Fitness Over 50

What Fitness Over 50 does

Fitness Over 50 Inc. is a privately held, single-location specialty fitness facility headquartered in Corvallis, Oregon, operating from the 14,000 SF Willamette Wellness Center at 6735 SW Country Club Dr, Suite 103. Founded in 1998 by Jason Wallis, M.S., the company delivers exercise training and wellness programming exclusively to mature adults aged 50 and older, including individuals managing chronic conditions such as diabetes, COPD, arthritis, osteoporosis, sciatica, joint replacement recovery, and stroke and heart event recovery. The facility runs seven-day operating hours and differentiates through a non-intimidating, age-appropriate environment staffed by certified mature adult fitness specialists (including a Rock Steady Boxing-certified coach for Parkinson's disease programming).

The service portfolio spans roughly 13+ recurring classes each week, including Circuit Training, Cardio/Strength Conditioning, Total Body Strength, Gentle Yoga, Men's and Women's Yoga, Balance and Core Strengthening, Total Stretch, Zumba Gold/Dance Fitness, Joyous Movement/NIA, Middle Management, and Movement With Parkinson's. Sub-brands include Rock Steady Boxing Corvallis (non-contact boxing for Parkinson's patients) and The Wellspring Room (paid hydromassage and massage chair services). FOF Mobile extends personalized functional training to homebound members at their residences. Insurance-program partnerships with Active and Fit, Silver and Fit, and Renew Active enable free memberships for qualifying members, and a free one-week trial with four complimentary training sessions serves as the primary acquisition tool.

The business model is a subscription direct-to-consumer membership operation with monthly autopay pricing of $54 for individuals and $99 for couples, plus prepay 6-month options and an insurance-sponsored free tier. Revenue is supplemented by Wellspring Room add-on subscriptions ($25/mo for members, $30/mo for non-members) and $7 per-session massage use. The company has approximately 8 staff members and is independently owned with no external institutional investors, venture capital, or private equity involvement. GTM is omnichannel at a local level: website, Facebook, email newsletter, community events, and direct phone/email sales targeting the Mid-Willamette Valley.

Name

Fitness Over 50

Legal name

Fitness Over 50 Inc.

Website

https://fitnessover50.info

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitness Over 50 is a single-location, 14,000 SF specialty fitness facility in Corvallis, Oregon, founded in 1998, that delivers exercise classes, Rock Steady Boxing for Parkinson's, and wellness programming to mature adults aged 50 and older via a subscription membership model.

Ownership category

akta.pro rank

Product category

Senior Fitness Center

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Senior/Low-Impact Group Fitness (HSADABAI)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Mature adult fitness
• Senior exercise programs
• Group fitness classes
• Parkinson's boxing therapy
• Wellness center memberships

Headquarters

HQ city

Corvallis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees ranging from $54/month (individual autopay) to $99/month (couple autopay). Prepaid 6-month options also available. This is the primary revenue stream.
2. Insurance-Based Memberships: Participating facility for Active and Fit, Silver and Fit, and Renew Active insurance programs, potentially providing free memberships to qualifying members.
3. Wellspring Room Services: Hydromassage and massage chair services. Unlimited use at $25/month for members or $30/month for non-members. Single sessions available at $7.
4. Wellspring Room - Per-Session: Single-use pricing at $7 per session for massage services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fitness Over 50 operates a specialized fitness and wellness center in Corvallis, Oregon delivering supervised exercise programming for adults aged 50 and over from a 14,000 SF Willamette Wellness Center facility. Core services include group exercise classes (Circuit Training, Cardio/Strength, Yoga variants, Balance and Core, Zumba Gold), specialized Parkinson's programs including Rock Steady Boxing, the Wellspring Room hydromassage and massage chair service, and the FOF Mobile in-home functional training program for homebound individuals. Membership is sold on a monthly autopay subscription basis with insurance-partnered free memberships available through Active and Fit, Silver and Fit, and Renew Active programs.

Product overview

Fitness Over 50 operates as a comprehensive mature adult fitness center offering a unified multi-class programming platform. The core offering includes group exercise classes (Circuit Training, Cardio/Strength Conditioning, Yoga variants, Rock Steady Boxing, Dance Fitness) supplemented by specialized wellness services (Recovery Coaching, Fitness Coaching, The Wellspring Room massage services). The company provides membership tiers (Individual, Couple, 6-Month Prepaid, Insurance-Based) and delivers services from a 14,000 SF facility, with FOF Mobile extending reach to homebound members. Classes target balance, flexibility, strength, and condition-specific needs (Parkinson's, post-surgery recovery, arthritis).

