Bodyease

What Bodyease does

Bodyease Ltd. is a family-owned UK furniture manufacturer headquartered in Dewsbury, West Yorkshire, producing adjustable electric beds, mattresses, bed bases, frames, and headboards. Founded in 2017 as a corporate entity (though the underlying business claims over 30 years of trade experience), the company operates a single UK manufacturing facility and employs between 11 and 50 staff. Its product portfolio spans four main bed collections — Smart Matic (Bluetooth/app-controlled smart beds including iTEK and iMATIK lines), Motion 0 Gravity (luxury lifestyle adjustable beds with Flex Fit base systems), Motion Ottoman (electrically operated storage beds), and the Bodyease Collection (traditional adjustable electric beds) — plus the Bodysleep Healthcare Collection of nursing beds (3000/4000/5000) for care homes and home healthcare. Five mattress types (Latex, Memory Foam, Gel, Reflex, Pocket Sprung) and multiple base, frame, and headboard configurations are offered.

The core underlying technology is the proprietary MotionTech adjustable bed platform, which uses five-part adjustable frames with electric motors (including German heavy-duty motors on ottoman models) to enable electronic positioning, with higher-end collections adding Bluetooth connectivity, smartphone app control, USB charging points, and under-bed lighting. Healthcare-specific products support up to 500kg weight capacity with motorised patient positioning from level to seated to standing. The company holds UKCA and CE certifications obtained in 2023, supporting both domestic UK and international trade.

Bodyease operates a trade-only B2B distribution model, selling exclusively to bed retailers, furniture stores, specialist sleep shops, and healthcare providers through trade accounts. There is no direct-to-consumer channel; end consumers purchase Bodyease products through these trade customers. Pricing is not publicly disclosed and is handled via account-based quotes. The company markets through industry events (notably the National Bed Federation Bed Show), trade publications, a sleep-advice blog, social media (Facebook), and downloadable product brochures, while supporting trade customer sales with customer testimonials and product knowledge resources.

Name

Bodyease

Legal name

Bodyease Ltd.

Website

https://bodyease.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodyease is a family-owned UK manufacturer of adjustable electric beds, mattresses, and healthcare nursing beds, selling exclusively on a trade-only B2B basis to bed retailers and care home providers through its Dewsbury production facility.

Ownership category

akta.pro rank

Product category

Adjustable Bed and Mattress Manufacturing

NAICS

Mattress Manufacturing (33791)

SIC

Household Furniture (2510)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

akta.pro secondary industry

Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Adjustable bed manufacturing
• Mattress manufacturing
• Smart bed technology
• Healthcare bed solutions
• Bed retail trade supply

Headquarters

HQ city

Dewsbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bed Sales: Primary revenue from selling adjustable electric beds, mattresses, bases, headboards, and frames to trade customers (bed retailers). Products sold through trade accounts with customization options and various price points based on collection and features.
2. Healthcare Bed Sales: Specialized Bodysleep Healthcare Collection beds sold to nursing homes, care homes, and home healthcare providers. Higher-value specialized products with medical-grade positioning capabilities.
3. Aftermarket Parts & Accessories: Replacement mattresses, headboards, frames, and components sold to existing customers. Drawer configurations, base upgrades, handset options, and mattress retainers available as add-on sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bodyease manufactures and sells a portfolio of adjustable electric beds, mattresses (latex, memory foam, gel, reflex, pocket sprung), headboards, bases, and frames on a trade-only basis to bed retailers, furniture stores, and healthcare/care home providers. Its portfolio spans four core bed collections (Smart Matic, Motion 0 Gravity, Motion Ottoman, Bodyease Collection) plus a Bodysleep Healthcare Collection of nursing and care beds. Products are designed and built at the company's Dewsbury, West Yorkshire factory using a UK labour force.

