AGL Marine

What AGL Marine does

AGL Marine is a privately held French distributor of marine paints, coatings, antifoulings, varnishes, and consumables, founded in 1993 in Cannes and operating across 5 branches in Cannes, La Ciotat, La Rochelle, Lorient, and La Teste de Buch/Arcachon. The company distributes a curated portfolio of leading international brands — including AWLGRIP, INTERNATIONAL (AkzoNobel), HEMPEL, EPIFANES, SEAJET, 3M, SIKA, PROPSPEED, and ANEST IWATA — stocking 10,000+ items across more than 5,000 m² of storage and showroom space. Each branch combines a retail store with a dedicated technical reception for yachting professionals and offers a daily delivery service, positioning the company as a hybrid distributor/technical-advisor for its core market.

The company serves marine professionals — boatbuilding companies, repair yards, maintenance specialists, shipchandlers, professional applicators, and the superyacht sector — with a horizontally-segmented go-to-market executed through branch sales, the 250-page AGL Marine catalog, attendance at major boat shows (Cannes Yachting Festival, Monaco Yacht Show, Grand Pavois, Paris Nautic), and educational content (AGL Académie training center, AGL Marine Webseries, blog articles). Revenue is generated through one-time product sales at contact-based pricing; eco-responsible antifoulings represent 20% of antifouling sales. The company operates the AGL Académie (founded 2019, Qualiopi-certified 2023), Europe's first paint training center for nautical professionals, offering 6 courses on Œuvres Vives and Œuvres Mortes painting systems in partnership with AWLGRIP, EPIFANES, 3M, and ANEST IWATA, functioning as both a training service and a customer-acquisition/retention ecosystem for the distribution business.

Name

AGL Marine

Legal name

Société AGL MARINE

Website

https://agl-marine.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

AGL Marine is a French marine paint and coatings distributor founded in 1993, serving boatbuilding, repair, and maintenance professionals across France through 5 branches and 10,000+ products from leading international brands including Awlgrip, International, Hempel, Epifanes, and Seajet.

Ownership category

akta.pro rank

Product category

Marine Coatings Distribution

SIC

Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Marine Coatings (IMAEAHAD)

akta.pro secondary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

Keywords

• Marine paint distribution
• Marine coatings supply
• Antifouling products
• Yacht paint supplies
• Boat paint distributor

Headquarters

HQ city

La Bocca

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marine Paint and Coating Distribution: AGL Marine generates revenue by distributing marine paints, antifoulings, lacquers, varnishes, and consumables to marine professionals. The company selects and distributes leading brands (AWLGRIP, INTERNATIONAL, HEMPEL, EPIFANES, SEAJET, 3M, SIKA, PROPSPEED, PREVAL, and others) across its 5 branches in France, serving boatbuilding, repair, maintenance professionals, and shipchandlers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AGL Marine is a French marine coatings distributor serving boatbuilding, repair, and maintenance professionals since 1993. The company selects and distributes leading international brands of marine paints, antifoulings, varnishes, lacquers, primers, thinners, and consumables (including AWLGRIP, INTERNATIONAL, HEMPEL, EPIFANES, SEAJET, 3M, SIKA, PROPSPEED, ANEST IWATA) through 5 physical branches covering over 5,000 m² across France. It also delivers Qualiopi-certified professional training through AGL Académie (Europe's first marine paint training center) and produces educational webseries content.

Product overview

AGL Marine is a marine paint and coatings distributor for boatbuilding, repair and maintenance professionals since 1993. The company distributes a portfolio of leading international brands including AWLGRIP (premium superyacht topcoats and lacquers), INTERNATIONAL/AkzoNobel (comprehensive range of antifoulings, varnishes, topcoats, primers, and thinners), HEMPEL (antifoulings including eco-responsible Silic ONE silicone coating, self-polishing and hard matrix technologies, plus primers, lacquers, finishes, and varnishes), EPIFANES (marine varnishes and lacquers since 1902), SEAJET (eco-responsible antifoulings including biocide-free RIBCOAT for RIBs), DUREPOX (marine epoxy-urethane coatings), 3M (polishes, abrasives, masking tapes, and tools), ANEST IWATA (professional spray equipment), SIKA (adhesives and sealants), and PROPSPEED (propeller coatings). The portfolio spans marine paints, lacquers, varnishes, antifoulings (hard matrix, self-polishing, SPC, and silicone-based), primers, topcoats, finishes, thinners/diluants, application equipment, and consumables. AGL Marine also offers training services through AGL Académie (6 Qualiopi-certified courses on underwater and above-water painting systems) and educational content via webseries. The company operates 5 branches across France with over 10,000 items in stock.

