Cranberry Chic

What Cranberry Chic does

Cranberry Chic is a privately held, Santiago, Chile-based 360-degree marketing agency and influencer marketing platform founded in 2012 by Antonia Bulnes and Josefina Pooley. The company began as a fashion tagging platform that linked influencer looks to purchasable items, effectively pioneering social commerce in Chile, before pivoting into a full-service agency and media operation after brands began requesting influencer outreach, content, and event support. Thirteen years on, it serves more than 40 brands across automotive, banking, luxury fashion, jewelry, beauty, beverage, and real estate, with documented enterprise work for clients including Scotiabank, EXEED, Alfa Romeo, TOUS, Dior, Polo Ralph Lauren, Corona, and Legria Club.

The company's offering is structured as an integrated ecosystem rather than a single product. The agency arm (Agencia 360° and Cranberry PR) provides strategy, influencer marketing, PR communications, and brand positioning; Cranberry Productora handles event production for launches, activations, and large-scale festivals; the media arm runs Cranberry Mag in both digital (magazine.cranberrychic.com) and physical editions; Oz Cranberry Lab operates a physical creative showroom together with e-commerce at ozcranberry.com; and Cranberry Connect is announced as a forthcoming community platform. Underpinning the stack is a community of lifestyle-focused consumers built over more than a decade primarily through the @cranberry_chic Instagram handle, which serves as the audience brands are effectively buying access to. The technology layer is conventional: a content-managed magazine site, an e-commerce storefront, and social/community engagement tooling, with no disclosed AI, API, or proprietary platform architecture.

Cranberry Chic monetizes through four main streams: (1) bespoke professional services fees from agency, PR, and event production engagements with enterprise brand clients, with pricing not publicly disclosed and packages customized by scope; (2) advertising/media revenue from the digital and physical Cranberry Mag properties; (3) e-commerce and retail sales (curated fashion, lifestyle products, and magazine editions) through Oz Cranberry Lab and ozcranberry.com; and (4) co-branded product collaborations, exemplified by recurring Cranberry x Basement apparel drops. Go-to-market is hybrid: direct B2B sales to enterprise brand clients for services, paired with community-led acquisition through owned media and experiential events. The company is bootstrapped with no disclosed funding, operates exclusively in Chile, and was recognized with an Effie Award for effectiveness on the EXEED launch campaign.

Name

Cranberry Chic

Legal name

Cranberry Chic

Website

https://cranberrychic.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Cranberry Chic is a privately held Chilean 360-degree marketing agency and influencer-marketing platform that uses an integrated ecosystem of media, PR, event production, and retail to connect premium enterprise brands with its lifestyle community. Founded in 2012, it serves 40+ clients across luxury, automotive, banking, and beverage.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), All Other Miscellaneous Retailers (45999)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Social CRM & Community Engagement Platforms (HDAEAFAF), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Influencer marketing services
• Marketing agency services
• Event production services
• Digital lifestyle media
• Experiential brand activations

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Marketing and PR Agency Services: Full-service marketing agency providing strategy, content creation, influencer marketing, event organization, and brand positioning services to corporate clients across multiple industries including automotive, banking, fashion, beauty, retail, and decoration.
2. Event Production: Creative event production services including branded experiences, product launches, exclusive gatherings, and large-scale activations for luxury and premium brands.
3. Digital Media Platform: Revenue generated through their digital magazine (magazine.cranberrychic.com) and Instagram presence, featuring editorial content on fashion, beauty, lifestyle, travel, and deco categories.
4. E-commerce and Retail (Oz Cranberry Lab): Physical and digital retail space selling curated fashion and lifestyle products, including their physical magazine and third-party brand collaborations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cranberry Chic is a Chilean 360° marketing agency and media platform that delivers influencer marketing, PR, content creation, brand strategy, and event production services to corporate clients. It also operates a digital and print lifestyle magazine and a physical creative retail space with e-commerce, selling curated fashion and lifestyle products. The company connects premium brands with affluent, lifestyle-focused audiences through an integrated ecosystem spanning media, agency, production, and retail.

Product overview

Cranberry Chic is a 360° marketing agency and media platform specializing in influencer marketing. The ecosystem consists of multiple interconnected offerings: the core agency (Agencia 360° and PR), the media arm (Cranberry MAG Digital and Física), a physical creative space with e-commerce (Oz Cranberry Lab/Ozcranberry), and event production (Productora). The company connects brands with their community through strategy, content creation, events, and editorial coverage across fashion, beauty, and lifestyle. A new platform called Cranberry Connect is upcoming. Founded 13 years ago by Antonia Bulnes and Josefina Pooley, the company serves over 40 brands including automotive, banking, and retail clients.

