What Seera does

Seera Pty Ltd is a Melbourne-based software company founded in 2013 that builds SaaS platforms for skills and talent management under a "Skills as Data" methodology. The company replaces subjective, word-based position descriptions, CVs, and performance reviews with quantified self-assessments and 360 reviews mapped against internationally recognised competency frameworks such as SFIA (IT), ACCA (Accounting & Finance), and Engineers Australia. Its product surface spans two tiers: SeeraCloud, a subscription-based enterprise platform for workforce skills management, recruitment, performance reviews, compliance tracking, and capability gap analysis, and MySeera, a free consumer tier that lets individuals build a portable skills portfolio and associate with employers using the SeeraCloud platform. Both products are delivered as cloud services hosted on Microsoft Azure with native Azure AD single sign-on, encryption in transit and at rest, and the ability to deploy across Azure data centres internationally.

The business model combines a freemium consumer acquisition funnel (MySeera, free indefinitely) with enterprise subscription licensing (SeeraCloud, annual billing, pricing undisclosed and negotiated via consultative onboarding). Go-to-market is hybrid: direct enterprise sales with a three-step consultative onboarding for SeeraCloud, self-service registration for MySeera, and an expanding international partner/reseller channel. The company is privately held by its founding partners, with no disclosed venture capital, private equity, or institutional funding, and operates with 11-50 employees out of its Melbourne head office at Level 8, 447 Collins Street. Graeme Armstrong, previously founding CEO of Readify, was appointed CEO in August 2020. Seera also holds GDPR compliance posture for European customers and lists customers across IT, accounting, engineering, health, public sector, oil and gas, mining, construction, and utilities, though specific customer names are not publicly disclosed.

Name

Seera

Legal name

Seera Pty Ltd

Website

https://seera.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Seera is a Melbourne-based SaaS company that provides enterprise skills management (SeeraCloud) and free individual career portfolio (MySeera) platforms, converting workforce competencies into quantifiable "Skills as Data" using internationally recognised competency frameworks on Microsoft Azure.

Ownership category

akta.pro rank

Product category

Talent Management Software

NAICS

Human Resources Consulting Services (541612), Employment Services (5613), Computer Systems Design and Related Services (54151)

SIC

Services-Employment Agencies (7361), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Talent management software
• Skills assessment platform
• Workforce capability planning
• Compliance management software
• HR technology solutions

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SeeraCloud Enterprise Licensing: SeeraCloud is licensed to business client administrators or managers on a subscription basis for enterprise workforce management. The license period is in perpetuity unless terminated or amended by the licensor in writing.
2. MySeera Free Tier: MySeera is offered free of charge to individuals regardless of the number of skills assessments, compliance artefacts, or employer associations. This serves as a consumer acquisition and lead generation tool that feeds into SeeraCloud enterprise sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Seera develops and licenses cloud-based SaaS platforms (SeeraCloud and MySeera) that capture workforce skills as quantifiable data against internationally recognised competency frameworks. SeeraCloud serves enterprise clients across recruitment, performance management, training prioritisation, compliance, and capability planning, while MySeera offers individuals a free portfolio and self-assessment platform that integrates with employer tenants.

Product overview

Seera is a talent management software company offering two core SaaS products: SeeraCloud (enterprise skills and careers management platform) and MySeera (individual skills and career portfolio). Both products are built on a 'Skills as Data' methodology that enables skills to be recorded as quantifiable, objective data rather than subjective free-text descriptions. The platform integrates competency frameworks across recruitment, performance management, training prioritization, compliance management, and enterprise capability planning. SeeraCloud targets enterprise HR teams while MySeera serves individual professionals, and the two products synchronize data when users associate their portfolio with an employer.

Differentiator

Problem solved

Functional benefit

Brands

• SeeraCloud: Skills and Careers Management platform for enterprise workforce alignment, providing skills data management, recruitment optimization, performance management, and compliance tracking
• MySeera

Products and services

• SeeraCloud Enterprise SaaS platform for Skills and Careers Management that enables organisations to record, assess, and manage employee skills as quantifiable data across the employee lifecycle, covering recruitment optimisation, performance management, training prioritisation, compliance, diversity and integrity reporting, and capability planning.
• MySeera Free individual skills and career portfolio platform that lets users self-assess professional competencies against industry frameworks, store verification and compliance documents, streamline job applications, and associate with employers using SeeraCloud.

Quantifiable outcome

• Research indicates that after implementing a competency-based selection process, staff turnover can drop as much as 20% (Society for Human Resource Management)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• Microsoft AzurecoreTechnology or Integration · 1 January 2013Seera's SaaS platforms (SeeraCloud and MySeera) are powered by Microsoft Azure cloud infrastructure, hosted in Melbourne data centre with ability to deploy to other Azure data centres internationally. Azure provides data security, encryption, high availability with three live redundant copies, and single sign-on integration via Azure AD. Azure's Global Foundation Services maintain security across over 10 layers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• iCIMS: iCIMS is a large enterprise talent acquisition platform. Compares to SeeraCloud's recruitment and skills-shortlisting functionality as a broader incumbent in HR-tech.
• SAP SuccessFactors: SAP SuccessFactors is a comprehensive HCM suite covering learning, performance, and succession. Competes with SeeraCloud at the enterprise layer, particularly among large multinational buyers with existing SAP estates.
• Workday: Workday HCM and Workday Skills/Peakon embed skills data and capability insights inside a full HCM platform. Represents the broad-incumbent competing path for enterprise buyers evaluating purpose-built skills solutions like SeeraCloud.
• Cornerstone OnDemand: Cornerstone offers a broad talent management suite (LMS, performance, recruiting, succession) overlapping heavily with SeeraCloud's recruitment, performance, and compliance modules but at much larger enterprise scale.

Emerging players

• Phenom: Phenom provides a talent CRM and skills-driven candidate matching platform. Comparable to Seera's recruitment acceleration and skills-based shortlisting use cases, with more developed AI/automation layers.
• Pymetrics (Harver): Harver (which absorbed Pymetrics) provides skill and behavioural assessments for hiring and development. Overlaps with Seera's skills assessment and 360 review component within a talent management context.
• Credly / Pearson Digital Credentialing: Credly issues and verifies digital credentials and certifications. Overlaps with Seera's verification and compliance management features around qualifications, licenses, and certifications.

Direct peers

• Eightfold AI: Eightfold AI's Talent Intelligence Platform is purpose-built around skills data, using AI to create skills graphs and match talent to roles. Direct overlap with Seera's 'Skills as Data' philosophy and target buyer (enterprise HR leaders managing recruitment, capability planning, and DEI).
• Skills Base: Skills Base is an Australian-headquartered skills matrix and competency management SaaS for enterprises. Highly comparable head-to-head: both sell skills inventory, gap analysis, and compliance functionality to mid-market and enterprise customers.
• Degreed: Degreed is a skills development and learning platform that maps skills, content, and learning paths. Closely comparable to SeeraCloud's competency-framework-driven skills assessment, capability gap analysis, and training prioritisation use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seeracloud
• LinkedInlinkedin.com/company/seera-pt-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seera