What Cannon Mountain does

Cannon Mountain is a state-owned ski area and four-season outdoor recreation destination operated by the New Hampshire Division of Parks & Recreation within Franconia Notch State Park in Franconia, New Hampshire. The core winter offering is alpine skiing and snowboarding across 98 trails spanning 287 skiable acres, served by 9 lifts with a combined capacity of 11,000 skiers per hour, including a detachable quad, fixed-grip quads, a triple, a double, a T-bar, and a handle tow. The signature infrastructure is the 80-passenger aerial tramway that carries visitors to the 4,080-foot summit in under seven minutes, the highest ski area summit and longest vertical drop (2,180 feet) in New Hampshire. The second-generation tramway carried more than 9 million passengers over 45 years before being retired on October 26, 2025 to make way for a $27.2 million state-funded third-generation replacement. Supporting winter services include a PSIA/AASI-affiliated snowsports school with private and group lessons, a rental shop stocked with Head skis and Rossignol snowboards and a demo fleet from Blizzard, Rossignol, Volkl, Stockli, K2, and Meier, and a Wintersteiger-equipped tuning and repair center.

Revenue is generated through a diversified mix of consumer-facing streams: lift tickets (preseason adult day tickets at $64), tiered season passes (Cannon Only at $799-$999, White Mountain SuperPass at $1,375-$1,709 across four mountains), equipment rentals and tuning services, and on-mountain food and beverage. Off-season revenue is driven by Flume Gorge admissions (adult tickets from $18), Echo Lake Beach day use ($4 adults) with pedal boat and kayak rentals, Lafayette Place Campground (97 sites) and a 7-site year-round RV park, plus a year-round event calendar including the White Mountains Triathlon, Franconia Notch Half Marathon, Military Appreciation Day, and the Bode Ski Festival. The go-to-market model is direct-to-consumer via the estore.cannonmt.com e-commerce platform and on-mountain point-of-sale, supplemented by a 20+ property lodging partner network in the White Mountains region and a state-issued marketing program under the NH State Parks umbrella. Primary customer segments are ski and snowboard enthusiasts, families, military personnel and veterans, nature and sightseeing visitors, athletic event participants, and outdoor recreation campers.

Name

Cannon Mountain

Legal name

Cannon Mountain Aerial Tramway and Ski Area

Website

https://cannonmt.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Cannon Mountain is a state-owned ski area and year-round outdoor recreation destination in New Hampshire's Franconia Notch State Park, offering skiing, snowboarding, aerial tramway access, and summer attractions including Flume Gorge and Echo Lake Beach to regional tourists and families.

Ownership category

akta.pro rank

Product category

Ski Resort & Outdoor Recreation

NAICS

Skiing Facilities (71392), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD)

Keywords

• Alpine ski resort
• Aerial tramway rides
• Mountain hiking trails
• Ski equipment rentals
• Camping recreation services

