Attitash Mountain
Attitash Mountain is a Vail Resorts-owned ski area in Bartlett, New Hampshire, operating 311+ acres across two peaks with 76 trails and 8 lifts, serving families, beginners, and intermediate-to-advanced skiers via Epic Pass integration, daily lift tickets, ski school, rentals, and on-mountain dining and events.
- Company typePrivate
- Founded1965
- HeadquartersBartlett, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Attitash Mountain does
Attitash Mountain Resort is a 311+ acre ski area in Bartlett, New Hampshire, operating across two peaks—Attitash and Bear Peak—connected by 8 lifts and 76 trails spanning 23 miles, with a 1,750-foot vertical drop (2,350 ft summit to 600 ft base). The resort was founded in 1965 as the Red Carpet Ski Area, was expanded with Bear Peak in the mid-1990s, and was acquired by Vail Resorts in 2018, at which point it was integrated into the company's Northeast portfolio and the Epic Pass distribution network. The technology stack is not proprietary to Attitash; it relies on Vail Resorts' shared infrastructure, including the My Epic mobile application for hands-free RFID lift access, interactive trail maps, and stats tracking, the EpicMix mobile app, and real-time operational feeds (snow report, lift and terrain status, webcams). Revenue is generated through a mix of season passes (Epic Pass, Epic Local Pass, Northeast Value/Midweek Pass, Epic Day Pass), daily lift tickets sold direct-to-consumer via attitash.com and on-site ticket offices, ski and ride school lessons, equipment rentals (with Head as the official partner), on-mountain food and beverage across 8 venues, retail, and seasonal events such as Oktoberfest and the Adult Race League. The customer base is heavily fragmented across families, beginners, intermediate and advanced skiers, military personnel, and corporate group bookings, with no concentrated enterprise customer relationships. Lodging is delivered through channel partners (Attitash Mountain Village, Grand Summit Hotel, Green Granite Inn, Eastern Slope Inn, The Glen House) rather than owned real estate at the resort.
Attitash Mountain firmographics
Firmographics- Name
- Attitash Mountain
- Legal name
- Vail Resorts Management Company
- Website
- https://attitash.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Attitash Mountain is a Vail Resorts-owned ski area in Bartlett, New Hampshire, operating 311+ acres across two peaks with 76 trails and 8 lifts, serving families, beginners, and intermediate-to-advanced skiers via Epic Pass integration, daily lift tickets, ski school, rentals, and on-mountain dining and events.
- Ownership category
- akta.pro rank
Attitash Mountain industry classification
Industry- Product category
- Ski Resort
- NAICS
- Skiing Facilities (71392)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)
- akta.pro secondary industries
- Ski & Mountain Full-Service Hotels (THAGAAAJ), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)
Keywords
Where Attitash Mountain is headquartered
LocationHeadquarters
- HQ city
- Bartlett
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Attitash Mountain business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Season Passes: Revenue from Epic Pass, Epic Local Pass, Northeast Value Pass, Northeast Midweek Pass, and Epic Day Pass products. Pass holders receive additional benefits through Epic Mountain Rewards program.
- Daily Lift Tickets: Single and multi-day lift tickets sold daily, with best rates for advance online purchase. Ticket cards can be reloaded for future visits.
- Food & Beverage: On-mountain dining across 8 venues including cafeterias, pubs, casual dining, and grab-and-go options. Pass holders receive 20% discount.
- Retail & Rentals: Ski and snowboard equipment rentals at Adventure Center. Retail shop offering goggles, helmets, logo-wear, and gifts at multiple locations. Pass holders receive 20% discount on rentals.
- Ski & Ride School: Group and private lessons for adults, children, and adaptive programs. Includes seasonal programs and adult race league.
- Gear Sales: Partnership with Helly Hansen for branded winter apparel and gear. Additional partners include Oakley for goggles and eyewear.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Epic Pass - Unlimited access to all Vail Resorts destinations worldwide |
| Subscription | Annual | Epic Local Pass - Unlimited access with some holiday restrictions |
| Subscription | Annual | Northeast Value Pass - Budget-friendly Northeast access |
| Subscription | Annual | Northeast Midweek Pass - Weekday access in the Northeast |
| Usage-based | Pay-as-you-go | Epic Day Pass - Pay per day with reservations |
| One time/ perpetual license | Pay-as-you-go | Adult Race League - 8-week team competition |
| One time/ perpetual license | Pay-as-you-go | Oktoberfest Event Tickets |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Attitash Mountain product offering
Product offeringCore offering
Attitash Mountain Resort is a ski resort operating two peaks (Attitash and Bear Peak) in Bartlett, New Hampshire, providing lift-access skiing and snowboarding across 311+ acres with 76 trails and 8 lifts. The resort sells seasonal and daily lift access products, ski and snowboard instruction, equipment rentals, on-mountain dining, retail merchandise, racing programs, and seasonal events such as Oktoberfest, and operates as part of Vail Resorts' Epic Pass network.
