Economic Literacy Colorado

What Economic Literacy Colorado does

Economic Literacy Colorado operates as a nonprofit, regional chapter of Junior Achievement under the legal name Junior Achievement-Rocky Mountain, Inc., delivering K-12 financial literacy and career readiness education across Colorado and Wyoming. The organization, founded in 1949, serves teachers and students from elementary through high school with a layered product portfolio: experiential programs (JA Finance Park, JA Dream Accelerator, JA Stock Market Challenge), age-tiered structured programs (elementary, middle, and high school), digital resources (JA Here to Career, Digital Resources for Families), and JA Professional Development for educators. Its core technology consists of experiential learning platforms and curriculum-based educational programs, with delivery enabled by a network of corporate volunteers, professors, mentor teachers, and subject matter experts.

The business model is philanthropic: the organization provides free and reduced-cost educational programs to schools and teachers, funded by donations and supporter contributions. No pricing is charged to end users. Programs are distributed through three regional offices (Metro Denver headquarters in Greenwood Village, Northern Colorado/Wyoming in Loveland, and Southern Colorado in Colorado Springs) with classroom-based delivery and digital self-serve channels. A strategic partnership with UCCS (University of Colorado Colorado Springs) allows teachers to earn college credit through JA Professional Development, adding credentialing value to the training offering. Customer segments are entirely within education — K-12 teachers, K-12 students, and schools/educational institutions — with 90% of participating teachers reporting that the program was personally enriching and improved their subject knowledge.

Name

Economic Literacy Colorado

Legal name

Junior Achievement-Rocky Mountain, Inc.

Website

https://econlitco.org

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Economic Literacy Colorado, operating as Junior Achievement Rocky Mountain, is a nonprofit that delivers K-12 financial literacy and career readiness programs to teachers and students across Colorado and Wyoming through experiential curricula, digital resources, and volunteer-supported classroom delivery.

Ownership category

akta.pro rank

Product category

K-12 Financial Literacy Education

NAICS

Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Career Readiness & College Prep (In-School) (EDAJAFAM)

akta.pro secondary industry

Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD)

Keywords

• Financial literacy education
• K-12 curriculum programs
• Teacher professional development
• Career readiness education
• Experiential learning programs

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donor/Philanthropic Support: The organization operates as a nonprofit relying on donations and supporter funding to deliver free and reduced-cost educational programs to schools and teachers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Economic Literacy Colorado, operating through Junior Achievement Rocky Mountain, delivers K-12 financial literacy and career readiness educational programs to students in Colorado and Wyoming, complemented by teacher professional development workshops. Core offerings include experiential programs (JA Finance Park, JA Dream Accelerator, JA Stock Market Challenge), grade-level structured curricula (elementary, middle, high school), digital career exploration resources (JA Here to Career), and UCCS-credit-bearing teacher training sessions. Programs are delivered directly in classrooms by trained corporate volunteers and subject matter experts.

Product overview

Economic Literacy Colorado, operating through Junior Achievement Rocky Mountain, offers a platform-plus-programs architecture focused on financial and personal finance education. The core offerings include experiential programs (JA Finance Park, JA Dream Accelerator, JA Stock Market Challenge), digital resources (JA Here to Career, Digital Resources for Families), and grade-level structured programs (Elementary, Middle, and High School Programs). These programs are complemented by JA Professional Development, which trains teachers to deliver the curriculum, creating an integrated ecosystem that serves students from elementary through high school while building educator capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• JA Finance Park Experiential program that provides K-12 students with hands-on financial literacy education through a simulated environment where they make real-world financial decisions.
• JA Dream Accelerator Program designed to help students develop entrepreneurial skills and pursue business ideas through mentorship and structured curriculum.
• JA Stock Market Challenge Experiential competition where students learn about investing and stock markets through simulated trading activities.
• JA Here to Career Digital resource platform that helps students explore career pathways and connect their skills to potential career opportunities.
• Digital Resources for Families Online educational materials and resources designed for families to support financial literacy learning at home.
• High School Programs Career-connected learning programs for high school students focused on financial literacy, entrepreneurship, and career readiness.
• Middle School Programs Age-appropriate financial literacy and career exploration programs designed for middle school students.
• Elementary School Programs Foundational financial literacy education programs tailored for elementary school students to build early money management skills.
• JA Professional Development Teacher training program that helps educators integrate financial and career readiness concepts into their curriculum, led by professors, mentor teachers, and subject matter experts, with UCCS college credit available.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UCCS (University of Colorado Colorado Springs)coreStrategic or Co-development PartnerUCCS partnership provides teachers with the opportunity to earn college credit and official transcripts through the JA Professional Development program. This academic partnership validates the professional development training and provides tangible credentialing benefits for participating educators.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Next Gen Personal Finance: A nonprofit providing free K-12 personal finance curriculum and teacher professional development. Directly competes with ELC's JA programs in the same teacher and student segments, with a comparable no-cost, educator-focused delivery model.
• Council for Economic Education: National nonprofit focused on K-12 economic and personal finance education, offering curriculum, teacher training, and state affiliate networks. Highly comparable to ELC's mission of integrating economics and financial literacy into K-12 classrooms.
• Junior Achievement of Georgia: A large regional Junior Achievement chapter operating JA Finance Park, in-classroom programs, and teacher resources across Georgia. Closely mirrors ELC's operating model as a JA regional chapter serving K-12 students and teachers with the same national JA curriculum suite.
• EVERFI: Provides digital K-12 financial literacy, career readiness, and SEL curricula to schools at no cost, funded by corporate sponsors. Directly competes for the same school district contracts and corporate partner dollars that ELC relies on.

Broad incumbents

• National Endowment for Financial Education (NEFE): Independent nonprofit foundation dedicated to inspiring empowered financial decision-making, including K-12 financial literacy research and programs. Operates as a broader incumbent in financial literacy education with overlapping educator-focused resources.
• Junior Achievement USA: The national parent organization of which Economic Literacy Colorado is a regional chapter. JA USA provides the overarching curriculum, brand, and national program infrastructure that enables regional chapters like JA Rocky Mountain to deliver K-12 financial literacy, work readiness, and entrepreneurship programs.

Emerging players

• FoolProof Foundation: Nonprofit that provides K-12 financial literacy curriculum and teacher training with a focus on consumer awareness and media literacy. Overlaps with ELC's curriculum delivery to teachers and students in personal finance education.
• Practical Money Skills: Visa-sponsored financial literacy education program offering free K-12 lesson plans, games, and resources. Competes for the same teacher adoption and corporate-sponsor mindshare as ELC's programs.
• Ramsey Education: The Dave Ramsey-affiliated program offering free K-12 personal finance curriculum and teacher resources to schools nationwide. Competes for the same teacher and school district relationships that ELC cultivates in Colorado and Wyoming.

Regional players

• Take Charge Today: University of Arizona-affiliated personal finance education program for K-12 teachers and students, providing free curriculum and workshops. Operates as a regional peer with a similar university-credentialed teacher PD model to ELC's UCCS partnership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/econlitco
• YouTubeyoutube.com/user/RockyMountainJA
• Facebookfacebook.com/EconLiteracyCO
• LinkedInlinkedin.com/company/economic-literacy-colorado
• Instagraminstagram.com/jarockymountain

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Economic Literacy Colorado