Digital Ticketing Systems
Digital Ticketing Systems (DigiTickets) is a UK-based SaaS provider of integrated online ticketing, EPOS, payment, and channel-management software for over 1,000 visitor attractions including theme parks, zoos, museums, heritage railways, and seasonal events across the UK and Ireland.
- Company typePrivate
- Founded2008
- HeadquartersExeter, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Digital Ticketing Systems does
Digital Ticketing Systems Ltd (trading as DigiTickets) is a UK-based SaaS provider founded in 2008 and headquartered in Exeter, supplying integrated ticketing, point-of-sale, staff scheduling, payment processing, and channel-management software to more than 1,000 visitor-attraction venues in the UK and selectively overseas. The platform serves theme parks, zoos, aquariums, museums, heritage houses, heritage railways, garden centres, seasonal and Christmas events, and tours-and-activities operators — ranging from independent SMEs (e.g., Folly Farm, Strathspey Railway, Frosts Garden Centres) through mid-market multi-site groups (Partyman Company 11 venues, Wildfowl & Wetlands Trust 10 sites) to large institutional clients (National Trust across 500+ properties, British Garden Centres across 60 sites, IWM, Dublin Zoo). The architecture centres on a cloud-based ticketing engine synchronised with the proprietary ProPoint EPOS module, Experience Bank channel manager (which connects inventory in real time to 30+ OTA distributors and marketplaces including GetYourGuide, Viator, Tiqets, Expedia, Musement, DOWTK, and Picniq), Payyo payment gateway, staff scheduling, and a centralised BackOffice for membership, reporting, and multi-venue administration.
Revenue is generated via a quote-based SaaS subscription, with pricing tailored to venue size, visitor volume, and module footprint; the company also captures transactional economics through Payyo payment processing and (indirectly) through enablement of OTA-driven ticketing volume. GTM combines product-led digital conversion (Request a Demo / Arrange a Callback CTAs, extensive vertical landing pages, case-study library) with consultative enterprise field sales for multi-site operators, supplemented by channel partnerships with website agencies (Website Vision) and OTA marketplaces. The company appears founder-owned and privately held with no disclosed external funding rounds; it is led by founder and managing director Richard Booker, with Jamie Faulkner as Operations Director. In December 2025 the company announced the acquisition of Vennersys from Christie Group plc for up to £1.4 million, signalling a shift from organic-only growth toward selective consolidation in the UK visitor-attraction software market.
Digital Ticketing Systems firmographics
Firmographics- Name
- Digital Ticketing Systems
- Legal name
- Digital Ticketing Systems Ltd
- Website
- https://digitickets.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digital Ticketing Systems (DigiTickets) is a UK-based SaaS provider of integrated online ticketing, EPOS, payment, and channel-management software for over 1,000 visitor attractions including theme parks, zoos, museums, heritage railways, and seasonal events across the UK and Ireland.
- Ownership category
- akta.pro rank
Digital Ticketing Systems industry classification
Industry- Product category
- Visitor Attraction Ticketing Software
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Digital Ticketing Systems is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Digital Ticketing Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Ticketing, EPOS, Staff Scheduling): DigiTickets operates a software-as-a-service subscription model, providing ticketing, point-of-sale (ProPoint), self-service kiosks, staff scheduling, and payment services on a per-venue or per-feature basis. Pricing is quote-based, tailored to venue size, visitor volumes, and modules required. The company provides dedicated onboarding project managers, implementation support, and ongoing client relationship management as part of the service.
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Digital Ticketing Systems product offering
Product offeringCore offering
Digital Ticketing Systems (DigiTickets) provides an integrated SaaS platform for online ticketing, point of sale (ProPoint), self-service kiosks, staff scheduling, payment processing (Payyo), and channel management (Experience Bank) for visitor attractions, tours, and events. The platform enables venues to sell tickets online with real-time availability, timed entry, capacity management, and multi-channel distribution across 30+ OTA partners, supporting over 1,000 venues across the UK leisure industry.
Product overview
DigiTickets provides an integrated suite of visitor attraction software solutions built around a core ticketing platform. The product architecture consists of the DigiTickets Ticketing Platform (core online booking system) plus seven integrated modules: ProPoint (point of sale for ticket redemption), Self Service Kiosks, Staff Scheduling, Payyo (payment processing), Experience Bank (OTA/channel management), and Web Design & Build services. The shared BackOffice administration platform ties all functions together, enabling unified management of tickets, capacity, memberships, gift vouchers, and communications across direct and third-party sales channels. The system serves over 1,000 UK venues across diverse attraction sectors including theme parks, zoos, museums, heritage railways, and seasonal events.
Differentiator
Problem solved
Functional benefit
Brands
- ProPoint: Point of Sale (EPOS) system used at entrance kiosks for ticket redemption and on-site sales.
- Experience Bank
- Payyo
Products and services
- DigiTickets Ticketing Platform Cloud-based online ticketing platform enabling visitor attractions to sell tickets online with real-time availability, timed entry, capacity management, and multi-channel distribution. Supports branded, customisable booking pages integrated with client websites.
- ProPoint (Point of Sale) Point of Sale (EPOS) system for on-site ticket redemption and sales, including chip and PIN integration, barcode scanning for ticket validation, and till management. Deployed at entrance kiosks and paylanes across client venues.
- Self Service Kiosks Self-service kiosk solution for attractions enabling visitors to purchase tickets, collect pre-booked tickets, and make additional purchases without staff assistance.
- Staff Scheduling Intelligent staff and volunteer scheduling system that synchronises with ticket sales data. Enables real-time workforce planning based on booking patterns and visitor volume, helping attractions optimise staffing levels and reduce costs.
- Payyo Payment Services Specialist payment gateway built exclusively for tour and activity operators. Supports Google Pay, Apple Pay, and standard card payments. Offers competitive processing rates (up to 40% savings reported by heritage railway clients).
- Experience Bank (Channel Management) Channel management system that connects DigiTickets inventory with 30+ OTAs and marketplaces including GetYourGuide, Viator, Tiqets, Expedia, Picniq, and Day Out With The Kids. Provides real-time inventory sync, automated capacity management, and centralised booking oversight across all distribution channels.
- Web Design & Build Website design and build service for visitor attractions, delivered through partnership with Website Vision. Creates conversion-optimised, mobile-first websites integrated with the DigiTickets booking engine for a seamless customer journey from discovery to purchase.
Quantifiable outcome
- Partyman Company achieved a 20% revenue increase following DigiTickets implementation across 11 venues, alongside simplified reporting and staff time savings.
- +6 more outcomes
Companies that use Digital Ticketing Systems
Customer profileNamed customers21 records
Segments8 records
Ideal customer profiles3 records
Digital Ticketing Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature17 records
Digital Ticketing Systems partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic acquisition, core, major and supporting.
- Christie Group plc (Vennersys acquisition)strategic acquisitionDigiTickets acquired Vennersys, Christie Group's visitor attraction software business, in December 2025. The deal includes an initial cash consideration of £500,000 with potential additional payments of up to £900,000 (total up to £1.4 million). Completion is expected by January 31, 2026. Vennersys provides DigiTickets with additional client relationships and product capabilities in the visitor attraction software space.
- Day Out With The Kids (DOWTK)coreDay Out With The Kids (DOWTK) is a leading UK platform for family attractions, connecting over 35 million families annually with days out and activities. The integration via Experience Bank allows DigiTickets clients to share their live ticket inventory with DOWTK in real time, broadening customer reach to engaged family-focused consumers actively planning days out. DOWTK serves as a marketplace channel partner distributing DigiTickets client tickets.
- PicniqcorePicniq is a leading UK family entertainment ticket platform with a strong social media presence and reputation as a trusted ticket provider. Integration with Experience Bank enables DigiTickets clients to connect their live inventory with Picniq in real time, ensuring accurate availability and session capacity. Picniq's family-focused audience provides DigiTickets clients with access to parents seeking premium attractions and experiences.
- Experience BankcoreExperience Bank is DigiTickets' proprietary channel management tool that connects the platform's live ticket inventory with 30+ OTA distributors and marketplaces in real time. It automatically syncs availability whenever a booking is made through any channel, eliminating manual capacity management. Supports OTAs including GetYourGuide, Viator, Tiqets, Expedia, and Musement. Provides consolidated reporting across all distribution channels from a single dashboard.
- Website VisionmajorWebsite Vision is a web design agency specialising in visitor attraction websites, with over 20 years of experience and 300+ attraction clients. The partnership delivers integrated website and ticketing builds, with seamless CMS-to-booking-engine integration, real-time availability and pricing, and unified customer journey optimisation. The companies share a consultative sales approach and combined best practice knowledge spanning over 30 years in the visitor attractions sector. Joint clients include West Somerset Railway, Lynton & Barnstaple Railway, and Royal Liver Building 360 Tour.
- PayyocorePayyo is a payment gateway built exclusively for tour and activity operators, integrated into the DigiTickets platform. It supports Apple Pay, Google Pay, and standard card payments. The service is available as part of DigiTickets' payment services module and enables competitive processing rates — heritage railway clients report savings of up to 40% on payment processing fees compared to standard providers.
- Go CardlesssupportingGo Cardless is an online direct debit payment solution integrated with DigiTickets' membership module, enabling attraction clients (e.g., Partyman Company, Beamish Museum) to offer flexible direct debit and recurring payment plans for memberships and season tickets. This expands the platform's revenue model options for attractions offering subscription-based visitor memberships.
- Attractions.iosupportingAttractions.io is an attractions app platform integrated with DigiTickets, enabling DigiTickets clients to pull customer booking data into their on-site visitor apps. Willows Activity Farm uses this integration to ensure customer data syncs between online ticketing and the on-site experience app, including a digital membership wallet accessible through the app.