Product overview
Attitash Mountain is a ski resort operated by Vail Resorts, offering a comprehensive winter sports experience centered around skiing and snowboarding. The resort spans two peaks—Attitash and Bear Peak—with over 300 acres of skiable terrain and 76 trails. The product portfolio is structured around core lift access products (Epic Passes and Winter Lift Tickets), instruction services (Ski & Ride School with various lesson types), equipment rentals, terrain parks (Arcade Terrain Parks), racing programs (Adult Race League and Attitash Race Teams), and amenities including on-mountain dining venues, retail shops, and lodging partnerships. The resort also hosts seasonal events such as Oktoberfest. Pass holders benefit from the Epic Mountain Rewards loyalty program providing discounts across Vail Resorts properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Epic Passes Seasonal lift access passes (Epic Pass, Epic Local Pass, Northeast Value Pass, Northeast Midweek Pass, Epic Day Pass) providing access to Attitash Mountain Resort and other Vail Resorts properties worldwide, targeted at multi-resort skiers and repeat visitors.
- Winter Lift Tickets Single and multi-day lift tickets for skiing and snowboarding access to Attitash and Bear Peak terrain, sold online or at ticket windows, with reloadable RFID ticket cards.
- Ski & Ride School Lessons Group and private ski and snowboard instruction for adults, children (from age 3+), adaptive programs for guests with disabilities, and seasonal programs for ongoing skill development.
- Ski & Snowboard Rentals Equipment rental packages using Head ski and snowboard equipment (skis, boots, poles, snowboards) for guests, located at the Adventure Center.
- Terrain Parks (Arcade Park, Ptarmigans Pop Up Park, Family Cross) Freestyle terrain facilities offering rail/box features and jumps (Arcade Park), a progression-focused pop-up park (Ptarmigans Pop Up Park), and an all-abilities cross course (Family Cross).
- Oktoberfest Annual fall festival featuring traditional German food, craft beer, live music, family activities, scenic lift rides, and alpine competitions, open to resort visitors and the general public.
- Adult Race League Eight-week team-based alpine racing league featuring GS and SL events for skiers, snowboarders, and telemark skiers aged 21+, with weekly results and après parties; open drop-in or full league registration.
- Attitash Race Teams Competitive alpine ski and snowboard racing program for youth and developing athletes, hosted in partnership with Attitash Race Team (weebly site).
- On-Mountain Dining Food and beverage service across 8 on-mountain venues including Ptarmigans Pub, Attitash Cafeteria, The Cantina, Bear Peak Cafeteria, The Den, Frostbites, Brats & Brews, and Slopeside Station Food Truck.
- Attitash Sports Shop Retail stores offering ski and snowboard equipment, goggles, helmets, logo-wear, and gifts, located at the Main Base Lodge, Adventure Center, and Bear Peak Base Lodge.
- Lodging Partner Network Referral-based lodging partnerships including Attitash Mountain Village (350+ rooms/suites/townhouses), Grand Summit Hotel at Attitash (Bear Peak base), The Glen House, Green Granite Inn, and Eastern Slope Inn Resort for ski-and-stay packages.
- Epic Mountain Rewards Loyalty benefits program offering Epic Pass holders 20% discounts on food, beverages, lessons, rentals, and lodging at participating Vail Resorts properties across North America.
Quantifiable outcome
- 2 mountain peaks with over 300 acres of skiable terrain
- +4 more outcomes
Companies that use Attitash Mountain
Customer profileSegments7 records
Ideal customer profiles5 records
Attitash Mountain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Attitash Mountain partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- Vail ResortsflagshipAttitash Mountain is owned and operated by Vail Resorts, part of their Northeast portfolio including Stowe, Okemo, Mount Snow, Hunter, Wildcat, Mount Sunapee, Crotched Mountain, and more. Pass holders can access all Vail Resorts Northeast destinations with appropriate pass products.
- Epic PassflagshipEpic Pass program provides unlimited access to 90+ resorts worldwide. Attitash accepts Epic Pass and participates in Epic Mountain Rewards program offering 20% discounts on food, lessons, and rentals.
- Helly HansencoreHelly Hansen is the official gear partner for Vail Resorts Northeast resorts. Partnership provides branded winter apparel, gear guides, and promotional content. Helly Hansen has been designing outdoor gear since 1877.
- PepsiminorPepsi is listed as a strategic alliance partner of Vail Resorts, providing beverage services across resort locations.
- Attitash Mountain VillagecoreOn-mountain lodging partner located at the base of Attitash Ski Resort offering over 350 rooms, suites, townhouses, and trailside accommodations. Features include kitchens, fireplaces, pools, hot tubs, and mountain activities.
- Grand Summit Hotel at AttitashcoreYear-round mountain lodging located at the base of Bear Peak at Attitash Resort. Features heated outdoor pool, hot tubs, fitness center, Black Diamond Grille, and complimentary WIFI. Less than 10 minutes from North Conway.
- Green Granite InnminorLocally owned since 1929, 91-room hotel with complimentary deluxe breakfast bar and indoor heated pool/hot-tub. Located in North Conway area with Attitash packages available.
- Eastern Slope Inn ResortminorIconic historic resort on the National Register of Historic Places. Located on 40 acres in the heart of North Conway. Features spacious suites with kitchens and indoor pool/hot-tub.
