Complete Hairdressing Supplies

What Complete Hairdressing Supplies does

Complete Hairdressing Supplies is a South African distributor and e-commerce retailer of professional hairdressing products and salon equipment, founded in 1987 and headquartered in Cape Town (M5 Business Park, Maitland). The company serves as the sole South African distributor for seven premium international brands — Davines, Valera, Coriolis, Keratherapy, Takai Scissors, Eco Centre, and YS Park — alongside secondary distribution of Andis, Kasho, and Echo Centre. Its product portfolio spans haircare (shampoos, conditioners, treatments, masks, styling products across Davines sub-lines including OI, Essential Haircare, Heart of Glass, and Keratherapy), professional equipment (Valera and Andis clippers/hairdryers, YS Park and Echo Centre brushes/combs, Kasho and Tema Takai scissors), and accessories (blades, clips, diffusers, maintenance kits).

The business operates a Shopify-powered e-commerce storefront with nationwide delivery across South Africa, priced in ZAR across a wide range from entry-level accessories (R147 clips) to premium equipment (R13,000 scissors). Its go-to-market is a hybrid direct-to-consumer/B2B model: general retail customers can purchase at standard prices, while a Professional Membership program gates trade-only pricing, professional-exclusive SKUs, and exclusive promotions behind an approved-application flow for verified salon professionals. The company serves primary customer segments of salon professionals (hairdressers, stylists, salon owners) and barbers, with 251-500 employees supporting nationwide distribution. There is no disclosed funding, no parent company, and no public listing; the business appears independently owned and operated as a private distribution enterprise.

Name

Complete Hairdressing Supplies

Legal name

Complete Hairdressing Supplies

Website

https://completehairdressingsupplies.co.za

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Complete Hairdressing Supplies is a South African distributor and e-commerce retailer of professional hairdressing products and salon equipment, serving salon professionals and barbers as the exclusive local distributor for brands including Davines, Valera, Keratherapy, and YS Park.

Ownership category

akta.pro rank

Product category

Salon Supply Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industries

Haircare & Hair Color Distribution (CRAOAEAE), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Professional hairdressing supplies
• Salon equipment distribution
• Professional haircare products
• Beauty supply retail
• Salon tools wholesale

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of professional hairdressing products and equipment through e-commerce platform, including hair care products (shampoos, conditioners, treatments, masks), styling products, and professional equipment (scissors, clippers, hairdryers, brushes, combs). Sales are primarily one-time transactions with no subscription component visible.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Complete Hairdressing Supplies distributes and retails professional hairdressing products and salon equipment across South Africa through an e-commerce storefront, serving as the exclusive sole distributor in South Africa for Davines, Valera, Coriolis, Keratherapy, Takai Scissors, Eco Centre, and YS Park. The product portfolio spans professional haircare (shampoos, conditioners, treatments, masks, styling products, sun care, men's grooming) and professional equipment (hairdryers, clippers, scissors, brushes, combs, clips, diffusers, accessories), with a Professional Membership program granting trade-only pricing and access to professional-exclusive SKUs not available to the general public.

Product overview

Complete Hairdressing Supplies is a South African professional hairdressing supplies distributor and e-commerce platform offering a comprehensive portfolio of professional haircare products and salon equipment. The product range includes two main categories: (1) Haircare Products spanning multiple sub-brands including Davines (OI line, Essential Haircare, Essential Haircare Evolution, Heart of Glass, Naturaltech, Alchemic), Keratherapy (keratin-infused professional haircare), SU (sun care and surf hair products), and Pasta & Love (men's grooming); and (2) Professional Equipment including Valera and Andis clippers and trimmers, YS Park styling tools and brushes, Echo Centre scissors and brushes, Kasho premium Japanese scissors, and various combs, clips, and accessories. The company operates as the exclusive South African distributor for Davines, Valera, Coriolis, Keratherapy, Takai Scissors, Eco Centre, and YS Park brands. Products are sold through a professional membership program offering trade-only pricing and exclusive products to verified salon professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Davines Professional Haircare Range Full range of professional haircare products from Davines including the OI line (shampoo, conditioner, all-in-one milk, oil), Essential Haircare line (Momo, Minu, Love Smooth, NouNou), Heart of Glass line (Silkening Shampoo, Intense Treatment, Sheer Glaze, Instant Bonding Glow), Naturaltech, and Alchemic lines — targeted at professional salon use.
• Keratherapy Keratin-Infused Haircare Line Professional keratin-infused haircare line distributed exclusively in South Africa by Complete Hairdressing Supplies, including Moisture, Volume, Color Protect, and Perfect Blowout sub-lines for hydration, body, color protection, and heat-activated smoothing.
• Davines SU Sun & Surf Care Line Sun care and surf hair care range from Davines including hair & body wash, restorative hair mask, aftersun gel cream, Conscious Sunscreen SPF 30, and Tan Maximizer for sun-exposed hair and skin.
• Pasta & Love Men's Grooming Line Men's grooming line from Davines including shaving products, beard oils, and styling products aimed at barbers and male clientele.
• Valera Professional Hairdryers Range of professional hairdryers from Valera exclusively distributed in South Africa, including Smart Energy Pro 5500 eQ, Classic 1955, and Ultimate AI Night Black models with features such as smart energy technology, AI-powered 5 styling modes, and Thermo Balance heat protection.
• Valera Professional Clippers Professional hair clippers from Valera including Classic 1955 Clipper, Creator Pro (diamond-ground Japanese steel blades, Li-Ion battery, 120 min cordless), and Creator Pro Plus (high-carbon Japanese steel blades, charging base included).
• Andis Professional Clippers and Accessories Andis clippers and accessories including ProAlloy Fade (XTR Technology, magnetic motor, adjustable fade blade), US-1 Pro Mains Clipper (12,000+ strokes/min magnetic motor), AAC-1 and US-1 replacement blades, clipper oil, and Master Series attachment comb sets.
• YS Park Professional Tools Professional hairdressing tools from YS Park exclusively distributed in South Africa, including sectioning clips, heat- and chemical-resistant antistatic combs (Pink, Green, Black Cutting Comb), Metal Mesh Diffusers in large and small sizes, and antistatic cushion vent brushes.
• Kasho Premium Japanese Scissors Premium Japanese hairdressing scissors from Kasho distributed in South Africa, including Chrome, Sagano Offset, Sagano Black Offset, XP Offset, XP Semi-Straight, Design Master Lefty, Blue Offset, Excelia, and Migiwa Cut Offset models.
• Tema Takai Professional Scissors Professional hairdressing scissors from Tema Takai exclusively distributed in South Africa, including Odyssee, Hybrid, and Platinum Razor Blade models.
• Echo Centre Scissors and Brushes Professional scissors (in standard and branded versions) and heat-activated ceramic brushes (7-row and 9-row options) from Echo Centre, with optional Carlton Hair logo variants, distributed in South Africa.
• Professional Brush Range Range of professional brushes including Gim Hwa Monster Brushes (54mm, 74mm, 86mm, 105mm black wooden handle), Gim Hwa Ceramic Brushes (35mm, 45mm, 62mm, 72mm), Uki Silver Technology 65mm round brush, Janeke large paddle brush, and BN Brush flexible vent brush.
• Professional Clips and Pins Sectioning clips and pins including YS Park Clips and Canway White Steel Clips for hair styling needs in salons.
• Professional Membership Program Approval-based trade membership for verified salon professionals, hairdressers, and barbers that unlocks exclusive trade-only pricing, access to professional-only products not available to the general public, and exclusive promotional offers across the product range.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and secondary.

