Too Much Media
Too Much Media is a privately held NJ-based software company (founded 2004) that develops NATS affiliate tracking software and CARMA membership content management for hundreds of clients, primarily in the adult entertainment vertical, via subscription licensing and hosted SaaS.
- Company typePrivate
- Founded2004
- HeadquartersMorganville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Too Much Media does
Too Much Media LLC is a private New Jersey-based software company founded in 2004 that develops and supports web-based products for the digital marketing industry, with deep specialization in the adult entertainment vertical. Its flagship product, NATS (Next-Generation Affiliate Tracking Software), is a PHP-based LAMP-stack platform that enables affiliate program operators to track referrals, manage payouts, integrate with 65+ payment processors and gateways (including CCBill, Epoch, SegPay, Netbilling, and multiple cryptocurrency billers), and run real-time reporting with fraud detection and multi-currency support. The company also sells CARMA, a content administration and release management application for membership websites with templating, scheduled publishing, and watermarking features. Both products can be deployed as self-hosted installations on customer servers or via the Hosted NATS managed SaaS offering.
The company monetizes through tiered subscription leases (NATS from $220/month to $2,950/month self-hosted, or $330-$4,425/month hosted; CARMA at $150/month lease or $3,500 perpetual license), recurring backup services ($82-$165/month), one-time add-on modules (Gallery Builder, BYOA, Extended Stats, Content of the Day), and ancillary professional services such as server migration ($215). It also operates TMMCash, an affiliate referral program paying $500-$1,055 per referred NATS sale. Go-to-market is direct sales-led via phone and email ([email protected]), supported by trade show presence at Phoenix Forum, XBIZ, QWEBEC Expo, European Summit, interNEXT, and Webmaster Access Amsterdam, plus a monthly newsletter, webinars, and a documentation wiki. The company has received XBIZ Software of the Year, GFY Software Company of the Year, and YNOT Software Company of the Year recognition (all 2011), and continues to release regular NATS maintenance updates through mid-2026.
Too Much Media is a privately held LLC with 1-10 employees, headquartered at 30 Knightsbridge Road, Suite 525, Piscataway, NJ. It serves "hundreds of clients" managing affiliate programs and membership sites worldwide, with no disclosed institutional funding, no parent company, and no acquisition history. Operating geographies span the US and Europe via event-driven distribution, and the company has remained continuously active for over 20 years, indicating a mature, profitable, niche-software business with limited recent expansion velocity.
Too Much Media firmographics
Firmographics- Name
- Too Much Media
- Legal name
- Too Much Media LLC
- Website
- https://toomuchmedia.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Too Much Media is a privately held NJ-based software company (founded 2004) that develops NATS affiliate tracking software and CARMA membership content management for hundreds of clients, primarily in the adult entertainment vertical, via subscription licensing and hosted SaaS.
- Ownership category
- akta.pro rank
Too Much Media industry classification
Industry- Product category
- Affiliate Marketing Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Billing, Payments & Subscription Management (MPAHAJAC)
- akta.pro secondary industries
- Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)
Keywords
Where Too Much Media is headquartered
LocationHeadquarters
- HQ city
- Morganville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Too Much Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- NATS Software Licensing: Lease-based tiered pricing from $220/month to $2,950/month (NATS Pro), or one-time license purchase. Hosted NATS option available at premium pricing. Includes unlimited software upgrades and support.
- CARMA Software Licensing: Lease-based pricing at $150/month or one-time license at $3,500. Includes installation, setup, and training.
- Backup Services: Standard Remote Backup at $82/month (3x weekly backups) or Daily Remote Backup at $165/month (daily backups). Data restoration at no extra cost if server fails.
- Server Move Service: One-time professional service for moving NATS or CARMA installations to new servers. Includes installation, testing, database copy, and setup. Price: $215.
- Add-on Modules: Gallery Builder ($110 one-time), BYOA Module ($1,100 one-time or $55/month), Extended Stats (free), Content of the Day (contact for pricing)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | NATS Self-Hosted Tier 1 (0-300 joins/month) |
| Subscription | Monthly | NATS Self-Hosted Tier 2 (301-750 joins/month) |
| Subscription | Monthly | NATS Self-Hosted Tier 3 (751-2,000 joins/month) |
| Subscription | Monthly | NATS Self-Hosted Tier 4 (2,001-5,000 joins/month) |
| Subscription | Monthly | NATS Self-Hosted Tier 5 (5,001-9,000 joins/month) |
| Subscription | Monthly | NATS Pro (unlimited joins) |
| Subscription | Monthly | Hosted NATS Options |
| Subscription | Monthly | CARMA Lease-Based |
| One time/ perpetual license | Annual | CARMA One-Time License |
| Other | Pay-as-you-go | Server Move Service |
| Subscription | Monthly | Standard Remote Backup |
| Subscription | Monthly | Daily Remote Backup |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Too Much Media product offering
Product offeringCore offering
Too Much Media develops and sells two core web-based software products: NATS (Next-Generation Affiliate Tracking Software), a leading affiliate program backend that handles tracking, billing integrations across 65+ payment processors, payout management, fraud detection, and real-time reporting; and CARMA (Content Administration and Release Management Application), a content management system designed for membership websites that enables scheduling, templating, watermarking, and multi-format publishing of pictures, videos, stories, and third-party content. The suite is targeted at affiliate program operators and membership site owners in the adult entertainment industry and is available as self-hosted software, hosted SaaS, or with add-on modules and services.
