Sleepeezee
Sleepeezee is a UK-based mattress and pet bed manufacturer founded in 1924 that supplies the Travelodge hotel chain under the co-branded Dreamer mattress line and sells directly to consumers through its e-commerce website, alongside a British Heart Foundation charitable partnership.
- Company typePrivate
- Founded1924
- HeadquartersRochester, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sleepeezee does
Sleepeezee is a UK-based bed manufacturer founded in 1924 and headquartered in Rochester that designs, manufactures, and supplies mattresses and pet beds. The company's core product is the Travelodge Dreamer mattress, a dedicated line co-developed with the Travelodge hotel chain for use in its properties, which is also sold directly to consumers through its e-commerce website at sleepeezee.com. The business runs two primary go-to-market motions: a B2B direct supply relationship supplying bulk mattress orders to Travelodge, and a direct-to-consumer e-commerce channel through which individual consumers can purchase the Dreamer mattress.
The company operates a cause-marketing-driven revenue model anchored on a partnership with the British Heart Foundation established in 2017, under which £20 from every Travelodge Dreamer mattress sold through sleepeezee.com is donated to BHF. The partnership has raised over £220,000 cumulatively, with a £25,000 donation recorded during Heart Month in February 2026. Sleepeezee employs between 251 and 500 people, and its operations are concentrated in the United Kingdom, serving the European market.
Sleepeezee's commercial activity is tied structurally to the Travelodge supply contract and the Dreamer co-brand, with the DTC website serving both as a consumer sales channel and the mechanism that drives charitable fundraising. No external funding rounds, M&A activity, leadership changes, or product expansions beyond the pet bed category reference are disclosed in the available data. Revenue figures are not publicly disclosed, and ownership/investor information is not available in the source material.
Sleepeezee firmographics
Firmographics- Name
- Sleepeezee
- Website
- https://sleepeezee.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sleepeezee is a UK-based mattress and pet bed manufacturer founded in 1924 that supplies the Travelodge hotel chain under the co-branded Dreamer mattress line and sells directly to consumers through its e-commerce website, alongside a British Heart Foundation charitable partnership.
- Ownership category
- akta.pro rank
Sleepeezee industry classification
Industry- Product category
- Bedding & Mattress Manufacturing
- NAICS
- Mattress Manufacturing (33791), Mattress Manufacturing (337910)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
Keywords
Where Sleepeezee is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Sleepeezee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Mattress Sales: Sleepeezee generates revenue through the manufacture and sale of mattresses to both individual consumers via its e-commerce platform and to commercial hospitality customers such as hotel chains like Travelodge.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Sleepeezee product offering
Product offeringCore offering
Sleepeezee designs, manufactures, and supplies mattresses and pet beds from its Rochester, UK base. It sells mattresses directly to consumers through its e-commerce website and supplies commercial hospitality customers via dedicated product lines such as the Travelodge Dreamer mattress, with £20 from each Travelodge Dreamer mattress sold online pledged to the British Heart Foundation partnership.
Product overview
Sleepeezee is a bed manufacturer that produces mattresses, including the Travelodge Dreamer mattress sold through its direct-to-consumer website. The company operates a charitable partnership program where a portion of sales from specific products is donated to the British Heart Foundation.
Differentiator
Problem solved
Functional benefit
Products and services
- Travelodge Dreamer Mattress A mattress product line manufactured and supplied by Sleepeezee in partnership with Travelodge hotels for use in Travelodge properties, and also sold to individual consumers through Sleepeezee's e-commerce website. Each mattress sold through the consumer channel generates a £20 donation to the British Heart Foundation.
- Consumer Mattresses Sleepeezee's consumer mattress range sold direct to individual buyers through the company's e-commerce website for home use.
- Pet Beds Pet beds designed and manufactured by Sleepeezee as part of its product range.
Companies that use Sleepeezee
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Sleepeezee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sleepeezee partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- British Heart Foundation (BHF)coreCharitable partnership established in 2017 where Sleepeezee commits £20 from every Travelodge Dreamer mattress sold through its website to BHF. The partnership supports BHF's research focused on improving heart health across the UK. To date, the partnership has raised over £220,000, with a £25,000 donation made during Heart Month February 2026.
