Anais

What Anais does

Anais (legally IS ANAIS CONCEPT, commercially known as MIXTE Creative Agency) is a Paris-headquartered boutique creative agency founded around 1996 and operating for approximately 25 years. It serves luxury-sector clients across jewelry, fashion, beauty, and retail — Cartier, Van Cleef & Arpels, Longchamp, BOGHOSSIAN, Clarins, Lacoste, Cacharel, Atelier Cologne, The Future Rocks, Gianvito Rossi, and SKP-S are among the publicly named clients. Its service offering centers on creative direction, editorial content, campaign production, and branded publishing, with MIXTE Magazine operating as an owned editorial extension of the agency brand.

The firm is structured as a French SARL with stated share capital of EUR 7,650 and a headcount in the 1-10 range, led by founders Christian Ravera and Tiziana Humler, alongside Creative Director Bertrand Bras and Project Manager Lea Ravera. Beyond its Paris headquarters at 22 rue Saint-Augustin, the agency maintains operational offices in Milan and Shanghai, giving it physical presence in the three principal luxury markets of Europe and Asia. Revenue mechanics are project-based professional services fees from luxury clients, with no disclosed subscription or product revenue. The company is privately held, bootstrapped, and has no funding history, M&A activity, or public financial disclosures on record.

Name

Anais

Legal name

IS ANAIS CONCEPT

Website

https://anaisparis.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Anais (MIXTE Creative Agency) is a Paris-based boutique creative agency that has served luxury-sector clients — including Cartier, Van Cleef & Arpels, Longchamp, and BOGHOSSIAN — for roughly 25 years, operating from Paris, Milan, and Shanghai.

Ownership category

akta.pro rank

Product category

Luxury Brand Creative Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Luxury creative agency
• Brand campaign production
• Fashion editorial services
• Visual content creation
• Magazine publishing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Professional services revenue generated through creative campaigns, visual content production, brand storytelling, and editorial services for luxury fashion and jewelry brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

IS ANAIS CONCEPT, operating as MIXTE Creative Agency, is a Paris-based creative agency and magazine publisher serving luxury fashion, jewelry, beauty, and fragrance brands. The agency delivers 360-degree brand campaigns, visual and film content production, copywriting, social media assets, e-commerce visuals, and brand communication strategy for high-end clients. It also publishes MIXTE Magazine and produces custom publications such as SKP-S Magazine and the SKP Tablebook.

Product overview

MIXTE Creative Agency (IS ANAIS CONCEPT) operates as both a magazine publisher and creative agency with offices in Paris, Milan, and Shanghai. The company offers two main product lines: (1) Publication portfolio including MIXTE Magazine (digital and print), SKP-S Magazine (bi-annual publication for SKP-S Beijing), and SKP Tablebook; and (2) Creative Agency services delivering 360-degree campaigns, visual content, film production, copywriting, social media assets, e-commerce visuals, and brand storytelling for luxury clients including Cartier, Van Cleef & Arpels, Longchamp, BOGHOSSIAN, CLARINS, LACOSTE, CACHAREL, Atelier Cologne, The Future Rocks, and Gianvito Rossi. With 25 years of experience, the agency combines editorial expertise with creative vision to serve the luxury fashion sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Campaign & Brand Content Services Bespoke 360-degree brand communication campaigns for luxury fashion, jewelry, beauty, and fragrance brands, including creative concept, advertising strategy, copywriting, visual assets, video/film production, social media content, website digital assets, print advertising, and in-store activation. Client examples include Cartier, Boghossian (Palace Voyages), Clarins (Marie Duhart appointment), Longchamp (Follow the Green), Lacoste, Cacharel, Atelier Cologne, The Future Rocks, and Gianvito Rossi.
• E-Commerce Visual Content Services Specialized visual content creation for luxury e-commerce platforms, including product photography, video production, and digital assets for online retail channels. Notable work includes the first-ever female presence in Van Cleef & Arpels high jewelry visuals and dedicated social media/e-commerce visuals for The Future Rocks online jewelry platform.
• MIXTE Magazine A fashion and lifestyle magazine published by MIXTE Creative Agency, available in both digital and print editions, featuring editorial content about fashion, luxury, culture, and contemporary trends.
• SKP-S Magazine A semi-annual print magazine designed and produced for SKP-S Beijing, featuring contemporary fashion, street art, contemporary art, music, and culture coverage with an avant-garde visual style.
• SKP Tablebook A tablebook publication produced for SKP, showcasing luxury brands and products in an editorial format.

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Atelier des Sens: Atelier des Sens is a Paris-based creative agency focused on luxury and premium brands. Comparable positioning as a French boutique creative agency serving luxury maisons with creative and editorial services.
• Sid Lee: Sid Lee is a global creative boutique with offices in Montreal, Paris, and other cities, serving luxury and lifestyle brands. Comparable business model as an independent creative agency operating across creative, design, and content.
• Bureau Betak: Bureau Betak is a Paris-based luxury event production and creative agency specializing in fashion shows, brand activations, and luxury installations. It is comparable as a French luxury creative boutique serving the same end clients.
• Mazarine Group: Mazarine is a French independent creative agency specializing in luxury, fashion, beauty, and art, producing campaigns, editorial content, and publishing works. Comparable to MIXTE in both service offering and luxury vertical focus.
• KCD Worldwide: KCD is a New York/Paris-based fashion and luxury production and consulting firm with deep ties to luxury maisons. It addresses the same client roster and project types as MIXTE in fashion show production, casting, and brand strategy.
• Karla Otto: Karla Otto is a global luxury communications and creative agency serving fashion, beauty, jewelry, and lifestyle brands. It competes directly with MIXTE for luxury brand communications and storytelling budgets.
• BETC Paris: BETC is a Paris-based full-service creative agency with deep luxury and fashion credentials (Lacoste, Hermès, Airbnb). It is the closest French-headquartered full-service creative competitor to MIXTE in the luxury vertical.

Emerging players

• Wink Creative: Wink is a Paris-based independent creative agency serving fashion, luxury, and beauty brands with a similar boutique model. Comparable as a smaller competitor with overlapping client base in the French luxury creative market.

Broad incumbents

• Havas Paris: Havas is a global advertising holding company with a Paris luxury practice serving fashion, beauty, and jewelry brands. It competes for the same luxury corporate clients as MIXTE but on a much larger scale.
• Publicis Luxe: Publicis Luxe is the luxury-specialized division of Publicis Groupe, one of the world's largest advertising holding companies. It serves the same luxury brand clients at greater scale, with broader media buying and data capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mixtecreativeagency
• LinkedInlinkedin.com/company/anais-paris

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anais