Positivus Festival

What Positivus Festival does

Positivus Festival is a privately held Latvian live music and arts festival company, organized as SIA "POSITIVUS" (Reg. No. 40003616297) and headquartered at Ūdens iela 12-106, Riga, Latvia. Founded in 2007 and operating as the largest and longest-running music and arts festival in the Baltic states, the company produces an annual multi-day (and as of 2025/2026, single-day) event in Lucavsala, Riga, after relocating from its original Salacgrīva coastal venue in 2022. The 2020 and 2021 editions were cancelled due to COVID-19, with all tickets remaining valid for the 2022 return. The festival is led operationally by a 1-10 employee core team and contracts production, ticketing, and distribution through a network of partners.

The product is the festival experience itself: a multi-stage lineup of international headliners (recent acts include Calvin Harris, Sam Smith, A$AP Rocky, Megan Thee Stallion, Jason Derulo) alongside Baltic artists, complemented by themed zones (Red Bull Zone, Silent Disco, Positivus Night), family programming (Kids Island), on-site camping with VIP tent options, multiple food courts, a cinema tent curated by Kino Bize, and a Comedy Latvia stage. A supporting mobile app for iOS and Android provides schedule planning and notifications; ETEP/Eurosonic Noorderslag participation supports emerging European artist exchange; and a 'Sustainable Positivus' programme with Neste addresses ESG positioning.

Revenue is generated across four streams: ticket sales (2-day, single-day, youth, family, group, VIP, Fanu Podests, and camping tiers), on-site vendor fees from caterers and retailers, sponsorship and media advertising deals (LMT as main-stage sponsor, plus Red Bull, Coca-Cola, Jägermeister, Neste, and Baltic media partners), and merchandise (produced via Draugiem Group/Printful). Distribution runs through the official website and the Biļešu Serviss ticketing network; customer segments include Baltic music festival-goers, families, and corporate brand partners. The 2025/2026 strategic shift to a single-day format centered on Calvin Harris, alongside standalone concerts at Mežaparks Great Bandstand (Pitbull, Calvin Harris), signals a product diversification beyond the annual festival window.

Name

Positivus Festival

Legal name

SIA "POSITIVUS"

Website

https://positivusfestival.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Positivus Festival is a Latvian live music and arts festival company that produces an annual event in Riga for Baltic-region audiences, monetizing through ticket sales, sponsorships, on-site vendor fees, and merchandise, with a supporting mobile app and a growing portfolio of standalone concerts.

Ownership category

akta.pro rank

Product category

Live Music Festival Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

akta.pro secondary industries

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH), Festival, Fair & Event Mobile Concessions (THAFAHAI)

Keywords

• Music festival
• Live music events
• Festival ticketing
• Arts entertainment
• Event management

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Festival Ticket Sales: The primary revenue stream is ticket sales for the annual festival. The festival offers multiple ticket tiers including 2-day tickets, single-day tickets, family tickets, youth tickets, group tickets, VIP tickets, Fanu Podests tickets, and camping/tent city tickets. Early Bird pricing is offered for limited windows.
2. Vendor, Food & Beverage Trading: Third-party vendors (caterers, designers, retailers) pay to operate within the festival grounds in designated food court, arts and crafts market, and other trading zones.
3. Sponsorship and Advertising: The festival generates revenue through sponsorship deals with named corporate partners and media advertising partnerships with radio, television, and digital media outlets.
4. Merchandise Sales: Official festival merchandise (T-shirts) is sold at the venue and online, produced in partnership with Draugiem Group/Printful.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Positivus Festival organizes an annual multi-day music and arts festival in Latvia featuring international and Baltic artists across multiple stages. The company sells tiered festival tickets, on-site camping, VIP packages, family and youth passes, festival merchandise, and runs themed zones (Silent Disco, Red Bull Zone, Kids Island), a cinema tent, food courts, and shuttle services. The festival also operates a mobile app for iOS and Android enabling schedule browsing and artist alerts.

Product overview

Positivus Festival is an annual music and arts festival held in Latvia, established in 2007 and taking place in Salacgriva (2007-2019, 2021 cancelled due to COVID) and Lucavsala, Riga (since 2022). The festival is the most tradition-rich event in the Baltics, offering a diverse lineup of international and local artists across multiple stages. The core product is the festival experience itself, supported by a mobile application for iOS and Android enabling attendee navigation and schedule planning. Additional offerings include various ticket tiers (2-day, 3-day, youth, family, group, VIP, camping), themed entertainment zones (Red Bull Zone, Silent Disco, Positivus Night), family facilities (Kids Island), on-site camping with VIP tent options, multiple food court areas, and a cinema tent. The festival also operates a sustainability program 'Sustainable Positivus' in partnership with Neste, participates in the European Talent Exchange Programme (ETEP), and provides shuttle bus services. Ticket sales are managed through the official website and Biļešu Serviss network.

