What Loon Mountain Resort does

Loon Mountain Resort is a four-season mountain recreation operator in Lincoln, New Hampshire, located within the White Mountain National Forest under a long-term US Forest Service operating partnership. Founded in 1966 by former New Hampshire Governor and White House Chief of Staff Sherman Adams, the resort opened on December 27, 1966 and has been wholly owned by Boyne Resorts (Boyne USA, Inc., Petoskey, Michigan) since 2018. The core product is alpine skiing and snowboarding across 400+ skiable acres, three mountain peaks (Loon Peak, South Peak, North Peak), 13 lifts including North America's fastest eight-place chairlift (the Kancamagus 8), five terrain parks and a halfpipe, with the longest vertical drop in New Hampshire at 2,190 feet. The resort is backed by the most powerful snowmaking system in New Hampshire — 400+ snow guns, 73% low-energy equipment, and KLIK semi-automated hydrants — and uses North America's first dual-frequency RFID gate system for direct-to-lift access via reusable GO Cards.

The business model is a vertically integrated, direct-to-consumer mountain resort operation with diversified revenue streams. Primary monetization comes from lift tickets, the XL 3-Pack, NE Day Ticket Packs (multi-resort access across Loon, Sunday River, Sugarloaf and Pleasant Mountain with no blackout dates), and New England Pass season passes; recurring/usage-based equipment rentals; one-time and subscription lesson products including Progression Lesson Packs for committed families; on-mountain food and beverage at Governor Adams Lodge, Octagon Lodge, Pemi Base Camp and Camp III; corporate sponsorships with American Express, Coca-Cola, GoPro, Helly Hansen and Red Bull; real estate brokerage and rentals through Loon Real Estate; and a growing portfolio of summer activities — Gondola Skyride, Ziplines, the Bike Park (15+ miles of lift-served downhill mountain biking), Ninja Wild, disc golf, and cross-country and riverside trails. Distribution combines an owned e-commerce storefront (shop.loonmtn.com), on-site ticket windows, the Ikon Pass multi-resort network (Alterra Mountain Company), the BoyneRewards loyalty program, local lodging shuttle partnerships, and third-party resellers. Adjacent operations include the New England Disabled Sports (NEDS) adaptive sports program headquartered on site (500+ athletes, 3,000+ lessons annually) and the ForeverProject sustainability platform targeting net-zero emissions by 2030. The resort serves a Boston/Northeast drive market (Boston 2 hours, Hartford 3.5 hours, Montreal 3 hours, New York 5.5 hours) and global multi-resort pass holders, and the senior leadership team is led by President and General Manager Brian Norton.

Name

Loon Mountain Resort

Legal name

Boyne USA, Inc.

Website

https://loonmtn.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

Loon Mountain Resort is a privately held, four-season mountain recreation resort in New Hampshire's White Mountains, operating alpine skiing, snowboarding, mountain biking, gondola rides and ziplines across 400+ acres, with revenue from lift tickets, passes, rentals, lessons, F&B, sponsorships, and real estate.

Ownership category

akta.pro rank

Product category

Ski Resort / Mountain Recreation

NAICS

Skiing Facilities (713920), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG)

Keywords

• Alpine ski resort
• Winter recreation services
• Mountain biking park
• Ski lessons rentals
• Season pass access

