EverSpring Inn & Suites - Bismarck

What EverSpring Inn & Suites - Bismarck does

EverSpring Inn & Suites - Bismarck operates as one of five independent, non-franchised mid-market hotels under Bird Dog Hospitality, LLC (legal entity Bird Dog Equity Partners, LLC D/B/A EverSpring), headquartered in Sioux Falls, South Dakota. The Bismarck market comprises two distinct properties: the EverSpring Inn (200 E Bismarck Expy, 150 rooms, 5 floors, pet-friendly with outdoor pool, hot tub, fitness center, complimentary hot breakfast) and the EverSpring Suites (180 E Bismarck Expy, 65 all-suite rooms, no pets, grab-n-go breakfast, on-site lounge). Both properties sit on Bismarck Expressway and serve value-conscious leisure and business travelers in the North Dakota state capital. The brand was founded in 2016 and built its Bismarck presence atop the EverSpring Inn, later extending to a Suites-only concept that now holds the #1 ranking on Tripadvisor for the entire state of North Dakota and earned the 2025 Tripadvisor Travelers' Choice Award (top 10% of hotels worldwide).

The underlying operating technology is conventional hotel infrastructure — integrated booking engines (Synxis for the Inn, Windsurfer CRS for the Suites), property management systems, smart in-room LCD TVs, high-speed WiFi, and standard PMS workflows — overlaid with one proprietary physical product differentiator: the EverSpring Cloud Bed & Pillow system co-developed with Sioux Falls-based Beds By Design Mattress Factory, featuring Duron and OmniFlow temperature-responsive memory foam. Distribution is anchored on direct website booking (everspringinn.com) with a 'Book Direct' value proposition, supplemented by Tripadvisor referral, multi-OTA syndication, and The Guestbook cash-back loyalty program to retain repeat direct bookings and reduce OTA commission leakage.

The revenue model is fundamentally a one-time nightly room rental business across 215 Bismarck rooms (Double Queen, King, Deluxe King, Accessible, Whirlpool Suite, Executive Suite, Double Queen Suite), augmented by packaged add-ons — Park-n-Fly ($15 + room rate for airport parking and shuttle), Romance Package (Whirlpool Suite + wine + late checkout + 2-for-1 lounge drinks), and Raging Rivers Waterpark Package (room + 4 waterpark passes) — and, at the broader brand level, on-site F&B at Tavern 507 (Marshall) and Marshall Event Center meeting/banquet rentals. Customer segments are horizontal: leisure travelers, families, roadtrippers visiting Mount Rushmore-area attractions, business travelers, and small-scale group/event bookings, all transacting individually at the property level rather than under enterprise contracts.

Name

EverSpring Inn & Suites - Bismarck

Legal name

Bird Dog Equity Partners, LLC

Website

https://everspringinn.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

EverSpring Inn & Suites - Bismarck operates two independent, non-franchised mid-market hotels (215 rooms total) under Bird Dog Hospitality, serving value-conscious leisure and business travelers in Bismarck, North Dakota with complimentary amenities and direct-booking emphasis.

Ownership category

akta.pro rank

Product category

Mid-Market Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC), Seasonal/Resort-Area Motels (THAGAFAJ)

Keywords

• Mid-market hotels
• Hospitality services
• Hotel accommodations
• Independent hotel chain
• Extended stay suites