• DavinescoreChannel Partner/ Reseller/ DistributorComplete Hairdressing Supplies is the sole distributor of Davines professional hair care products in South Africa. Davines produces premium hair care lines including Essential Haircare, OI, Alchemic, Naturaltech, and more.
• ValeracoreChannel Partner/ Reseller/ DistributorExclusive South African distributor of Valera professional hairdryers, clippers, and accessories including Smart Energy Pro, Classic 1955, Creator Pro, and Ultimate AI product lines.
• KeratherapycoreChannel Partner/ Reseller/ DistributorSole distributor of Keratherapy professional keratin-infused hair care products in South Africa, including Moisture, Volume, Colour Protect, and Perfect Blowout lines.
• Takai ScissorscoreChannel Partner/ Reseller/ DistributorExclusive South African distributor of Tema Takai professional scissors including Odyssee, Hybrid, and other premium cutting instruments.
• YS ParkcoreChannel Partner/ Reseller/ DistributorSole distributor of YS Park professional hairdressing tools in South Africa, including clips, combs, brushes, and diffusers.
• Eco CentrecoreChannel Partner/ Reseller/ DistributorExclusive South African distributor of Eco Centre professional hairdressing products and equipment.
• CorioliscoreChannel Partner/ Reseller/ DistributorSole distributor of Coriolis professional hair care and styling products in South Africa.
• AndissecondaryChannel Partner/ Reseller/ DistributorDistributes Andis professional clippers including ProAlloy Fade, US-1, Master Series, and various blade attachments and grooming accessories.
• KashosecondaryChannel Partner/ Reseller/ DistributorDistributes Kasho professional scissors including Chrome, Sagano Offset, XP Offset, Design Master, Excelia, and Migiwa product lines.
• Echo CentresecondaryChannel Partner/ Reseller/ DistributorDistributes Echo Centre professional scissors and styling tools in South Africa.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• CosmoProf: North American professional beauty distribution network (part of BSC Group / Henkel) carrying multi-brand salon products and equipment; comparable in breadth of professional assortment and B2B trade focus.
• SalonCentric: Largest US professional salon products distributor (a L'Oréal subsidiary) operating multi-brand distribution and retail; a scaled reference point for the professional-only distribution model Complete Hairdressing Supplies operates in South Africa.

Regional players

• Salon Services (UK): UK professional salon supplies distributor with a similar exclusive-distributor and trade-pricing model; comparable operating playbook though in a different geography.
• Modern Beauty Supply: Canadian professional beauty distributor with exclusive brand agreements and a B2B trade focus; comparable in business model and exclusive-distribution positioning outside the US.
• Salons Direct: UK-based online and catalog distributor of professional salon products and equipment; comparable e-commerce-led, multi-brand professional supply model serving a domestic market.

Direct peers

• True Hair and Beauty: South African professional hairdressing supplies distributor offering haircare products, tools and equipment to salons and stylists — direct overlap in product mix, target customer and B2B trade model.
• Salon Services (Pty) Ltd: South African distributor of professional salon products and equipment, with a comparable trade customer base and multi-brand portfolio; competes head-to-head with Complete Hairdressing Supplies in the SA professional channel.
• Hair City: South African specialty retailer stocking professional haircare brands and salon equipment, serving a similar salon professional and consumer customer base via physical and online channels.
• Just Hair (Salon Supplies): South African online retailer focused on professional hair products and tools, with a similar e-commerce-led GTM serving stylists and consumers domestically.

Others

• Professional Beauty Association (PBA) supplier members: Industry association whose supplier/distributor member base represents the broader professional beauty distribution ecosystem in which the company participates; useful ecosystem context rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/completehairdressingsupplies
• Instagraminstagram.com/completehairdressingsupplies/?hl=en
• LinkedInlinkedin.com/company/completehairdressingsupplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Hairdressing Supplies