Product overview

Bodyease is a family-owned UK manufacturer with over 30 years of experience producing adjustable beds and mattresses. The product portfolio consists of four main bed collections: The Smart Matic Collection (iTEK and iMATIK smart beds with Bluetooth and smartphone control), The Motion 0 Gravity Collection (Ambassador, Rio, Savoy, Annabelle luxury adjustable beds), The Motion Ottoman Collection (Mayfair and Savannah space-saving ottoman beds), and The Bodyease Collection (Electro series adjustable beds including Pressure Reliever, Relaxer Memory, and Verona). Additionally, the Bodysleep Healthcare Collection provides specialised nursing beds (3000, 4000, 5000) for residential and care home environments. The product line also includes five mattress types (Latex, Memory Foam, Gel, Reflex, Pocket Sprung), various bases (Bedstead, Deep Base, Shallow Base, Boxspring), frames (Standard, Heavy Duty, Pod, Scissor Action), and upholstered headboards. All beds feature adjustable sleep system technology with electronic controls for custom comfort positioning.

Differentiator

Problem solved

Functional benefit

Brands

• The Bodyease Collection: Main collection featuring adjustable electric beds produced in the UK to the highest standards.
• The Smart Matic Collection
• The Motion 0 Gravity Collection
• The Motion Ottoman Collection
• The Bodysleep Healthcare Collection
• Spring Matic Collection

Products and services

• The Smart Matic Collection Next-generation lifestyle smart beds with integrated Bluetooth technology and smartphone application control, allowing users to adjust bed position for optimal comfort; sold wholesale to bed retailers and furniture stores.
• iTEK Smart Bed Fully adjustable smart bed with Bluetooth connectivity, integrated USB charge points, under-bed lighting, and wireless controller or smartphone control; targeted at lifestyle consumers via trade retailers.
• iMATIK Smart Bed Elegant smart bed combining modern and classic style with integrated Bluetooth technology, smartphone control, USB charging, and optional under-bed lighting; for trade retail resale.
• The Motion 0 Gravity Collection Luxury lifestyle adjustable beds with five-part adjustable sleep system, premium materials, and zero-gravity positioning technology; sold through trade retailers.
• Ambassador Adjustable Bed Deluxe adjustable bed featuring the Flex Fit 8000 base with complete Boxspring unit, Bluetooth connectivity, and contemporary design with bold curves; for trade retail.
• Rio Adjustable Bed Adjustable bed with clean lines and a modern-traditional shape, available in multiple comfort levels and base options; sold via trade retailers.
• Savoy Adjustable Bed Classic English design adjustable bed with French flair, featuring a Flex Fit 2000 frame with extra padding, Bluetooth connectivity, and hand-finished craftsmanship.
• Annabelle Adjustable Bed
• The Motion Ottoman Collection Modern ottoman bed bases with electrically operated storage, maximising bedroom space utilisation; for trade retail.
• Mayfair Ottoman Bed End-opening ottoman bed frame with 260mm storage depth, German heavy-duty motor, child safety lock, and opulent interior design styling; sold via trade.
• Savannah Ottoman Bed Over-half opening ottoman bed with over 14 cubic feet of storage, designed for space-critical bedrooms with mattress sitting on top of surrounding base frame.
• The Bodyease Collection UK-produced adjustable electric bed collection featuring motion technology conforming to spine contours, with personal choice of mattress, fabric, and size.
• Electro Relaxer Memory Adjustable Bed Adjustable bed with a memory foam pocket sprung mattress featuring over 500 superflex pocket springs, 50mm memory foam layer, and five-part adjustable frame.
• Electro Pressure Reliever Adjustable Bed Pressure-relieving adjustable bed combining 50mm memory foam and reflex foam layers, designed to reduce pressure on joints and muscles.
• Verona Adjustable Bed Elegant modern classic adjustable bed with curved edges on headboard and footboard, featuring an adjustable five-fold sleep system frame.
• The Bodysleep Healthcare Collection Healthcare bed solutions for mobility-related patients requiring 24-hour care at home and in care homes, featuring technical innovation for medical positioning; sold to nursing homes and healthcare providers.
• Bodysleep 3000 Nursing Bed Nursing bed solution enabling patients to sit up effortlessly and rotate from level to seated position at the touch of a button; suitable for residential and nursing homes, up to 125kg capacity.
• Bodysleep 4000 Nursing Bed Advanced nursing bed allowing patients to be taken to sitting and standing positions, supporting leg muscles and improving patient recovery and confidence.
• Bodysleep 5000 Healthcare Bed Adjustable healthcare bed with motorised back and upper leg rest, lift and get-up support, and capacity up to 500kg/78 stones for bariatric care.
• Latex Mattress Latex foam mattress with heat-reduction and breathable properties, hypoallergenic and antimicrobial for dust, mould, and bacteria prevention.
• Memory Foam Mattress Open cell memory foam mattress reacting to body heat and weight by contouring to body shape, eliminating pressure points for orthopaedic benefits.
• Gel Mattress Gel-infused foam mattress with advanced temperature regulation, antimicrobial properties, motion transfer resistance, and reduced pressure on shoulders and hips.
• Reflex Mattress Ribbed reflex mattress working in harmony with the body, with filler-free construction for shape retention, performance, and ventilation.
• Pocket Sprung Mattress
• Bed Bases and Configurations Range of bed bases including Bedstead (wooden with chenille fabrics), Deep Base (matching fabric upholstery), Shallow Base (floating appearance), and Boxspring (luxurious curved edges); sold to trade customers.
• Adjustable Bed Frames Adjustable bed frames including Standard, Heavy Duty (up to 25 stone), Pod Frame, and Scissor Action configurations; sold to trade customers.
• Upholstered Headboards Upholstered headboards including the Bodyease Collection (Romana, Shell, Frazer, Alaska, Anna) and Motion 0 Gravity (Zeus, Binary, Sasha, Benissa, Calpe) ranges; sold to trade customers.

