PFG Customized

What PFG Customized does

PFG Customized, formally Performance Food Group Customized Distribution, is a division of the publicly traded parent Performance Food Group (PFGC). The company provides customized food and beverage distribution services to regional and national restaurant chains in the casual dining and fast casual segments, with stated operations covering all 50 US states and 41 countries. Its operating model is built around fresh and perishable product handling — the company self-positions as the "Perishable Experts" — and delivers what it describes as a total supply-chain solution tailored to each customer's specific concept requirements rather than a generic broadline offering.

The technology and product surface centers on three named offerings: the core Customized Distribution service, the PFG Connection customer portal for order and account management, and the "Where's My Truck?" real-time shipment tracking tool. Underlying these is proprietary perishable-handling technology and unique processes developed specifically for fresh product distribution. The headquarters is in Lebanon, Tennessee; reported headcount is 45, which most plausibly represents a strategic or core operational subset of a much larger parent-level distribution workforce.

The revenue model is B2B food distribution under a quote-based pricing structure (no public pricing disclosure), executed via an enterprise field-sales motion directed at restaurant operators. Revenue is generated through transactional distribution fees on fresh and perishable product flows, with the customer mix explicitly weighted toward enterprise restaurant chains rather than SMB or long-tail accounts.

Name

PFG Customized

Legal name

Performance Food Group Customized Distribution

Website

https://pfgcdc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PFG Customized Distribution is a division of Performance Food Group that provides customized fresh and perishable food distribution services to regional and national casual dining and fast casual restaurant chains across all 50 US states and 41 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Distribution: PFG Customized generates revenue through distribution of food and beverage products to restaurant chains. The company serves as a total supply chain solution, providing customized delivery solutions for fresh and perishable products across casual dining and fast casual restaurant concepts nationwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PFG Customized provides customized food and beverage distribution services to regional and national restaurant chains, specializing in the handling and delivery of fresh and perishable products. The company serves as a total supply chain solution for casual dining and fast casual restaurant concepts, offering tailored delivery schedules, procurement, warehousing, and transportation. It operates across all 50 U.S. states and 41 international countries, supported by its "Perishable Experts" proprietary technology platform that provides customers with supply chain visibility and tracking.

Product overview

PFG Customized is a single-product customized food distribution service that provides comprehensive supply chain solutions to restaurant concepts. The company operates as a unified offering centered on their Customized Distribution service, complemented by customer-facing digital tools including the PFG Connection portal for account management and the 'Where's My Truck?' tracking tool. They specialize in fresh and perishable product distribution, serving casual dining and fast casual chain restaurants nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• PFG Customized Distribution Services Specialized food and beverage distribution service for regional and national restaurant concepts, providing customized delivery solutions with a focus on fresh and perishable products across all 50 U.S. states and 41 countries. The offering covers the full supply chain including procurement, warehousing, transportation, and last-mile delivery, and serves casual dining and fast casual chain restaurants.
• PFG Connection Portal Customer-facing online portal that allows restaurant chain customers to manage orders, track deliveries, and access account information for their PFG Customized distribution relationship.
• Where's My Truck? Shipment Tracking Shipment tracking tool that enables customers to locate their PFG Customized deliveries in real time, providing supply chain visibility from dispatch through arrival.

Quantifiable outcome

• Customers benefit from low costs and returning customers through strategic supply chain optimization

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• MBM Food Service / McLane Foodservice: MBM Food Service operates broadline foodservice distribution serving restaurants across the U.S. As a comparable regional broadline distributor, it overlaps with PFG Customized in restaurant customer type, customization-led delivery, and broadline SKU mix.
• FreshPoint (Sysco subsidiary): FreshPoint is Sysco's specialty fresh produce and per foodservice distributor, operating regional fresh distribution centers. It is the closest direct peer to PFG Customized's perishable specialization within restaurant foodservice, competing for the same fresh-and-perishable-driven accounts.
• Reinhart Foodservice (Reyes Holdings): Reinhart Foodservice, a division of Reyes Holdings, is a broadline distributor serving chain and independent restaurants. It is comparable to PFG Customized because it competes head-to-head for the same casual dining and fast casual chain accounts with overlapping broadline capabilities.
• Shamrock Foods Company: Shamrock Foods is a privately held foodservice distributor serving restaurant and hospitality customers in the western U.S. with an emphasis on fresh and perishable products. It directly parallels PFG Customized's customization-led, fresh-focused distribution model for regional and national restaurant concepts.
• Imperial Dade: Imperial Dade is a broadline foodservice and janitorial product distributor with growing perishable capability serving restaurant and hospitality customers across the U.S. Comparable to PFG Customized in targeting restaurant operators with customized broadline service, though its perishable depth is still building.
• Ben E. Keith Foods: Ben E. Keith is a broadline foodservice distributor serving independent and chain restaurants across the southern and southwestern U.S. Its product breadth and restaurant focus make it a like-for-like comparable to PFG Customized, particularly for regional casual dining accounts.
• Gordon Food Service: Gordon Food Service is a broadline distributor serving foodservice operators across North America, including restaurants and chain accounts. It is comparable to PFG Customized in both target customer (restaurant chains) and broadline distribution model, though it operates at greater scale and across more verticals.

Broad incumbents

• US Foods: US Foods is a major broadline foodservice distributor serving independent restaurants, healthcare, and hospitality operators across the U.S. It is comparable to PFG Customized as a competing restaurant distributor with overlapping customer types, though its scale and SKU breadth exceed PFG Customized's niche.
• Sysco Corporation: Sysco is the largest broadline foodservice distributor in North America, delivering food and related products to restaurants, healthcare, and hospitality customers. It competes with PFG Customized for national restaurant accounts but serves a far broader portfolio, making it a broad incumbent rather than a direct niche peer.

Emerging players

• KeHE Distribution: KeHE is a specialty distributor focused on natural, organic, and fresh products to natural channel retailers and foodservice operators. It overlaps with PFG Customized's perishable and specialty focus, though KeHE's specialty channel orientation makes it a partial rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/performance-food-group-customized-distribution

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PFG Customized