Blue Ortho SAS
Blue Ortho SAS develops computer-assisted orthopedic surgery systems, providing GPS-based real-time surgical navigation and AI-driven analytics for joint replacement procedures performed by surgeons and hospitals worldwide.
- Company typePrivate
- Founded2008
- HeadquartersLa Tronche, France
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
Blue Ortho SAS firmographics
Firmographics- Name
- Blue Ortho SAS
- Legal name
- Blue Ortho SAS
- Website
- https://blue-ortho.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Blue Ortho SAS develops computer-assisted orthopedic surgery systems, providing GPS-based real-time surgical navigation and AI-driven analytics for joint replacement procedures performed by surgeons and hospitals worldwide.
- Ownership category
- akta.pro rank
Blue Ortho SAS industry classification
Industry- Product category
- Computer-Assisted Surgical Navigation Systems
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT) (HLAHADAG)
- akta.pro secondary industry
- Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL)
Keywords
Where Blue Ortho SAS is headquartered
LocationHeadquarters
- HQ city
- La Tronche
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Blue Ortho SAS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Surgical Navigation Hardware Systems: Sale of GPS surgical navigation systems including hardware components such as reusable active trackers, touchscreen displays, and related surgical equipment
- Implant Systems Integration: Revenue generated through integration with implant systems such as the Equinoxe Shoulder System, where GPS technology is used in conjunction with proprietary implants
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Blue Ortho SAS product offering
Product offeringCore offering
Blue Ortho SAS develops and commercializes computer-assisted surgery systems for orthopedics, enabling surgeons to control 3D implant positioning parameters in real time during procedures using sensors, 3D preoperative modeling, and reusable active trackers. The company's flagship offering is the Advita GPS surgical navigation platform, used for knee, shoulder, and ankle arthroplasty, with the next-generation GPS Shoulder system and the AI One surgical intelligence platform as core extensions.
Product overview
Blue Ortho SAS develops and commercializes computer-assisted surgery systems for orthopedics as a subsidiary of Advita Ortho. The product portfolio centers on the Active Intelligence ecosystem, which includes the Advita GPS surgical navigation platform providing real-time 3D guidance during procedures, the next-generation GPS Shoulder system with reusable trackers and touchscreen interface, and the Equinoxe Shoulder implant system designed for use with GPS navigation. These products enable surgeons to control 3D parameters in real-time during surgery using sensors, combining technologies in mechanics, electronics, optics, computer science, mathematics, 3D geometry, computer vision, virtual reality, and machine learning.
Differentiator
Problem solved
Functional benefit
Brands
- Active Intelligence: Center of Excellence of the Advita Ortho group; Blue Ortho is at the heart of Active Intelligence strategy and products. AI-driven surgical intelligence ecosystem including navigation, planning software, and predictive analytics.
Products and services
- Advita GPS Surgical Navigation System Computer-assisted surgery system providing real-time visual guidance during orthopedic procedures, allowing surgeons to plan and execute implant placement based on each patient's unique anatomy using 3D preoperative modeling and sensors. Used by orthopedic surgeons and healthcare institutions for knee, shoulder, and ankle joint replacement.
- Next-Generation GPS Shoulder Surgical Navigation System Next-generation GPS shoulder navigation system featuring reusable active trackers and a high-resolution touchscreen interface, designed to reduce per-case costs and surgical time while supporting implant placement accuracy for orthopedic surgeons performing shoulder replacement.
- AI One Surgical Intelligence Platform Surgical intelligence platform that uses de-identified intraoperative data to analyze surgical performance and workflow across knee, shoulder, and ankle arthroplasty procedures, providing insights into surgical execution and informing continuous technology innovation.
- Active Intelligence Ecosystem Comprehensive surgical intelligence platform integrating GPS navigation, planning software, predictive analytics (Predict+), and the Newton Balancing Technique to support implant placement accuracy and optimize surgical workflows for joint replacement procedures.
Quantifiable outcome
- Over 100,000 joint replacement procedures supported by GPS navigation platform globally
- +2 more outcomes
Companies that use Blue Ortho SAS
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Blue Ortho SAS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Blue Ortho SAS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Advita OrthocoreBlue Ortho is a wholly-owned subsidiary and Centre d'excellence of Advita Ortho. Blue Ortho develops and commercializes computer-assisted surgery systems that form the core of Advita Ortho's Active Intelligence strategy and products.
