MemberMouse
MemberMouse is a privately held, bootstrapped software company founded in 2009 that sells the MemberMouse WordPress Membership Plugin — a GPL-licensed SaaS platform combining content protection, member CRM, subscription billing, automation, and a built-in LMS — to SMBs, course creators, coaches, and micro-businesses running membership sites on WordPress.
- Company typePrivate
- Founded2009
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MemberMouse does
MemberMouse, LLC is a privately held software company founded in 2009 and headquartered in the United States (Portland, Oregon; legal jurisdiction Cedar City, Iron County, Utah). It builds and sells the MemberMouse WordPress Membership Plugin, a PHP-based, GPL-licensed (v2.0+ as of v3.0 in August 2024) SaaS membership management platform that combines content protection, member CRM, subscription billing, automation, reporting, and (since May 2023) a built-in learning management system module called Courses for MemberMouse. The product is sold on a recurring subscription basis with annual and monthly billing options and a 14-day money-back guarantee, distributed through a self-serve, product-led growth motion at membermouse.com and across the WordPress plugin ecosystem. The company is founder-controlled — Eric Turnnessen serves as Founder & CEO — and bootstrapped, with no disclosed funding rounds or institutional investors.
The business serves micro-business, SMB, and mid-market customers operating subscription and membership websites on WordPress. Customer segmentation is vertical: Community & Coaching, Course Creators, Health & Fitness, Financial Educators, Music Training, Client Portals, Developers & Web Designers, and generic Entrepreneurs & Small Business. Cumulative scale metrics reported by the company include 18K+ customers served, 12M+ members supported, and 23M+ orders processed across all customer sites. In 2024 the brand adopted GPL v2.0+ licensing and launched a free Divi Layout Pack; other product adjacencies include the Subscription Entrepreneur podcast (192+ episodes), 765+ support docs and videos, developer tools with public API access, and integration partnerships with Elementor, Beaver Builder, Gravity Forms, WPForms, Yoast, All in One SEO, OptinMonster, Sucuri, Wordfence, Akismet, and Zapier.
Go-to-market is content- and community-driven. MemberMouse maintains a 130+ page blog, an active podcast, an email/newsletter channel, an affiliate/referral program, and a network of implementation partners led by MemberDev (Done For You service) and Visual Identity Group (marketing optimization). Pricing is quote-based and not publicly disclosed; revenue is not reported in the source material. The company operates with a headcount in the 1-10 range, consistent with a lean, bootstrap operation.
MemberMouse firmographics
Firmographics- Name
- MemberMouse
- Legal name
- MemberMouse, LLC
- Website
- https://membermouse.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MemberMouse is a privately held, bootstrapped software company founded in 2009 that sells the MemberMouse WordPress Membership Plugin — a GPL-licensed SaaS platform combining content protection, member CRM, subscription billing, automation, and a built-in LMS — to SMBs, course creators, coaches, and micro-businesses running membership sites on WordPress.
- Ownership category
- akta.pro rank
MemberMouse industry classification
Industry- Product category
- Membership Management Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industries
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Community Hosting & Membership Platforms (MPACAJAF)
Keywords
Where MemberMouse is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MemberMouse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Recurring Revenue: Annual or monthly subscription-based pricing model for access to the MemberMouse WordPress plugin and platform. Users pay recurring fees based on their chosen subscription tier. The subscription includes support, updates, and plugin downloads for one year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core membership plugin with essential features |
| Subscription | Annual | Core membership plugin with annual billing discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
MemberMouse product offering
Product offeringCore offering
MemberMouse is a WordPress membership plugin sold as a SaaS subscription that lets businesses create and operate paid membership sites. It combines member management CRM, content protection, subscription/product billing, automation, reporting/analytics, and a built-in LMS, targeting coaches, course creators, fitness professionals, financial educators, developers, and small business operators running membership businesses on WordPress.
Product overview
MemberMouse is a WordPress membership plugin platform that powers subscription and membership websites. The core product is the MemberMouse WordPress Membership Plugin, supplemented by the built-in Courses for MemberMouse LMS module for course businesses. Additional offerings include the Subscription Entrepreneur podcast (educational content), Developer Tools with API access, the Knowledge Base for self-service support, and Done For You implementation services via partner MemberDev. The platform is GPL-licensed (v3.0+) and serves over 18,000 customers with 12M+ members supported across various verticals including coaching, course creators, fitness, and client portals.
Differentiator
Problem solved
Functional benefit
Products and services
- MemberMouse WordPress Membership Plugin Enterprise-level WordPress plugin that enables paid membership websites, combining member management, content protection, product/subscription billing, automation, and reporting/analytics. Sold via subscription to coaches, course creators, community builders, and small-to-mid-market online businesses.
- Courses for MemberMouse (Built-in LMS) Built-in Learning Management System module that lets MemberMouse customers create, sell, and moderate online courses directly on their WordPress membership sites.
