Eurobrico

What Eurobrico does

Eurobrico S.p.A. is a privately held, 100% Italian family-run DIY and home improvement retailer founded in 1993, headquartered in Castel Ivano (Trento) and operating under the direction and coordination of EuroGroup S.p.A. (Gruppo Paterno). The company sells more than 40,000 SKUs across 27+ categories including workwear, home and garden furniture, bathroom furnishings, paints and varnishes, electrical and plumbing supplies, lighting, heating and ventilation, appliances, power and hand tools, building materials, hardware, workshop machinery, garden equipment, automotive accessories, and pet products. It runs an omni-channel model built around 27+ physical stores spanning Trentino-Alto Adige, Veneto, Friuli-Venezia Giulia, and Lombardia, complemented by a national e-commerce website supported by 6 distribution centers and over 30,000 m² of warehouse space.

Name

Eurobrico

Legal name

Eurobrico S.p.A.

Website

https://eurobrico.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Eurobrico is a privately held, Italian family-run DIY and home improvement retailer operating 27+ stores across Northern Italy and a national e-commerce platform, selling 40,000+ SKUs across 27+ categories to individual DIY consumers, homeowners, and professional tradespeople.

Ownership category

akta.pro rank

Product category

DIY and Home Improvement Retail

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• DIY home improvement
• Hardware retail
• Home and garden supplies
• Power tools retail
• Building materials

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from selling DIY, home improvement, gardening, furniture, and related products through physical stores and e-commerce platform
2. In-Store Services: Additional revenue from value-added services including key duplication, knife sharpening, tire mounting, furniture assembly, and radiocomando duplication

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Eurobrico is an Italian family-owned DIY and home improvement retailer that operates an omni-channel model combining 25+ physical retail stores across Northern Italy with a comprehensive e-commerce platform. It sells over 40,000 articles across 27+ categories including workwear, home furniture, bathroom furnishing, garden/outdoor products, automotive accessories, household goods, paints, building materials, electrical products, appliances, power tools, hand tools, hardware, plumbing, lighting, and heating/ventilation equipment. The company supplements retail with in-store services such as knife sharpening, key duplication, tire mounting, furniture assembly, and online configurator tools for tires and roof racks.

Product overview

Eurobrico is a 100% Italian family-owned DIY and home improvement retailer operating 25+ physical stores with over 65,000 sqm of exhibition space and 40,000+ articles available both in-store and online through its e-commerce platform. The business functions as a multi-category retail operation combining brick-and-mortar locations with omnichannel capabilities, offering comprehensive product categories spanning workwear (ABBIGLIAMENTO DA LAVORO), home furniture (ARREDAMENTO CASA, MOBILI), bathroom (ARREDO BAGNO), garden/outdoor (ARREDO GIARDINO, GIARDINAGGIO), automotive accessories, household goods (CASALINGHI), paints (PITTURA E VERNICI), building materials (EDILIZIA), electrical products (ELETTRICITA'), appliances (ELETTRODOMESTICI), power tools (ELETTROUTENSILI), hand tools (UTENSILI MANUALI), carpentry (FALEGNAMERIA), hardware (FERRAMENTA), hydraulics (IDRAULICA), lighting (ILLUMINAZIONE), workshop machinery, pet products, heating/ventilation (RISCALDAMENTO E VENTILAZIONE), enology, leisure products, and Christmas decorations. The company supplements retail with services including knife sharpening, key duplication, tire mounting, furniture assembly, and tire/roof rack configurator tools. Products are sourced from major international brands including Bestway, Black+Decker, Bosch, BellaHome, BTicino, Biohort, Domus, EuroGarden, Hyundai, Keter, Kapriol, and over 170 others. The platform also features a magazine/blog section providing DIY guides and product advice.