Headquarters

HQ city

Bismarck

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Room Nightly Rentals: Primary revenue from nightly hotel room rentals across five properties. Rooms range from standard Double Queen and King rooms to suites including Whirlpool Suites and Executive Suites. Revenue is one-time per stay, with repeat business driven by loyalty program and brand reputation.
2. Ancillary Services and Packages: Revenue from add-on packages including Park-n-Fly (room + breakfast + parking + airport shuttle at $15 above room rate), Romance Package, and Raging Rivers Waterpark Package (room + 4 waterpark passes). Also includes grab-n-go breakfast at Suites location and lounge revenue.
3. Food and Beverage - Tavern 507: On-site restaurant Tavern 507 at the Marshall, MN location generates food and beverage revenue including locally-sourced burgers, wings, craft beers and beverages, operating in a game-on atmosphere. Marshall also has event space used for banquets and meetings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EverSpring Inn & Suites operates two hotel properties in Bismarck, ND—the 150-room EverSpring Inn and the 65-room EverSpring Suites—offering nightly guest room rentals, complimentary hot breakfast, high-speed WiFi, pools, fitness centers, business centers, and bundled packages including Park-n-Fly, Romance, and Raging Rivers Waterpark options targeting mid-market leisure and business travelers.

Product overview

EverSpring Inn & Suites operates as a mid-market hospitality brand with five Midwestern locations, including two properties in Bismarck, ND. The Bismarck market features the EverSpring Inn (traditional hotel with 150 rooms, 5 floors, pet-friendly) and the EverSpring Suites (all-suite property with 65 rooms, #1 ranked on TripAdvisor in Bismarck and #1 in the state). Properties offer standard amenities including free high-speed WiFi, hot breakfast with Coffea Coffee, pools, fitness centers, and business centers. The brand operates independently under Bird Dog Hospitality management, positioning itself as a non-franchise alternative delivering Midwestern hospitality at value-oriented pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Tavern 507: On-site restaurant at the Marshall, MN location offering burgers, wings, craft beers, and a game-on atmosphere.

Products and services

• EverSpring Inn - Bismarck Traditional hotel property with 150 rooms across 5 floors in Bismarck, ND. All non-smoking with pet-friendly rooms available. Includes outdoor seasonal pool, hot tub, fitness center, business center, and complimentary hot breakfast. Target guests are leisure and business travelers seeking mid-market accommodations.
• EverSpring Suites - Bismarck All-suite hotel property with 65 rooms across 3 floors in Bismarck, ND, ranked #1 on TripAdvisor in North Dakota. No pets allowed. Features grab-n-go breakfast, lounge, casino, and 2-for-1 drink specials. Includes Tripadvisor Travelers' Choice Award recognition.
• Double Queen Suite Suite at EverSpring Suites Bismarck featuring two queen-size beds and a living room with queen-size sofa sleeper, coffee table, work desk with chair, and activity table. Designed for families or small groups needing extended-stay space.
• Whirlpool Suite Premium suite at EverSpring Suites Bismarck featuring one king bed, living room with queen-size sofa sleeper, coffee table, two accent chairs, and an in-room whirlpool/hot tub. Marketed as part of the Romance Package.
• Deluxe King Room Guest room at EverSpring Inn Bismarck featuring a king bed and twin-size pullout couch, 32-inch LED TV, iron and board, in-room coffee maker, tiled shower, and wireless internet.
• Executive Suite Suite at EverSpring Inn Bismarck featuring a king bed, living room with table and chairs, LED TV, iron and board, coffee maker, fridge, microwave, and wireless internet. Designed for business travelers and extended stays.
• Accessible Double Queen Accessible room at EverSpring Inn Bismarck featuring two queen beds, desk, chair, 40-inch TV, and wheelchair-accessible bathroom for guests with mobility needs.
• Park-n-Fly Package

Quantifiable outcome

• Tripadvisor Travelers' Choice Award placing EverSpring Suites Bismarck in the top 10% of hotels worldwide
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and secondary.

