MakeUp in
MakeUp in operates three annual B2B trade shows — in Paris, New York, and Los Angeles — connecting skincare and makeup ingredients suppliers, packaging vendors, formulation contractors, brands, and trendsetters, with a complementary content platform.
- Company typePrivate
- Founded2010
- HeadquartersAntony, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MakeUp in does
MakeUp in is a B2B trade show operator dedicated to the skincare and makeup industries, founded in 2010 and headquartered in Gentilly, France, with US operations in New York. The company runs three annual live events — in Paris (Carrousel du Louvre), New York (Javits Center), and Los Angeles (Los Angeles Convention Center) — that bring together ingredients and raw material suppliers, packaging vendors, formulation contractors, finished-product brands, and industry trendsetters. Its core product is therefore a recurring physical events franchise, complemented by the "World Skincare and Makeup Trends" content platform that extends the brand between live editions.
The business is operated by Infopro Digital Trade Shows SAS (RCS Créteil 440 290 070, share capital €15,000), a wholly owned sub-unit of the Infopro Digital Group, a French B2B media and events conglomerate. Headcount is concentrated around a small core operations team of roughly 1-10 direct employees with a broader network of managers, contributors, and advisors across the three locations.
Revenue mechanics rest on the conventional trade show stack: exhibitor booth sales, sponsorship and partnership packages, attendee/buyer programs, and content/branding tied to the trend platform. The unit does not disclose standalone revenue, and financial reporting is consolidated within Infopro Digital Group. No funding rounds, M&A activity, or public-company events are recorded; strategic priorities, to the extent visible, center on maintaining the three-city annual cadence and extending the content platform.
MakeUp in firmographics
Firmographics- Name
- MakeUp in
- Legal name
- INFOPRO DIGITAL TRADE SHOWS SASSAS
- Website
- https://makeup-in.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MakeUp in operates three annual B2B trade shows — in Paris, New York, and Los Angeles — connecting skincare and makeup ingredients suppliers, packaging vendors, formulation contractors, brands, and trendsetters, with a complementary content platform.
- Ownership category
- akta.pro rank
MakeUp in industry classification
Industry- Product category
- Beauty Industry Trade Shows
- akta.pro primary industry
- Consumer & Public Shows (B2C) Organizers (THAHABAC)
Keywords
Where MakeUp in is headquartered
LocationHeadquarters
- HQ city
- Antony
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
MakeUp in business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Exhibition and Trade Show Fees: Revenue generated from exhibitor fees for participation in MakeUp in trade shows. Exhibitors include formulators, packaging manufacturers, ingredient suppliers, accessory makers, and full-service providers. The company also generates revenue through conference cycles, workshops, and event sponsorship.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
MakeUp in product offering
Product offeringCore offering
MakeUp in organizes and operates three annual B2B trade shows for the global skincare and makeup industries, held in Paris (Carrousel du Louvre), New York (Javits Center), and Los Angeles (LA Convention Center). The events connect formulators, packaging manufacturers, ingredient suppliers, accessory makers, full-service providers, beauty brands, and trendsetters to showcase innovations, conduct business development, and identify industry trends. The company also operates a digital Worldwide Trends content platform publishing beauty industry news and trend analysis.
Product overview
MakeUp in™ is a unified B2B event brand organizing three trade shows for the global skincare and makeup industries: MakeUp in Paris (Carrousel du Louvre, June 2026), MakeUp in NewYork (Javits Center, September 2026), and MakeUp in LosAngeles (LA Convention Center, March 2026). The events connect suppliers, brands, and trendsetters to foster new product lines and innovation. The company also publishes a digital trends content platform covering global beauty industry news, market analysis, and innovation insights. The parent company is InfoPro Digital Trade Shows.
Differentiator
Problem solved
Functional benefit
Products and services
- MakeUp in Paris B2B trade show held at Carrousel du Louvre in Paris, bringing together suppliers, brands, and trendsetters in the skincare and makeup industries. Scheduled for June 17 & 18, 2026.
- MakeUp in NewYork B2B trade show held at Javits Center in New York, serving the skincare and makeup industries. Scheduled for September 16 & 17, 2026.
- MakeUp in LosAngeles B2B trade show held at LA Convention Center in Los Angeles for the skincare and makeup industries. Scheduled for March 4 & 5, 2026.
- World Skincare and Makeup Trends (Worldwide Trends Platform) Digital content platform publishing global beauty industry trends, market analysis, and innovation news for skincare and makeup professionals.