Differentiator

Problem solved

Functional benefit

Products and services

• ABBIGLIAMENTO DA LAVORO (Workwear)
• ARREDAMENTO CASA (Home Furniture)
• ARREDO BAGNO (Bathroom Furnishing)
• ARREDO GIARDINO (Garden Furnishing)
• ACCESSORI AUTO-MOTO-BICI (Car-Moto-Bike Accessories)
• CASALINGHI (Household Goods)
• PITTURA E VERNICI (Paints and Varnishes)
• EDILIZIA (Building/Construction)
• ELETTRICITA' (Electrical)
• ELETTRODOMESTICI (Appliances)
• ELETTROUTENSILI (Power Tools)
• FALEGNAMERIA (Carpentry)
• FERRAMENTA (Hardware)
• GIARDINAGGIO (Gardening)
• IDRAULICA (Hydraulics)
• ILLUMINAZIONE (Lighting)
• MACCHINE E UTENSILI DA OFFICINA (Workshop Machines)
• MOBILI (Furniture)
• PRODOTTI PER ANIMALI (Pet Products)
• RISCALDAMENTO E VENTILAZIONE (Heating and Ventilation)
• TEMPO LIBERO (Leisure)
• UTENSILI MANUALI (Hand Tools)
• DECORAZIONI ADDOBBI NATALIZI (Christmas Decorations)
• ENOLOGIA (Wine Making)
• Videosorveglianza (Video Surveillance)
• SERVIZI (In-Store Services)
• Configuratore Pneumatici (Tire Configurator)
• Configuratore Barre Portatutto (Roof Rack Configurator)

Quantifiable outcome

• Customer satisfaction rating of 4.6/5 based on 7,716 reviews

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Gruppo Paterno (EuroGroup S.p.A.)coreStrategic or Co-development Partner · 1 January 2019Gruppo Paterno (parent company of EuroGroup S.p.A.) is the holding company that controls Eurobrico. The group includes subsidiaries like XLAM and Casatua, and operates as the sole shareholder directing Eurobrico's strategy. Eurobrico is subject to the management and coordination of EuroGroup S.p.A.
• Aquila Basket Trento (Dolomiti Energia)minorGTM or Marketing Partner · 1 January 2019Gruppo Paterno (Eurobrico's parent) was a GOLD sponsor of Aquila Basket Trento (now Dolomiti Energia) for the 2019-2022 triennium, providing marketing visibility and community support.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• OBI Italia: Italian arm of the European DIY chain OBI (Tengelmann Group). Operates large-format DIY stores selling tools, building materials, garden, and home improvement products, with comparable omni-channel and prosumer/cross-shopper customer overlap.
• BricoCenter: Italian DIY retailer with a chain of stores selling tools, hardware, and home improvement products. Direct overlap with Eurobrico in product categories, customer segments, and Italian geography.
• Brico Bravo: Italian DIY affiliated network of independent stores offering comparable DIY/home improvement assortments. Operates as a member-based brand competing with Eurobrico in regional Italian markets.
• Brico io: Italian DIY retail chain with a multi-category assortment in tools, hardware, gardening, and home improvement. Competes directly with Eurobrico through a similar store-based, family-of-brands model and overlapping Northern Italy geographies.
• Leroy Merlin Italia: Italy's largest DIY and home improvement retailer, part of the Adeo group. Operates a comparable multi-category assortment (tools, hardware, garden, plumbing, electrical) through large-format stores and e-commerce, competing head-to-head with Eurobrico for DIY enthusiasts and professional trades.
• Bricoman Italia: Italian DIY chain focused on building, renovation, and technical trades, part of the Adeo group. Overlaps with Eurobrico's professional contractor and serious DIY customer segments in hardware, tools, and construction materials.
• Castorama Italia: Kingfisher-owned DIY retailer in Italy offering a broad assortment across home improvement, garden, and tools. Competes with Eurobrico on category breadth, store experience, and omni-channel purchasing.

Broad incumbents

• Kingfisher plc: UK-listed home improvement retailer (B&Q, Castorama, Screwfix). Castorama Italia directly competes with Eurobrico in-store and online; Kingfisher provides a comparable scale and category-management benchmark for a regional chain like Eurobrico.
• Adeo Group: Parent of Leroy Merlin, Bricoman, and other DIY banners globally. The largest DIY player in Italy and Europe; competes with Eurobrico through multiple banners covering prosumer, professional, and consumer DIY segments.

Regional players

• Mr. Bricolage: French-headquartered DIY retailer with limited Italian presence, operating affiliated independent stores. Comparable assortment and store model to Eurobrico, but primarily competes in France rather than Northern Italy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpZlzCV29B7bQoVGro8u9CA
• Facebookfacebook.com/EuroBricoFardase
• LinkedInlinkedin.com/company/eurobrico-s-p-a
• Instagraminstagram.com/eurobrico_official
• TikToktiktok.com/@eurobrico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurobrico