Tassoni

Name

Tassoni

Legal name

CEDRAL TASSONI SPA

Website

https://cedraltassoni.it

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Italian Citrus-Based Soft Drinks and Spirits

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Distilleries (312140), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Artisan soft drinks
• Citrus liqueurs
• Italian gin
• Premium mixers
• Herbal spirits

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Beverage and Spirit Sales: Tassoni generates revenue through the sale of its premium citron-based soft drinks (Cedrata, tonics, sodas) and spirits (Gin, Bitter del Lago, Sambuca). Products are sold through online shop and presumably through retail channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tassoni is an Italian beverage producer that manufactures and sells premium citron-based soft drinks (including its flagship Cedrata soda, zero-sugar variants, organic sodas, and tonic waters) alongside artisanal spirits (Gin al Cedro Diamante, Bitter del Lago, and Sambuca). Products are crafted using traditional methods including distillation in copper stills from 1872, an in-house Master Herbalist (Mastro Erborista), and exclusive sourcing of Diamante citron from Calabria. The full range is positioned for both direct consumer consumption and premium mixology applications.

Product overview

Tassoni is an Italian beverage company with over 200 years of history, producing a portfolio of soft drinks and spirits centered on Diamante citron as the signature ingredient. The product range includes the flagship Cedrata Soda (citron-flavored soda made from a secret 1956 recipe), zero-sugar variants (Cedrata Zero), premium mixers (Tonica Superfine, Tonica Superfine Zero, Botanico Superfine Zero, Tonica Agrumi Mediterranei), organic soft drinks (Sambuco Bio, Chinotto Bio, Limonata La Biologica, Ginger Beer La Biologica, Ginger Ale La Biologica, Soda La Classica, Pompelmo Soda), and spirits (Distilled Dry Gin al Cedro Diamante made with 9 botanicals in copper stills from 1872, Bitter del Lago at 25% ABV, and Sambuca Tassoni). The products are positioned for mixology applications and are produced in Salò, Italy. Tassoni is part of the Gruppo Lunelli.

Differentiator

Problem solved

Functional benefit

Products and services

• Cedrata Soda The flagship citron-flavored soft drink made according to the secret recipe from 1956, featuring natural aroma from Diamante citron essential oils. Produced in Salò, Italy.
• Cedrata Zero Zero-sugar version of the classic Cedrata soda, maintaining the authentic citron flavor.
• Distilled Dry Gin al Cedro Diamante Premium dry gin distilled from 9 botanicals including Diamante citron, juniper berries, bergamot, angelica root, fig leaves, iris rhizomes, Centifolia rose buds, coriander seeds, and bay leaves. Distilled in copper stills from 1872.
• Tonica Superfine Premium tonic water designed for cocktail mixing, part of the Superfine line.
• Tonica Superfine Zero Zero-sugar premium tonic water for cocktail mixing.
• Bitter del Lago Bitter liqueur at 25% alcohol volume, featuring ruby red color with bitter botanicals and Diamante citron. Pairs with Cedrata to create the BitterTass cocktail. Produced in Salò, Italy.
• Soda La Classica Classic soda beverage.
• Ginger Beer La Biologica Organic ginger beer made with natural ingredients.
• Ginger Ale La Biologica Organic ginger ale beverage.
• Limonata La Biologica Organic lemonade made with natural ingredients.
• Sambuco Bio Organic elderflower-flavored soft drink.
• Chinotto Bio Organic chinotto (bitter orange) soft drink.
• Tonica Agrumi Mediterranei Mediterranean citrus tonic water.
• Pompelmo Soda Grapefruit-flavored soda.
• Botanico Superfine Zero Zero-sugar botanical mixer from the Superfine line.
• Sambuca Tassoni Anise-flavored Italian liqueur.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Bruno VanzancoreStrategic or Co-development PartnerBruno Vanzan is a renowned bartender who collaborates with Tassoni to create unique cocktail recipes and product proposals in line with contemporary mixology. This partnership positions Tassoni products for professional bar use and enhances brand credibility in the premium mixology segment.
• Gruppo LunelliflagshipOthersTassoni is part of Gruppo Lunelli, an Italian beverage group. The company operates as a subsidiary under the Gruppo Lunelli umbrella, which also includes other beverage brands. Tassoni's official website references www.gruppolunelli.it as the group website.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Galvanina: Italian organic and natural soft drinks producer with a bio-certified range and emphasis on natural ingredients. Closely comparable to Tassoni's organic sub-line (Sambuco Bio, Chinotto Bio, Limonata La Biologica) in positioning.
• Malfy Gin: Italian premium gin brand with citrus-led variants (lemon, grapefruit, blood orange) and Italian Riviera-inspired branding. Closely comparable to Tassoni's Distilled Dry Gin al Cedro Diamante in citrus-botanical Italian gin positioning.
• Polara: Sicilian premium soft drinks producer built around lemon and citrus flavors, with similar Italian regional heritage positioning and presence in mixology and HoReCa channels. Closely comparable in flavor-led brand story.
• Fever-Tree: Global premium mixer brand specializing in tonic waters and cocktail mixers, with strong on-premise and bartender channel presence. Directly comparable to Tassoni's Superfine mixer line in premium mixology positioning.
• Fentimans: British premium mixer brand with heritage roots (since 1905), natural botanicals, and craft positioning. Comparable to Tassoni in heritage-driven, botanical-led premium mixer category.
• Sanpellegrino: Italian premium mineral water and flavored soft drinks brand (Chinotto, Aranciata, Limonata) under Nestle Waters. Most direct comparable to Tassoni in Italian heritage, premium soft drinks category, and citron/citrus flavor profile.
• Lurisia: Italian premium mineral water and craft soft drinks/spirits producer from Piedmont with similar heritage positioning, small scale, and gourmet distribution channels. Directly comparable niche premium Italian beverage brand.
• Thomas Henry: German premium mixer brand focused on tonics and cocktail mixers with strong bar channel presence in Europe. Comparable to Tassoni in premium mixology-led mixer positioning.

Broad incumbents

• Stock Spirits Group: European spirits producer with portfolio including Italian liqueurs, brandies, and Sambuca variants. Comparable as a broader incumbent operating in the European spirits market including categories where Tassoni's Sambuca and bitter liqueurs compete.
• Campari Group: Global Italian spirits and beverages group owning bitter liqueurs, aperitifs, and premium spirits including Crodino (non-alcoholic aperitif). Comparable as broad incumbent in Italian bitter/citrus-flavored beverage category where Tassoni's Bitter del Lago also competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CedrataTassoni
• Instagraminstagram.com/cedratatassoni
• LinkedInlinkedin.com/company/cedral-tassoni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tassoni