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Lift Tickets and Season Passes: Core revenue from alpine skiing and snowboarding access via day tickets, multi-day tickets, XL 3-Packs, NE Day ticket packs (4-resort access), and season passes. RFID GO Cards enable direct-to-lift access.
2. Equipment Rentals: Ski and snowboard equipment rental including performance and learning packages. Unlimited Rental Pass available for season-long rentals.
3. Lessons and Instruction: Group lessons, private lessons, intro lesson packages (bundled with novice lift ticket and rental), and Progression Lesson Packs for families.
4. Summer Activities: Gondola Skyride, ziplines, downhill mountain biking (15+ miles of trails), disc golf, outdoor ninja course, and scenic adventures during non-winter months.
5. Sponsorships and Partnerships: Corporate partnerships with American Express, Coca-Cola, GoPro, Helly Hansen, Red Bull, and others for sponsorship revenue.
6. Food and Beverage: On-mountain dining at Governor Adams Lodge, Octagon Lodge, Pemi Base Camp, Camp III, and various food/beverage outlets.
7. Real Estate: Loon Real Estate division manages property sales and rentals in the area.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Loon Mountain Resort operates a four-season mountain recreation destination in Lincoln, New Hampshire, selling lift tickets, multi-day packs (XL 3-Pack, NE Day Ticket Pack), season passes (New England Pass), ski and snowboard lessons, equipment rentals, and RFID GO Cards for alpine skiing and snowboarding across 400+ acres with 13 lifts. In the off-season it operates a lift-served Bike Park, gondola skyride, ziplines, a Ninja Wild outdoor course, disc golf, hiking, and cross-country trails, supported by on-mountain food and beverage, adaptive sports instruction through New England Disabled Sports, and adjacent Loon Real Estate.

Product overview

Loon Mountain Resort is a ski resort offering a comprehensive portfolio of winter and summer recreation products. Winter offerings include skiing and snowboarding across 400+ acres with 13 lifts spanning three peaks, terrain parks, lessons for all skill levels, and equipment rentals. The resort offers multiple pass products including the New England Pass (access to Loon, Sunday River, Sugarloaf, Pleasant Mountain), XL 3-Pack flexible multi-day tickets, and NE Day Ticket Pack. Summer activities include the Gondola Skyride, lift-served Bike Park with 15+ miles of trails, ziplines, Ninja Wild outdoor ninja course, cross-country trails, disc golf, and hiking. The resort operates the BoyneRewards loyalty program and utilizes RFID GO Card technology for lift access. The resort is located in the White Mountain National Forest and is operated by Boyne Resorts.

Differentiator

Problem solved

Functional benefit

Products and services

• Skiing and Snowboarding Alpine skiing and snowboarding access across 400+ acres with 13 lifts spanning three mountain peaks, 2,190 feet vertical drop, and five terrain parks plus one halfpipe.
• Gondola Skyride Scenic gondola ride to the summit of Loon Peak with mountain views, access to Glacial Caves, and an observation tower.
• Bike Park Lift-served downhill mountain biking with over 15 miles of trail spread across the mountain, with gravity-fed terrain for all skill levels.
• Ziplines Zipline course 750 feet above the rushing Pemigewasset River, surrounded by mountain views.
• Ninja Wild Outdoor ninja course with wilderness-themed obstacles testing agility, strength and speed for kids and adults.
• Cross-Country/Riverside Trails Scenic network of trails along the banks of the Pemigewasset River for cross-country cycling.
• Disc Golf Summer disc golf course at the summit accessible via gondola.
• Ski and Snowboard Lessons Instruction programs including intro lesson packages, group lessons, private lessons, and Progression Lesson Packs for all ages and skill levels.
• Ski and Snowboard Rentals Equipment rental service featuring HEAD skis and Burton snowboards with boots, helmets and poles; located slopeside in West Basin. Includes Day/Multi-Day Rentals and Unlimited Rental Pass.
• XL 3-Pack Flexible 3-day ski/ride pass with lower per-day cost than single-day tickets ($80/day, $240 total), loaded onto a reusable GO Card with guaranteed access even on sold-out days.
• NE Day Ticket Pack Multi-day ticket offering 2-5 days across four Boyne-owned New England resorts — Loon, Sunday River, Sugarloaf, and Pleasant Mountain — with no blackout dates.
• New England Pass Annual season pass providing access to Loon, Sunday River, Sugarloaf, and Pleasant Mountain on select pass tiers.
• Ikon Pass Multi-resort pass accepted at Loon Mountain through Alterra Mountain Company's Ikon Pass network, providing access to 40+ destinations worldwide.
• GO Card RFID-enabled reusable card for direct-to-lift access, loaded with ticket packs and season passes; the delivery mechanism for all Loon lift-access products.
• BoyneRewards Loyalty program offering points accrual, redemption, and member benefits across Boyne Resorts properties.
• Loon Mountain Resort App Mobile application for on-slope conditions, events, trail tracking, shopping, and community engagement. Built on the Spotlio platform.
• New England Disabled Sports (NEDS) Adaptive Sports Program Year-round adaptive sports instruction for people with physical and cognitive disabilities, operated through NEDS (a 501(c)(3) chapter of Disabled Sports USA) headquartered at Loon Mountain Resort.
• Food and Beverage On-mountain dining at Governor Adams Lodge, Octagon Lodge, Pemi Base Camp, Camp III, and various food/beverage outlets.
• Loon Real Estate Property sales and rental services for real estate in the Loon Mountain area.
• Events and Entertainment Event programming including Bunyan Bash, Loon Mountain Race, live outdoor music on Friday nights, Red Bull Heavy Metal, and seasonal celebrations.
• Snow Tubing Snow tubing area available as a seasonal winter activity.
• Summer Hiking Summer hiking trails including access to summit and Glacial Caves.

