What ClickThrough Marketing does

ClickThrough Marketing Ltd is a UK-based, privately held digital performance agency headquartered in Lichfield with a secondary office in Manchester. Founded in 2009 and operating for 17 years, the company delivers fully integrated digital marketing services — Digital Paid Media, SEO & Content, Content Outreach & Link Growth, Conversion Rate Optimisation, Web Analytics, International Marketing, and Digital Transformation — to mid-to-large enterprise clients across the UK and Europe. Its client roster spans automotive (Renault Retail Group), healthcare/insurance (Simply Health), sleep/mattresses (Otty Sleep), payments (Payvision), and fashion/apparel (Missguided, Woolroom, Hype, Student Roost).

The agency's technology stack is centred on integrated platform partnerships with Google, Meta/Facebook, TikTok, VWO, and Uberall, layered with three proprietary branded assets: Data-led Design® (a CRO methodology developed by Director of Conversion Strategy Al Rowe), GEO Audit (a Generative Engine Optimisation audit product), and Performance Max Diagnostics (a diagnostic product for Google Performance Max campaigns). The 51–100 person firm uses GPT-4/ChatGPT for internal content generation and SEO copy production, and has positioned these capabilities as client-facing services.

Revenue is generated through bespoke, quote-based retainer and project engagements across its integrated service lines, supplemented by productised diagnostics and the 10-week Digital Performance Accelerator programme. The go-to-market is enterprise field sales with dedicated account management and inbound demand generated via content marketing (eBooks, webinars, podcasts, industry reports). In April 2026 the company expanded internationally for the first time, launching AI Consulting Services and AI Training Courses targeting New Zealand and Australian businesses, delivered in-person on client premises. The firm is bootstrapped, has no external funding rounds, and is presumed founder/management-owned.

Name

ClickThrough Marketing

Legal name

ClickThrough Marketing Ltd

Website

https://clickthrough-marketing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

ClickThrough Marketing is a 17-year-old UK boutique digital performance agency (51–100 staff, Lichfield HQ) delivering integrated paid media, SEO, CRO, analytics, and digital PR services to mid-to-large enterprise clients across automotive, healthcare, fashion, and financial services verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Content Strategy & Planning (BPAFAIAG), Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)

Keywords

• Digital marketing services
• Search engine optimization
• Conversion rate optimization
• Paid media management
• Content marketing strategy

Headquarters

HQ city

Lichfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Consulting & Agency Services: ClickThrough Marketing operates as a boutique digital performance agency delivering fully integrated digital marketing services. Revenue is generated through retainer-based and project-based professional service engagements. Services span Digital Paid Media, SEO & Content, Conversion Rate Optimisation, Web Analytics, Digital PR, and International Marketing. The agency also sells proprietary products (GEO Audit, Data-led Design, Performance Max Diagnostics) and structured programmes (Digital Performance Accelerator). Newer revenue streams include AI consulting services and AI training courses launched in 2026 targeting NZ and Australian businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

ClickThrough Marketing is a boutique digital performance agency delivering fully integrated digital marketing services spanning Digital Paid Media, SEO & Content, Conversion Rate Optimisation, Web Analytics, Digital PR, International Marketing, and Digital Transformation. The agency also sells proprietary products and methodologies including GEO Audit (AI search optimisation tool), Data-led Design® (CRO methodology), Performance Max Diagnostics, and a 10-week Performance Accelerator programme backed by a positive return and value guarantee. Engagements are retainer-based or project-based, with bespoke quote-based pricing tailored to each client's needs.

Product overview

ClickThrough Marketing is a boutique digital marketing agency offering an integrated, conversion-centric approach to digital strategy. Their core products include GEO Audit (AI search optimization tool), Data-led Design® (CRO methodology), and Performance Accelerator (10-week programme). Their service portfolio spans Digital Paid Media, SEO & Content, Content Outreach & Link Growth, Conversion Rate Optimisation, Web Analytics, International Marketing, and Digital Transformation. They have recently expanded into AI services with AI Consulting Services and AI Training Courses targeting NZ and Australian markets. Additional consultancy offerings include SEO Migration Consultancy, Technical SEO Audit, Paid Search Audit, and Organic Opportunity Analysis. The company provides a positive return and value guarantee on their Digital Performance Accelerator.