- OTAs (GetYourGuide, Viator, Tiqets, Expedia, Musement)coreMajor OTAs connected via Experience Bank: GetYourGuide (20M monthly visitors, 20-30% commission), Viator/TripAdvisor (450M monthly visitors, ~20% commission), Tiqets/Klook (available in 60+ countries, 15-25% commission), Expedia (millions of weekly visitors, 10-30% commission), and Musement (engaged museum/attraction audience, 15-25% commission). These OTA partnerships enable DigiTickets clients to reach global audiences searching for attractions and experiences.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Digital Ticketing Systems competitors and assessment
Company assessmentDirect peers
- Bookinglayer: Bookinglayer is a direct-to-consumer booking platform for tour and activity operators offering online checkout, channel manager, and back-office tools — a similar SaaS suite to DigiTickets targeted at attraction and tour operators in Europe.
- accesso Technology Group: accesso is a publicly-listed US-headquartered provider of ticketing, point-of-sale, and queuing solutions to theme parks, waterparks, attractions, and cultural venues worldwide — overlapping directly with DigiTickets' integrated ticketing, EPOS, and access-control stack.
- Rezdy: Rezdy is an Australia-headquartered booking and distribution platform for tour and activity operators, with strong channel integrations and real-time inventory management closely mirroring DigiTickets' Experience Bank offering.
- FareHarbor: FareHarbor (part of Booking Holdings) provides online booking, distribution, and back-office software to tours, activities, and attractions globally — a comparable SaaS platform with similar OTA-channel integration and inventory management capabilities to DigiTickets.
- Bokun: Bokun, owned by Tripadvisor/Viator, is an online booking and distribution platform for tour and activity operators globally — closely comparable to DigiTickets' SaaS platform with built-in OTA channel management and booking engine.
- Ventrata: Ventrata provides cloud-based ticketing and reservation software for tours and attractions, with built-in channel management and POS — directly comparable to DigiTickets' ticketing + channel manager product architecture.
- ShowClix: ShowClix is a US-based ticketing platform serving live events, attractions, and venues with online ticketing, access control, and box-office tools — comparable to DigiTickets' core booking and access-control capabilities.
- TicketSource: TicketSource is a UK-based online ticketing, box office and event-management SaaS aimed at events, attractions, and leisure operators — competing in the same regional market as DigiTickets with overlapping ticketing and reservation features.
- Gateway Ticketing Systems: Gateway is a long-established US provider of GalaxyConnect ticketing, food/beverage, and admission-control software to zoos, museums, aquariums, and attractions — directly comparable to DigiTickets' core platform and customer base of visitor attractions.
Broad incumbents
- Tiqets: Tiqets is a global online ticketing marketplace and technology provider for museums and attractions; while DigiTickets integrates with Tiqets as a distributor, Tiqets also operates its own supply-side technology, making it a broader incumbent in the same market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Digital Ticketing Systems social profiles
Digital presenceDigital Ticketing Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Ticketing Systems leadership team
Management profileNumber of profiles
Profiles2 records
Digital Ticketing Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Ticketing Systems M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Ticketing Systems
What does Digital Ticketing Systems do?
Digital Ticketing Systems (DigiTickets) provides an integrated SaaS platform for online ticketing, point of sale (ProPoint), self-service kiosks, staff scheduling, payment processing (Payyo), and channel management (Experience Bank) for visitor attractions, tours, and events. The platform enables venues to sell tickets online with real-time availability, timed entry, capacity management, and multi-channel distribution across 30+ OTA partners, supporting over 1,000 venues across the UK leisure industry.
Is Digital Ticketing Systems a public or private company?
Digital Ticketing Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Ticketing Systems founded?
Digital Ticketing Systems was founded in 2008. It employs 11 to 50 people.
Where is Digital Ticketing Systems based?
Digital Ticketing Systems is headquartered in Exeter, United Kingdom, in the Europe region.
How does Digital Ticketing Systems make money?
One revenue line is on record: saaS Subscription (Ticketing, EPOS, Staff Scheduling).
Who are Digital Ticketing Systems's main competitors?
Direct peers on record are Bookinglayer, accesso Technology Group, Rezdy, FareHarbor, Bokun, Ventrata, ShowClix, TicketSource and Gateway Ticketing Systems. Tiqets is listed as a broad incumbent.
Does Digital Ticketing Systems have an API?
Yes. DigiTickets offers an API that allows clients to generate bespoke reports and connect their systems. The Strathspey Railway case study mentions using the API to create custom reports sent to stakeholders, resulting in a 7.25% increase in daily sales. No public documentation URL, SDK language, or rate limit details specified in available sources.
What industry is Digital Ticketing Systems in?
Digital Ticketing Systems's product category is Visitor Attraction Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID). Its NAICS code is 7131 and its SIC code is 7990.