Troostwijk
Troostwijk Auctions is a Netherlands-based online industrial auction marketplace founded in 1929, serving enterprise sellers (rental, construction, insolvency) and self-serve buyers across seven European country markets, earning revenue through commissions on auction and direct sales of industrial and consumer assets.
- Company typePrivate
- Founded1929
- HeadquartersAntwerpen, Belgium
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Troostwijk does
Troostwijk Auctions is a Netherlands-based online industrial auction marketplace operating since approximately 1929, with a workforce of 101–250 employees and active operations across the Netherlands, Belgium, Germany, Austria, Italy, and Lithuania through localized multi-language websites. The platform facilitates real-time timed online auctions for industrial assets across diverse categories including transport and logistics, construction, agriculture, metalworking, wood processing, food industry, medical equipment, retail, and real estate, plus a growing set of consumer categories such as boats, art, and events.
The core product is the Troostwijk Auctions Platform — a web and mobile (iOS/Android) marketplace with real-time bidding, a dedicated Seller Portal for enterprise lot management, an integrated Direct Sales channel for non-auction transactions, and a sub-brand TWA Taxaties en Advies providing standalone machinery appraisal and advisory services. A wholly-owned Belgian subsidiary, Troostwijk-Vavato België, extends the auction and valuation footprint. Payment processing integrates iDEAL, Bancontact, card payments, and PayPal. The platform supports both self-serve individual bidders and enterprise sellers, with direct sales assistance offered to large-volume sellers such as rental companies and construction firms.
The business operates on a commission-based transaction model, earning fees on items sold through auctions and direct sales. The platform is privately held with no disclosed external funding, no parent company, and no publicly reported revenue. GTM motion is product-led and direct-to-consumer on the buyer side, with direct enterprise sales support for high-volume sellers. Brand reputation is a primary competitive lever, anchored by 95 years of operating history in the European industrial auction market.
Troostwijk firmographics
Firmographics- Name
- Troostwijk
- Legal name
- Troostwijk Auctions
- Website
- https://troostwijk.be
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Troostwijk Auctions is a Netherlands-based online industrial auction marketplace founded in 1929, serving enterprise sellers (rental, construction, insolvency) and self-serve buyers across seven European country markets, earning revenue through commissions on auction and direct sales of industrial and consumer assets.
- Ownership category
- akta.pro rank
Troostwijk industry classification
Industry- Product category
- Industrial Auction Services
- NAICS
- Machinery, Equipment, and Supplies Merchant Wholesalers (4238), Motor Vehicle Parts (Used) Merchant Wholesalers (42314), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
- akta.pro secondary industries
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA), Used Vehicle, Remarketing & Auction Logistics (TLADAJAJ)
Keywords
Where Troostwijk is headquartered
LocationHeadquarters
- HQ city
- Antwerpen
- HQ country
- Belgium
- HQ region
- Europe
Markets served
Troostwijk business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Auction commissions: The company earns revenue by taking a commission on items sold through its auction platform. Sellers pay fees for listing and the company facilitates the transaction, collecting payment from buyers and remitting net proceeds to sellers.
- Direct sales services: The platform offers direct sales options alongside traditional auction formats, providing alternative selling mechanisms for certain equipment.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Troostwijk product offering
Product offeringCore offering
Troostwijk operates an online auction marketplace where sellers list industrial machinery, construction equipment, agricultural vehicles, and other assets, and buyers bid in real-time. The company earns commissions on completed sales, provides administrative support including payment collection and logistics coordination, and offers direct sales as an alternative to auction. Categories include transport, construction, agriculture, metalworking, woodworking, food processing, medical, retail, real estate, and consumer goods.
Product overview
Troostwijk operates as an online industrial auction platform offering a unified ecosystem of auction services. The core product is the Troostwijk Auctions Platform, which enables timed online auctions for industrial assets. Supporting the platform are Direct Sales for non-auction transactions, the Seller Portal for seller management and administrative support, a mobile app for iOS and Android, and TWA Taxaties en Advies for equipment appraisals. The platform covers diverse categories including transport, construction, agriculture, metalworking, wood processing, food industry, medical, retail, and real estate.
Differentiator
Problem solved
Functional benefit
Brands
- TWA Taxaties en Advies: Appraisal and advisory services offered by Troostwijk
Products and services
- Troostwijk Auctions Platform Online industrial auction platform enabling buyers and sellers to trade machinery, equipment, vehicles, and other industrial assets through timed online auctions across categories including transport, construction, agriculture, metalworking, woodworking, food industry, medical, retail, and real estate.
