Biļešu Serviss
Biļešu Serviss is the leading ticket distribution platform in Latvia, selling concert, theater, sports, cinema, and festival tickets online and through physical points of sale, operating as the Latvian arm of the PLG Group across the Baltic states.
- Company typePrivate
- Founded2000
- HeadquartersRiga, Latvia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Biļešu Serviss does
Biļešu Serviss (legal entity SIA Biļešu Serviss PLG) is the leading consumer-facing ticket distribution platform in Latvia, selling tickets for concerts, theater, sports, cinema, festivals, seminars, and family events through its website (bilesuserviss.lv) and physical point-of-sale locations across the country. It operates as the Latvian arm of the PLG Group (Piletilevi PLG, headquartered in Estonia), which runs parallel platforms piletilevi.ee in Estonia and bilietai.lt in Lithuania, giving the group coverage of all three Baltic states.
The platform's underlying technology consists of an online ticketing system with electronic ticket delivery, venue-entry scanning for fraud prevention, and integrated payment processing. Around the core product sit several add-on modules: ticket insurance underwritten by If P&C Insurance; Dāvanu Biļetes gift cards; organizer-facing sales reporting; and managed advertising services across Facebook/Instagram, Google Ads, and TikTok. Notable event partners include BDG Concerts, Positivus Event SIA, the Baltijas Pērle Festival, and RIGA IFF.
The business is a two-sided marketplace monetized primarily through per-ticket service fees of EUR 2.50 and organizer commissions of 3.63%–9.68%, supplemented by ancillary revenue from optional insurance and advertising reselling. The company is privately held, with no public revenue or headcount disclosed, and on 2026-07-24 the PLG Group announced an agreement to acquire Romanian ticketing company iaBilet to extend the group's reach into Eastern Europe.
Biļešu Serviss firmographics
Firmographics- Name
- Biļešu Serviss
- Legal name
- SIA Biļešu Serviss PLG
- Website
- https://bilesuserviss.lv
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Biļešu Serviss is the leading ticket distribution platform in Latvia, selling concert, theater, sports, cinema, and festival tickets online and through physical points of sale, operating as the Latvian arm of the PLG Group across the Baltic states.
- Ownership category
- akta.pro rank
Biļešu Serviss industry classification
Industry- Product category
- Event Ticketing Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing & Event Distribution Networks (Affiliates/Partners) (MPAGAJAE)
- akta.pro secondary industries
- Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Sports Event Promotion & Ticketing (MPAGAMAH), Sports Events & Match Tickets (THAJAFAE)
Keywords
Where Biļešu Serviss is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Biļešu Serviss business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales Commission: Biļešu Serviss earns revenue through service fees charged per ticket and agent commissions on ticket sales. Service fees of 2.50 EUR apply per ticket at certain venues, plus agent fees of 3.63% or 9.68% of ticket price depending on event organizer.
- Ticket Insurance: Optional ticket insurance provided through partnership with If P&C Insurance, offering reimbursement for unused tickets due to illness, accident, or other covered reasons
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard ticket pricing with service fees |
| Transaction based/ take rate | Pay-as-you-go | Festival passes and ticket bundles |
| Other | One time/ perpetual license | Ticket insurance (optional) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Biļešu Serviss product offering
Product offeringCore offering
Biļešu Serviss operates an online and physical point-of-sale ticket distribution platform for live events in Latvia, covering concerts, theater, sports, cinema, festivals, and seminars. The platform sells tickets on behalf of event organizers, earning per-ticket service fees and agent commissions, and offers add-on services including optional ticket insurance (via If P&C Insurance) and digital advertising packages (Facebook/Instagram, Google Ads, TikTok) to help organizers promote their events.
