What ION UPS does

ION UPS is an Australian privately-held designer and manufacturer of uninterruptible power supply (UPS) systems, power distribution equipment, and data centre infrastructure, headquartered in Heidelberg West, Australia. The company's product portfolio spans rack-mount UPS units (F23 25KW/3U, F15R short-depth, F35 modular 3-phase), line-interactive and power-board UPS units for small business (F11, F10), DC UPS solutions (Xenon Battery), power distribution accessories (Automatic Transfer Switches, Maintenance Bypass Switches, PDUs), UPS communications cards (F-SNMP, F-CMC, F-EMP environmental sensors, AS400 dry-contact), and physical infrastructure including Network Enclosures and the Fortress 500 G7 data centre rack. The underlying technology centres on power electronics with proprietary compact form-factor designs (notably 25KW in 3U and 450mm short-depth rack-mount variants), modular scalable architectures, and an IoT telemetry stack exposed through a mobile application and SNMP/dry-contact integration to building and network management systems.

The company operates a hardware-sales business model, distributing products exclusively through authorized distributors and resellers enrolled in the 'ION Power Partner' channel program, with an online UPS Selector tool used to drive mid-funnel selection. ION UPS does not publicly disclose pricing; customers are routed to partners for quotes. Customer segments are hybrid by use case and size tier, with documented emphasis on Electronic Security Applications and Data Centres/IT Infrastructure as primary segments, plus Small Business and Home Office as a secondary tier. Named customers span retail (Target, H&M, Westfield), automotive (Bridgestone), utilities (Gippsland Water), insurance (iSelect), government (Macedon Ranges Shire Council), cultural (Melbourne Museum), recruitment (Seek), and education (Swinburne). Differentiation rests on locally designed-and-manufactured Australian product, a 3-year warranty covering all electronics and batteries with free collection and replacement, 24/7 phone support, and compact high-density designs. Geographic reach is single-country (Australia), with no disclosed plans or signals for international expansion.

Name

ION UPS

Legal name

ION UPS

Website

https://ionups.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ION UPS is a privately-held Australian designer and manufacturer of uninterruptible power supply (UPS) systems, power distribution equipment, and data-centre racks, selling exclusively through authorized distributors and the ION Power Partner channel to enterprise, government, and SMB customers across Australia.

Ownership category

akta.pro rank

Product category

Uninterruptible Power Supply (UPS) Systems and Data Centre Infrastructure

NAICS

Electrical Equipment Manufacturing (3353), Switchgear and Switchboard Apparatus Manufacturing (335313), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Uninterruptible Power Supplies (UPS) (HDACAJAA)

akta.pro secondary industries

Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA), UPS Accessories & Monitoring (Network Cards, Software, Sensors) (HDACAJAF), UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup) (IMAGADAD), Replacement Parts, Maintenance & Service (UPS/Power Protection) (HDACAJAH)

Keywords

• Uninterruptible power supplies
• Data centre racks
• Power distribution units
• Power protection systems
• Rack mount UPS

Headquarters

HQ city

Heidelberg West

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. UPS Hardware Sales: Sale of uninterruptible power supply systems including rack mount, modular, and power board UPS units
2. Power Distribution Units: Sale of PDU, Automatic Transfer Switches, and Maintenance Bypass Switches
3. Racks and Enclosures: Sale of network enclosures, server enclosures, and data centre racks
4. UPS Communications: Sale of network management cards, sensors, and dry contact cards for UPS communication
5. Accessories and Cables: Sale of cables and load test equipment

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ION designs, manufactures and supplies uninterruptible power supply (UPS) systems, data centre/server racks, and related power distribution and monitoring accessories (PDUs, ATS, maintenance bypass, battery cabinets, network management cards). Its portfolio spans rack-mount, modular industrial, line-interactive, power-board and DC UPS form factors sold under the ION brand. The company also offers complementary accessories such as SNMP cards, environmental sensors and load test equipment, and provides a free data centre design service and online UPS sizing tool.

