Kingsbury Club & Spa

What Kingsbury Club & Spa does

Kingsbury Club & Spa, operating through the corporate entity KTC, Inc. and headquartered at 186 Summer St in Kingston, Massachusetts, is a privately held multi-amenity athletic club and day spa that has been in continuous operation since 1969. The single 101-250-employee facility consolidates fitness training (cardio, strength, group exercise), aquatics in a 330,000-gallon domed heated pool, racquet sports (tennis and four pickleball courts), childcare and an eight-week summer camp, the Kingsbury Pub restaurant, the Agave Juice Bar, and the co-located Armand Salon & Spa. Programming spans infants from three months old through seniors (Gentle Yoga, Chair Yoga, Masters Swim), with development pipelines such as Tiny Tots Tennis feeding the SELECT Academy and the Kingfish Swim Team for competitive juniors.

The underlying technology stack is physical-asset-heavy rather than software-led: a 60-foot seasonal dome encloses the only year-round outdoor pool of its kind in New England, indoor cycling runs on 34 Keiser M3+ bikes with back-lit performance consoles, and strength training uses Keiser air-resistance equipment alongside Concept 2 rowers. Back-office operations run on the Club Automation platform, which provides 24/7 self-serve registration for swim lessons, summer camp, classes, and childcare reservations. Member-facing digital surfaces are limited to the company website plus Facebook and Instagram profiles, with no mobile app or API integrations disclosed.

Kingsbury earns revenue through a diversified recurring-plus-transaction model. Tiered monthly memberships (Individual $155, Couple $250, Family $325, Senior $125, KAC Youth $105) generate the recurring core, each carrying a one-time administrative fee of $100-$300. On top of subscriptions, the club monetizes professional services (private tennis at $94/hour, swim lessons in Red/Orange/Green Ball packages, one-on-one personal training, Pilates, yoga, Keiser Express), transaction-based F&B (Kingsbury Pub open to the public Monday-Friday, daily Tiki Bar, Agave Juice Bar), and seasonal programs (summer camp at $445-$525/week, themed birthday parties). Go-to-market is direct-to-consumer supplemented by a community-led motion anchored on MITA Adult Team Tennis play, the Kingfish Swim Team partnership, youth summer-camp enrollment, and the Business of the Month corporate-wellness channel targeting local Kingston-area employers.

Name

Kingsbury Club & Spa

Legal name

KTC, Inc.

Website

https://kingsburyclub.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Kingsbury Club & Spa is a privately held, single-site athletic club and day spa in Kingston, MA offering fitness, aquatics, tennis, pickleball, childcare, summer camp, restaurant, and salon services under membership tiers targeting individuals, couples, families, seniors, and youth in the New England market.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Monthly recurring membership fees for Individual ($155), Couple ($250), Family ($325), Senior ($125), and Youth/KAC ($105) tiers. One-time administrative fees on enrollment.
2. Day Spa Services: On-site Armand Salon & Spa providing hair, nail, and spa services to members and day spa guests.
3. Racquet Sports Programs: Tennis lessons, pickleball clinics, team tennis leagues, contract court time, and SELECT Academy programs for juniors and adults.
4. Personal Training: One-on-one training sessions including strength training, sport-specific training, Pilates, yoga, and Keiser express workouts.
5. Aquatics Programs: Swim lessons for all ages (Red, Orange, Green Ball packages), Masters swim class, Kingfish Swim Team participation, H.S. Team Prep, and private lessons.
6. Kids Programs: Summer camp ($445-$525/week), childcare services (hourly or unlimited monthly), themed birthday parties, and youth fitness classes.
7. Kingsbury Pub: Family-friendly restaurant and bar open to public Monday-Friday 4pm-9pm, plus Tiki Bar daily 11am-7pm. Private events and catering services available.
8. Agave Juice Bar: Complimentary Keurig coffee bar for members, plus smoothie and juice bar offerings. Open Monday-Friday 7am-1pm and 3-6pm, Saturday 8am-noon.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kingsbury Club & Spa is a private, membership-based health club and day spa in Kingston, MA that delivers fitness training, group exercise, indoor/outdoor aquatics, racquet sports (tennis and pickleball), childcare, summer camp, on-site dining, and salon/spa services under a single integrated facility. The company sells monthly membership subscriptions (Individual, Couple, Family, Senior, and Youth tiers) that grant access to the full club, while program-specific services (lessons, personal training, swim team, spa treatments, and restaurant sales) are sold individually.