Quantifiable outcome

• Leading New Hampshire with most open trails early-season (44 trails, 60%+ open early December 2025)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Alterra Mountain CompanycoreStrategic or Co-development Partner · 10 June 2021Partnership through Ikon Pass and signatory to Climate Collaborative Charter. Alterra operates 15 year-round destinations and offers the Ikon Pass providing access to Loon.
• Vail ResortsminorStrategic or Co-development Partner · 10 June 2021Signatory to Climate Collaborative Charter along with Boyne Resorts, Alterra, and POWDR. Industry-wide sustainability collaboration across 71 North American resorts.
• POWDRminorStrategic or Co-development Partner · 10 June 2021Signatory to Climate Collaborative Charter. POWDR operates 11 mountain resorts and action sports facilities across North America.
• American ExpressminorGTM or Marketing PartnerOfficial Payment Card Partner. American Express provides payment processing services and cardholder benefits for resort transactions.
• Coca-ColaminorGTM or Marketing PartnerOfficial Beverage Partner offering a complete lineup of Coca-Cola products across Boyne Resorts. Refreshment and replenishment for guests on slopes.
• GoProminorGTM or Marketing PartnerOfficial Camera Partner. GoPro provides action camera equipment and marketing support for resort content creation.
• Helly HansenminorGTM or Marketing PartnerOfficial Winter Uniform Partner since 1877. Helly Hansen is a leader in performance ski apparel, providing work uniforms for resort staff.
• Red BullcoreGTM or Marketing PartnerPreferred Energy Drink and official energy drink of all venue-owned events. Loon supplies snow and construction support for Red Bull Heavy Metal urban freestyle snowboarding events in Boston.
• Ikon PasscoreChannel Partner/ Reseller/ DistributorMulti-resort pass partnership with Alterra Mountain Company. Ikon Pass provides access to Loon and 40+ other destinations.
• US Forest ServicecoreStrategic or Co-development PartnerLoon Mountain Resort is located in the White Mountain National Forest and operates in partnership with the USDA-Forest Service. Long-term land use and operating agreements.
• Boyne ResortscoreStrategic or Co-development PartnerParent company acquired Loon in 2018. Boyne Resorts operates 11+ properties spanning from British Columbia to Maine, providing shared resources, loyalty programs, and operational expertise.
• TradewaterminorStrategic or Co-development PartnerMission-based company that actively collects and destroys potent greenhouse gases (up to 10,900x more potent than CO2). Loon partners with Tradewater to offset emissions from resort operations and offers guests carbon calculator to offset their trip impacts.
• Apparel ImpactminorStrategic or Co-development PartnerSustainability partnership launched February 2026 to create upcycled apparel and gear line made entirely from reclaimed materials.
• The Drift CollectiveminorStrategic or Co-development PartnerCreative partner in upcycled apparel initiative launched February 2026, designing premium gear from reclaimed materials.
• New England Disabled Sports (NEDS)coreStrategic or Co-development Partner501(c)(3) nonprofit headquartered at Loon Mountain Resort providing year-round adaptive sports instruction. Chapter of Disabled Sports USA. NEDS serves 500+ athletes with 3,000+ lessons annually through 250+ trained volunteers.
• NSAA (National Ski Areas Association)minorStrategic or Co-development PartnerTrade association partnership for sustainability initiatives. Loon participates in NSAA Climate Challenge and Sustainable Slopes platform. NSAA awarded Loon the Golden Eagle Award for Environmental Excellence.
• Ski NHminorGTM or Marketing PartnerState ski industry association providing marketing support and industry representation for New Hampshire ski resorts.
• Western White Mountains Chamber of CommerceminorGTM or Marketing PartnerLocal chamber of commerce providing cross-promotion and community support. Coordinates local lodging partners featured on Loon's lodging page.
• Mountain Towns 2030minorStrategic or Co-development PartnerSustainability initiative partner in ForeverProject. Coalition of mountain communities working toward shared environmental goals.
• We Are Still InminorStrategic or Co-development PartnerClimate action coalition partner. US climate initiative demonstrating continued American commitment to Paris Agreement goals.

Scale indicators10 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• Vail Resorts: Largest North American ski operator (Epic Pass, ~40+ resorts including Mount Snow, Stowe, Park City, Vail, Beaver Creek). Competes with Loon/Boyne for pass-holder share, capital, and Eastern drive-market guest mindshare, and co-signed the Climate Collaborative Charter with Loon and Boyne.

Direct peers

• Mount Snow: Vermont resort operated by Vail Resorts, a direct peer in Eastern ski operations with lift-served terrain parks, snowmaking, and four-season activities. Competes with Loon for Boston/NYC drive-up visitors and Epic Pass holders in parallel to Loon's Ikon access.
• Cannon Mountain: New Hampshire state-owned ski area in Franconia Notch, operating as a direct competitor to Loon in the White Mountains for day-trippers from Boston and northern New England on a non-profit basis.
• Bretton Woods: New Hampshire ski resort managed by Omni Hotels, the closest in-state competitor to Loon sharing the White Mountains drive market. Similar scale, lift infrastructure, snowmaking, and ski school offerings.
• Sugarloaf: Largest Maine ski resort, also Boyne Resorts owned, sharing the NE Day Ticket Pack and Ikon Pass acceptance with Loon. Directly comparable Eastern ski product serving the same New England customer base with multi-peak terrain and four-season amenities.
• Sunday River: Maine ski resort owned by the same parent (Boyne Resorts), offering comparable alpine skiing across multiple peaks. Sister resort to Loon via the NE Day Ticket Pack and Boyne Rewards, with overlapping Boston/Northeast drive market and similar lift/snowmaking modernization.
• Stowe Mountain Resort: Iconic Vermont ski resort operated by Vail Resorts with comparable lift infrastructure, snowmaking, ski school, and adaptive sports programming. Competes directly for premium New England skiers via Epic Pass versus Loon's Ikon Pass.
• Waterville Valley: Family-oriented New Hampshire ski resort competing with Loon for Boston drive market, beginner terrain, ski school, and family programming. Comparable size, terrain variety, and four-season amenities.
• Killington: Largest ski resort in Eastern US (Vermont), competing with Loon for the Boston and broader Northeast drive markets. Comparable in lift infrastructure, snowmaking scale, terrain parks, and four-season activities, with a larger overall footprint.
• Pleasant Mountain: Maine ski resort included with Loon in the NE Day Ticket Pack, providing multi-resort access and direct overlap in New England skier targeting. Comparable lift infrastructure and ski school program structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/loonmtn
• YouTubeyoutube.com/@LoonMountainResort
• Facebookfacebook.com/loonmtn
• Instagraminstagram.com/loonmtnresort
• LinkedInlinkedin.com/company/loon-mountain-resort

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loon Mountain Resort