What Roots Group Arabia does

Roots Group Arabia is a privately held Saudi construction conglomerate and wholly-owned subsidiary of Roots Group UK, founded in 1981 and headquartered in Jeddah. The company operates as an integrated platform across three principal divisions — Distribution, Manufacturing, and Design & Build — serving the construction industry with specialty building materials, in-house manufactured components, and turnkey contracting services. Its Manufacturing division produces suspended ceiling grids and drywall partition systems (A-Metal), hollow metal doors and steel structures (MASCO, established 1990), and woodworks and furniture (Top Factory, established 1996); its Design & Build division executes fit-out, acoustic insulation (Smart Steel Solutions), waterproofing (SUW), and full project delivery (Mimar International, Special Project Division). The company also distributes and supports equipment through its Machinery Division, including Hawk Power Generation diesel generator sets (10–5300 kVA) and partnerships with Haulotte, Beton Trowel, and Teupen.

Roots Group Arabia generates revenue through four streams: wholesale distribution of specialty building materials to large enterprise customers, retail distribution to professional craftsmen via showrooms in Jeddah, Riyadh, and Dammam, hardware sales of own-branded manufactured products, and professional services for turnkey design-and-build projects. Pricing is quotation-based and project-specific rather than publicly disclosed. The company employs more than 2,000 staff across 20+ subsidiaries, manages 5 warehouses and 5 production facilities, and has executed over 220 projects valued at more than 18 billion SAR, reporting annual sales revenue of 600M SAR.

The customer base is enterprise- and government-leaning, including marquee Saudi institutions (Princess Nora University, KAUST, King Saud University, King Abdulaziz International Airport) and international commissions (Heathrow Terminal 2A, Four Seasons Moscow, Hilton Opera Paris, Blackfriars Station, Zayed University Abu Dhabi, Britannia Cruise Ship). Distribution reach extends across the Middle East, GCC, and select African markets including Egypt and Algeria. The company holds multiple ISO 9001 certifications across subsidiaries and additional ISO 14001 and ISO 45001 certifications held by partner Haulotte. Roots Group Arabia underwent two corporate restructurings over its operating history to align governance across the subsidiary portfolio.

Name

Roots Group Arabia

Legal name

Roots Group Arabia Co.

Website

https://arabian-roots.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Roots Group Arabia is a privately held Saudi construction conglomerate, founded in 1981 and headquartered in Jeddah, operating an integrated platform of Distribution, Manufacturing, and Design & Build services with 20+ subsidiaries, 2,000+ employees, and 600M SAR in annual revenue serving enterprise and government construction clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Distribution Division: Wholesale distribution of specialty building materials, tools and equipment to large customers and complex projects; retail distribution of tools to professional craftsmen segment. Trading activity commenced in 1995.
2. Manufacturing Division: In-house manufacturing of own branded products including metal ceilings, woodworks, suspended ceiling systems, hollow metal doors, balustrades, and handrails for supply chain control, quality and on-time delivery.
3. Design & Build Division: Turn-key projects from concept to installation deploying design and engineering capabilities. Services include shop drawings, cost estimates, value engineering, fit-out works, FF&E procurement and installation.
4. Power Generation Products: Diesel Generator Sets from 10 to 5300 kVA including design, engineering, manufacturing, sales, installation, commissioning, and after-sales service.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

Roots Group Arabia is a vertically integrated construction platform that distributes specialty building materials, manufactures its own branded architectural products (metal ceilings, hollow metal doors, woodworks, suspended ceiling systems, diesel generator sets), and executes turn-key design-and-build fit-out projects. The company supplies developers, contractors, and government entities in the construction sector across Saudi Arabia, the GCC, the wider Middle East, and Africa through 20+ subsidiaries operating under its Distribution, Manufacturing, and Design & Build divisions.

Product overview

Roots Group Arabia is a diversified construction group operating as a single integrated full-service platform with three principal divisions: Distribution (building materials trading), Manufacturing, and Design & Build. The company offers a comprehensive portfolio of products and services including: Machinery Division featuring Hawk PG diesel generator sets (10-5300 kVA), Haulotte aerial work platforms, Beton Trowel concrete equipment, and Teupen access platforms; Manufacturing Division producing A-METAL ceiling/partition systems, Top Factory woodworks/furniture, and MASCO metal doors/gates; and Design & Build Division through Mimar International for contracting, Smart Steel Solutions for acoustic insulation, SUW for waterproofing, and Special Project Division for custom interiors. The group serves the construction industry across Saudi Arabia and the Middle East with over 2,000 employees and 18+ billion SR of executed projects.

Differentiator

Problem solved

Functional benefit

Brands

• Hawk PG: Power generation equipment and diesel generator sets supplier (10 to 5300 kVA)
• MASCO
• Top Factory
• A-Metal
• Mimar International
• Smart Steel Solutions
• SUW