Differentiator

Problem solved

Functional benefit

Brands

• Data-led Design: A proprietary methodology combining data intelligence with web design to improve conversion rates and ROAS.
• Performance Accelerator
• GEO Audit
• Performance Max Diagnostics

Products and services

• GEO Audit An AI-powered search audit tool that helps brands understand how they appear in generative AI search results and provides recommendations for optimisation.
• Data-led Design® A conversion rate optimisation methodology that embeds user data into web design decisions to maximise ROAS.
• Performance Accelerator A 10-week programme for CMOs and Marketing Leaders focused on improving digital performance, reducing media spend wastage, and driving more performance from less budget. Backed by a positive return and value guarantee.
• Performance Max Diagnostics A diagnostic report for Google Performance Max campaigns, helping brands understand setup requirements, creative details, and integration with wider marketing strategy.
• AI Consulting Services Dedicated AI consulting service to help businesses integrate AI into existing digital marketing systems, automate tasks, and train teams to use AI tools effectively.
• AI Training Courses AI training courses tailored to each organisation's workflows, delivered in-person, focusing on practical application of AI for productivity improvements of 30% or more.
• Digital Paid Media Paid media advertising services combining passion and expertise to help clients reach their target audiences across digital platforms including Google, Facebook, TikTok, and programmatic display.
• SEO & Content SEO services combining technical and creative strategies to help clients rank higher for relevant keywords, including content creation and keyword strategy.
• Content Outreach & Link Growth Digital PR and link building services to amplify brand voices, reach readerships, and build quality backlinks through strategic outreach.
• Conversion Rate Optimisation (CRO) Conversion-centric technology and processes that optimise user journeys to maximise returns and minimise budget wastage across integrated channels.
• Web Analytics Analytics services to monitor traffic, track conversions, and provide insights for campaign optimisation and performance review.
• International Marketing Digital marketing services for international expansion, including localisation strategies and multi-market campaign management.
• Digital Transformation Services to help businesses transform their digital presence and adapt to AI-driven changes in search behaviour and digital marketing.
• Strategy & Ideation Consultancy Integrated strategy and ideation consulting service to help brands develop cohesive digital marketing strategies aligned across all channels.
• SEO Migration Consultancy Expert support across every stage of website migration to protect SEO performance, including migration recovery strategies for completed migrations with suffering organic performance.
• Technical SEO Audit Comprehensive technical SEO audit service covering up to 40 different elements to identify and fix issues impacting organic performance.
• Paid Search Audit Audit service for paid search campaigns to evaluate performance, identify opportunities, and optimise return on ad spend.
• Organic Opportunity Analysis Analysis service to identify organic search opportunities and keyword strategies for improving search visibility.

Quantifiable outcome

• 58% uplift on expected performance in the first two years of engagement
• +6 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationClickThrough Marketing partners with Google as a certified/advertising partner platform. The agency manages Google Ads campaigns including Performance Max, Search, and Display for clients. Google platform capabilities are central to the agency's paid media service offering.
• Facebook (Meta)coreTechnology or IntegrationAgency manages Facebook and Instagram advertising campaigns for clients as part of its Paid Social service line. Meta platforms are a core channel within the agency's integrated paid media strategy.
• TikTokcoreTechnology or IntegrationAgency creates and manages TikTok advertising campaigns for clients. Referenced in client case studies showing significant TikTok follower growth (4,464% increase for one client).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tug: Global digital marketing agency delivering integrated paid media, SEO, and creative services. Comparable integrated agency model targeting enterprise clients, though with broader international footprint.
• Hallam: Mid-sized UK digital marketing agency providing SEO, paid media, content, and CRO services to enterprise and B2B clients. Similar boutique positioning and integrated agency model as ClickThrough.
• Evoluted: Mid-sized UK digital agency offering SEO, paid media, web development, and CRO with integrated strategy. Similar size and service portfolio to ClickThrough, competing in the same UK mid-market segment.
• Klood Digital: UK-based digital marketing agency providing SEO, content, paid media, and CRO services. Similar integrated boutique agency model with comparable UK enterprise client focus.
• Croud: UK-headquartered full-service digital marketing agency delivering paid media, SEO, content, and CRO with an integrated, tech-enabled approach. Competes head-to-head with ClickThrough for mid-to-large UK enterprise clients.
• Brainlabs: Global digital performance marketing agency offering paid media, SEO, CRO, and programmatic services to enterprise clients. Closest direct competitor to ClickThrough's integrated performance agency model, but at materially larger scale.
• Epiphany: UK digital marketing agency with expertise in SEO, paid media, content, and analytics. Comparable integrated performance marketing positioning targeting mid-to-large UK enterprise brands.
• Jaywing: UK-based data-driven digital marketing agency combining analytics, paid media, SEO, and CRO. Direct competitor for UK enterprise clients seeking performance-led integrated services.

Broad incumbents

• HubSpot: Major martech platform whose partner ecosystem and AI-powered marketing tools increasingly overlap with the content, SEO, and inbound services ClickThrough offers, representing both an enablement partner and indirect competitive threat.
• WPP: World's largest advertising holding group encompassing multiple integrated digital agencies (including GroupM agencies) that compete for the same large enterprise digital marketing budgets as ClickThrough at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clickthrough
• Facebookfacebook.com/clickthroughmarketing
• LinkedInlinkedin.com/company/clickthrough-marketing
• Instagraminstagram.com/clickthrough

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClickThrough Marketing