Affise
- Company typePrivate
- Founded2016
- HeadquartersVilnius, Lithuania
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Affise does
Affise is a Vilnius-headquartered SaaS provider of partner and affiliate marketing software, founded in 2016. The company serves ad networks, media buying teams, marketing agencies, brands, mobile application developers, and iGaming operators with tools to manage, track, attribute, and pay for performance-based marketing campaigns. It discloses a customer base of 1,000+ organizations spanning mobile advertising, iGaming, e-commerce, finance/crypto, and SaaS verticals.
The platform is anchored by Affise Performance, an all-in-one affiliate management suite, and is surrounded by an ecosystem of specialized modules: Affise MMP for mobile attribution (including a first-to-market Telegram Mini-Apps SDK), Affise Reach (a global partnership marketplace with a SaaS-specific variant), CPAPI (automated offer synchronization with 200+ sources processing 160M+ offers/day at 5,000 offers/second), DataFusion (real-time data delivery to AWS, Google Cloud, Alibaba Cloud, and BI tools such as Tableau, Power BI, Oracle BI, and Google Data Studio), Affise Pay (mass affiliate payouts), and an Affise MCP Server (Model Context Protocol integration with AI assistants for natural-language campaign automation). The infrastructure claims 99.9999% uptime and processes 1+ trillion clicks per month, with SOC 2 Type II (2023), ePrivacyseal (2020), GDPR, CCPA, and LGPD compliance.
Commercially, Affise operates an enterprise field-sales motion with custom quote-based annual subscriptions, complemented by product-led self-serve onboarding (free trial, unique-URL sign-in), a certified agency partner program, a customer referral program, and the Affise Reach marketplace. Revenue is generated primarily through SaaS subscriptions plus transaction/commission economics on the affiliate network side. Disclosed funding totals approximately $9.7M across three rounds (2016 seed, 2019 round, and a 2021 Series A led by LETA Capital with TMT Investments), and the company reports generating $527M+ in partner payouts through the platform in 2024.
Affise firmographics
Firmographics- Name
- Affise
- Legal name
- Affise
- Website
- https://affise.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Affise industry classification
Industry- Product category
- Affiliate Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Affise is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Affise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based pricing for access to Affise Performance, Affise MMP, and Affise Reach platforms. Includes tiered plans with different feature sets and support levels.
- Affiliate Network Commission: Affise operates as an affiliate network where advertisers and publishers connect, with the platform facilitating transactions and taking a commission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on specific requirements |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Affise product offering
Product offeringCore offering
Affise provides a cloud-based SaaS platform for affiliate marketing and partner management, enabling ad networks, media buying teams, marketing agencies, and brands to manage, track, attribute, and optimize performance marketing campaigns across web and mobile. The platform combines real-time analytics, mobile attribution (MMP), fraud prevention, automated mass payouts, and a partnership marketplace (Affise Reach), processing over 1 trillion clicks monthly with 99.9999% uptime.
Product overview
Affise is a partner marketing platform offering a multi-product portfolio centered around its core Affise Performance platform. The platform provides comprehensive affiliate marketing software with real-time analytics, fraud prevention, and payment automation. Key modules include: Affise MMP for mobile measurement attribution, Affise Reach for partnership marketplace and SaaS partner management, DataFusion for BI data transfer to cloud platforms, CPAPI for automated offer synchronization with 200+ sources, Affise Pay for mass affiliate payments, and specialized iGaming solutions for both affiliate networks and operators. The platform also includes an AI-powered MCP Server for natural language-based campaign analysis. The system processes 1+ trillion clicks monthly with 99.9999% uptime and generated $527M+ in partner payouts in 2024.
Differentiator
Problem solved
Functional benefit
Brands
- Affise Performance: All-in-one affiliate marketing platform for managing partnerships, tracking campaigns, and executing payments.
- Affise Reach
- Affise MMP (Mobile Measurement Partner)
- Affise Pay
- CPAPI
- DataFusion
- Affise MCP Server
Products and services
- Affise Performance All-in-one affiliate marketing platform that enables ad networks, media buying teams, marketing agencies, and brands to manage, measure, analyze, drive engagement, and prevent fraud while scaling affiliate marketing campaigns.
- Affise Mobile Measurement Partner (MMP) Mobile measurement solution for marketers and mobile app developers to understand effectiveness of mobile advertising campaigns, optimize strategies, improve ROI, boost growth, and user satisfaction.
- Affise Reach Global partnership marketplace platform where affiliate marketers can partner with top brands from any vertical to expand partnerships and access lucrative offers, also available as Affise Reach for SaaS for SaaS partner relationship management.
- Affise Analytics Business intelligence and reporting tool providing 50+ data breakdowns, drilldown reports, adjustable layouts, custom columns, and self-service dashboards for performance analysis.
- DataFusion Real-time data delivery service that transfers all data from Affise to AWS, Google Cloud, and Alibaba Cloud accounts, integrating data across multiple sources into a single view for BI tools.
- CPAPI Automated data transfer platform enabling integration with 200+ advertiser sources, transferring 160M+ offers daily at 5,000 offers/second synchronization speed with bulk testing and automated synchronization.
- Affise Pay Automated mass payment system for affiliates with fast and flexible payment processing, supporting multiple payout models and schedules.
- Affise iGaming (Affiliate Network) Specialized iGaming solution for affiliate networks to manage partners, goals, commissions, and payouts with optimized campaigns and custom dashboards.
- Affise iGaming (Operator) Specialized iGaming solution for operators to manage partners, goals, commissions, and payouts with optimized campaigns and custom dashboards.