Quantifiable outcome

• Products manufactured in UK with British labour force

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

One partnership is on record.

• National Bed Federation (NBF)coreOthers · 1 January 2023Active member and participant in the National Bed Federation, the trade association for UK bed manufacturers. Bodyease participates in NBF events including the annual Bed Show where products are launched. Membership provides industry networking, standards setting, and credibility.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Millbrook Beds: UK handmade bed and mattress manufacturer selling through independent retailers. Comparable to Bodyease as a domestically manufactured bed brand with trade-channel distribution and premium positioning.
• Harrison Spinks: UK-based bed and mattress manufacturer with in-house spring production. Comparable to Bodyease on UK manufacturing, premium positioning, and trade retail channels.

Direct peers

• Adjustamatic: UK manufacturer of adjustable and electric beds sold through a trade retail network. Direct competitor to Bodyease with overlapping product positioning in motion/adjustable bed frames and similar B2B distribution.
• MiBed (Breasley): UK adjustable bed specialist owned by Breasley, offering electric adjustable beds and mattresses through furniture retailers. Closely comparable to Bodyease on product category, trade channel model, and UK manufacturing focus.
• The Adjustable Bed Factory: UK-based adjustable bed manufacturer selling through retail partners. Direct peer in the same adjustable-bed category with comparable B2B distribution and price positioning.

Broad incumbents

• Hypnos Beds: Royal Warrant-holding UK bed manufacturer producing mattresses and bed frames for premium retailers and hospitality. Comparable to Bodyease on UK manufacturing heritage and trade retail distribution, though at significantly larger scale and broader product range.
• Tempur Sealy International: Global leader in mattresses and adjustable bed bases (Tempur-Pedic, Sealy, Stearns & Foster). Comparable to Bodyease on adjustable bed bases and mattress technology, though vastly larger, with global DTC and retail distribution.
• Drive DeVilbiss Healthcare: Global manufacturer of medical and home healthcare equipment including profiling/nursing beds. Comparable to Bodyease's Bodysleep Healthcare Collection serving care homes and home healthcare, though much larger and broader in scope.
• Sleepeezee: UK heritage bed and mattress brand with Royal Warrant and national retail distribution. Comparable to Bodyease on UK manufacturing and trade retail model, though at much larger scale and with broader product range.
• Dunlopillo: Established UK latex and pocket-sprung mattress brand. Overlaps with Bodyease on mattress technology offerings (latex, pocket sprung) and UK retail distribution, though Dunlopillo operates at a much larger, brand-led scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Bodyease/205505269509782
• Xx.com/_bodyease

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodyease