner, Space Monkey Coffee, White Rabbit Bakery, Pixie Retreat, Off the Griddle, People's Food Co-op), plus office accounts distributed via Percasso.

The company is privately held by founders Jason and Fiona with Roastmaster General Andrea Pastor running the coffee program and Jeremy Adams contributing process technology. Cellar Door closed its long-running Portland cafe (~2010-2022) and has refocused on roasting, mail order, subscription, local delivery, and wholesale — a smaller, capital-light footprint than a cafe-led roaster. The portfolio sits firmly in the premium specialty tier, with coffee priced at $15-$17 per 12oz bag. No external funding, acquisitions, or institutional ownership have been disclosed.

Name

Cellar Door Coffee Roasters

Legal name

Cellar Door Coffee Roasters

Website

https://cellardoorcoffee.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Cellar Door Coffee Roasters is a Portland-based specialty coffee roastery that roasts organic and fair-trade coffee to order and sells via mail order, local delivery, four tiers of subscriptions, and wholesale to Portland restaurants and bakeries.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Organic fair trade coffee
• Coffee subscription service
• Small batch roasting

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Coffee Sales: One-time purchases of coffee beans in 12oz, 2lb, and 5lb bags sold through their e-commerce website. Prices range from $15-$17 per 12oz bag.
2. Coffee Subscriptions: Monthly recurring subscriptions offering various coffee quantities and frequency. Options include 5lb monthly (Caffeine Me! $75), variety pack (Roaster's Delight $55), 2 varieties 12oz (Coffee Love $30), and 7 bags 12oz (Andy's $87.50).
3. Wholesale Coffee: Wholesale supply of coffee and equipment to Portland's breakfast restaurants, bakeries, food carts, and coffee shops since 2007.
4. Equipment Sales: Sale of coffee brewing equipment including Aeropress ($32), Home Cold Brew Set-up ($14), Canning mugs ($8), and Bodum accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cellar Door Coffee Roasters is a small batch coffee roastery based in inner SE Portland that roasts organic and fair trade coffee to order. It sells single-origin and blended coffees directly to consumers via its e-commerce site and local delivery, supplies wholesale coffee to Portland-area restaurants, bakeries, and cafes, and offers coffee subscriptions and related brewing equipment.

Product overview

Cellar Door Coffee Roasters is a specialty coffee roastery offering a focused portfolio centered on Fair Trade and Organic certified coffees. The core offering consists of 11 distinct coffee products including single-origin varieties (Mexico Chiapas, Ethiopia Yirgacheffe, Guatemala Huehuetenango, Sumatra, Peru, Honduras) and signature blends (Puddletown Espresso, Big Shot, Half the Caff, Buzzkill Decaf, Continental Blend). Coffee products are available in 12oz, 2lb, and 5lb bag sizes with various grind options. Supporting the coffee business, the company offers 4 brewing equipment items (Aeropress, Bodum Spare Glass, Home Cold Brew Set-up, branded Canning Mug) and 4 subscription plans (Caffeine Me!, Roaster's Delight, Coffee Love, Andy's) providing recurring delivery options. The company also operates a wholesale program serving Portland restaurants, bakeries, and cafes.

Differentiator

Problem solved

Functional benefit

Products and services

• Puddletown Espresso Blend
• Big Shot Blend
• Half the Caff Blend
• Mexico Chiapas Organic
• Ethiopia Yirgacheffe Organic
• Guatemala Huehuetenango FTO
• Sumatra Fair Trade Organic
• Peru Fair Trade Organic
• Buzzkill Decaf Blend FTO
• Honduras Fair Trade Organic
• Continental Blend Organic
• Aeropress Coffee Maker
• Home Cold Brew Set-up
• Canning Mug with Cellar Door Logo
• Bodum Spare Glass
• Caffeine Me! Subscription
• Roaster's Delight Subscription
• Coffee Love Subscription
• Andy's Subscription
• Wholesale Coffee Supply Program

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PercassocoreChannel Partner/ Reseller/ DistributorPercasso distributes Cellar Door Coffee for office accounts in the Portland area. Businesses interested in office coffee service are referred to Percasso.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Blue Bottle Coffee: Large, well-funded third-wave coffee roaster and cafe operator with national DTC, subscriptions, and wholesale — broader incumbent in the same product category with overlapping channels.
• Kicking Horse Coffee: Larger organic and Fair Trade specialty roaster with strong DTC and retail distribution across North America — broader incumbent operating at a different scale but in the same certified-coffee category.

Direct peers

• Water Avenue Coffee: Portland-based craft roaster supplying wholesale accounts and a cafe, focused on small-batch specialty coffee — direct Portland-local competitor for both wholesale and DTC customers.
• Counter Culture Coffee: Specialty roaster with strong sustainability/Fair Trade positioning, nationwide wholesale to cafes and restaurants, and DTC subscriptions — closely mirrors Cellar Door's certification-led, wholesale-anchored model.
• Intelligentsia Coffee: Pioneering third-wave specialty roaster with Direct Trade sourcing, wholesale accounts, and DTC — comparable in product philosophy, premium positioning, and B2B channel focus.
• Heart Coffee Roasters: Portland-based specialty roaster focused on single-origin, light-roast coffee sold DTC and through Portland wholesale partners — competes head-to-head for the same customers and accounts.
• Coava Coffee Roasters: Portland specialty roaster with a cafe, wholesale program, and direct-to-consumer subscriptions, emphasizing single-origin and relationship-driven sourcing — close analog in operating model and geography.
• Stumptown Coffee Roasters: Portland-born third-wave specialty coffee roaster serving wholesale accounts, cafes, and DTC channels with single-origin and blended coffees — directly comparable in category, geography, and channel mix.
• Verve Coffee Roasters: Specialty roaster combining DTC subscriptions, wholesale, and cafes with a strong focus on single-origin and seasonal coffees — comparable in revenue mix and product positioning.
• Ritual Coffee Roasters: San Francisco-based specialty roaster with a cafe, wholesale, and subscription program focused on direct-trade single-origin coffees — comparable in scale, product philosophy, and channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cellardoorpdx
• Facebookfacebook.com/cellardoorcoffee
• Instagraminstagram.com/cellardoorcoffeepdx

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cellar Door Coffee Roasters