Product overview

ION UPS delivers a comprehensive portfolio of power protection systems designed and manufactured in Australia. The core product lineup centers on UPS systems including the F23 (25KW rack mount), F15R (ultra-compact short depth), F35 (3-phase modular for data centers), F10 (power board for home/office), and F11 (line interactive with LCD). Supporting the UPS range are modular add-ons including UPS Communications cards (F-SNMP network management, F-CMC central monitoring, F-EMP environmental sensors, and AS400 dry contact cards), DC UPS solutions (Xenon Battery portable backup), and Power Distribution products (automatic transfer switches F-ATS16M/F-ATS32M, maintenance bypass switches F-MBP16/F-MBP63, and standard PDUs). The portfolio extends to physical infrastructure with Network Enclosure racks (27RU to 47RU) and Fortress 500 G7 data center racks, complemented by L6000 G2 load test equipment. An online UPS Selector tool assists customers in sizing and selecting appropriate solutions. The company emphasizes 3-year warranties, 24/7 support, and local Australian design and innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• ION F23 Rack Mount UPS Online double-conversion 3U rack-mount UPS providing up to 25kW of true online power protection for servers, networking gear and mission-critical IT equipment housed in standard 19-inch racks. Suited to data centres, comms rooms and industrial IT environments.
• ION F15R Rack Mount UPS Online double-conversion rack-mount UPS (1-3kVA class) designed to protect small server rooms, network closets and edge IT installations with hot-swappable batteries.
• ION F35 Modular Industrial UPS Modular, scalable online UPS that can be paralleled to grow capacity (up to 120kW) for industrial process protection, large data centres and critical infrastructure applications.
• ION F10 Power Board UPS Power-board style UPS that plugs into a standard outlet to provide battery backup and surge protection for workstations, POS and office equipment.
• ION F11 Line Interactive UPS Line-interactive UPS offering automatic voltage regulation and battery backup for office desktops, small servers and electronic security systems.
• ION Xenon Battery DC UPS DC UPS delivering clean battery-backed DC power for electronic security systems, access control, CCTV and other low-voltage DC loads.
• ION Network Enclosure Wall-mount network enclosure designed for small server rooms and comms closets, providing organised housing for networking and server equipment with engineered airflow.
• ION Fortress 500 G7 Data Centre Rack Server/data centre rack engineered to house UPS, servers, PDUs and cabling in commercial and enterprise data centre builds, with the Fortress 500 G7 series denoting ION's current-generation platform.
• ION Power Distribution Products (PDU, ATS, MBP, Battery Cabinets) Companion power distribution product line including Power Distribution Units (PDU), Automatic Transfer Switches (ATS), Maintenance Bypass Panels (MBP) and Battery Cabinets, used to distribute, switch and extend backup power from ION UPS systems.
• ION L6000 G2 Load Test Equipment Portable load test equipment used by service technicians to validate and commission UPS systems, generators and other backup power installations under controlled load.

Quantifiable outcome

• 3-year warranty covering all electronics and batteries with free collection and replacement

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• South Sydney RabbitohsminorGTM or Marketing PartnerION UPS is a proud sponsor of the South Sydney Rabbitohs rugby league club. Sponsorship benefits include corporate hospitality and events, and featuring a sponsored player of the week.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• CyberPower: CyberPower is a global UPS and PDU manufacturer known for SMB and prosumer line-interactive and online UPS; it directly competes with ION's F10 and F11 ranges and sells through similar distributor channels.
• Vertiv: Vertiv is a direct specialist in UPS, PDU, thermal, and IT management solutions for data centers and communication networks, competing head-to-head with ION UPS in rack-mount and modular UPS, PDUs, and monitoring cards.
• PowerShield: PowerShield is an Australia/NZ-based manufacturer of UPS systems and power protection solutions, directly competing with ION UPS in the same geography with overlapping product categories (rack mount, line interactive, and modular UPS for SMB and data center).
• Riello UPS: Riello UPS (an Italian manufacturer) sells online UPS, modular three-phase UPS, and PDUs through a global distributor network, competing with ION's F23, F35, and PDU/ATS offerings in the small-to-mid data center segment.

Emerging players

• Centiel: Centiel is a Swiss specialist in three-phase modular UPS for data centers, competing most directly with ION's F35 modular industrial line. It is smaller than the global incumbents but technically focused on the same modular UPS niche.

Broad incumbents

• ABB: ABB is a broad industrial power and automation incumbent with UPS, switchgear, and data center power solutions. Its UPS portfolio overlaps with ION's industrial and three-phase products, but UPS is one line within ABB's full electrification, robotics, and automation offering.
• Eaton: Eaton is a global power management company with a major UPS business (5P, 5PX, 9PX, BladeUPS) spanning consumer to data center, overlapping with ION's rack-mount and industrial UPS range but sitting inside a much broader electrical portfolio.
• Schneider Electric (APC): Schneider Electric's APC brand is the global leader in single-phase and three-phase UPS, PDUs, and data center infrastructure. It overlaps with nearly all of ION UPS's product lines but as part of a much larger portfolio that also includes switchgear, building systems, and software.
• Delta Electronics: Delta Electronics is a large power and thermal management OEM with a strong UPS lineup (single-phase, three-phase modular) plus PDUs, and a global data center channel — overlapping ION's UPS and PDU business as part of a much wider components and infrastructure portfolio.

Regional players

• Salicru: Salicru is a Spanish UPS and power protection manufacturer with comparable product families (line interactive, online tower/rack, active transfer switches) to ION's F10/F11/F23, but primarily serves Iberia and LATAM rather than Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ion-ups

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ION UPS