What Speed Rabbit Pizza SA does

Speed Rabbit Pizza SA is a French pizza delivery and takeaway franchise operator founded in 1991 and headquartered in Lille (RCS 404 459 786). The company operates a network of over 50 restaurant locations across France, concentrated in the Paris region and major cities including Lille, Bordeaux, Grenoble, Nantes, Rennes, Tours, and Nîmes, with 8 company-owned units recorded at the end of July 2025. Its core offering is made-to-order pizza in approximately 25 recipes, differentiated by three proprietary dough types (Fine Croustillante, Pan Moelleuse, Full of Cheese) and supported by electronic thermal delivery bags that maintain product temperature for up to 45 minutes. The product range is extended with starters, salads, fusilli pasta dishes, desserts (including Häagen-Dazs and Ben & Jerry's), and beverages.

The business runs on a franchise-led model with entry fees and ongoing royalties, supplemented by direct sales from the 8 corporate units. Online ordering is delivered through a LivePepper SARL-powered platform hosted on OVH Cloud, with native iOS and Android mobile applications and order management delegated to GIE SPEEDNET, a network economic interest group. Customers transact via single-unit or combo menu pricing (pizzas from €9.10, menu deals from €13.30), loyalty points (€10 = 1 point), and channel choice of delivery, takeaway, or dine-in. Primary customers are individual consumers and families seeking quality pizza at accessible prices, with secondary segments including office/professional buyers and franchisees.

Speed Rabbit Pizza is listed on the Marché Libre of the Paris Stock Exchange (Euronext ticker FR0000054371), with reference shareholders SAS A.Horecol and Daniel Sommer together holding 97.99% of shares against a share capital of €1,299,999. Daniel Sommer has served as President-Director General since 1999. The company ranked 4th in the French delivered/takeaway pizza franchise market in 2023, behind Domino's Pizza, Pizza Hut, and La Boîte à Pizza. Notable operational items include a long-running legal dispute against Domino's Pizza France (ongoing since 2012, in judicial expertise phase) and the postponement of the June 2026 AGM due to a centralizer (Uptevia) failure to dispatch shareholder notifications.

Name

Speed Rabbit Pizza SA

Legal name

SPEED RABBIT PIZZA S.A.

Website

https://speedrabbitpizza.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Speed Rabbit Pizza SA is a French pizza delivery and takeaway franchise operator founded in 1991, running 50+ locations across France with a three-dough proprietary product system, online ordering via LivePepper, and an 8-unit corporate footprint as of July 2025.

Ownership category

akta.pro rank

Product category

Pizza Delivery and Takeaway Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Restaurant Direct Delivery (In-House Fleet) (TLAAAHAB)

Keywords

• Pizza delivery
• Franchise restaurant
• Takeaway pizza
• Quick service restaurant
• Pizza dine-in

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices46 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Fees and Royalties: Primary revenue stream from franchise network. Franchisees pay entry fees and ongoing royalties. The business model promises return on investment within 30 months with pre-tax results between 8-15% and network average of 11%.
2. Direct Restaurant Sales: Revenue from 8 company-operated units as of July 2025. Each location generates revenue through delivery, takeaway, and dine-in orders.
3. Online Ordering Platform: Online ordering system enabling customers to order from 50+ locations via website and mobile app, with order management delegated to GIE SPEEDNET.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Speed Rabbit Pizza operates a franchise network of more than 50 pizza restaurants across France offering made-to-order pizzas in three proprietary dough types (Fine Croustillante, Pan Moelleuse, Full of Cheese), alongside pasta, starters, salads, desserts, and beverages. Customers order via the company website, mobile applications (iOS/Android), or directly in-store for delivery (using proprietary electronic thermal bags), takeaway, or dine-in. The network comprises 8 company-owned units and the balance franchise locations, with franchisees paying entry fees and ongoing royalties.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizzas Speed Rabbit Pizza's primary product line: approximately 25 made-to-order pizza recipes available in three proprietary dough types - Fine Croustillante (crispy thin crust rolled in flour), Pan Moelleuse (soft fluffy dough cooked in a skillet), and Full of Cheese (pan dough topped with cheese, available on Super and Maxi sizes). Available in Standard, Super, and Maxi sizes, with optional cream fraîche base on request. Designed for individual consumers and families ordering delivery, takeaway, or dine-in across France.
• Pâtes Fusilli (Pasta) Fusilli pasta dishes in multiple recipes including Carbonara, Fromages, Kebab, Nordique, Poulet Curry, and Bolognaise. Offered as an alternative to pizza at select locations for individual consumers and families.
• Starters (Entrées) Appetizers and side dishes including Cheezy sticks, Big Chicken Cup, Onion Rings, Chicken Nuggets, Chicken Wings, Potatoes, Bouchées camembert, I Love Chicken, Brochettes, Peppadew, Crinkle fries, and combo Starter Deals. Served with barbecue, mayonnaise, salsa, or curry sauces. Targeted at consumers sharing or complementing a main pizza order.
• Salades Fresh salads including Salade Hawaï, New York, Denver, Miami, Boston, Eldorado, Vegas, Cap Code, and Fraîcheur. Targeted at consumers seeking lighter meal options alongside or instead of pizza.
• Desserts
• Boissons (Beverages) Beverages including Coca-Cola, Fanta, Sprite, Orangina, Schweppes, Oasis, Fuze Tea, Tropico, San Pellegrino, Vittel, Desperados and Heineken beer, red and rosé wines, and ethylotest. Available in 33cl, 1.25L, 1.5L, and 2L sizes.
• Promos (Promotional Menus and Deals)
• Speed Rabbit Pizza Mobile App
• Programme de Fidélité (Loyalty Program)
• Speed Rabbit Pizza Franchise Franchise program for opening Speed Rabbit Pizza restaurants. The package includes initial training of at least 4 weeks at pilot locations, support in site selection, bank dossier preparation, store opening, and marketing campaigns. Targets ROI within 30 months with pre-tax margins of 8-15% (network average 11%). Sold to entrepreneurial individuals and small groups as a packaged business opportunity.