Product overview

Kingsbury Club & Spa is a multi-purpose athletic club and day spa in Kingston, MA offering a country club experience at fitness club pricing. The facility features racquet sports (tennis and pickleball), comprehensive fitness training with personal training services, aquatics programs in a unique 330,000 gallon heated pool with seasonal dome enclosure, and family amenities including childcare and summer camp. Dining options include the Kingsbury Pub (open to the public) and Agave Juice Bar. The Armand Salon & Spa provides day spa services. Membership-based with Individual, Couple, Family, Senior, and KAC Member tiers available.

Differentiator

Problem solved

Functional benefit

Brands

• Kingsbury Club: Health and fitness club offering tennis, pickleball, fitness training, aquatics, and childcare services
• Kingsbury Pub
• Agave Juice Bar
• Armand Salon & Spa

Quantifiable outcome

• Unique year-round aquatic facility with 60-foot dome
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Armand Salon & SpacoreOEM/ Whitelabel/ Licensing PartnerOn-site salon and day spa operating within Kingsbury Club & Spa facility. Provides hair, nail, and spa services to club members and external guests. Spa hours: Tuesday-Thursday 9am-8pm, Friday 9am-5pm, Saturday 9am-4pm.
• Kingfish Swim TeamminorStrategic or Co-development PartnerExternal competitive swim team using Kingsbury Club's aquatic facilities. Provides pathway for advanced swimmers to competitive swimming.
• MITA (Massachusetts Indoor Tennis Association)minorStrategic or Co-development PartnerAdult Team Tennis competes in Massachusetts Indoor Tennis Association leagues with home and away matches against local clubs September-April with playoffs in May.
• Local Area BusinessesminorGTM or Marketing PartnerBusiness of the Month program featuring local businesses. Winners receive marketing exposure within club, complimentary guest passes for employees, and access to Corporate Business Program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Club Pilates: Boutique Pilates franchise offering low-cost, specialized group classes on a membership/class-pack model. Represents the kind of specialist, lower-overhead competitor that pressures Kingsbury's group-class revenue from below.
• Mountainside Fitness: Independently operated multi-amenity fitness club with fitness, aquatics, group classes, kids programming, and family memberships. Highly comparable all-in-one model at similar single-region scale.

Direct peers

• LA Fitness: National multi-amenity fitness chain offering fitness floors, group classes, racquet sports, pools, and kids programs on a membership model. Comparable mid-premium positioning with broad household appeal.
• Gold's Gym: National fitness chain offering fitness floors, group classes, personal training, and kids clubs on a membership basis. Comparable multi-generational programming and family membership model.
• YMCA of Greater Boston: Non-profit community recreation organization offering fitness, aquatics (including swim teams), racquet sports, childcare, and summer camps on a membership basis. Highly comparable programming mix and family focus, though subsidized by mission and donations.
• Life Time Fitness: Large multi-amenity premium fitness club offering fitness, aquatics, racquet sports, spa, dining, and kids programming under membership. Closest public analog to Kingsbury's all-in-one family country club model, though at national scale.
• Invited (formerly ClubCorp): Operator of private country clubs and member-based clubs offering fitness, aquatics, dining, and social amenities. Kingsbury explicitly markets itself as 'Country Club at a fraction of the cost,' making Invited's operating model a direct conceptual peer.

Broad incumbents

• Equinox Fitness: Premium national fitness club brand offering fitness, spa, and group classes. Operates above Kingsbury's price tier with a more urban, luxury positioning, but competes for the same affluent family demographic.

Regional players

• Edge Fitness Clubs: Regional multi-amenity fitness operator in the Northeast and Mid-Atlantic offering fitness, group classes, pools, and kids clubs. Comparable mid-premium positioning and family focus, though not yet in Kingsbury's immediate South Shore market.
• Wellbridge (Boston Sports Clubs, MBODY): Operates premium multi-amenity fitness clubs in New England, including Boston Sports Clubs. Directly comparable premium positioning, broad programming, and regional Massachusetts market overlap make it a strong local comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kingsbury-club-spa-171926236194
• Instagraminstagram.com/kingsburyclubandspa
• Xx.com/kingsbury_club

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingsbury Club & Spa