Anderson Marketing Group

What Anderson Marketing Group does

Anderson Marketing Group (AMG) is a privately held, independent full-service advertising and marketing agency headquartered in San Antonio, Texas, founded in 1970. The firm provides integrated creative, media, and digital marketing services — including television and radio production, print advertising, out-of-home advertising, web design and development, social media management, email campaigns, collateral materials, and brand strategy — delivered through consultative, direct-to-client engagements.

The agency serves enterprise, mid-market, government, and nonprofit buyers across twelve vertical markets: higher education, banking and financial services, healthcare, automotive, beer and wine, sports and entertainment, business-to-business, foodservice, nonprofit organizations, consumer and retail, government/municipality/utilities, and tourism and travel. The named customer base spans more than twenty logos including Hyatt Regency Hill Country Resort, Alamo Colleges, Cavender Auto Group, Broadway Bank, San Antonio Stock Show & Rodeo, Valero Alamo Bowl, VIA Metropolitan Transit, San Antonio Economic Development Foundation, Toyota of Cedar Park, Freetail Brewing Company, and Freetail Brewing. Revenue is generated through professional services fees on a quote-based, per-engagement basis; pricing is not publicly disclosed.

AMG operates with 11–50 employees, no disclosed funding, no parent company, and no institutional or private-equity backing. The firm markets itself through a portfolio website, blog, and active profiles on Facebook, Twitter, Instagram, LinkedIn, and YouTube. It is positioned as a relationship-driven regional agency rather than a technology platform, and its defensibility rests on 50 years of local market presence and cross-vertical creative capability rather than proprietary technology or scaled distribution.

Name

Anderson Marketing Group

Legal name

Anderson Marketing Group

Website

https://andadv.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Anderson Marketing Group is a privately held, independent full-service advertising and marketing agency in San Antonio, Texas, founded in 1970. It serves enterprise and mid-market clients across twelve verticals — healthcare, education, banking, automotive, government, and tourism among them — with creative, media, and digital marketing services.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Advertising agency
• Marketing services
• Creative campaigns
• Media planning
• Brand strategy

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Professional services revenue generated through providing comprehensive advertising and marketing solutions including creative development, media planning, digital marketing, web design and development, and brand strategy services to business clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Anderson Marketing Group is a full-service independent advertising and marketing agency that develops and executes integrated campaigns for business clients. Offerings span creative development, television and radio production, print advertising, out-of-home/billboard advertising, interactive website design and development, social media, email marketing, collateral materials, logo/brand design, media planning and buying, and brand strategy across 12 industry verticals.

Product overview

Anderson Marketing Group (AMG) is a full-service independent advertising and marketing agency headquartered in San Antonio, Texas, with nearly 50 years of industry experience. The agency offers integrated marketing services spanning television production, print advertising, interactive web design and development, collateral materials, out-of-home advertising, logo design, and radio. AMG serves clients across diverse industry verticals including higher education, banking and financial services, healthcare, automotive, beer and wine, sports and entertainment, business-to-business, foodservice, nonprofit organizations, consumer and retail, government/municipality/utilities, and tourism and travel. The agency positions itself as a comprehensive marketing partner capable of handling all aspects of client advertising needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Advertising & Marketing Agency Services Comprehensive advertising and marketing agency services for business clients, providing integrated capabilities including TV production, radio production, print advertising, out-of-home/billboard advertising, interactive website design and development, social media management, email marketing, collateral materials, logo/brand design, media planning and buying, and brand strategy. Services are tailored per client and delivered directly across Texas and the broader United States.

Named customers23 records

Segments12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Moroch Partners: Moroch Partners is a Dallas, Texas-based full-service independent advertising agency with a strong focus on Hispanic and multicultural marketing. Like AMG, it offers integrated advertising, digital, and media services to regional and national clients across multiple verticals from a Texas base.
• Lewis Communications: Lewis Communications is a full-service, independently owned advertising and marketing agency headquartered in Birmingham, Alabama. It mirrors AMG's full-service, multi-channel model (creative, media, digital, PR) serving regional clients across diverse verticals, making it a structurally analogous regional independent peer.
• T3: T3 is an Austin, Texas-based independent digital and brand experience agency that delivers creative, media, and technology-enabled marketing solutions. It competes with AMG for Texas-based mid-market and enterprise clients seeking integrated brand and digital services.
• Balcom Agency: Balcom Agency is a Fort Worth, Texas-based independent full-service advertising and branding agency. It offers integrated creative, media, digital, and brand strategy services to mid-market clients, paralleling AMG's service model and Texas-based regional positioning.
• Richards/Lerma: Richards/Lerma is a Dallas-based, independently owned full-service advertising agency specializing in Hispanic and multicultural marketing. As another Texas-headquartered independent, it competes for overlapping regional client accounts and is comparable in service breadth to AMG.
• The Atkins Group: The Atkins Group is a San Antonio-based full-service advertising and marketing agency providing creative, media, and digital services to regional clients. Headquartered in the same city as AMG, it is a directly comparable local independent competitor for San Antonio and South Texas accounts.
• Sherry Matthews Advocacy Marketing: Sherry Matthews Advocacy Marketing is an Austin, Texas-based independent agency specializing in public-sector, healthcare, and education advertising. Like AMG, it serves government, healthcare, and higher-education verticals with full-service creative and media capabilities from a Texas base.
• Sensis Agency: Sensis is an integrated cross-cultural marketing agency with offices across the U.S. that combines advertising, digital, and media services. Its integrated, multi-channel service model for regional and mid-market clients parallels AMG's full-service positioning.

Broad incumbents

• Omnicom Group: Omnicom Group is one of the largest global advertising holding companies, encompassing full-service agencies, media buying, and specialty communications. As a broad incumbent, it competes with AMG for enterprise accounts and represents the scaled alternative to independent regional agencies.
• Publicis Groupe: Publicis Groupe is a global advertising and communications holding company with full-service agency networks worldwide. It competes broadly with AMG in the integrated advertising space and serves as a reference point for the scale and capabilities AMG cannot match as an independent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/andersonmktg
• YouTubeyoutube.com/c/andersonmarketinggroupsanantonio
• Facebookfacebook.com/andersonmktg
• LinkedInlinkedin.com/company/anderson-marketing-group
• Instagraminstagram.com/andersonmktg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anderson Marketing Group