Product overview
Too Much Media offers a product suite comprising two core web-based software products and several add-on services. NATS (The Next-Generation Affiliate Tracking Software) is the flagship affiliate management platform that handles tracking, billing integrations, payout management, and reporting for affiliate programs. CARMA (Content Administration and Release Management Application) is a content management system designed for membership websites, enabling efficient publishing and management of digital content. The portfolio also includes hosted/cloud deployment options (Hosted NATS), remote backup services, server migration support, and professional support packages. Additional fee-based modules for NATS include the Gallery Builder for ad tool management, BYOA for affiliate-created advertising, and the Content of the Day module for content promotion.
Differentiator
Problem solved
Functional benefit
Brands
- NATS: The Next-Generation Affiliate Tracking Software - a leading affiliate program backend solution with over 65 integrated payment platforms, supporting more than 65 billers worldwide.
- CARMA
- TMMCash
- NATS for Networks
Products and services
- NATS The Next-Generation Affiliate Tracking Software — a leading affiliate program backend solution. NATS enables businesses to run affiliate programs by analyzing and maintaining affiliate relationships, delivering and tracking advertising tools, configuring unlimited offers, and generating detailed reports. Supports over 65 integrated payment platforms and includes features for campaign tracking, payout management, fraud detection, and multi-currency support.
- CARMA Content Administration and Release Management Application — a content management system for membership-based websites. CARMA enables efficient publishing of pictures, videos, stories, and third-party content with minimal upfront effort and nearly zero ongoing effort. Features include templating system, site management, scheduling with relative date publish mode, watermarking, and actor management.
- Hosted NATS Managed hosting service where Too Much Media hosts the NATS installation on its own servers. Includes server maintenance, upgrades, backups, and regular monitoring. Available across NATS hosted pricing tiers.
- Gallery Builder Module Enables program owners to easily create and distribute galleries to affiliates. Administrators set rules that apply to unlimited galleries, and publishing new adtool content is as simple as uploading pictures or videos to a server. Price: $110 one-time charge.
- BYOA (Build Your Own Anything) Module Allows NATS affiliates to build their own tours and advertising tools for inclusion in the affiliate program. Affiliates can create site tours, banners, hosted galleries, and full/half page ads. Administrators can pay affiliates who create ad tools commissions on sales those tools generate. Price: $1,100 one-time charge or $55 monthly.
- Extended Stats and Payouts Module Enables NATS to pay affiliates for non-standard events beyond standard clicks, joins, and rebills. Can pay affiliates when surfers submit emails, download software, or accept free joins. Free module.
- Content of the Day Module Publishes a set of photos or videos in a static location so affiliates can visit the same page daily and get new content. Contact for pricing.
- Remote Backup Service Off-site data backup service for NATS and CARMA installations. Standard service backs up database and templates three times weekly ($82/month); Daily service adds four additional backups per week ($165/month). Includes free reinstallation and data re-import in case of hard drive failure.
- Product Server Move Service Professional service for moving NATS or CARMA installations to new servers. Includes installation and testing on the new server, database copying, and background job setup. Price: $215 one-time charge.
- Standard Support Package Technical support contract for outright purchasers of NATS or CARMA. Includes one year of standard technical support after initial purchase. Contact for pricing beyond the first year.
- TMMCash Referral Program Referral program for promoting NATS software with payouts of $500 for standard NATS referrals and $1,055 for NATS Pro referrals.
Companies that use Too Much Media
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Too Much Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration103 records
Feature5 records
Too Much Media partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- CCBillcoreMajor payment processor integrated into NATS. Supports credit card processing, FlexForms, and Web900. One of the most widely used billers in the adult entertainment industry.
- Epoch SystemscoreLeading payment processor integrated into NATS for handling subscription billing and recurring payments.
- SegPaycorePayment processor integrated as both native biller and gateway. Supports credit card and direct debit processing.
- NetbillingcoreIntegrated as native biller and gateway option. Provides credit card processing with cross-sales support.
- PayPalcorePayPal payment processing integrated into NATS for affiliate and membership transactions.