Products and services

• Hawk Power Generation (Hawk PG) Diesel Generator Sets Diesel generator sets from 10 to 5300 kVA, providing design, engineering, manufacturing, sales, installation, commissioning, and after-sales service for enterprise power generation customers across KSA, the GCC, and select African and Middle East markets.
• MASCO (Metal Artwork Saudi Company) Architectural Metalwork Products ISO 9001 certified manufacturing of hollow metal doors (non-fire rated to bullet-proof), decorative gates, roof hatches, steel structures, space frames, handrails, casting metals, and custom metal and brass finishes for construction and architectural projects.
• A-METAL (Saudi Allied Metal Industries) Ceiling and Partition Systems Manufacturing and distribution of suspended ceiling grids and tiles, drywall partition and ceiling systems, bolts and nuts, mechanical fixing systems, cable trays, channels, balustrades, handrails, and metal building accessories for construction projects across the Middle East and Africa.
• Top Factory Woodworks and Furniture Manufacturing Woodworks, solid surface elements, and custom furniture manufacturing for hospitals, schools, banks, retail, corporate offices, universities, yachts, hotels, and high-end residential projects across KSA and the Middle East.
• Mimar International Design and Fit-Out Contracting General contracting specializing in high-quality fit-out projects combining design, procurement, and contracting expertise via project management for developers, contractors, and government clients.
• Smart Steel Solutions (SSS) Acoustic Insulation Systems Industrial steel sound insulation works including generator room sound treatment, diesel generator soundproof enclosures, exhaust mufflers, acoustic products, electric panels, and genset installations.
• Saudi United Waterproofing (SUW) Waterproofing Solutions Comprehensive waterproofing solutions for basements, roofs, and wet areas using epoxy and concrete injection techniques, EPDM/PVC waterproofing, floor coating, and thermal insulation for construction and infrastructure projects.
• Special Project Division (SPD) Custom Interior Solutions Interior design, interior decorating, design build, turn-key projects, design consulting, purchasing and installation, custom furniture, custom build-outs, and custom lighting and installations for specialized construction projects.
• Machinery Division Equipment Distribution Regional distribution of aerial work platforms, concrete finishing and compaction equipment, spider lifts (12 to 39 meters), diesel and solar tower lights, and turn-key power projects with rental operations and after-sales support across KSA and GCC.
• Building Materials Wholesale Distribution Wholesale distribution of specialty building materials to large customers and complex projects across GCC countries with access to worldwide sourcing through Roots Group's distribution network.
• Design and Build Division Turn-Key Construction Services Turn-key design and build services from initial concept through material procurement, transport, finishing works, and project management, including shop drawings, cost estimates, value engineering, and FF&E/OS&E installation for developers, contractors, and government clients.

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered major and core.

• Areen CompaniesmajorStrategic or Co-development PartnerMajor partner for Special Project Division providing specialized contracting services and solutions.
• Pw CompaniesmajorStrategic or Co-development PartnerMajor partner for Special Project Division providing professional services and solutions.
• HaulottecoreTechnology or IntegrationGlobal leader of people lifting equipment providing aerial work platforms, customized financing solutions, and integrated services. Haulotte has triple ISO certifications (ISO 9001:2015, ISO 14001:2015, ISO 45001:2018).
• Beton TrowelcoreTechnology or IntegrationPartner specializing in concrete finishing and compaction equipment including jumpers, compactors, concrete vibrators, tower lights, and power trowels.
• TeupencoreTechnology or IntegrationPartner specializing in working platforms/spider lifts for every height ranging from 12 to 39 meters.
• World Leading Power Generation BrandscoreTechnology or IntegrationHawk Power Generation partners with many of the world's leading brand names in power generation for diesel generator sets.
• Metal Artwork Saudi Co. (Strategic Partner)coreStrategic or Co-development PartnerISO certified state-of-the-art manufacturing plant for custom-made metal and brass finishes, metal structures, specialized doors, and awnings. Listed as strategic partner for Manufacturing Division.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Al Habtoor Group: UAE-based diversified conglomerate with construction, real estate, and manufacturing businesses. Comparable in business model breadth and in operating a single integrated construction-and-manufacturing platform across the Gulf region.
• Rawabi Holding: Saudi diversified conglomerate with construction, manufacturing, oil & gas services, and trading businesses. Directly comparable to Roots Group Arabia's multi-division, multi-subsidiary integrated operating model.
• Al Bawani: Saudi general construction contractor with national project portfolio across commercial, industrial, and infrastructure segments. Comparable in scale and customer overlap to Roots Group Arabia's contracting operations in KSA.
• Saudi Binladin Group: Largest Saudi construction conglomerate with diversified contracting, manufacturing, and real estate operations. Directly comparable to Roots Group Arabia as a Saudi-based, vertically integrated construction platform with national mega-project exposure.
• Nesma & Partners: Saudi diversified group with significant construction, contracting, and building materials operations. Closely mirrors Roots Group Arabia's three-pillar structure (distribution, manufacturing, design-build) and operates across similar GCC and MENA geographies.
• Zamil Industrial: Saudi-based manufacturer and contractor of construction materials and pre-engineered buildings. Comparable to Roots Group Arabia's manufacturing-and-contracting overlap and shares the same KSA-centric customer base.
• Arabian Construction Co. Saudi-headquartered general contractor with regional MENA execution capability. Comparable to Roots Group Arabia's Design & Build division and Mimar International fit-out operations on large institutional and infrastructure projects.

Broad incumbents

• Consolidated Contractors Company (CCC): One of the largest Middle East EPC contractors with broad infrastructure, oil & gas, and civil works capabilities. Overlaps with Roots Group Arabia on heavy contracting scale but operates at a much larger and broader scope.

Emerging players

• Saudi Ceramics: Saudi-listed manufacturer of building products (ceramics, sanitary ware). Overlaps with Roots Group Arabia's branded building materials manufacturing operations (Top Factory, A-Metal) in the KSA construction supply chain.

Regional players

• Emaar Industries & Investments: UAE-based conglomerate with building materials, construction, and real estate operations. Comparable in business model but primarily UAE-focused, making it a regional rather than direct competitor to KSA-anchored Roots Group Arabia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roots Group Arabia