Nevada Appeal

What Nevada Appeal does

Nevada Appeal is a privately held local newspaper serving Carson City, Nevada and surrounding Northern Nevada communities. Founded in 1865 as the Carson Daily Appeal and continuously published for over 160 years, it operates today under Eagle Valley Publishing, part of the Nevada News Group. The print edition is published twice weekly on Wednesdays and Saturdays, supplemented by a multi-platform digital footprint comprising the nevadaappeal.com website, native iOS and Android mobile applications, a PageSuite-powered e-Edition, free email newsletters, RSS feeds, two podcasts (Behind the Bench and Capital Chatter), and social channels on Facebook and X.

The core product is local journalism — news, sports, business, opinion, obituaries, weather, government coverage, and special sections — delivered to readers and monetized through three primary revenue streams: print and digital subscriptions, advertising (display, classified, legal notices, recruitment, and real estate), and event-based monetization via the annual Best of Carson City and Best of Fallon community awards contests. Advertising sales are handled by an in-house team with dedicated classifieds, legal, and general advertising desks. A Recruitology-powered jobs board, NevadaAutoDeals.shop for auto classifieds, and a portfolio of branded special-section magazines (Senior Spotlight, PINNACLE, Peak NV, Carson Valley Almanac, Northern Nevada Smart Money) extend the monetizable surface.

The publication is part of a consolidated regional network that also operates Lahontan Valley News (Fallon/Churchill County), The Record Courier (Minden/Gardnerville), and Northern Nevada Business Weekly (Reno), sharing overhead, content, and sales resources across Northern Nevada. Adam Trumble serves as Owner, Publisher and Editor; Matt Fisher is CFO/CAO at the parent level. The company has 11-50 employees and is headquartered at 1071 S Carson St, Carson City, NV 89701. No venture capital, private equity, or public ownership is indicated.

Name

Nevada Appeal

Legal name

Eagle Valley Publishing

Website

https://nevadaappeal.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Short description

Nevada Appeal is a privately held local newspaper serving Carson City and Northern Nevada since 1865, publishing twice weekly in print and operating a multi-platform digital footprint including website, mobile apps, e-Edition, newsletters, and podcasts, with revenue from subscriptions, advertising, and community contests.

Ownership category

akta.pro rank

Product category

Local Newspaper / Regional News Media

NAICS

Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Local newspaper publishing
• Community news media
• Classified advertising
• Newsletter subscriptions
• Obituary listings

Headquarters

HQ city

Carson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscriptions: Print and digital subscriptions for the Nevada Appeal newspaper, published on Wednesdays and Saturdays. Also offers e-Editions digital magazine format access.
2. Classified and Display Advertising: Revenue from classified advertising (jobs, real estate, autos, legal notices) and display advertising sold through advertising sales team.
3. Special Sections and Contests: Annual Best of Carson City and Best of Fallon community contests generate revenue through special advertising sections and contest participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Nevada Appeal is a regional newspaper that publishes local news, sports, business, opinion, obituaries, classifieds, and special sections twice a week (Wednesdays and Saturdays) in print, with companion digital distribution through a website, e-Edition, mobile apps, newsletters, and podcasts. It serves as Carson City's primary local news source and also generates revenue through display and classified advertising, legal notices, obituary listings, and community contests. The publication is part of Eagle Valley Publishing/Nevada News Group and operates alongside sister publications covering the Lahontan Valley/Fallon area.

Product overview

Nevada Appeal operates as a multi-platform news and media organization offering a unified digital news platform supplemented by mobile applications, podcasts, and digital publications. The core offering consists of the Nevada Appeal Website providing local news coverage across categories including news, sports, business, opinion, and obituaries for Carson City, Nevada. The product portfolio includes the Nevada Appeal mobile app for iOS and Android, two podcasts (Behind the Bench and Capital Chatter), an e-Edition digital replica of the print newspaper via PageSuite, email newsletter subscriptions, a classifieds platform with integrated jobs board powered by Recruitology, and two annual community awards programs (Best of Carson City and Best of Fallon). Additional offerings include local weather services, obituary listings, and a collection of special section magazines. The company also operates Lahontan Valley News as a sister publication serving the Fallon area.