Differentiator

Problem solved

Functional benefit

Brands

• Cranberry Connect: Upcoming platform/community
• Oz Cranberry Lab
• Cranberry PR
• Cranberry Magazine

Products and services

• Cranberry Chic Agencia 360° Full-service 360° marketing agency providing influencer marketing, brand strategy, content creation, PR communications, and event organization for premium and enterprise brand clients across automotive, banking, fashion, beauty, retail, and decoration industries.
• Cranberry PR PR agency services focused on public relations and brand communications within the Cranberry Chic ecosystem for brand clients.
• Oz Cranberry Lab Physical creative space, showroom, and e-commerce platform selling curated fashion, lifestyle products, and physical magazine editions to consumers.
• Cranberry MAG Digital Digital fashion and lifestyle magazine covering fashion, beauty, travel, deco, lifestyle, tech, and product launches with editorial content distributed online.
• Cranberry MAG Física Physical printed magazine (Volume 03 available) sold through ozcranberry.com and distributed to engaged readers.
• Ozcranberry E-commerce E-commerce platform associated with Oz Cranberry Lab selling curated products and physical magazine editions to consumers.
• Cranberry Productora Event production company creating branded experiences, product launches, exclusive gatherings, and large-scale activations for luxury and premium brand clients.

Quantifiable outcome

• Effie Award won for EXEED's first launch event
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Fundación CAREcoreStrategic or Co-development PartnerAlliance formed during EXEED Gala event where EXEED launched its partnership with Fundación CARE, reinforcing the automotive brand's emotional connection with its audience by linking to social impact causes.
• Basement (Fashion Brand)coreGTM or Marketing PartnerThree collaborations completed with Basement for Cranberry x Basement party dress collections, with third collection focused events breaking stock within days of launch. Fourth collaboration planned for March 2026.
• Carnal Prime SteakhouseminorGTM or Marketing PartnerPremium venue partnership for Legria Club launch experience where the restaurant was transformed into a Legria model home showcasing vacation destinations.
• Sponsors (Tech Connection Event)minorGTM or Marketing PartnerTech Connection x Cranberry Chic event featured sponsors including Wingsoft, LOL, Microsoft, Hub APTA, FINTOC, and Scotiabank, bringing together technology leaders and venture capitalists.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: Iconic global creative agency with strong presence in Chile, offering brand strategy, advertising, PR, and influencer marketing services. Comparable to Cranberry Chic in serving luxury, banking, and consumer brands with integrated campaigns.
• Publicis Groupe: Global advertising holding company with Chilean operations (Publicis Chile) offering full-service marketing, media, and digital capabilities. Comparable because it competes for the same enterprise marketing budgets that Cranberry Chic targets, but at a vastly larger scale and with broader geographic reach.
• Omnicom Group: Holding company for BBDO, DDB, TBWA, and other global creative networks with Chilean offices. Comparable as a competitor for enterprise marketing accounts and experiential campaigns targeting premium consumer segments.
• WPP: World's largest advertising holding company with significant presence in Chile through agencies including VMLY&R, Ogilvy, and GroupM. Competes with Cranberry Chic for premium brand marketing budgets and offers integrated communications, media, and influencer capabilities globally.
• Dentsu: Global advertising holding company with creative, media, and CXM capabilities and Latin American operations. Direct competitor for influencer marketing and brand experience work targeting luxury and lifestyle brands in the region.
• Havas Group: Global advertising and communications group operating in Chile and across Latin America, offering creative, media, and health communications. Competes for the same premium brand marketing mandates and experiential activation budgets.
• BBDO Worldwide: Global creative advertising network with Chilean operations, known for brand storytelling and effectiveness. Competes with Cranberry Chic for high-profile brand launches and integrated communications work targeting affluent consumers.

Emerging players

• IZEA Worldwide: Influencer marketing technology company providing software and managed services for creator campaigns. Overlaps with Cranberry Chic's influencer marketing and content creation services, but operates at greater scale with platform-based delivery.
• Grin: Influencer marketing platform offering creator discovery, relationship management, and campaign analytics. Adjacent competitor providing enterprise brands with technology-driven alternatives to boutique agencies like Cranberry Chic.
• Aspire (formerly AspireIQ): Technology-enabled influencer marketing platform connecting brands with creators, offering campaign management, analytics, and marketplace tools. Comparable as a competitor for influencer marketing mandates, though with a SaaS-driven rather than agency-services delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cranberry_chic
• Xx.com/cranberry_chic
• Facebookfacebook.com/thecranberrychic
• LinkedInlinkedin.com/company/cranberry-chic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cranberry Chic