Headquarters

HQ city

Franconia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Lift Tickets & Season Passes: Core revenue from day lift tickets (preseason adult $64), multi-mountain passes (WM SuperPass up to $1,709), and Cannon-only passes (up to $999). Season passes offered with early-bird discounts through April, November, and January deadlines.
2. Flume Gorge Admissions: Self-guided gorge walk attraction with adult tickets starting at $18 (discounted $3 online). Kids 5 & under free with adult. Trail is 2 miles, 1.5 hours. Gilman Visitor Center with gift shop and food court.
3. Echo Lake Beach & Boat Rentals: 39-acre spring-fed lake beach with $4 adult day use (2026 rates). Boat rentals (pedal boats/kayaks) at $20/hour starting. Seasonal operations May through October.
4. Equipment Rentals: Ski and snowboard rentals including Head skis and Rossignol snowboards. Demo fleet from Blizzard, Peak, Rossignol, Volkl, Stockli, K2, Meier. Seasonal rentals available.
5. Tuning & Repair Services: Full-service tuning from basic wax ($20) to race prep ($145). Additional services include binding mount ($50-60), boot fitting ($35), pole cutting ($12). Summer storage from $85-150.
6. Camping & RV Park: Lafayette Place Campground (97 sites) and Cannon Mountain RV Park (7 sites on Echo Lake shore). Online reservations required. Year-round RV park.
7. Food & Beverage: On-mountain dining including Cannonball Pub, Lafayette Cafeteria, Powder Makers Cafe, Cafe 4080', and Lakeside General Store.
8. Ski & Snowboard Lessons: Private lessons (half-day $249, full-day $399), group clinics for adults and kids ages 3+. Kinder lessons for ages 3-4 at $45/45-min. Seasonal programs for ongoing development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cannon Mountain is a state-owned ski area and four-season outdoor recreation destination operated by the NH Division of Parks & Recreation within Franconia Notch State Park. It sells daily lift tickets and season passes for skiing and snowboarding across 98 trails, plus aerial tramway rides, equipment rentals, tuning services, and snowsports lessons. In summer and fall it offers Flume Gorge admissions, Echo Lake Beach access with boat rentals, hiking trails, and Lafayette Place Campground and Cannon Mountain RV Park sites.

Product overview

Cannon Mountain is a state-owned ski area and four-season recreation destination operated by the New Hampshire Division of Parks & Recreation within Franconia Notch State Park. The core winter offering centers on skiing and snowboarding across 98 trails (287 skiable acres) served by 9 lifts including the iconic aerial tramway system. Supporting services include a full snowsports school (lessons for ages 3+), equipment rentals with demo fleet, and tuning/repair facilities. Season passes and daily lift tickets provide access to terrain ranging from beginner to expert, including the legendary Front Five expert zone and Mittersill backcountry area. Summer operations focus on natural attractions including Flume Gorge (2-mile self-guided gorge walk), Echo Lake Beach (39-acre spring-fed lake), extensive hiking trail network, and camping facilities at Lafayette Place Campground and an RV park. The company also operates an events program featuring triathlons, half marathons, and educational programming. Lodging partnerships extend the visitor experience across 30+ properties in the White Mountains region. A third-generation aerial tramway is currently in planning, with $27.2 million secured for replacement of the retired Tram II system.