Product overview
Biļešu Serviss operates a comprehensive Baltic-region ticketing platform that enables online and physical point-of-sale ticket distribution for concerts, theater, sports, cinema, festivals, seminars, and family events. The core platform (bilesuserviss.lv) integrates several add-on modules including gift tickets/cards (Dāvanu Biļetes), ticket insurance (Biļešu Apdrošināšana) via If P&C Insurance, and promotional advertising services for event organizers including Google Ads, Facebook/Instagram, and TikTok. The platform also provides sales reporting tools for organizers to track performance. The service is part of the PLG (Piletilevi Group) ecosystem operating across Latvia, Estonia, and Lithuania.
Differentiator
Problem solved
Functional benefit
Products and services
- Biļešu Serviss Ticket Platform Online ticket sales platform enabling purchase of tickets for concerts, theater, sports, cinema, festivals, and other events across the Baltic region through website and physical points of sale.
- Dāvanu Biļetes (Gift Tickets/Cards) Gift ticket/card product allowing users to gift event experiences to others, redeemable across the platform's event catalog.
- Biļešu Apdrošināšana (Ticket Insurance) Optional ticket insurance provided in partnership with If P&C Insurance AS, reimbursing ticket prices for covered reasons including illness, accidents, or property damage.
- Facebook and Instagram Advertising Service Targeted advertising service for event organizers enabling promotion across Facebook and Instagram platforms with audience segmentation by demographics, interests, and engagement signals.
- TikTok Advertising Service Targeted advertising service for event organizers enabling promotion on TikTok with algorithm-driven content delivery and audience targeting.
- Google Ads Advertising Service Search and display advertising service for event organizers to promote events through the Google Ads platform.
- Sales Reporting Dashboard for Organizers Sales reporting and analytics dashboard for event organizers to track ticket sales performance and attendee flow.
Companies that use Biļešu Serviss
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Biļešu Serviss technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Biļešu Serviss partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Positivus Event SIAcoreEvent organizer and venue partner managing large-scale concerts including Pitbull at Mežaparka Lielā estrāde and Calvin Harris concerts. Positivus Event organizes parking services and logistics for major outdoor events.
- PLG Group (Piletilevi)corePLG Group (Piletilevi PLG) is the parent company of Biļešu Serviss. On July 24, 2026, PLG Group announced signing an agreement to acquire iaBilet, a leading Romanian ticketing company, expanding the group's Baltic and Eastern European presence.
- If P&C Insurance AScoreIf P&C Insurance provides ticket insurance services for Biļešu Serviss customers. Insurance reimburses ticket price if policyholders cannot attend events due to covered reasons including illness, accident, traffic accidents, or home damage. Insurance certificates issued by If cover all Baltic states events purchased through PLG platforms.
- BDG Concerts SIAcoreMajor concert promoter in Latvia organizing international artist performances including A$AP Rocky, Westlife, Melrose Avenue, Aminata, and various other concerts at Palladium Rīga and Xiaomi Arēna venues.
- Teātra aģentūra Baltijas Pērle BDRcoreTheater agency organizing the Baltijas Pērle film festival with screenings at Kino Splendid Palace and other venues. Sells tickets through Biļešu Serviss platform.
- Rīgas starptautiskais kino festivāls BDRcoreOrganizer of RIGA IFF (Riga International Film Festival), the largest cinema event in Latvia. Sells festival passes and individual tickets through Biļešu Serviss.
- Kyrylov & Gumirov Event GbRminorEvent organizer based in Leipzig, Germany, organizing concerts such as The Music of Hans Zimmer by Lords of the Sound at Xiaomi Arēna.
- Facebook/MetacoreMeta advertising platform used by Biļešu Serviss for event organizer promotional services. Platform enables targeted advertising to over 1 million Facebook and Instagram users in Latvia.
- TikTokcoreTikTok advertising platform offered to event organizers for promotional campaigns. Growing platform with algorithm-driven content delivery reaching audiences across age groups.