- MemberMouse Developer Tools & API Public API, webhooks, and developer documentation that enable technical users and agencies to build custom integrations and extend the MemberMouse platform.
- Done For You Implementation Service White-glove setup and implementation service provided in partnership with MemberDev, including MemberMouse configuration, hosting, and custom theme build for a turnkey membership site.
- Divi Layout Pack for MemberMouse Pre-built Divi page layout templates designed for MemberMouse that give core pages (checkout, account, etc.) a modern, professional appearance without custom development.
- Subscription Entrepreneur Podcast Podcast hosted by Founder & CEO Eric Turnnessen exploring challenges, lessons, and strategies for recurring revenue businesses, subscription entrepreneurs, and membership site operators.
Quantifiable outcome
- 500% membership growth in 2 years (TRADEPRO Academy)
- +3 more outcomes
Companies that use MemberMouse
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles3 records
MemberMouse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
MemberMouse partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MemberDevcoreMemberDev is a preferred partner providing 'Done For You' implementation services including MemberMouse setup, powerful hosting, and custom themes. This partnership provides an all-in-one membership site offering designed to streamline site build and maintenance without sacrificing style.
- Visual Identity GroupminorVisual Identity Group partnered with MemberMouse to provide marketing and performance optimization services to help scale and grow membership-based businesses. Services include strategic marketing efforts and implementation to help customers improve after initial success.
- Implementation PartnersminorCommunity of implementation partners available for help with MemberMouse projects including site design, custom development, and full-scale configuration.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
MemberMouse competitors and assessment
Company assessmentBroad incumbents
- Kajabi: All-in-one hosted platform for courses, memberships, and digital products targeting creators and coaches. Larger, venture-backed incumbent competing for the same end customers with a managed (non-WordPress) stack.
- Teachable: Hosted course and membership platform serving creators and educators. Broader portfolio but overlapping target market and use cases (paid courses, memberships, subscriptions) with MemberMouse's creator-economy positioning.
- Thinkific: Hosted platform for creators to sell courses, memberships, and digital products. Larger, capitalized incumbent competing for the same SMB creator economy customer base as MemberMouse.
- Circle: Modern community platform with paid membership, course, and content monetization features. Targets the same community & coaching segment as MemberMouse but as a hosted SaaS alternative to self-hosted WordPress.
Emerging players
- LifterLMS: WordPress LMS plugin offering course creation with membership and subscription add-ons. Targets similar course-creator and membership-site use cases as MemberMouse, particularly the LMS portion of the product.
- LearnDash: WordPress LMS plugin with course building, monetization, and subscription features. Adjacent rather than direct—stronger LMS focus that overlaps with MemberMouse's Courses module; competes for the same course-creator segment.
Direct peers
- Restrict Content Pro: WordPress membership plugin for paid content access, subscriptions, and member management. Highly comparable on product surface, customer use cases (coaching, courses, paid communities), and pricing model.
- WishList Member: Long-standing WordPress membership plugin focused on content protection and subscription management. Similar veteran position in the WordPress ecosystem, same SMB/creator target market, and overlapping feature set with MemberMouse.
- Paid Memberships Pro: WordPress membership plugin with tiered subscriptions, content restriction, and recurring billing targeting creators and small businesses. Comparable scope, target buyer, and WordPress-native delivery model to MemberMouse.
- MemberPress: Direct competitor offering WordPress membership plugin for paid memberships, subscriptions, and digital content protection. Most direct match on product/category, target customer (creators, SMBs), and WordPress platform positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MemberMouse social profiles
Digital presenceMemberMouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
MemberMouse leadership team
Management profileNumber of profiles
Profiles1 record
MemberMouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MemberMouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MemberMouse
What does MemberMouse do?
MemberMouse is a WordPress membership plugin sold as a SaaS subscription that lets businesses create and operate paid membership sites. It combines member management CRM, content protection, subscription/product billing, automation, reporting/analytics, and a built-in LMS, targeting coaches, course creators, fitness professionals, financial educators, developers, and small business operators running membership businesses on WordPress.
Is MemberMouse a public or private company?
MemberMouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MemberMouse founded?
MemberMouse was founded in 2009. It employs 1 to 10 people.
Where is MemberMouse based?
MemberMouse is headquartered in Portland, United States, in the North America region.
How does MemberMouse make money?
One revenue line is on record: subscription Recurring Revenue.
Who are MemberMouse's main competitors?
Broad incumbents on record are Kajabi, Teachable, Thinkific and Circle. Emerging players are LifterLMS and LearnDash. Direct peers are Restrict Content Pro, WishList Member, Paid Memberships Pro and MemberPress.
Does MemberMouse have an API?
Yes. MemberMouse offers a public API for developers to build custom integrations. The Terms of Service reference API usage, stating users may need to provide API information as part of registration and that MemberMouse does not warrant API security. The developer tools section (/developers/) is available for building custom integrations. Developer documentation is at membermouse.com/developers.
What industry is MemberMouse in?
MemberMouse's product category is Membership Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its SIC code is 7370.