- Affise MCP Server Model Context Protocol server that bridges AI assistants with affiliate marketing data, enabling intelligent analysis and optimization of campaigns using natural language queries and automated workflows.
- Telegram Mini-Apps Attribution SDK First MMP solution providing dedicated user attribution SDK for Telegram Mini Apps with tracking parameters and reports (Overview, Events, Retention, Cohort analysis) based on granular user-based attribution.
Quantifiable outcome
- 300% revenue increase for App Market Media customer
- +5 more outcomes
Companies that use Affise
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Affise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature10 records
Affise partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Claude (Anthropic)coreMCP Server enables Claude AI assistant integration with Affise data, allowing natural language queries and automated campaign management through AI.
- AppsflyercoreData integration partnership allowing Affise users to sync Appsflyer data into the Affise analytics platform for combined reporting and insights.
- Google AdscoreIntegration enabling Google Ads campaign data to sync with Affise analytics for unified performance tracking across advertising channels.
- Facebook for BusinesscoreIntegration syncing Facebook advertising data with Affise platform for cross-channel campaign analysis and attribution.
- TikTok for BusinesscoreIntegration connecting TikTok advertising data with Affise analytics for mobile campaign performance tracking.
- 200+ CPAPI Integrated Offer SourcescoreCPAPI platform integrates with 200+ offer sources enabling automated data transfer, synchronization, and workflow integration for affiliates and advertisers.
- Internet and Mobile Association of India (IAMAI)minorAffise participates in IAMAI-organized events including CLICK 2025 (India Affiliate Summit), connecting with performance marketing professionals.
Scale indicators19 records
Recent moves6 records
Expansion highlights7 records
Affise competitors and assessment
Company assessmentDirect peers
- Impact: Impact.com is the largest independent global affiliate and partner marketing platform, offering affiliate, influencer, and B2B partnership management. It is a direct competitor to Affise Performance and explicitly listed as a comparison page target on Affise's own website.
- Everflow: Everflow is an affiliate and partner marketing platform focused on tracking, attribution, and analytics for agencies, advertisers, and networks. Directly comparable to Affise Performance and named on Affise's competitor comparison page.
- Trackier: Trackier is a performance marketing software platform providing affiliate tracking, attribution, and campaign management. It is a head-to-head competitor in the same pricing tier and explicitly compared against Affise.
- TUNE: TUNE (formerly HasOffers) provides mobile measurement, attribution, and partner marketing software. It is a direct competitor across both Affise's MMP and Performance product lines.
- Swaarm: Swaarm is an affiliate tracking and performance marketing platform serving ad networks and agencies. Listed as a direct comparison on Affise's website, competing on tracking, smart links, and analytics.
- Scaleo: Scaleo is an affiliate marketing software with tracking, reporting, and anti-fraud capabilities. Direct SMB/mid-market competitor explicitly cited on Affise's comparison pages.
- PartnerStack: PartnerStack is a SaaS-focused partner management platform for affiliate, referral, and reseller programs. Closely comparable to Affise Reach for SaaS and an adjacent direct peer to Affise Performance in SaaS verticals.
- Cellxpert: Cellxpert is an affiliate tracking and performance marketing platform serving advertisers, networks, and agencies. Closely comparable to Affise Performance in feature scope and target customer profile.
Broad incumbents
- AppsFlyer: AppsFlyer is the leading mobile measurement and attribution platform, integrated with Affise but also competing in mobile attribution. Acts as both an ecosystem partner and a broader incumbent against Affise MMP.
- Adjust: Adjust is a global mobile measurement and analytics platform owned by Applovin, providing attribution, fraud prevention, and campaign analytics. A broader incumbent competing with Affise MMP at the top end of the market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Affise social profiles
Digital presenceAffise compliance and trust
Trust signalCompliance5 records
Affise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affise leadership team
Management profileNumber of profiles
Profiles2 records
Affise funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affise
What does Affise do?
Affise provides a cloud-based SaaS platform for affiliate marketing and partner management, enabling ad networks, media buying teams, marketing agencies, and brands to manage, track, attribute, and optimize performance marketing campaigns across web and mobile. The platform combines real-time analytics, mobile attribution (MMP), fraud prevention, automated mass payouts, and a partnership marketplace (Affise Reach), processing over 1 trillion clicks monthly with 99.9999% uptime.
Is Affise a public or private company?
Affise is a private company. It is classified as venture growth investor backed and is currently operating.
When was Affise founded?
Affise was founded in 2016. It employs 51 to 100 people.
Where is Affise based?
Affise is headquartered in Vilnius, Lithuania, in the Europe region.
How does Affise make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are affiliate Network Commission.
Who are Affise's main competitors?
Direct peers on record are Impact, Everflow, Trackier, TUNE, Swaarm, Scaleo, PartnerStack and Cellxpert. Broad incumbents are AppsFlyer and Adjust.
Does Affise have an API?
Yes. Affise offers a public API for integrating with its affiliate marketing platform. The API enables developers to build custom workflows, automate tasks, and connect with internal systems. Affise also provides an MCP (Model Context Protocol) server that bridges AI assistants with affiliate marketing data, enabling intelligent analysis and optimization of campaigns using natural language. The MCP server is available as a .dxt file for Claude Desktop App and includes guides for Affiliate Managers, Advertiser Managers, and General Managers. Developer documentation is at help-center.affise.com/en.
What industry is Affise in?
Affise's product category is Affiliate Marketing Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541810 and its SIC code is 7310.