Differentiator

Problem solved

Functional benefit

Brands

• AGL Académie: Training center for nautical professionals offering 6 training courses on Œuvres Vives and Œuvres Mortes painting systems, launched in 2019 as the first paint training center for nautical professionals in Europe. Partners include AWLGRIP, EPIFANES, 3M, and ANEST IWATA.
• AGL Marine Webseries

Products and services

• Marine Paint and Coatings Distribution Service Distribution of 10,000+ marine paint, coating, antifouling, varnish, and consumable items from leading international brands (AWLGRIP, INTERNATIONAL, HEMPEL, EPIFANES, SEAJET, DUREPOX, 3M, SIKA, PROPSPEED, ANEST IWATA) to marine professionals across France through 5 branches with daily delivery and technical reception.
• AGL Académie Training Programs Professional training center offering 6 Qualiopi-certified courses on marine painting systems for underwater (Oeuvres Vives) and above-water (Oeuvres Mortes) areas, in partnership with AWLGRIP, EPIFANES, 3M, and ANEST IWATA brands. Delivered as inter-company and intra-company training formats.
• AGL Marine Webseries Educational video series exploring product themes and applications to help boating industry professionals understand new marine products and their uses.
• Seajet Ribcoat Distribution Distribution of Seajet Ribcoat, a foul-release silicone coating system designed for rigid inflatable boats (RIBs). Biocide-free formulation applied on hull and inflatable tubes creates an ultra-smooth hydrophobic surface preventing marine fouling. One kit covers approximately 4-5m RIB.
• Awlgrip Gloss Finish Primer Distribution

Quantifiable outcome

• Eco-responsible products account for 20% of antifouling sales

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor, core and major.