- TravelodgecoreProduct development partnership with Travelodge hotel chain resulting in the creation of the Travelodge Dreamer mattress. Sleepeezee manufactures and supplies this dedicated mattress line exclusively for Travelodge properties, with each mattress sold through Sleepeezee's website generating a £20 donation to the British Heart Foundation.
Scale indicators2 records
Recent moves4 records
Expansion highlights2 records
Sleepeezee competitors and assessment
Company assessmentBroad incumbents
- Dreams: Largest UK specialist bed and mattress retailer with extensive own-store and online presence. Comparable mattress category and UK consumer base, but retail-led rather than manufacturer-led.
- Tempur Sealy International: Global mattress manufacturer and retailer (Tempur-Pedic, Sealy, Stearns & Foster). Competes in the same mattress category globally and overlaps with Sleepeezee's hospitality and premium consumer positioning.
- Bensons for Beds: Major UK bed and mattress retailer with both stores and D2C. Overlaps with Sleepeezee's product category and consumer target, and is a likely retail stockist channel partner.
Direct peers
- Eve Sleep: UK-based D2C mattress and sleep products brand selling directly online. Same mattress category and UK D2C consumer target as Sleepeezee's website channel.
- Sealy UK: Global mattress brand with a strong UK manufacturing and retail presence. Comparable product category (mattresses/beds), comparable retail distribution model, and similar hospitality customer overlap.
- Simba Sleep: UK-born direct-to-consumer mattress-in-a-box brand competing head-on with Sleepeezee's D2C channel, with proprietary foam/spring hybrid technology. Same product, same UK customer base, opposite go-to-market.
- Hypnos Beds: UK-based premium mattress and bed manufacturer serving both consumer and hospitality markets (including royal warrants and hotel supply). Closely matches Sleepeezee's heritage-brand manufacturing model and B2B hospitality exposure.
- Silentnight Group: One of the largest UK bed and mattress manufacturers, with national D2C, retail, and hotel/hospitality supply. Directly comparable to Sleepeezee in scale, product mix (mattresses, beds), and dual B2B/B2C GTM.
- Harrison Spinks: UK heritage mattress and bed manufacturer using in-house spring/natural fibre production. Highly comparable manufacturing model, UK heritage positioning, and B2B hospitality supply.
Others
- John Lewis & Partners: UK department store and home furnishings retailer that stocks and sells competing mattress brands including Sleepeezee. Acts as a key distribution partner/competitor for Sleepeezee's mattress category in the UK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Sleepeezee social profiles
Digital presenceSleepeezee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sleepeezee leadership team
Management profileNumber of profiles
Sleepeezee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sleepeezee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sleepeezee
What does Sleepeezee do?
Sleepeezee designs, manufactures, and supplies mattresses and pet beds from its Rochester, UK base. It sells mattresses directly to consumers through its e-commerce website and supplies commercial hospitality customers via dedicated product lines such as the Travelodge Dreamer mattress, with £20 from each Travelodge Dreamer mattress sold online pledged to the British Heart Foundation partnership.
When was Sleepeezee founded?
Sleepeezee was founded in 1924. It employs 251 to 500 people.
Where is Sleepeezee based?
Sleepeezee is headquartered in Rochester, United Kingdom, in the Europe region.
How does Sleepeezee make money?
One revenue line is on record: mattress Sales.
Who are Sleepeezee's main competitors?
Broad incumbents on record are Dreams, Tempur Sealy International and Bensons for Beds. Direct peers are Eve Sleep, Sealy UK, Simba Sleep, Hypnos Beds, Silentnight Group and Harrison Spinks. John Lewis & Partners is listed as an others.
Does Sleepeezee have an API?
No public API is recorded for Sleepeezee.
What industry is Sleepeezee in?
Sleepeezee's product category is Bedding & Mattress Manufacturing. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid). Its NAICS code is 33791 and its SIC code is 5700.