- The Glen HouseminorHotel offering ski and stay packages with closest location to Wildcat Mountain. Features 68 guest rooms, spacious restaurant and tavern, heated indoor saltwater pool, and fitness center.
- LugLessminorOfficial luggage and sports equipment shipping service. Allows guests to send luggage and gear ahead to avoid carrying and checking bags during travel.
- OakleyminorOakley provides goggles and eyewear featured in Helly Hansen Gear Guide. Products include Meta Vanguard smart eyewear and Flow Scape goggles with enhanced field of view.
- Nature ValleyminorSnack partner providing granola and energy bars for skiers and outdoor enthusiasts. Part of gear guide and promotional materials.
- GatorademinorHydration partner emphasizing electrolyte replacement for athletes at altitude. Featured in gear guide for cold-weather hydration recommendations.
- Head (ski equipment)coreHead is the official ski and snowboard equipment partner providing rental fleet at Attitash. Full rental packages include Head skis, boots, poles, and snowboards.
- North Conway VillageminorNorth Conway Village Association represents local shops and businesses. America's #1 ski town offers additional retail, dining, and entertainment options near Attitash.
- Settler's GreenminorOutdoor shopping center in North Conway with retail options for visitors. Located at Route 16 & 302 intersection.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
Attitash Mountain competitors and assessment
Company assessmentBroad incumbents
- Alterra Mountain Company: Operator of the Ikon Pass and a portfolio of 18+ North American ski resorts. The principal competitive counterpart to Vail Resorts' Epic Pass network for multi-resort skiers.
- Vail Resorts: Parent company (NYSE: MTN) and operator of 40+ resorts globally. Attitash is a single asset within this broadly diversified North American ski portfolio whose strategic and capital decisions are set at the corporate level.
- Killington Resort: Largest Eastern ski resort, operated independently in Killington, VT. Broader incumbent competing for Northeast destination skiers with significantly more terrain, longer season, and stronger brand recognition.
Direct peers
- Sunday River: Operated by Boyne Resorts in Newry, Maine. Closely comparable mid-sized New England ski resort with similar trail counts, multiple peaks, and beginner-focused terrain offerings.
- Stowe Mountain Resort: Larger sister Vail Resorts property in Stowe, VT. Directly comparable integrated ski resort on the Epic Pass network, but with greater scale and a more international destination reputation.
- Bretton Woods: Operated by Omni Hotels in Bretton Woods, NH. Closest direct competitor to Attitash by geography and scale, serving the same White Mountains family and beginner segments.
- Loon Mountain: Independent ski resort in Lincoln, NH. Directly comparable New England resort competing for the same drive-market visitors and family ski vacation dollars.
- Sugarloaf: Operated by Boyne Resorts in Carrabassett Valley, Maine. Comparable destination New England resort competing for multi-day ski trips and family travel from the same regional catchment.
- Wildcat Mountain: Sister Vail Resorts property located in Pinkham Notch, NH. Directly comparable mid-sized New England ski resort sharing the same Epic Pass network, customer base, and seasonal cadence.
- Waterville Valley: Independent ski resort in Waterville Valley, NH. Directly comparable White Mountains competitor with similar scale, family focus, and beginner terrain philosophy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Attitash Mountain social profiles
Digital presenceAttitash Mountain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attitash Mountain leadership team
Management profileNumber of profiles
Attitash Mountain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attitash Mountain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attitash Mountain
What does Attitash Mountain do?
Attitash Mountain Resort is a ski resort operating two peaks (Attitash and Bear Peak) in Bartlett, New Hampshire, providing lift-access skiing and snowboarding across 311+ acres with 76 trails and 8 lifts. The resort sells seasonal and daily lift access products, ski and snowboard instruction, equipment rentals, on-mountain dining, retail merchandise, racing programs, and seasonal events such as Oktoberfest, and operates as part of Vail Resorts' Epic Pass network.
Is Attitash Mountain a public or private company?
Attitash Mountain is a private company. It is classified as corporate owned and is currently operating.
When was Attitash Mountain founded?
Attitash Mountain was founded in 1965. It employs 5,001 to 10,000 people.
Where is Attitash Mountain based?
Attitash Mountain is headquartered in Bartlett, United States, in the North America region.
How does Attitash Mountain make money?
Six revenue lines are on record. Season Passes are the primary driver. The others are daily Lift Tickets, food & Beverage, retail & Rentals, ski & Ride School and gear Sales.
Who are Attitash Mountain's main competitors?
Broad incumbents on record are Alterra Mountain Company, Vail Resorts and Killington Resort. Direct peers are Sunday River, Stowe Mountain Resort, Bretton Woods, Loon Mountain, Sugarloaf, Wildcat Mountain and Waterville Valley.
Does Attitash Mountain have an API?
No public API is recorded for Attitash Mountain.
What industry is Attitash Mountain in?
Attitash Mountain's product category is Ski Resort. Its primary akta.pro industry code is THAAAJAA, Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding), with a secondary code of THAGAAAJ, Ski & Mountain Full-Service Hotels. Its NAICS code is 71392 and its SIC code is 7000.