- Advita Ortho, LLCcoreAdvita Ortho, LLC serves as the US distribution channel for Blue Ortho's GPS navigation technology, distributing the products manufactured by Blue Ortho SAS to healthcare facilities in the United States.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Blue Ortho SAS competitors and assessment
Company assessmentEmerging players
- Pixee Medical: Pixee Medical develops augmented-reality surgical navigation for knee, shoulder, and hip arthroplasty, emerging as a next-generation competitor to traditional GPS-based navigation systems like Blue Ortho's.
- OrthAlign: OrthAlign offers handheld, sensor-based navigation systems for knee and hip arthroplasty, overlapping with Blue Ortho's GPS technology in compact, lower-cost surgical guidance.
- 7D Surgical: 7D Surgical's machine-vision image-guided surgery system competes in spine and orthopedic surgical navigation, with overlapping technology profile to Blue Ortho's computer-vision-based platform.
Broad incumbents
- DePuy Synthes (Johnson & Johnson): DePuy Synthes' VELYS robotic-assisted solution competes in knee navigation/robotics, leveraging Johnson & Johnson's global hospital reach and bundled implant strategy.
- Zimmer Biomet: Zimmer Biomet's ROSA Robotics platform competes with Blue Ortho's GPS in knee and broader orthopedic navigation, with the additional leverage of a large proprietary implant portfolio.
- Medtronic: Medtronic's StealthStation surgical navigation system and broader spine/orthopedic portfolio represent an established competitor with deep hospital relationships and integrated capital offerings.
- Stryker: Stryker's Mako robotic-arm assisted surgery platform is the dominant orthopedic computer-assisted surgery system globally, competing directly with Blue Ortho's GPS navigation in knee and increasingly shoulder and ankle indications.
Direct peers
- Smith+Nephew: Smith+Nephew's CORI handheld robotic and navigation system is a direct competitor in orthopedic surgical navigation, particularly in knee arthroplasty, targeting similar hospital customers.
- Brainlab: Brainlab provides surgical navigation and planning software across multiple specialties including orthopedics, making it a direct technology peer in computer-assisted orthopedic surgery workflows.
Regional players
- Exactech (Enovis): Exactech (now part of Enovis) is the maker of the Equinoxe Shoulder System, which Blue Ortho's GPS integrates with; the two are technology partners and adjacent competitors in navigated shoulder arthroplasty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Blue Ortho SAS social profiles
Digital presenceBlue Ortho SAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Ortho SAS leadership team
Management profileNumber of profiles
Blue Ortho SAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Ortho SAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Ortho SAS
What does Blue Ortho SAS do?
Blue Ortho SAS develops and commercializes computer-assisted surgery systems for orthopedics, enabling surgeons to control 3D implant positioning parameters in real time during procedures using sensors, 3D preoperative modeling, and reusable active trackers. The company's flagship offering is the Advita GPS surgical navigation platform, used for knee, shoulder, and ankle arthroplasty, with the next-generation GPS Shoulder system and the AI One surgical intelligence platform as core extensions.
Is Blue Ortho SAS a public or private company?
Blue Ortho SAS is a private company. It is classified as corporate owned and is currently operating.
When was Blue Ortho SAS founded?
Blue Ortho SAS was founded in 2008.
Where is Blue Ortho SAS based?
Blue Ortho SAS is headquartered in La Tronche, France, in the Europe region.
How does Blue Ortho SAS make money?
Two revenue lines are on record. Surgical Navigation Hardware Systems are the primary driver. The others are implant Systems Integration.
Who are Blue Ortho SAS's main competitors?
Emerging players on record are Pixee Medical, OrthAlign and 7D Surgical. Broad incumbents are DePuy Synthes (Johnson & Johnson), Zimmer Biomet, Medtronic and Stryker. Direct peers are Smith+Nephew and Brainlab. Exactech (Enovis) is listed as a regional player.
Does Blue Ortho SAS have an API?
No public API is recorded for Blue Ortho SAS.
What industry is Blue Ortho SAS in?
Blue Ortho SAS's product category is Computer-Assisted Surgical Navigation Systems. Its primary akta.pro industry code is HLAHADAG, Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT), with a secondary code of HLAHAEAL, Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine). Its NAICS code is 339112 and its SIC code is 3841.