Quantifiable outcome

• Pre-tax profit margins of 8-15% for franchisees
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Pizza Mania NetworkmajorStrategic or Co-development Partner · 1 January 2005Acquired Pizza Mania franchise network in 2005, contributing to expansion. Also acquired 5 Allo Pizza units converted to Speed Rabbit Pizza brand, accelerating network growth.
• LivePepper SARLcoreTechnology or IntegrationTechnical partner providing the online ordering platform and website infrastructure. Headquartered in Grasse, France (RCS 495 233 249), represented by Managing Director Laurent Vigouroux. Manages cookies, customer data collection, and order processing systems.
• OVH CloudcoreTechnology or IntegrationWeb hosting provider using distributed data centers to enhance website performance and reliability. Handles content and traffic data processing.
• Avis VérifiésminorGTM or Marketing PartnerCustomer review service collecting verified customer feedback post-purchase. Personal data transmitted for review collection purposes only.
• GIE SPEEDNETcoreTechnology or IntegrationEconomic Interest Group handling online order management and delegation for the Speed Rabbit Pizza network. Coordinates with franchisee members for order fulfillment.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Papa John's France: Global pizza delivery franchise with French operations. Competes in the same pizza delivery category but with substantially larger scale, brand recognition, and marketing budget than Speed Rabbit.

Direct peers

• Domino's Pizza France: The #1 player in the French delivered/takeaway pizza market and the most direct competitor. Operates a franchise model with delivery, takeaway, and dine-in services across France using comparable technology infrastructure for online ordering.
• Pizza Hut France: Ranked #2 in the French pizza delivery/takeaway market. Competes directly with Speed Rabbit in the same delivery-and-takeaway pizza category with similar franchise economics and dine-in options.
• Pizza Pino: French pizza delivery franchise chain with comparable menu offerings, franchise economics, and geographic focus on French urban and suburban markets.
• Class'Croute: French pizza and sandwich QSR franchise with delivery, takeaway, and corporate catering services. Operates a similar franchise network model and competes for the same B2C and office catering segments as Speed Rabbit.
• La Boîte à Pizza: Ranked #3 in the French pizza delivery franchise market, immediately ahead of Speed Rabbit. Closely comparable in terms of franchise model, geographic coverage of French secondary cities, and delivery-focused operations.
• Allo Pizza: French independent pizza delivery franchise network with regional coverage. Direct competitor in the same price tier and delivery-pizza value proposition; Speed Rabbit acquired 5 Allo Pizza units in 2005, evidencing direct competitive overlap.

Others

• Buitoni (Nestlé): Frozen and prepared pizza brand owned by Nestlé, distributed through French grocery retail. Not a direct restaurant competitor but competes for the same consumer pizza occasions and benefits from French supermarket shelf presence.

Regional players

• Bella Italia: Italian-themed casual dining chain with strong delivery operations in the UK and other European markets. Comparable casual Italian dining product category and delivery model though serving different primary geographies.
• Telepizza: European pizza delivery franchise that has historically operated in France (and was partially acquired by Pizza Hut). Comparable delivery pizza franchise model and product category, though now more focused on Spain and Latin America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SRP_OFFICIEL
• Facebookfacebook.com/speedrabbitpizza
• Instagraminstagram.com/speedrabbitpizza_officiel
• LinkedInlinkedin.com/company/speed-rabbit-pizza-sa-mlsrp-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speed Rabbit Pizza SA