Scale indicators3 records
Recent moves6 records
Expansion highlights2 records
Biļešu Serviss competitors and assessment
Company assessmentBroad incumbents
- Eventim: Leading European ticketing and live entertainment group; comparable as a broad incumbent operating across multiple European countries with similar promoter services and venue integrations.
- Ticketmaster: Global ticketing incumbent with the scale to sign exclusive international touring deals; represents the principal competitive threat if it expands or signs exclusive agreements in the Baltic region.
- Live Nation Entertainment: Global live entertainment and ticketing conglomerate; comparable as a broad incumbent vertically integrating concert promotion and ticket distribution, the model Biļešu Serviss interfaces with through promoters like BDG Concerts.
Direct peers
- Bilietai.lt: Lithuanian sister platform within PLG Group operating the same shared ticketing infrastructure for Lithuanian events; directly comparable in business model, product features, and target market.
- Piletilevi: Estonian sister platform under the same PLG Group umbrella as Biļešu Serviss; runs the same ticketing technology stack (electronic tickets, scanning, insurance add-on) for events in Estonia, making it the closest functional peer.
- Tiketa: Lithuanian ticketing competitor offering similar concert, theater, and event distribution; directly comparable as a domestic ticketing peer sharing the Baltic live-events market with Biļešu Serviss via Bilietai.lt.
- iaBilet: Romanian ticketing platform being acquired by PLG Group (parent of Biļešu Serviss); operates the same regional ticketing model in Romania and is becoming a directly comparable in-group peer.
Regional players
- Billetnet: Danish/Nordic ticketing platform with comparable event categories and B2B organizer services; serves as a regional benchmark on Nordic market dynamics adjacent to the Baltics.
- Lippupiste: Finland's leading ticketing platform with similar product set (electronic tickets, organizer tools, insurance partnerships); comparable as a Nordic/Baltic regional peer serving a similarly sized population.
Others
- If P&C Insurance: Insurance partner providing Biļešu Serviss's ticket insurance product; relevant ecosystem participant and indirect comparator on embedded insurance-as-a-feature offerings in live entertainment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Biļešu Serviss social profiles
Digital presenceBiļešu Serviss financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biļešu Serviss leadership team
Management profileNumber of profiles
Biļešu Serviss funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biļešu Serviss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biļešu Serviss
What does Biļešu Serviss do?
Biļešu Serviss operates an online and physical point-of-sale ticket distribution platform for live events in Latvia, covering concerts, theater, sports, cinema, festivals, and seminars. The platform sells tickets on behalf of event organizers, earning per-ticket service fees and agent commissions, and offers add-on services including optional ticket insurance (via If P&C Insurance) and digital advertising packages (Facebook/Instagram, Google Ads, TikTok) to help organizers promote their events.
Is Biļešu Serviss a public or private company?
Biļešu Serviss is a private company. It is classified as corporate owned and is currently operating.
When was Biļešu Serviss founded?
Biļešu Serviss was founded in 2000. It employs 11 to 50 people.
Where is Biļešu Serviss based?
Biļešu Serviss is headquartered in Riga, Latvia, in the Europe region.
How does Biļešu Serviss make money?
Two revenue lines are on record. Ticket Sales Commission is the primary driver. The others are ticket Insurance.
Who are Biļešu Serviss's main competitors?
Broad incumbents on record are Eventim, Ticketmaster and Live Nation Entertainment. Direct peers are Bilietai.lt, Piletilevi, Tiketa and iaBilet. Regional players are Billetnet and Lippupiste. If P&C Insurance is listed as an others.
Does Biļešu Serviss have an API?
No public API is recorded for Biļešu Serviss.
What industry is Biļešu Serviss in?
Biļešu Serviss's product category is Event Ticketing Services. Its primary akta.pro industry code is MPAGAJAE, Ticketing & Event Distribution Networks (Affiliates/Partners), with a secondary code of MPAGAJAL, Event Discovery, Listings & Calendar Platforms. Its NAICS code is 71131 and its SIC code is 7900.