Bachman-Bernard Chevrolet GMC

What Bachman-Bernard Chevrolet GMC does

Bachman-Bernard Chevrolet GMC is a privately held, single-rooftop franchised automobile dealership founded in 1975 and headquartered at 3365 East Andrew Johnson Hwy, Greeneville, Tennessee. The company is an authorized General Motors franchisee selling new Chevrolet, GMC, and Cadillac vehicles, supported by a multi-brand pre-owned inventory that includes Buick, Nissan, Toyota, Honda, Subaru, Jeep, Ford, RAM, and Chrysler used vehicles. It employs between 11 and 50 people and serves individual consumers in the northeast Tennessee market across Greeneville, Johnson City, Morristown, and Kingsport. The dealership holds no parent company, has no institutional investors, and operates as an independent GM franchise dealer with affiliated GMC and Cadillac micro-sites that share brand-specific inventory links.

The core operating stack combines a physical showroom with a DealerOn-powered website that supports online inventory search, trade-in valuation, credit applications, payment calculators, and online parts ordering through GM's national parts portal (parts.gmparts.com). Service operations run through a GM-certified service center with professionally trained technicians, genuine GM components, ACDelco parts, and online service scheduling with a $5 digital booking discount. Financing is delivered through GM Financial, including products for first-time buyers and challenged credit profiles, and the dealership participates in GM's CarBravo certified pre-owned program and GM Rewards loyalty program. Marketing integrates Google Analytics, AdSense, AdWords, and DoubleClick for analytics, paid search, display, and remarketing, alongside GM's national manufacturer advertising programs. Active promotional offers include 0% APR for five years on 2026 Silverado 1500, Equinox, and Trax, and 2.9% APR on 2026 Traverse.

Revenue is generated across five streams: new vehicle sales, pre-owned vehicle sales, parts and accessories (including ACDelco wiper blades, batteries, brake components, and filters), service and maintenance, and finance and insurance transaction fees. Pricing is quote-based for vehicles with published menu pricing only for common service items (e.g., $79.95 for a 6-quart synthetic oil change and tire rotation, $94.95 for an 8-quart version, $299.95 for a 42-month ACDelco Gold battery, $375.00 for a 36-month AGM battery, $299.00 for truck/SUV front brake rotors, $70+ per pair for ACDelco wiper blades, $71.95+ for engine air filters). The customer segment is exclusively individual consumers with a horizontal segmentation approach, and go-to-market is direct-to-consumer through both the physical dealership and digital channels. No APIs, mobile applications, patents, trademarks, regulatory actions, M&A activity, leadership changes, or external funding rounds are documented.

Name

Bachman-Bernard Chevrolet GMC

Legal name

Bachman-Bernard Chevrolet

Website

https://bachmanbernardchevy.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Bachman-Bernard Chevrolet GMC is a privately held, single-rooftop GM franchised dealership in Greeneville, TN, founded 1975, selling new Chevrolet, GMC, and Cadillac vehicles alongside pre-owned inventory, with integrated parts, service, and GM Financial financing for individual consumers in northeast Tennessee.

Ownership category

akta.pro rank

Headquarters

HQ city

Greeneville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Chevrolet, GMC, and Cadillac vehicles through franchised dealership model.
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned and used vehicles including various makes and models.
3. Parts and Accessories: GM genuine parts, ACDelco parts, and accessories sales including wiper blades, batteries, brake components, and filters.
4. Service and Maintenance: GM-certified service department providing repairs, maintenance, oil changes, tire services, and collision work.
5. Finance and Insurance: Vehicle financing, credit applications, and payment calculator tools for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bachman-Bernard Chevrolet GMC is a single-location franchised General Motors dealership in Greeneville, Tennessee that sells new Chevrolet, GMC, and Cadillac vehicles, certified and used pre-owned vehicles from multiple manufacturers, genuine GM and ACDelco parts and accessories, and provides GM-certified vehicle maintenance, repair, and collision services. The dealership also arranges vehicle financing through GM Financial and supports an online buy-online digital retail experience that lets consumers complete most purchase steps remotely.

Product overview

Bachman-Bernard Chevrolet is a multi-brand automobile dealership offering new Chevrolet, GMC, and Cadillac vehicles alongside a diverse selection of pre-owned vehicles from multiple manufacturers. The dealership operates as a full-service auto dealer with integrated vehicle sales, financing, and after-sale service capabilities. The core offering centers on new vehicle sales organized by brand (Chevrolet trucks, electric vehicles, crossovers/SUVs, and performance cars like Corvette; GMC trucks and SUVs; Cadillac luxury vehicles), complemented by pre-owned vehicle sales through the CarBravo certified program. After-sale services include GM-certified maintenance and repair, genuine GM parts and ACDelco accessories, and flexible financing through GM Financial. Online digital retail capabilities allow customers to complete most purchasing steps digitally.