• Beds By DesigncoreStrategic or Co-development PartnerBeds By Design is a mattress factory based in Sioux Falls, SD that engineered the proprietary EverSpring Cloud Bed & Pillow system exclusively for EverSpring hotels. The system features 3" of Duron and OmniFlow memory foam for body contouring and cooling. Beds By Design recently secured a Walmart 'Golden Ticket' enabling nationwide retail distribution. CEO Kyle Schock of Bird Dog Hospitality publicly endorses the products.
• Tavern 507coreStrategic or Co-development PartnerOn-site restaurant at the EverSpring Marshall, MN location. Tavern 507 offers meaty wings, locally-sourced burgers, craft beers and beverages in a 'game on' atmosphere with TVs and family-friendly environment. Provides on-site food and beverage revenue and enhances the guest experience at the Marshall property. Weddings and events at the Marshall Event Center are catered by Tavern 507.
• The GuestbooksecondaryGTM or Marketing PartnerThe Guestbook is a cash-back rewards program partnered with EverSpring across all five locations. Travelers can join for free and earn rewards on bookings. The partnership provides a loyalty mechanism to drive repeat direct bookings and reduce OTA commission dependency.
• Bird Dog HospitalitycoreOthersBird Dog Hospitality, LLC is the parent management company and operator of EverSpring Inn & Suites. Based in Sioux Falls, SD, the company manages all five EverSpring properties. Bird Dog Hospitality was featured in the Sioux Falls Business Journal discussing its vision for growth and commitment to independent hotel brand strategy targeting the middle-class American traveler. Careers are posted at birddoghospitality.com/careers.
• Bird Dog Equity Partners, LLCcoreOthersBird Dog Equity Partners, LLC is the legal entity D/B/A EverSpring Inn & Suites. Registered in South Dakota, USA. Principal place of business at 221 S Phillips Ave., Ste. 200, Sioux Falls, SD 57104. The entity owns and operates the EverSpring brand.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Country Inn & Suites by Radisson: Mid-market hotel brand under Choice Hotels/Radisson focused on small-town and suburban US locations. Comparable amenity offering (hot breakfast, WiFi, pool) and guest segments (leisure + small-market business) to EverSpring properties.
• AmericInn by Wyndham: Mid-market limited-service hotel brand historically focused on Upper Midwest small-town markets. Comparable guest profile (leisure + small-town business travelers) and amenity set (complimentary breakfast, pool) to EverSpring, though franchised under Wyndham.
• Cobblestone Hotels: Independent mid-market hotel chain concentrated in small-town and secondary Midwest markets. Closest direct comparable to EverSpring's independent, non-franchised model targeting value-conscious travelers in underserved US geographies.
• Baymont by Wyndham: Midscale chain serving smaller markets and highway corridors across the US Midwest and beyond. Directly comparable on price point, complimentary breakfast, and traveler mix (road-trippers, value-conscious families).
• My Place Hotels of America: Independent extended-stay and all-suite midscale chain expanding across small and mid-sized US markets. Comparable all-suite product format (kitchenettes, mid-market pricing) to EverSpring Suites Bismarck, with similar secondary-market growth strategy.

Broad incumbents

• Holiday Inn Express (IHG): Industry-standard midscale chain with deep presence across secondary US markets. Comparable guest profile and complimentary-amenity model (Express Start breakfast) but with significant national distribution and IHG loyalty program advantages.
• Hampton by Hilton: Premier midscale brand with Hilton-clean standard, free hot breakfast, and Hilton Honors loyalty. Competes with EverSpring in the same value-conscious segment but offers substantially larger loyalty distribution and brand reach.
• Red Roof Inn: Economy/midscale chain focused on value-conscious travelers along highways and in secondary markets. Comparable 'no-frills-but-clean' positioning at lower price point than EverSpring, providing competitive benchmark on the economy end of the segment.
• Best Western: Global midscale hotel brand with strong presence in small-town and highway US markets. Comparable target customer and amenity set; membership-based model (Best Western Rewards) parallels EverSpring's Guestbook approach.
• Comfort Inn (Choice Hotels): Established midscale national chain with broad footprint including smaller Midwest markets. Overlaps with EverSpring on price point and amenity offering but operates at much greater scale under the Choice Hotels franchise system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/everspring-inn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EverSpring Inn & Suites - Bismarck