What Decathlon Pro does

Decathlon Pro is the B2B professional division of Decathlon Group, operating in France as DECATHLON France SAS and headquartered in Villeneuve d'Ascq. The unit supplies sports equipment, team apparel, and related services to professional buyers across five primary verticals: local governments and municipalities, education institutions (primary, secondary, higher), sports clubs and associations, businesses and works councils (CSE), and tourism/leisure facility operators. Catalog coverage spans 20-plus sports categories including collective sports (football, basketball, handball, volleyball, rugby, futsal, hockey), fitness and musculation, racquet sports, aquatic sports, gymnastics, nature and winter sports, combat sports, athletics, and para-sports.

Product portfolio combines Decathlon's proprietary sub-brands (CORENGTH for strength equipment, DOMYOS for fitness, KIPSTA for football and team sports, TARMAK for basketball, PERFLY for badminton, PONGORI for table tennis, OROKS/KOROK/DITA for hockey, AREX for floorball, MEGAFORM for school sports, OXELO for skating, and CSY PLASTIQUE for plastic equipment) with third-party international specialists (Mikasa, Molten, Cornilleau, Hummel, Gymnova, Dima). The unit also offers a suite of services — product personalization via screen printing, flocking, sublimation, tampography, and embroidery; professional assembly and installation; scheduled maintenance; repair; dedicated online club stores ('Club Boutique'); gift cards; and a free 24-hour quote service.

Revenue mechanics rest on volume-based, tier-priced B2B transactions with quote generation, account management, and public-sector-native payment rails (CB, Chorus, bank transfer, check, mandat administratif). The GTM is sales-led, combining self-serve e-commerce via decathlonpro.fr, dedicated inside-sales account management for larger institutional accounts, and Decathlon retail stores acting as partner pickup and support points. Pricing follows unit-based tiering with thresholds kicking in at 6, 12, or 16 units per product, plus bespoke quotation for larger volumes. There is no disclosed revenue, no standalone app, no public API, and geographic operations are formally scoped to France within Western Europe.

Name

Decathlon Pro

Legal name

DECATHLON France SAS

Website

https://decathlonpro.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Decathlon Pro is the B2B professional division of French sporting goods conglomerate Decathlon Group, supplying sports equipment, team apparel, personalization, and maintenance services to clubs, schools, municipalities, businesses, and tourism operators in France.

Ownership category

akta.pro rank

Product category

B2B Sports Equipment Distribution

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

akta.pro secondary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Sports equipment distribution
• B2B sports retail
• Team sports gear
• Fitness equipment supply
• School sports equipment

Headquarters

HQ city

Villeneuve

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Equipment Sales: Sale of sports equipment and gear to professional buyers including clubs, schools, local governments, and businesses. Revenue generated through product transactions with volume-based pricing and tiered discounts.
2. Customization Services: Product personalization services including screen printing, flocking, sublimation, tampography, and embroidery for team uniforms and branded sportswear.
3. Maintenance and Repair Services: Fitness equipment maintenance, repair, and assembly services for professional clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Decathlon Pro is the B2B division of Decathlon Group, distributing sports equipment and gear in bulk to professional buyers including sports clubs, schools, local governments, businesses, and tourism operators in France. It sells a catalog covering 20+ sports categories under Decathlon's own sub-brands (CORENGTH, DOMYOS, TARMAK, PERFLY, PONGORI, KIPSTA, KOROK, DITA, OROKS, MEGAFORM, OXELO) and international partners (Mikasa, Molten, Cornilleau, Hummel, Dima, Gymnova), and provides personalization, assembly, maintenance, and repair services alongside quote-based volume purchasing.

Product overview

Decathlon Pro is a B2B division of the Decathlon group offering professional sports equipment and services for clubs, associations, schools, companies, and local authorities. The portfolio comprises Decathlon's own sub-brands (CORENGTH for crosstraining/weightlifting, DOMYOS for fitness, TARMAK for basketball, PERFLY for badminton, PONGORI for table tennis, OROKS/KOROK/KIPSTA/DITA for hockey) alongside third-party international brands (Mikasa, Molten, Cornilleau, Hummel). The core offering is a comprehensive catalog spanning 20+ sports categories including collective sports (football, basketball, handball, volleyball, rugby, futsal, hockey), fitness and musculation, racquet sports (badminton, tennis, table tennis, padel), aquatic sports, gymnastics, nature/winter sports, combat sports, athletics, and para-sports. Services include product personalization (printing, sublimation, embroidery), assembly/installation, maintenance, repair, club boutique creation, and gift card programs. Decathlon Pro serves as both equipment supplier and sporting goods outfitter with tiered pricing for volume purchases.