- 65+ Payment ProcessorscoreFull ecosystem of payment processor integrations including: 2000Charge, Aconti, Adult Empire, Allopass, Billing Revolution, Boa Compra, Centrobill, ClearCard, ClickAndBuy, CoinGate, Commerce Gate, DIMOCO, eMPPay, Escalion, EuroBill, EuroPay, FXNative, Gigadat, Global Access, Global Charge, GoCoin, GTBill, ICN Ltd., Itelebill, Jettis, MerlinBill, NetCash, OrbitalPay, Password by Phone, Pay4, Pay900, Paygarden, Payspace, Probiller, Rocketgate, RSBilling, SafeCharge, Secure Billing Worldwide, Secure Trading, Spankpay, Telecom, Ukash, Vendo, Verotel, Voxtel, VXSBill, WebBilling, WisPay, WTS, WTSeu, Zombaio, and various gateways.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Too Much Media competitors and assessment
Company assessmentDirect peers
- iDevAffiliate: iDevAffiliate is a long-running self-hosted affiliate tracking software product with tiered pricing and multi-biller support, directly comparable to Too Much Media's NATS in feature scope, deployment model, and target buyer (affiliate program operators).
- Everflow: Everflow is a cloud-native affiliate and partner tracking platform emphasizing real-time analytics, fraud prevention, and modern APIs; it represents the new generation of affiliate SaaS that TMM's PHP-native stack must compete against for new customers.
- MemberMouse: MemberMouse is a membership site CMS and subscription management plugin for WordPress, directly comparable to Too Much Media's CARMA product for the same membership-site-operator segment.
- Affise: Affise is a partner marketing platform with affiliate tracking, smart attribution, and anti-fraud tools; it competes with NATS for performance-marketing programs that require granular tracking and reporting.
- Tapfiliate: Tapfiliate is an affiliate tracking SaaS with multi-network payouts, recurring commissions, and easy integrations; it targets small-to-mid affiliate programs, overlapping with NATS' lower-tier self-hosted customers.
- Post Affiliate Pro: Post Affiliate Pro, by Quality Unit, is a SaaS and self-hosted affiliate tracking platform offering real-time stats, multiple payment integrations, and fraud detection; it competes with NATS for the same affiliate-program-operator buyer across both mainstream and adult verticals.
- Memberful: Memberful is a SaaS membership platform for creators and publishers offering subscription billing, gated content, and member management, overlapping with CARMA's content publishing and access-control use cases.
- AffiliateWP: AffiliateWP is a WordPress-native affiliate tracking plugin, comparable to NATS as a packaged self-hosted affiliate management solution aimed at smaller operators and membership site owners.
- TUNE: TUNE (formerly HasOffers) is an enterprise-grade affiliate tracking and partner marketing platform with deep integrations and global payouts, competing with NATS for mid-market and enterprise affiliate operators.
- CAKE (CAKE.com): CAKE provides affiliate tracking, attribution, and commission management software with extensive partner integrations, competing head-to-head with NATS for affiliate networks and program operators on real-time reporting and fraud tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Too Much Media social profiles
Digital presenceToo Much Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Too Much Media leadership team
Management profileNumber of profiles
Profiles2 records
Too Much Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Too Much Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Too Much Media
What does Too Much Media do?
Too Much Media develops and sells two core web-based software products: NATS (Next-Generation Affiliate Tracking Software), a leading affiliate program backend that handles tracking, billing integrations across 65+ payment processors, payout management, fraud detection, and real-time reporting; and CARMA (Content Administration and Release Management Application), a content management system designed for membership websites that enables scheduling, templating, watermarking, and multi-format publishing of pictures, videos, stories, and third-party content. The suite is targeted at affiliate program operators and membership site owners in the adult entertainment industry and is available as self-hosted software, hosted SaaS, or with add-on modules and services.
Is Too Much Media a public or private company?
Too Much Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Too Much Media founded?
Too Much Media was founded in 2004. It employs 1 to 10 people.
Where is Too Much Media based?
Too Much Media is headquartered in Morganville, United States, in the North America region.
How does Too Much Media make money?
Five revenue lines are on record. NATS Software Licensing is the primary driver. The others are CARMA Software Licensing, backup Services, server Move Service and add-on Modules.
Who are Too Much Media's main competitors?
Direct peers on record are iDevAffiliate, Everflow, MemberMouse, Affise, Tapfiliate, Post Affiliate Pro, Memberful, AffiliateWP, TUNE and CAKE (CAKE.com).
Does Too Much Media have an API?
No public API is recorded for Too Much Media.
What industry is Too Much Media in?
Too Much Media's product category is Affiliate Marketing Software. Its primary akta.pro industry code is MPAHAJAC, Billing, Payments & Subscription Management, with a secondary code of MPAHAJAB, Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall). Its NAICS code is 513210 and its SIC code is 7372.