Differentiator

Problem solved

Functional benefit

Brands

• Behind the Bench: High school sports podcast hosted by Carter Eckl covering Nevada News Group's coverage area
• Capital Chatter
• Best of Carson City
• Best of Fallon
• Senior Spotlight
• PINNACLE Magazine
• Peak NV

Products and services

• Nevada Appeal Print Newspaper Print newspaper published twice weekly on Wednesdays and Saturdays, providing local news, sports, business, opinion, obituaries, classifieds, and special sections for Carson City and surrounding Northern Nevada communities.
• Nevada Appeal Website Primary digital news platform providing local news coverage for Carson City, Nevada and surrounding areas, featuring news articles, opinion pieces, sports coverage, business news, obituaries, and community announcements.
• e-Edition Digital replica of the print newspaper accessible online through the PageSuite platform, allowing readers to view the full print edition digitally.
• Nevada Appeal Mobile App Native iOS and Android mobile applications for accessing news content on mobile devices, available on Apple App Store and Google Play.
• Email Newsletters Email newsletter subscriptions providing regular news updates to subscribers, including Carson City and Fallon newsletters, available at no cost.
• Behind the Bench Podcast High school sports podcast hosted by Carter Eckl covering Nevada News Group's coverage area, featuring weekly episodes with local coaches and athlete interviews, available on Apple Podcasts and Spotify.
• Capital Chatter Podcast Political and civic affairs podcast covering Nevada state and local government news and events.
• Classifieds Online classified advertising platform featuring categories for jobs, real estate, autos, garage sales, farm/ranch, merchandise, pets, legal notices, and service directory.
• Jobs Board Employment classifieds platform powered by Recruitology, enabling job seekers to search and apply for local positions and employers to post job listings.
• Best of Carson City Contest Annual community awards contest where Carson City residents vote for the best local businesses across multiple categories.
• Best of Fallon Contest Annual community awards contest serving the Lahontan Valley and Fallon area, recognizing top local businesses and organizations.
• Obituaries Obituary listings and death notices for Carson City and surrounding Nevada communities, with submission options via phone or email.
• Special Sections and Magazines Collection of digital magazines and special publications including Senior Spotlight, Carson Valley Almanac, Northern Nevada Smart Money, Peak NV, PINNACLE Magazine, Best of Carson City, Best of Fallon, and other regional publications.
• Carson City Weather Local weather information and forecasts for Carson City, powered by Ambient Weather integration.
• Lahontan Valley News Regional news publication serving the Fallon and Churchill County area, operated as a sister publication to Nevada Appeal.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

One partnership is on record.

• Eagle Valley Publishing / Nevada News GroupcoreOthersNevada Appeal is owned and operated by Eagle Valley Publishing, which is part of the Nevada News Group. The publication operates as part of this larger publishing network that includes other regional newspapers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tribune Publishing: Operator of regional daily newspapers across the U.S. Similar print + digital subscription + advertising business model to Nevada Appeal, but serving larger metropolitan markets.
• Gannett: Largest U.S. newspaper chain, owner of USA TODAY and hundreds of local papers including the Reno Gazette-Journal. Comparable community-newspaper operating model but at massive scale with shared digital infrastructure.
• Lee Enterprises: Mid-sized U.S. newspaper group operating dozens of community dailies and weeklies. Comparable subscription and advertising-driven business model to Nevada Appeal, with the scale advantages of a multi-title portfolio.
• Las Vegas Review-Journal: Largest newspaper in Nevada, providing statewide coverage including Carson City government and politics. Operates the same subscription + advertising model but at much greater scale and with a daily print cadence.

Direct peers

• Lahontan Valley News: Sister publication of Nevada Appeal under the same Eagle Valley Publishing/Nevada News Group parent, serving Fallon and Churchill County, Nevada. Comparable community-newsprint business with shared ad sales, editorial resources, and revenue model.
• Elko Daily Free Press: Small-market daily newspaper serving Elko, Nevada. Operates a similar local-news, classifieds, and display-advertising model to Nevada Appeal and competes for Nevada regional advertising budgets.
• Reno Gazette-Journal: Daily regional newspaper serving the Reno-Carson City corridor in Nevada. Direct market overlap with Nevada Appeal for Northern Nevada readers and advertisers, with comparable print+digital subscription and classified advertising model.
• Pahrump Valley Times: Small-market Nevada community newspaper operating with a similar print+digital subscription and local advertising model. Comparable scale, audience size, and revenue mix to Nevada Appeal.
• Tahoe Daily Tribune: Community newspaper covering the Lake Tahoe region adjacent to Carson City. Comparable small-team local newspaper operation with print, digital, and classified advertising revenue streams.

Emerging players

• Patch Media: Digital-first local news network operating hyper-local sites across thousands of U.S. communities. Competes with Nevada Appeal for local advertising dollars and audience attention without the overhead of a print operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/nevadaappeal
• YouTubepodcasts.apple.com/us/podcast/behind-the-bench/id1608445360
• Facebookfacebook.com/NevadaAppeal
• LinkedInlinkedin.com/company/nevada-appeal

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nevada Appeal