Differentiator

Problem solved

Functional benefit

Brands

• CORENGTH: Brand for crosstraining and muscle building equipment (dumbbells, kettlebells, weight plates)
• TARMAK
• DOMYOS
• PERFLY
• PONGORI
• OROKS
• KIPSTA
• DITA
• KOROK
• AREX
• MEGAFORM
• OXELO
• CSY PLASTIQUE

Products and services

• Sports Equipment Catalog Comprehensive sports equipment catalog spanning 20+ sports categories (collective sports, fitness, racquet sports, aquatic, gymnastics, outdoor/winter, combat, athletics, para-sports), selling Decathlon's proprietary sub-brands and 300+ partner brands to professional buyers in France.
• Personalization Services Custom branding and printing services including screen printing, flocking, sublimation, tampography, and embroidery applied to team uniforms, club apparel, and sportswear for clubs, schools, and businesses.
• Assembly and Installation Service Professional on-site assembly and installation of fitness equipment and outdoor sports installations for clubs, municipalities, and businesses.
• Maintenance Services Scheduled and ongoing maintenance services for professional fitness equipment to ensure operational performance, safety, and longevity for institutional and club clients.
• Repair Services Repair services for fitness and sports equipment, restoring functionality and extending product lifespan for professional buyers.
• Club Boutique (Online Club Shop) Turnkey online club shop solution enabling sports clubs to run customized team stores for members, supporting personalized team gear purchases on an ongoing basis.
• Gift Cards Physical and digital gift cards redeemable against sports equipment purchases on decathlonpro.fr, used for corporate gifts and club/association incentives.
• Free Quote Service Quote-generation service providing professional buyers with personalized pricing for bulk or customized orders, with delivery of quotes promised within 24 hours, supporting B2B procurement workflows.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• DimaminorOthersInternational partner brand offering products adapted to intensive club, local government, and school use. Provides specialized sports equipment complementing Decathlon's own brand offerings.
• GymnovaminorOthersGymnastics equipment specialist partner brand serving club and institutional customers with specialized gymnastics apparatus and flooring.
• CornilleauminorOthersTable tennis equipment specialist partner, offering professional-grade tables and accessories for clubs and competitions.
• HummelminorOthersInternational sports apparel and equipment brand partner providing professional-grade team sportswear and equipment.
• MikasaminorOthersOfficial sports ball manufacturer partner specializing in volleyball, handball, and basketball equipment for competition use.
• MoltenminorOthersSports ball manufacturer partner offering official-game-quality balls for basketball, volleyball, handball, and futsal.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Sport Conrad: German sporting goods retailer with both B2C and B2B/institutional supply. Comparable in multi-sport catalog and institutional buyer focus, though concentrated in the German-speaking market rather than France.
• Wibra Sport: Dutch B2B sporting goods supplier focused on schools, clubs, and corporate customers. Comparable in B2B school and club equipment supply, but operating in the Benelux rather than French market.
• Alzas: Spanish sporting goods wholesaler and B2B distributor serving clubs, schools, and institutions. Comparable B2B distribution model and multi-sport catalog, though focused on Spain rather than France.

Direct peers

• Sport-Thieme: Germany-based B2B sporting goods distributor selling to schools, clubs, municipalities, and companies across 100+ sports. Closely comparable to Decathlon Pro in customer segments, multi-sport catalog breadth, and institutional sales model.
• BSN SPORTS: US-based direct-to-team B2B sporting goods distributor serving schools, leagues, and clubs. Highly comparable B2B sales-led model, team-sport focus, customization services, and account management structure.

Broad incumbents

• Intersport: Global sporting goods retail and buying group with B2B team-sport and institutional offerings. Comparable in product breadth and brand portfolio, though its primary motion is consumer retail and franchise rather than dedicated B2B.

Emerging players

• Erreà Sport: Italian sportswear and team-equipment brand selling directly to clubs, schools, and federations. Comparable in B2B customization, team-uniform services, and European club-channel go-to-market.
• Macron: Italian team-sportswear manufacturer with a strong direct-to-club and amateur-league B2B channel across Europe. Comparable in club-focused customization, team kits, and direct institutional sales.
• Gymnova: French gymnastics equipment specialist that is both a Decathlon Pro partner and a direct competitor for club and municipal gymnastics installations. Highly comparable in French institutional gymnastics and school-PE vertical.
• Hummel: International team-sportswear and equipment brand that sells direct to clubs and institutions. Comparable as both a Decathlon Pro partner brand and a competitor in the professional team sportswear vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/decathlonpro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decathlon Pro