What Forest Studio does

Forest Studio is an integrated entertainment company headquartered in Ho Chi Minh City, Vietnam with a secondary office in Seoul, South Korea. Founded in 2017 and operating with 11–50 employees, the company develops, produces, and owns premium entertainment intellectual property across television, film, music, digital media, live experiences, and consumer products. Its core product slate spans flagship original TV shows including Eye Contact Live (annual music series since 2018), Xuân Hạ Thu Đông Rồi Lại Xuân (premiered January 7, 2021), Mùi Vị Những Chuyến Đi (launched 2024), and Running Man Vietnam Season 3 – Chạy Ngay Đi (2025, 16+ episodes). The company does not disclose a proprietary technology platform; it is a content production and IP development business reliant on in-house creative talent and Korean entertainment expertise rather than a software or AI stack.

Forest Studio operates five distinct revenue streams: original content production and IP licensing (licensing/royalties), brand partnerships and sponsorship (professional services), music production and artist management (professional services), marketing campaigns and creative services (professional services, including Korean brand work), and product/licensing development via merchandise sales through owned e-commerce and platforms such as Shopee and TikTok Shop. Go-to-market is B2B enterprise field sales targeting consumer brands, advertisers, TV networks/streaming platforms, and the Korean entertainment industry seeking Vietnamese market access. Pricing is project-based and bespoke with no public pricing disclosed.

The company's named customer base includes Korea Milk (annual global PR marketing campaigns including the Korea Milk Playground and I Like It campaigns since 2017 across Vietnam) and the Seoul Tourism Board (I·SEOUL·U global PR campaign bringing Seoul travel experiences to young audiences in Ho Chi Minh City and Hanoi). Content is distributed across television broadcasting, YouTube (@FORESTSTUDIOO), Facebook, Instagram, TikTok, and live events; merchandise is sold through owned e-commerce, Shopee, and TikTok Shop. The company is privately held with no disclosed funding rounds, parent company, or public listing.

Name

Forest Studio

Legal name

Forest Studio

Website

https://forest-studio.vn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Forest Studio is a Vietnam- and Korea-based integrated entertainment company founded in 2017 that develops, owns, and produces original TV, music, and digital content IPs (Running Man Vietnam, Eye Contact Live) while delivering B2B brand partnership and marketing campaign services to Korean consumer brands and tourism boards.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Original Content Production & IP Licensing: Forest Studio develops, produces, and owns premium entertainment content across television, film, and digital platforms. Revenue is generated through content licensing, IP royalties, and ownership of entertainment franchises.
2. Brand Partnerships & Sponsorship: The company provides integrated brand solutions through sponsorship strategy, content integration, licensing, and multi-platform activation. Revenue comes from branded content deals, product placement, and sponsorship packages.
3. Music Production & Artist Management: Music production, original soundtracks, and artist development with commercial strategy aligned with content portfolio and audience ecosystem.
4. Marketing Campaigns & Creative Services: Integrated creative advertising, event/activation, social & content marketing services for clients, including Korean partners. Provides creative production services to brands.
5. Product & Licensing Development: Expansion of intellectual properties through merchandising, licensed products, experiential formats, and merchandise sales (apparel, collectibles, accessories) sold via e-commerce platforms.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Forest Studio is an integrated entertainment company that develops, produces, and owns premium intellectual properties across multi-platform ecosystems including television, film, music, digital media, live experiences, and consumer products. The company operates two product lines: original entertainment content (e.g., Running Man Vietnam, Eye Contact Live, Xuân Hạ Thu Đông Rồi Lại Xuân, Mùi Vị Những Chuyến Đi) and integrated marketing campaigns/creative services for brand clients. Beyond content production, Forest Studio provides creative advertising, event/activation, social and content marketing, music production, brand partnerships, and merchandise/product licensing services to corporate clients.

Product overview

Forest Studio is an integrated entertainment company that develops, produces, and owns premium intellectual properties across multi-platform ecosystems. The company operates two distinct product lines: (1) Entertainment Content including original TV shows like Eye Contact Live, Running Man Vietnam Season 3, Xuân Hạ Thu Đông Rồi Lại Xuân, and Mùi Vị Những Chuyến Đi; and (2) Marketing Campaigns including Korea Milk Playground and I·SEOUL·U brand campaigns. Beyond original content production, Forest Studio provides integrated services in creative advertising, event activation, social and content marketing, music production, brand partnerships, and merchandise/product licensing development.

