Reinhart Foodservice

What Reinhart Foodservice does

Reinhart Foodservice is a U.S. broadline foodservice distributor operating as part of Performance Food Group (PFGC, NYSE). The company distributes fresh produce, proteins, ingredients, kitchen equipment, restaurant supplies, and non-food essentials to more than 125,000 customers, supporting 500,000 monthly deliveries through a fleet that drives 339 million+ miles annually and a network of 65 distribution centers. Its customer base spans independent restaurants and national chains, convenience stores served via turnkey programs, and retail operators seeking restaurant-quality offerings. The product portfolio includes 250,000+ SKUs combining national brand names with unique local products, supported by exclusive proprietary brands such as First Mark for non-food essentials.

The core technology layer is the CustomerFirst digital ordering platform, a cloud-based hub that gives operators real-time access to order history, invoices, and delivery tracking from any device, functioning as the self-serve ordering interface layered on top of the field sales and direct delivery motion. Revenue is generated primarily through product sales and distribution fees (transaction-fee model) on food and non-food goods, supplemented by professional services revenue from custom solutions and turnkey c-store programs. Go-to-market is enterprise field sales with a direct relationship-based selling motion, complemented by account management, customer support, content marketing (The Dish publication, Chef's Council), and a partner ecosystem (PFG One Source Solution Partners) that extends value into marketing, operations, and staffing.

Reinhart was founded in 1972 by D.B. Reinhart and has grown through both organic distribution center expansion and acquisitions, including Harker's Distribution (2007) and Black River Produce (2016). The company is now embedded within Performance Food Group's broader foodservice distribution platform, and the combined operating footprint (43,000+ dedicated associates across 65 distribution centers) places it among the largest broadline foodservice distributors in the United States.

Name

Reinhart Foodservice

Legal name

Performance Foodservice

Website

https://rfsdelivers.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Reinhart Foodservice is a U.S. broadline foodservice distributor, now part of Performance Food Group, distributing food, kitchen equipment, and supplies to 125,000+ restaurants, convenience stores, and retailers through 65 distribution centers and a cloud-based ordering platform.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

National/Multiregional Broadline Foodservice Distributors (AFAIAAAA)

akta.pro secondary industries

Disposables & Single-Use Foodservice Products Wholesale (AFAIALAC), Janitorial & Sanitation Supplies (Foodservice) Wholesale (AFAIALAD), Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI), Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK)

Keywords

• Foodservice distribution
• Restaurant supply
• Commercial kitchen equipment
• Fresh produce wholesale
• Food products distribution

Headquarters

HQ city

Rosamond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Foodservice Product Distribution: Distribution of food products including unique local products and national brand names. Also provides non-food products, kitchen equipment, and restaurant supplies. Revenue generated through product sales and distribution fees.
2. Custom Solutions and Turnkey Programs: Custom solutions and turnkey programs for convenience stores and other operations. Revenue from specialized services and program fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Reinhart Foodservice distributes fresh produce, proteins, ingredients, non-food supplies, and kitchen equipment to restaurants and other commercial foodservice operators across the United States. The company combines broadline product distribution with proprietary digital ordering tools and tailored programs for convenience stores and retail operators.

Product overview

No products and services information available for Reinhart Foodservice in the provided sources. The sources contain information about Performance Foodservice, a separate foodservice distribution company owned by Performance Food Group, which offers food and non-food products, kitchen equipment, restaurant supplies, custom solutions, and technology platforms like CustomerFirst ordering hub. However, this is not information about Reinhart Foodservice specifically.

Differentiator

Problem solved

Functional benefit

Brands

• CustomerFirst: Online ordering platform providing real-time access to order history, invoices, and deliveries for restaurant operators.
• The Dish
• First Mark

Products and services

• Food Products Distribution
• Non-Food Supplies and Equipment
• CustomerFirst Digital Ordering Platform
• Custom Solutions
• Turnkey Convenience Store Programs

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Performance Food GroupcoreOthersParent company of Performance Foodservice. Performance Food Group (PFGC) is a publicly traded company. Performance Foodservice is a division/brand under this parent company.
• PFG One Source Solution PartnersminorStrategic or Co-development PartnerPartner program connecting customers with third-party companies for marketing, operations, and staffing solutions. Partners include leading companies that help customers save costs, become more efficient, and reach more customers.
• Chef's CouncilminorStrategic or Co-development PartnerCulinary expert panel that curates recipes and food inspiration for The Dish publication and company marketing materials.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Dot Foods: Largest foodservice redistribution company in the U.S., supplying broadline distributors like Performance Foodservice; comparable in product breadth and customer base, though operating via a redistribution model rather than direct delivery.
• Bunzl Distribution USA: Wholesale distributor of foodservice packaging, janitorial, and disposable supplies; comparable in the non-food side of Performance Foodservice's portfolio (e.g., First Mark brand) and serves overlapping restaurant and c-store customers.

Direct peers

• Ben E. Keith Foods: Regional broadline foodservice distributor serving restaurants and institutional customers across the southern U.S.; comparable broadline model, customer types, and route-to-market, though smaller in national footprint.
• US Foods Holding Corp: Second-largest U.S. broadline foodservice distributor with overlapping product assortment, national DC network, and digital ordering platforms — directly comparable in scale, target customers, and go-to-market.
• MBM Corporation: Family-owned broadline foodservice distributor serving restaurants, schools, and institutional customers across the southeastern U.S.; directly comparable in product assortment, customer mix, and route-based distribution model.
• Gordon Food Service: Private, family-owned broadline foodservice distributor serving restaurants, schools, healthcare, and retail across North America — directly comparable in customer mix, broadline assortment, and full-service distribution model.
• Shamrock Foods Company: Family-owned broadline foodservice distributor with dairy, produce, and grocery offerings to restaurants and foodservice operators; comparable in customer base, product breadth, and integrated supply capabilities.
• Sysco Corporation: Largest U.S. broadline foodservice distributor, directly competing head-to-head with Performance Foodservice across national accounts, independent restaurants, and a similarly scaled DC fleet. Closest comparable on revenue mix, customer base, and operating model.

Broad incumbents

• PFG Customized Distribution: Sister division under Performance Food Group focused on specialty/customized distribution to convenience stores, vending, and concession customers; shares parent company, fleet assets, and supplier relationships, but operates in an adjacent niche.
• SpartanNash: Food distributor and grocery retailer operating wholesale food distribution alongside retail banners; overlaps on broadline foodservice distribution and grocery wholesale, though anchored more heavily in retail grocery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/reinhart_corp
• Facebookfacebook.com/reyes-holdings-233594846698439
• LinkedInlinkedin.com/company/reinhart-foodservice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reinhart Foodservice