Quantifiable outcome
- Hundreds of innovations presented at each edition
- +1 more outcomes
Companies that use MakeUp in
Customer profileSegments3 records
Ideal customer profiles3 records
MakeUp in technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MakeUp in partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
MakeUp in competitors and assessment
Company assessmentBroad incumbents
- BolognaFiere: Italian exhibition group and organizer of the Cosmoprof Worldwide Bologna show. Comparable as a vertically integrated trade fair operator in the beauty industry with a flagship global event comparable to MakeUp in.
- Informa Markets: Global events and exhibitions group running several beauty-industry B2B shows (including in-cosmetics). Comparable as a broader incumbent in beauty B2B events with significant scale advantages over MakeUp in.
- Reed Exhibitions / RX Global: Large diversified trade show organizer (part of RELX) running multiple beauty and personal care events including in-cosmetics. Useful comparable for the scale economics of a multi-brand trade show operator.
Direct peers
- Beautyworld Middle East: Major B2B beauty trade show in Dubai covering makeup, skincare, fragrance, and packaging - a regional peer addressing similar supplier and brand buyers outside MakeUp in's core geographies.
- Cosmoprof Worldwide Bologna: The flagship global B2B beauty trade show organized by BolognaFiere covering makeup, skincare, packaging, and professional beauty. Directly comparable to MakeUp in as a multi-segment beauty event serving suppliers and brands at scale.
- in-cosmetics Global: Leading B2B trade show for personal care ingredients and formulation, run by Informa/RX. Comparable as a beauty-industry supplier matchmaking event with a global footprint and similar supplier-brand dynamic to MakeUp in.
- International Beauty Show (IBS Las Vegas): Long-running professional beauty trade show in Las Vegas serving salon, spa, and beauty professional buyers. Comparable to MakeUp in's LosAngeles edition in serving the professional beauty ecosystem.
- ADF&PCD New York: Trade event for aerosol, dispensing, and personal care packaging innovation. Targets an overlapping supplier audience (packaging, ingredients, accessories) as MakeUp in's NYC edition.
- Cosmoprof North America: The North American edition of the Cosmoprof portfolio held in Las Vegas, directly competing with MakeUp in NewYork and MakeUp in LosAngeles for beauty suppliers, brands, and trade buyers.
- Luxe Pack: B2B trade show focused on premium packaging for beauty and luxury, held in Monaco and New York. Direct overlap with MakeUp in's packaging supplier audience and brand exhibitor base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MakeUp in social profiles
Digital presenceMakeUp in financial estimates
Financial estimateRevenue estimate
Valuation estimate
MakeUp in leadership team
Management profileNumber of profiles
Profiles16 records
MakeUp in subsidiaries and ownership
Company hierarchySubsidiaries3 records
MakeUp in funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MakeUp in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MakeUp in
What does MakeUp in do?
MakeUp in organizes and operates three annual B2B trade shows for the global skincare and makeup industries, held in Paris (Carrousel du Louvre), New York (Javits Center), and Los Angeles (LA Convention Center). The events connect formulators, packaging manufacturers, ingredient suppliers, accessory makers, full-service providers, beauty brands, and trendsetters to showcase innovations, conduct business development, and identify industry trends. The company also operates a digital Worldwide Trends content platform publishing beauty industry news and trend analysis.
Is MakeUp in a public or private company?
MakeUp in is a private company. It is classified as corporate owned and is currently operating.
When was MakeUp in founded?
MakeUp in was founded in 2010. It employs 1 to 10 people.
Where is MakeUp in based?
MakeUp in is headquartered in Antony, France, in the Europe region.
How does MakeUp in make money?
One revenue line is on record: exhibition and Trade Show Fees.
Who are MakeUp in's main competitors?
Broad incumbents on record are BolognaFiere, Informa Markets and Reed Exhibitions / RX Global. Direct peers are Beautyworld Middle East, Cosmoprof Worldwide Bologna, in-cosmetics Global, International Beauty Show (IBS Las Vegas), ADF&PCD New York, Cosmoprof North America and Luxe Pack.
Does MakeUp in have an API?
No public API is recorded for MakeUp in.
What industry is MakeUp in in?
MakeUp in's product category is Beauty Industry Trade Shows. Its primary akta.pro industry code is THAHABAC, Consumer & Public Shows (B2C) Organizers.