- Direct Sales
Companies that use Troostwijk
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Troostwijk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Troostwijk partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Troostwijk competitors and assessment
Company assessmentDirect peers
- Catawiki: Dutch-founded online auction marketplace operating across Europe in multiple categories. Comparable in online-auction mechanics, multi-country European footprint, and Dutch origin; differs in category mix (more consumer/collectibles vs. industrial machinery), but competes for the same European online-bidding audience.
- Ritchie Bros. Auctioneers: Global market leader in industrial and heavy-equipment auctions, with both online and physical auction formats. Directly comparable to Troostwijk in core product (timed online auctions of construction, transport, and agricultural equipment) and target customer base (rental companies, contractors, insolvency estates).
- BPI Auctions: International auctioneer of industrial machinery and equipment with online bidding capabilities. Comparable to Troostwijk in industrial-equipment auction offerings and cross-border European seller/buyer participation.
- Surplex: European-headquartered online auction house specializing in used industrial machinery, construction equipment, and plant assets. Closely comparable to Troostwijk in buyer/seller audience, asset categories, and online-first auction model, with direct overlap in German and broader DACH markets.
- Karner & Dechow: German-based auctioneer of industrial machinery, commercial vehicles, and plant equipment. Comparable to Troostwijk in core industrial-equipment focus and European (DACH) customer base.
- Hämmerle: German industrial auction house running both online and on-site auctions of machinery and equipment. Comparable to Troostwijk in industrial-asset focus and reliance on online timed auctions, with overlap in German-speaking markets.
- Vavato (Troostwijk-Vavato België): Belgian online industrial auction platform and Troostwijk's own Belgian subsidiary. Directly comparable as an industrial-equipment auctioneer operating in the Benelux region with the same online timed-auction format.
Broad incumbents
- Proxibid: Large North American online auction platform hosting live and timed auctions across multiple asset categories including heavy equipment. Comparable in online-auction infrastructure and timed-bidding technology; differs by being a marketplace-hosting platform rather than a vertically integrated industrial auctioneer.
Others
- BVA Auctions: Dutch online auction software and platform provider whose technology appears to power Troostwijk's mobile auction app. Comparable as an ecosystem enabler for online industrial auctions in the Netherlands and adjacent markets.
Regional players
- Auktionet: Nordic online auction aggregator partnering with regional auction houses to bring timed auctions online. Comparable in online timed-auction model and multi-asset category coverage; primarily serves Scandinavian geographies rather than Troostwijk's Benelux/DACH/Mediterranean footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Troostwijk social profiles
Digital presenceTroostwijk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Troostwijk leadership team
Management profileNumber of profiles
Troostwijk subsidiaries and ownership
Company hierarchySubsidiaries1 record
Troostwijk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Troostwijk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Troostwijk
What does Troostwijk do?
Troostwijk operates an online auction marketplace where sellers list industrial machinery, construction equipment, agricultural vehicles, and other assets, and buyers bid in real-time. The company earns commissions on completed sales, provides administrative support including payment collection and logistics coordination, and offers direct sales as an alternative to auction. Categories include transport, construction, agriculture, metalworking, woodworking, food processing, medical, retail, real estate, and consumer goods.
Is Troostwijk a public or private company?
Troostwijk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Troostwijk founded?
Troostwijk was founded in 1929. It employs 101 to 250 people.
Where is Troostwijk based?
Troostwijk is headquartered in Antwerpen, Belgium, in the Europe region.
How does Troostwijk make money?
Two revenue lines are on record. Auction commissions are the primary driver. The others are direct sales services.
Who are Troostwijk's main competitors?
Direct peers on record are Catawiki, Ritchie Bros. Auctioneers, BPI Auctions, Surplex, Karner & Dechow, Hämmerle and Vavato (Troostwijk-Vavato België). Proxibid is listed as a broad incumbent. BVA Auctions is listed as an others. Auktionet is listed as a regional player.
Does Troostwijk have an API?
No public API is recorded for Troostwijk.
What industry is Troostwijk in?
Troostwijk's product category is Industrial Auction Services. Its primary akta.pro industry code is CRAFAAAC, Auction-based Generalist Marketplaces, with a secondary code of TLABAKAA, Wholesale Vehicle Auctions (Physical & Online). Its NAICS code is 4238 and its SIC code is 5084.