Differentiator

Problem solved

Functional benefit

Brands

• CarBravo: Certified pre-owned vehicle program offered through the dealership for buying and selling used cars.

Products and services

• New Chevrolet Vehicles New factory-fresh Chevrolet vehicles sold through the franchised dealership, including Silverado trucks, the Bolt EV, Equinox EV, Blazer EV, and Silverado EV electric vehicles, the Trax, Trailblazer, Equinox, Blazer, Tahoe, Traverse, and Suburban crossovers and SUVs, and the Corvette performance car. Targeted at individual retail buyers in the northeast Tennessee market.
• New GMC Vehicles New GMC trucks and SUVs sold via the affiliated GMC dealer site, including the Sierra 1500, Sierra HD, Canyon, Terrain, Yukon, and Yukon XL. Targeted at retail truck and SUV buyers in northeast Tennessee.
• New Cadillac Vehicles New Cadillac luxury vehicles sold via the affiliated Cadillac dealer site, offered as part of the multi-brand GM franchise in Greeneville, TN. Targeted at retail buyers seeking Cadillac luxury models.
• Pre-Owned Vehicles Certified pre-owned and used vehicles from multiple manufacturers, including the CarBravo certified GM vehicles. Targeted at value-oriented retail buyers and shoppers looking for brands outside the GM lineup.
• Vehicle Service and Maintenance GM-certified service center offering oil changes, tire rotation, brake service, battery replacement, and collision repair using genuine GM and ACDelco parts. Serves all vehicle makes for retail customers in northeast Tennessee.
• Genuine GM Parts and Accessories Retail sale of genuine GM and ACDelco parts and accessories including batteries, brake components, wiper blades, and filters, available in-store and online through the GM Parts Online platform. Targeted at vehicle owners performing DIY repairs or seeking OEM replacement parts.
• CarBravo Certified Pre-Owned Program GM's CarBravo certified pre-owned vehicle program offered through the dealership, providing used vehicles with verified history reports and GM-backed warranty coverage. Targeted at retail buyers seeking used vehicles with manufacturer-backed assurance.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• General Motors (GM)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet, GMC, and Cadillac franchised dealer. Operates as part of GM's dealer network with access to new vehicle inventory, GM certified service, genuine GM parts, GM Financial financing options, GM Rewards program, and manufacturer promotional offers and rebates.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest U.S. franchised auto retailer with hundreds of rooftops across multiple brands including Chevrolet, GMC, and Cadillac. Operates the same franchised dealer business model at vastly greater scale and is the most relevant broad incumbent for a single-point GM franchise dealer.
• Penske Automotive Group: Diversified international franchised auto retailer with premium/luxury brand exposure (including BMW, Mercedes, Audi) plus commercial vehicles. Comparable on the franchised dealer model and premium-segment mix that overlaps with the Cadillac franchise.
• Holman Automotive: Privately held automotive services group operating franchised dealerships, fleet leasing, and parts service. Comparable on the franchised dealer model and parts/service operations that mirror the dealership's revenue mix.
• Hendrick Automotive Group: Largest privately held U.S. franchised auto retailer with deep GM-brand exposure (Chevrolet, GMC, Cadillac) across the Southeast. Directly comparable franchised dealer model and an excellent peer for the GM multi-brand franchise structure.
• Sonic Automotive: U.S. franchised auto retailer operating franchised dealerships and EchoPark used-vehicle stores. Closely comparable on the franchised new-vehicle plus used-car omnichannel model and is a peer for GM-brand franchised operations.
• Group 1 Automotive: Large U.S. and U.K. franchised auto retailer operating new and used vehicle dealerships including GM brands. Directly comparable franchised dealer business model with full-line sales, F&I, parts, and service operations.
• Lithia Motors: Major U.S. franchised auto retailer (Driveway) operating new and used vehicle sales plus F&I across many brands. Comparable on the new/used vehicle plus financing model, though at significantly larger scale and with omnichannel digital capabilities.
• Asbury Automotive Group: U.S. franchised auto retailer operating new vehicle dealerships, used vehicle operations (Clicklane), and Total Care Auto F&I products. Closely mirrors the franchised dealership plus digital retail plus F&I model.

Emerging players

• Carvana: Online used vehicle retailer with home delivery and vehicle vending machines. Comparable on the digital retail and used-vehicle model, and represents a structural competitor for pre-owned vehicle share in the dealership's trade area.

Direct peers

• CarMax: Largest U.S. used vehicle retailer with a national omnichannel platform. Directly comparable on the pre-owned vehicle sales and finance business that represents a material revenue stream for the dealership, and competes for the same used-vehicle consumer in regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bachman-bernard-chevrolet-buick-gmc-cadillac-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bachman-Bernard Chevrolet GMC