Differentiator

Problem solved

Functional benefit

Brands

• Rock Steady Boxing Corvallis: Non-contact boxing program specifically designed for people with Parkinson's disease, combining boxing movements with traditional exercise to improve mobility, gait, agility, core strength, and endurance.
• The Wellspring Room

Products and services

• Individual Membership Monthly subscription membership at $54/month on autopay providing access to all group fitness classes, equipment, and facilities at Fitness Over 50's Willamette Wellness Center. Targeted at individual mature adults aged 50+.
• Couple Membership Monthly subscription membership at $99/month on autopay covering two members, providing access to all group fitness classes, equipment, and facilities. Targeted at mature-adult couples.
• 6-Month Prepaid Membership Prepaid 6-month individual or couples membership offering allowing members to prepay in advance for a six-month term, providing the same access as monthly memberships with a different billing cadence.
• Insurance-Based Membership Free membership offered through participating insurance-based wellness programs including Active and Fit, Silver and Fit, and Renew Active, allowing qualifying members to access Fitness Over 50 facilities at no direct cost.
• Rock Steady Boxing Non-contact boxing program using boxing movements combined with traditional exercise to improve mobility, gait, agility, core strength, and endurance for people with Parkinson's disease. Led by a nationally certified Rock Steady Boxing Coach.
• The Wellspring Room Relaxation and recovery facility offering a Hydromassage Lounge and Infinity Aura Massage Chair services, available as unlimited monthly use ($25/month for members, $30/month for non-members) or single sessions ($7 per session).
• FOF Mobile Traveling personalized functional training service for members unable to visit the Willamette Wellness Center, with sessions delivered at the member's residence by the Mobile Program Coordinator.
• Recovery Coaching Personal assistance service for members with special needs following an accident, surgery, or physical therapy, providing supervised support tailored to recovery requirements.
• Fitness Coaching Personal workout customization service for members needing regimen changes or those with specific sports or recreational focus, providing individualized fitness programming beyond standard group classes.

Quantifiable outcome

• Specialized programs for managing chronic conditions including diabetes, COPD, arthritis, osteoporosis, sciatica, joint replacement, stroke and heart event recovery
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Active and FitcoreChannel Partner/ Reseller/ DistributorInsurance-based fitness program allowing qualifying members to receive free or subsidized gym memberships at Fitness Over 50.
• Silver and FitcoreChannel Partner/ Reseller/ DistributorInsurance-based fitness program for seniors allowing qualifying members to receive free or subsidized gym memberships at Fitness Over 50.
• Renew ActivecoreChannel Partner/ Reseller/ DistributorInsurance-based fitness program allowing qualifying members to receive free or subsidized gym memberships at Fitness Over 50.
• The Regent, Independent Senior LivingminorStrategic or Co-development PartnerVita Miwa previously worked as Activity Director and Sales Manager at this independent senior living facility in Corvallis, indicating potential referral relationship.
• Oregon Marketing GroupminorGTM or Marketing PartnerWebsite design and video production partner based in Oregon.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Gold's Gym: National full-service gym chain offering senior-friendly programming and personal training. Competes for older adults seeking community fitness, though broader in demographic and scope.
• Curves International: Small-format women's fitness franchise historically focused on a 30-minute circuit. Comparable in scale, membership-based model, and historically older female-skewing membership, though broader than FOF's 50+ focus.
• Planet Fitness: Low-cost national gym franchise with very broad appeal including older adults seeking affordable access. Competes primarily on price and convenience rather than specialization.
• YMCA: Large community fitness operator offering senior-specific programming (e.g., SilverSneakers classes) at affordable rates. Competes for the same 50+ demographic in many markets, including nearby communities to Corvallis.

Direct peers

• SilverSneakers (Tivity Health): Largest US senior fitness program, delivered through Medicare Advantage and insurance partnerships with thousands of participating facilities. Directly comparable insurance-driven senior fitness model that funnels members into gyms like FOF.
• Silver&Fit (American Specialty Health): Insurance-embedded senior fitness network offering free memberships at participating facilities. Operates the same fitness benefit channel as one of FOF's listed partnerships.
• The Mature Athlete: Independent facility specializing in fitness programming for older adults. Closest small-operator analog to FOF in concept (mature-adult focus, condition-specific classes) and scale.
• Renew Active (UnitedHealthcare): UnitedHealthcare's Medicare-focused senior fitness program giving eligible members free gym access. Mirrors FOF's third listed insurance partnership.

Others

• Rock Steady Boxing: National franchisor of the Parkinson's-focused non-contact boxing program that FOF operates locally. Comparable because it certifies the program FOF runs and provides the curriculum, but does not operate a competing local gym.

Emerging players

• Club Pilates: Franchised small-group Pilates studio chain appealing to older adults seeking low-impact mobility work. Comparable group-format, low-impact modality relevant to FOF's yoga and mobility classes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Over 50