• DUREPOXminorChannel Partner/ Reseller/ Distributor · 1 January 2025DUREPOX is a marine-grade epoxy-urethane paint and innovative coating system for all vessel types. AGL Marine became a distributor of DUREPOX in January 2025, a brand renowned for high-quality solutions designed for sailing enthusiasts and top-level sports professionals with 25+ years of proven technology.
• AGL Académie Training Partners (AWLGRIP, EPIFANES, 3M, ANEST IWATA)coreStrategic or Co-development Partner · 1 January 2019AGL Académie is a training center for nautical professionals established in 2019 as the 1st paint training center for marine professionals in Europe. It offers 6 training courses in partnership with AWLGRIP, EPIFANES, 3M, and ANEST IWATA brands. The academy provides both inter-company and intra-company training formats.
• AWLGRIPcoreChannel Partner/ Reseller/ DistributorAGL Marine is a distributor of AWLGRIP products in France. AWLGRIP is a benchmark brand in high-end marine paint systems. AGL Marine features AWLGRIP products in its 250-page catalog and offers specialized training through AGL Académie on AWLGRIP application techniques.
• INTERNATIONAL (AkzoNobel)coreChannel Partner/ Reseller/ DistributorAGL Marine distributes the full range of INTERNATIONAL marine paint products including antifoulings, varnishes, topcoats, primers, coatings, and thinners. INTERNATIONAL is one of the world's largest manufacturers of high-performance boat paints and yacht coatings.
• HEMPELcoreChannel Partner/ Reseller/ DistributorAGL Marine distributes HEMPEL products including antifoulings (eco-responsible, self-polishing, hard matrix), primers, lacquers, finishes, varnishes, and oils/mastics. HEMPEL is recognized for advanced nanotechnology in reducing fuel consumption.
• EPIFANEScoreChannel Partner/ Reseller/ DistributorAGL Marine distributes Epifanes marine varnishes and lacquers. Since 1902, Epifanes has been the world reference for marine wood protection. AGL Marine offers specialized training on Epifanes application techniques.
• SEAJETcoreChannel Partner/ Reseller/ DistributorAGL Marine distributes Seajet antifouling products including eco-responsible options, silicone foul-release coatings, and biocide-free solutions. Seajet is a leader in eco-friendly antifouling technology.
• 3MmajorChannel Partner/ Reseller/ DistributorAGL Marine distributes 3M products including abrasives, polishing products, masking tapes (FineLine 218, masking tape 101E, 244, 2071, 2090, 6893, 201E), and repair solutions. AGL Académie offers training in partnership with 3M.
• ANEST IWATAmajorChannel Partner/ Reseller/ DistributorAGL Marine distributes ANEST IWATA spray guns and equipment including WS400/LS400 guns Series 2. AGL Académie partners with ANEST IWATA for training on professional application techniques.
• SIKAmajorChannel Partner/ Reseller/ DistributorAGL Marine distributes SIKA marine adhesive and sealing products.
• PROPSPEEDmajorChannel Partner/ Reseller/ DistributorAGL Marine distributes PROPSPEED propeller coating products.
• PREVALmajorChannel Partner/ Reseller/ DistributorAGL Marine distributes PREVAL paint application systems.
• SEALINEminorChannel Partner/ Reseller/ DistributorAGL Marine distributes SEALINE marine paint products.
• MIRKAminorChannel Partner/ Reseller/ DistributorAGL Marine distributes MIRKA abrasives and extractors including the MIRKA DEXOS 1217 M AFC Extractor.
• TESAminorChannel Partner/ Reseller/ DistributorAGL Marine distributes TESA professional masking tapes including TESA 4333 pink ribbon and TESA 60404 red tape.
• CMP - Chugoku Marine PaintsminorChannel Partner/ Reseller/ DistributorAGL Marine distributes CMP (Chugoku Marine Paints) products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hempel: Major marine coatings manufacturer whose products (Silic ONE, antifoulings, varnishes, finishes) AGL Marine distributes. Comparable because Hempel sells directly to shipyards and applicators globally, and any tightening of distributor margins or direct-to-yard strategy directly affects AGL Marine.
• Jotun: Norwegian global coatings group with a marine segment that competes directly with Hempel, AkzoNobel and AGL Marine's product lines. Comparable because Jotun sells marine coatings through both direct sales and distributor networks serving shipyards, new-build and maintenance.
• PPG (Marine Coatings): Global coatings manufacturer with a marine and yacht sub-brand portfolio (e.g., Sigma Coatings). Comparable because it serves the same shipyard, refit and OEM marine coating customers across Europe with overlapping technologies.
• Boero Bartolomeo: Italian marine paint manufacturer with a yachting coatings range and own distribution network in the Mediterranean. Comparable because it offers an overlapping portfolio of antifoulings, topcoats and varnishes to the same professional boatbuilding and refit customer base that AGL Marine serves.
• International Paint (AkzoNobel): Global marine coatings manufacturer and owner of the INTERNATIONAL brand that AGL Marine distributes. Comparable because it sells the same product category directly to shipyards and yacht professionals worldwide, often competing with its own distributors in key accounts.

Direct peers

• Bigship: French marine equipment retailer/distributor (shipchandler) offering a wide catalog of products to boating professionals and yachtsmen. Comparable because it competes head-to-head with AGL Marine for French marine trade customers across multiple product categories.
• Uship: French online shipchandler and marine equipment distributor serving both professionals and end consumers. Comparable because it competes with AGL Marine's catalog-based offering in France, with stronger e-commerce functionality and transparent online pricing.
• Diffusion Industrielle: French marine and industrial coatings distributor selling to shipyards and marine professionals. Comparable because it operates in the same distribution channel as AGL Marine, supplying marine paints, antifoulings and related consumables to French professional customers.
• Accastillage Diffusion (A-Dventure): French marine retailer and shipchandler network with multiple physical stores and a broad catalog of marine consumables and equipment. Comparable because it overlaps with AGL Marine's branch-based retail/distribution model for French boating professionals.

Emerging players

• Sea Hawk Paints: US-headquartered marine coatings brand focused on antifouling and yacht finishes, expanding international distribution. Comparable because it offers overlapping antifouling/topcoat technologies and competes for the same applicator and refit yards that AGL Marine supplies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3rPprSV3YlyeQ32cXETEvw
• Facebookfacebook.com/aglmarinefrance
• LinkedInlinkedin.com/company/agl-marine
• Instagraminstagram.com/agl_marine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGL Marine