Differentiator

Problem solved

Functional benefit

Brands

• Eye Contact Live: Annual music series produced by Forest Studio where popular artists bond with audiences and songs are reimagined
• Running Man Vietnam
• Xuan Ha Thu Dong, roi lai Xuan
• Mui Vi Nhung Chuyen Di (MVNCD)

Products and services

• Eye Contact Live Annual music series produced by Forest Studio where popular artists bond with audiences and songs are reimagined with new interpretations. Each season features a different style, color, and musical theme. 8 seasons produced with hundreds of artist performances across multiple years.
• Running Man Vietnam Season 3 – Chạy Ngay Đi Reality TV show adaptation of the Korean Running Man format, featuring games and challenges with celebrity participants. Produced as a flagship entertainment franchise.
• Xuân Hạ Thu Đông, Rồi Lại Xuân Reality TV show about music where artists choose favorite songs, produce them in their style, and perform at public places. Music serves as a bridge between artists and fans.
• Mùi Vị Những Chuyến Đi (MVNCD) Music-focused reality show featuring artists traveling and performing their interpretations of songs in various locations.
• I Like It. Korea Milk Playground Annual global PR marketing campaign for Korea Milk brands, combining above-the-line and below-the-line activities to build brand and product awareness among local consumers.
• I·SEOUL·U Global PR marketing campaign for Korea travel under the brand name 'I SEOUL U' bringing Seoul travel experiences to young people in Vietnam (Ho Chi Minh and Hanoi).

Quantifiable outcome

• Eye Contact Live produced 8 seasons with hundreds of artist performances across multiple years
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SBS (Seoul Broadcasting System): Korean terrestrial broadcaster and content producer with original entertainment IP and cross-border format distribution. Comparable to Forest Studio as a producer of reality and entertainment TV, particularly relevant given Forest Studio's Korea office and Korean format adaptation.
• CJ ENM: Major Korean entertainment and media conglomerate producing TV formats, films, and music. Directly comparable as the originator of the Running Man format that Forest Studio adapts, and as a Korean content exporter into Vietnam and Southeast Asia.
• POPS Worldwide: Vietnam- and Southeast Asia-focused digital entertainment platform producing and distributing original content across YouTube and social channels. Comparable for its original short-form and digital content production targeting Vietnamese audiences with brand-integrated monetization.
• VTV (Vietnam Television): Vietnam's national broadcaster producing original TV entertainment and reality programming. Comparable as a buyer/distributor of Forest Studio's shows and as a domestic producer competing for audience share and brand partnership budgets.
• Studio Dragon: Korean drama and entertainment production company. Comparable as a Korean-headquartered original content producer expanding into cross-border IP distribution across Asia, relevant to Forest Studio's Korean-Vietnamese content bridge positioning.
• Yeah1 Group: One of Vietnam's largest media and entertainment groups operating TV channels, digital networks, and content production. Comparable as a Vietnamese-headquartered entertainment company with diversified content and advertising monetization, though significantly larger and publicly listed.
• VNG Corporation: Vietnamese tech company with entertainment, gaming, and content operations (Zalo, Zing MP3). Comparable as a Vietnamese digital media player with audience reach that competes with Forest Studio for attention and brand budgets.

Regional players

• Antianti (Galaxy Play): Vietnamese streaming platform and content producer. Comparable as a Vietnam-focused entertainment content buyer and competitor, representing the local streaming ecosystem Forest Studio's content distributes into.

Emerging players

• iQIYI International: Regional streaming platform active across Southeast Asia with original and licensed Asian content. Comparable to Forest Studio as a competitor for audience attention and as a potential distribution/licensing partner for Forest Studio's Vietnamese IP library.

Direct peers

• Beacon Vietnam: Vietnamese creative and integrated marketing agency serving enterprise brand clients with content, activations, and digital campaigns. Comparable to Forest Studio's brand partnership and marketing campaign services arm targeting Korean and international advertisers in Vietnam.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FORESTSTUDIOO
• Facebookfacebook.com/forestudiovn
• LinkedInlinkedin.com/company/foreststudiovn
• Instagraminstagram.com/foreststudiovn
• TikToktiktok.com/@foreststudiovn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forest Studio