Differentiator

Problem solved

Functional benefit

Products and services

• Skiing & Snowboarding Terrain

Quantifiable outcome

• 11,000 skiers per hour lift capacity
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• SCJ AllianceflagshipTechnology or Integration · 25 September 2025North America's largest engineering consulting firm specializing in ski lifts and gondolas. Conducting structural analysis of existing tramway infrastructure (towers, terminals, foundations) for third-generation tramway design. Portfolio includes Roosevelt Island Tramway modernization, Jackson Hole tramway, and current Rocky Mountain evaluations. Field work began September 2025 for data collection before winter.
• Hampton Inn Lincoln White MountainscoreChannel Partner/ Reseller/ DistributorLodging partner located on Main Street in Lincoln, NH. Features include free hot breakfast, WiFi, heated indoor pool, 24-hour fitness center. Markets to Cannon visitors as part of White Mountains vacation packages. Nearby attractions include Loon Mountain, Clark's Bears, Flume Gorge.
• Best Western Plymouth Inn - White MountainscoreChannel Partner/ Reseller/ DistributorLodging partner located off I-93 in Campton, NH. Features heated indoor pool, complimentary hot breakfast. Markets Cannon Mountain as nearby White Mountains attraction.
• Mountain View Grand Resort & SpacoreChannel Partner/ Reseller/ DistributorHistoric grand hotel partner in Whitefield, NH. Offers cross-country skiing, snowshoeing, tubing, sledding, ice-skating, fine dining, spa, and indoor pool. 1700 acres of outdoor adventures. Markets as complement to Cannon skiing.
• Woodstock Inn BreweryminorChannel Partner/ Reseller/ DistributorLodging partner in North Woodstock, NH featuring on-site brewery, award-winning restaurant, pubs, 40+ rooms/suites, event space. Offers 10% discount for Cannon show day pass holders.
• Indian Head ResortcoreChannel Partner/ Reseller/ DistributorLodging partner at entrance to Franconia Notch, minutes from Cannon. Offers complimentary ski shuttle to and from Cannon Mountain. Scenic, cozy accommodations with year-round outdoor pool and hot tub.
• Azimuth Check FoundationcoreGTM or Marketing PartnerNonprofit helping injured warriors and first responders with year-round athletic activities. Co-hosts annual Military Appreciation Day with Cannon Mountain. Event includes free lift tickets for military, family discounts, Blackhawk helicopter display, and charity race benefiting the foundation.
• Adaptive Sports PartnerscoreGTM or Marketing PartnerNonprofit organization hosting the annual Franconia Notch Half Marathon at Cannon Mountain. USA Track and Field certified event on Franconia Notch Recreation Path. 8th annual race in 2026.
• Student Conservation Association (SCA)coreStrategic or Co-development PartnerSCA provides interpreters running Discover Power of the Parks educational programs at Franconia Notch State Park. Summer-long ranger-led activities covering nature, history, and conservation. Programs include wildlife presentations, stargazing, hiking safety, and gorge tours.
• Bode Miller / Turtle Ridge FoundationcoreGTM or Marketing PartnerOlympic ski legend Bode Miller (learned at Cannon) returns annually to host Bode Ski Festival, a kid-friendly fundraiser for his Turtle Ridge Foundation supporting adaptive skiing for injured veterans and first responders.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Loon Mountain: Larger NH ski area and direct WM SuperPass partner. Comparable New England destination ski operation with similar year-round amenities (lodging, tubing, biking), competing for the same regional family and intermediate-skier segments.
• Waterville Valley: Independent NH ski area in the White Mountains offering similar trail counts, lodging-adjacent resort experience, and family programming. Direct competitor for regional ski vacations and a benchmark for independent mountain economics.
• Bretton Woods: Independent NH ski area in the White Mountains sharing the WM SuperPass multi-mountain product with Cannon. Comparable in scale, terrain mix, and New England drive-to customer base, making it Cannon's closest direct competitor for White Mountains skier days.
• Cranmore Mountain: NH ski area sharing the WM SuperPass multi-mountain product. Family-friendly resort of similar scale serving the same White Mountains / North Conway draw area, with comparable beginner-to-intermediate terrain focus.
• Wildcat Mountain: NH White Mountains ski area known for expert terrain and steep pitches, mirroring Cannon's Front Five and Mittersill character. Comparable scale and direct competitor for hardcore-skier visitation in the same regional draw zone.
• Mount Sunapee: NH ski area also state-owned and operated by the same Division of Parks & Recreation as Cannon. Closest structural analog given identical ownership/governance model, with comparable scale and family-focused terrain.
• Attitash Mountain: NH White Mountains ski area combining Attitash and Bear Peak, comparable to Cannon in size and family/expert terrain mix. Direct competitor for White Mountains drive-to visitors in the same North Conway / Lincoln corridor.

Regional players

• Smugglers' Notch Resort: Family-oriented independent Vermont ski resort of similar independent-mountain character and lodge-driven experience. Comparable as a benchmark for authentic, non-corporate Northeast ski operations despite operating in a different state.
• Sunday River: Large independent Maine ski resort with similar multi-peak terrain structure and year-round programming. Comparable as a larger-scale independent Northeast mountain and a relevant benchmark for Cannon's expansion ceiling.

Broad incumbents

• Vail Resorts: Largest U.S. ski operator owning multiple New England mountains (Stowe, Mount Snow, Attitash, Wildcat, Crotched). Defines the corporate-mega-resort model that Cannon explicitly differentiates against, and is the dominant competitive force shaping regional pricing and pass economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cannonmountain
• Facebookfacebook.com/CannonMountain
• LinkedInlinkedin.com/company/cannon-mountain

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannon Mountain