Differentiator

Problem solved

Functional benefit

Products and services

• Positivus Festival (Annual Music and Arts Festival) Annual music and arts festival held in Latvia, featuring international and Baltic artists across multiple stages. The core product is the multi-day live event experience including access to performances, themed entertainment zones, food courts, and on-site amenities. Audience: music festival-goers in the Baltic region.
• Positivus Festival Mobile Application Official festival mobile app for iOS and Android that lets attendees browse the artist line-up, view stage times, build personal schedules, set alerts, and access food and market guides. Audience: festival attendees.
• Positivus Standalone Concert Events Separate ticketed standalone concerts organized under the Positivus brand at Mežaparks Great Bandstand in Riga, headlined by artists such as Calvin Harris and Pitbull. Audience: live music consumers in the Baltic region.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NestecoreStrategic or Co-development Partner · 1 January 2022Neste is the sustainability partner for the 'Sustainable Positivus' programme, which covers five areas: smart transport choices, responsible energy solutions, healthier meals, free water, and waste reduction. This reflects the festival's commitment to environmental and social responsibility.
• LMTcoreGTM or Marketing PartnerLMT (Latvian Mobile Telephone) is the main partner of Positivus Festival and the sponsor of the main stage (LMT Stage). LMT provides promotional support and exclusive ticket offers for festival-goers, such as discounted 'winter price' tickets using the code LMT+POSITIVUS.
• Eurosonic Noorderslag (ESNS) / ETEPcoreStrategic or Co-development PartnerPositivus participates in the Eurosonic Noorderslag festival and the European Talent Exchange Programme (ETEP), enabling European artist exchanges. ESNS attracts over 4,000 professional delegates including 400 international festivals, providing a platform for around 350 European artists. Through this program, Positivus hosts emerging European artists annually.
• Biļešu ServisscoreChannel Partner/ Reseller/ DistributorBiļešu Serviss is the primary third-party ticket distribution partner, selling festival tickets online and through physical outlets across Latvia and the Baltic region.
• Kino BizeminorStrategic or Co-development PartnerKino Bize cinema curates the festival's cinema tent (Kino telts), screening Latvian and international films throughout the festival, including premieres and classics, with filmmaker discussions.
• Comedy LatviaminorStrategic or Co-development PartnerComedy Latvia provides a dedicated comedy stage at the festival, featuring stand-up, improvisation theatre, and rap improvisation performances, first introduced in 2023.
• Draugiem Group (Printful)minorOthersDraugiem Group company Printful produces official festival merchandise (T-shirts) on a print-on-demand basis. Partnership with Expresspast enables free delivery within Latvia.
• Red BullminorGTM or Marketing PartnerRed Bull sponsors a dedicated festival zone featuring international DJs and hosts Red Bull Dance Your Style Latvia national finals, contributing entertainment activities alongside the main music programming.
• Latvijas Valsts Meži (LVM)minorStrategic or Co-development PartnerLVM partnered with Positivus for the annual environmental art object competition 'Zūdam kokos!' ('Climb the Trees!'), challenging young artists to create installations that complement the festival's unique setting, with prize money for winning designs.
• Radio SWHminorGTM or Marketing PartnerRadio SWH is the official radio partner, creating the Positivus SWH Pop-Up Radio station broadcasting at 94.1 FM exclusively within the festival grounds, covering performances, artist interviews, and festival atmosphere.
• Galerija CentrsminorChannel Partner/ Reseller/ DistributorGalerija Centrs shopping mall in Riga serves as an official wristband exchange point (Check-In) ahead of the festival, allowing ticket holders to exchange tickets for entry wristbands before the event, easing crowd flows at the venue.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ruisrock: Long-running Finnish summer music festival (since 1970); comparable as a Northern European multi-day music festival with international and local artists, on-site camping, and family-friendly programming.
• Frequency Festival: Austrian multi-day music festival; comparable mid-sized European summer festival with international headliner programming and on-site camping.
• Roskilde Festival: Iconic large-scale Northern European music festival in Denmark; comparable multi-day, multi-stage format with international headliners, sustainability focus, and broad sponsor ecosystem.
• Sziget Festival: One of Europe's largest music festivals held annually in Budapest; comparable in scale, multi-day format, international lineup, and on-site camping/F&B/concert-village model.
• Pukkelpop: Belgian multi-genre summer festival; comparable as a mid-sized European festival with international headliners, multiple stages, and similar tiered ticketing/camping model.
• Primavera Sound: Major European multi-genre music festival held annually in Barcelona; comparable to Positivus as a ticketed, multi-stage summer festival with international headliners, on-site camping/food, and sponsor activations.
• EXIT Festival: Major Serbian summer music festival; comparable multi-day format, international headliner-driven lineup, and growing sponsor/revenue diversification across the Balkans/Central Europe.
• Open'er Festival: Major Polish summer music festival; comparable large-scale Central European multi-day event with global headliners, multi-stage programming, and broad sponsor ecosystem.
• Flow Festival: Helsinki-based urban music and arts festival; comparable mid-sized European festival positioning with curated international lineup, sustainability initiatives, and multi-stage programming.

Broad incumbents

• Lollapalooza: Globally recognized festival brand operating multiple editions (Berlin among them); relevant as a broader incumbent in the European festival market with comparable international lineup and multi-stage format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/positivus
• Facebookfacebook.com/PositivusFestival
• Instagraminstagram.com/positivus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positivus Festival