Web2market
Web2market is a Peterborough-based outsourced digital marketing agency serving UK SMB and mid-market clients with SEO, PPC, web design, hosting, and analytics services through recurring and project-based contracts.
- Company typePrivate
- Founded2000
- HeadquartersHuntingdon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Web2market does
Web2market Ltd is a UK-based outsourced digital marketing agency headquartered in Peterborough, England (registration number 4113469). The firm delivers a comprehensive suite of digital marketing services including SEO, PPC and paid advertising management, digital marketing support, measurement and analysis, website design and development, and website hosting with a 99% uptime SLA. It serves primarily UK-based small and mid-market businesses across diverse verticals such as engineering, construction, cleaning services, property maintenance, manufacturing, e-commerce, and professional services, with a publicly listed portfolio of 30+ named clients.
Web2market firmographics
Firmographics- Name
- Web2market
- Legal name
- web2market Ltd
- Website
- https://w2m.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Web2market is a Peterborough-based outsourced digital marketing agency serving UK SMB and mid-market clients with SEO, PPC, web design, hosting, and analytics services through recurring and project-based contracts.
- Ownership category
- akta.pro rank
Where Web2market is headquartered
LocationHeadquarters
- HQ city
- Huntingdon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Web2market business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Recurring monthly or annual contracts for SEO, PPC, social media marketing, and digital marketing support services. Clients pay for ongoing marketing management and strategic support.
- Website Design & Development: One-time project-based fees for website design, development, and build services. Upon full payment, ownership rights of the website or software application are transferred to the client.
- Website Hosting & Maintenance: Ongoing hosting and maintenance services for client websites, billed annually or monthly.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Web2market product offering
Product offeringCore offering
Web2market is an outsourced digital marketing agency delivering SEO, PPC and paid social advertising, digital marketing strategy and support, website design and development, and ongoing website hosting with a 99% uptime SLA. The firm operates as an extension of client marketing teams, combining campaign management, performance measurement, and closed-loop marketing analysis to drive online visibility and lead generation.
Product overview
Web2market is an outsourced digital marketing agency offering a comprehensive suite of services rather than a single unified software product. Their core offerings include SEO Search Engine Optimisation, PPC & Paid Advertising (covering Google Ads and Meta Ads), Digital Marketing Support, Measurement & Analysis, Website Design & Development, and Website Hosting & Maintenance. These services are delivered through both individual offerings and packaged support tiers. The agency also provides specialist services including Google Local Services Ads management and Performance Max campaign management. They supplement their service delivery with educational content through their One Minute Marketing video series covering topics such as SEO strategies, conversion marketing, and digital marketing reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Search Engine Optimisation Search engine optimisation service integrating SEO into digital strategy and planning, improving online visibility in organic search and AI Overview results for business clients.
- PPC & Paid Advertising Pay-per-click and paid social advertising management covering Google Ads, Meta Ads (Facebook/Instagram), and paid social campaigns including Performance Max campaigns across Search, YouTube, Gmail and Display inventory.
- Digital Marketing Support Ongoing outsourced digital marketing support providing strategy advice, amplification, and measurement, working alongside client internal marketing teams as an external partner.
- Measurement & Analysis Performance measurement and analysis service including closed-loop marketing to identify value in digital marketing activities and enable data-driven budget decisions.
- Website Design & Development Creative web design with user journey planning, responsive/mobile-optimised development, eCommerce builds, bespoke CMS solutions, and ongoing streamlining as businesses evolve. Ownership of website/software transfers to client upon full payment.
- Website Hosting & Maintenance
Quantifiable outcome
- 99% web server uptime guarantee with compensation tiers for downtime
- +1 more outcomes
Companies that use Web2market
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
Web2market technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Web2market partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Web2market competitors and assessment
Company assessmentDirect peers
- Croud: UK-based digital marketing agency offering SEO, PPC, content, and digital transformation services to enterprise and mid-market clients. Directly comparable to web2market on full-service digital marketing delivery model, though typically serving larger clients and at greater scale.
- Hallam Internet Ltd: UK multi-award-winning digital marketing agency offering SEO, paid media, web design, and digital strategy. Direct competitor in the UK regional agency segment, with similar SMB and mid-market focus.
- Impression: UK digital marketing agency providing SEO, paid media, digital PR, and CRO services. Direct peer in service mix and UK mid-market positioning, with comparable focus on performance-led digital marketing.
- Tug Agency: International digital marketing agency with SEO, PPC, content, and analytics offerings. Comparable service portfolio to web2market, with a similarly broad set of digital channels and recurring engagement model.
- Vertical Leap: UK SEO and digital marketing agency specializing in search-driven lead generation for B2B and ecommerce clients. Direct competitor on SEO-heavy engagements, aligned with web2market's stated local services and B2B focus.
- ClickThrough Marketing: UK digital marketing agency providing SEO, PPC, content, and analytics services. Direct regional peer with a comparable mix of recurring and project-based engagements and similar SMB-to-mid-market client orientation.
- Evoluted: UK digital agency offering web design, development, SEO, and paid media services. Direct regional peer with comparable service stack and SMB/mid-market client base.
- Brainlabs: Data-driven digital marketing agency with strong SEO and PPC capabilities serving global brands. Highly comparable offering to web2market in terms of services (SEO, paid media, analytics), though larger and more enterprise-focused.
- Found. UK digital performance marketing agency focused on paid search, paid social, and SEO for ambitious brands. Direct peer in channel mix and recurring performance-marketing engagement model.
Broad incumbents
- Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, social, and creative services. Overlaps with web2market across the full digital marketing stack but operates at significantly larger scale and with a broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Web2market social profiles
Digital presenceWeb2market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Web2market leadership team
Management profileNumber of profiles
Profiles1 record
Web2market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Web2market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Web2market
What does Web2market do?
Web2market is an outsourced digital marketing agency delivering SEO, PPC and paid social advertising, digital marketing strategy and support, website design and development, and ongoing website hosting with a 99% uptime SLA. The firm operates as an extension of client marketing teams, combining campaign management, performance measurement, and closed-loop marketing analysis to drive online visibility and lead generation.
Is Web2market a public or private company?
Web2market is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Web2market founded?
Web2market was founded in 2000. It employs 1 to 10 people.
Where is Web2market based?
Web2market is headquartered in Huntingdon, United Kingdom, in the Europe region.
How does Web2market make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are website Design & Development and website Hosting & Maintenance.
Who are Web2market's main competitors?
Direct peers on record are Croud, Hallam Internet Ltd, Impression, Tug Agency, Vertical Leap, ClickThrough Marketing, Evoluted, Brainlabs and Found.. Jellyfish is listed as a broad incumbent.
Does Web2market have an API?
No public API is recorded for Web2market.