Fiyo
Fiyo is a Netherlands-based e-commerce retailer founded in 1978 that sells spare parts for household appliances across 500+ brands, serving individual consumers and professional repair businesses throughout Europe via a self-service platform with next-day delivery.
- Company typePrivate
- Founded1978
- HeadquartersHelmond, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Fiyo does
Fiyo is a Netherlands-based e-commerce retailer founded in 1978 that sells spare parts and accessories for household appliances, serving both individual consumers seeking DIY repair solutions and professional repair businesses. The platform is structured around a self-service typenummer (model number) lookup system that lets customers identify exact compatible parts across a catalog of more than 10 million products spanning categories including kitchen, household cleaning, air treatment, personal care, garden, and power tools, and covering more than 500 brands including AEG, Bosch, Siemens, Whirlpool, Philips, Dyson, and Dometic. The platform is reachable through a website and social channels, and logistics are operated via partnerships with DHL and DPD, providing next-day delivery within the Netherlands and shipping to approximately 10 European countries (NL, BE, DE, AT, FR, ES, IT, DK, GB, PL) under a 30-day return policy and ISO 9001 quality certification.
Underlying technology is a conventional e-commerce catalog with structured SKU-to-appliance-model mapping and compatibility metadata; no AI-driven search, recommendation, or visual-identification features are described. Authorized distribution partnerships with OEMs such as AEG and ATAG provide access to proprietary parts catalogs and lend brand-level credibility, while alignment with Repair Café and Natuur & Milieu positions the platform within the right-to-repair and circular-economy narrative.
The business model is transactional one-time product sales with no subscription component. Go-to-market is product-led and self-service, with traffic driven organically through SEO and brand-and-appliance-specific search. Revenue is generated per order through the direct sale of spare parts and accessories, with pricing varying by part and brand. The company is privately held, bootstrapped with no disclosed outside funding, and operates a 51-100 employee organization.
Fiyo firmographics
Firmographics- Name
- Fiyo
- Legal name
- Fiyo
- Website
- https://fiyo.nl
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fiyo is a Netherlands-based e-commerce retailer founded in 1978 that sells spare parts for household appliances across 500+ brands, serving individual consumers and professional repair businesses throughout Europe via a self-service platform with next-day delivery.
- Ownership category
- akta.pro rank
Fiyo industry classification
Industry- Product category
- Appliance spare parts retail
- NAICS
- Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Household Appliances (3630), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Appliance Parts, Accessories & Installation Kits Retail (CRACACAJ)
- akta.pro secondary industries
- Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG), Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
Keywords
Where Fiyo is headquartered
LocationHeadquarters
- HQ city
- Helmond
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Fiyo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: One-time transaction sales of spare parts and accessories for household appliances. Customers purchase individual items based on their specific appliance needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Fiyo product offering
Product offeringCore offering
Fiyo sells spare parts and accessories for household appliances through its online store fiyo.nl. Customers select their appliance brand and typenummer (model number) to find compatible parts across categories including kitchen appliances, vacuum cleaners, washing machines, personal care devices, garden equipment, and power tools. The retailer carries over 10 million products from 500+ brands, with next-day delivery and a 30-day return policy.
Product overview
Fiyo operates a unified e-commerce platform that sells spare parts and accessories for household appliances. The product portfolio encompasses multiple categories: kitchen appliances (cooking, dishwashing, mixing, cooling), household cleaning (vacuum cleaners, washing machines, dryers), air treatment and heating, personal care devices (grooming, dental, hair styling), garden/outdoor equipment, and power tools. Fiyo serves both consumer and business customers across multiple European countries (Netherlands, Belgium, Germany, Austria, Spain, France, Italy, Poland, UK, Denmark). The platform features brand-filtered navigation supporting over 400 brands including major manufacturers like AEG, Bosch, Whirlpool, Philips, Siemens, Miele, and specialty brands like Dyson and Dometic. Customers locate parts by selecting their device brand and model number (typenummer), enabling precise part matching.
Differentiator
Problem solved
Functional benefit
Products and services
- Fiyo Spare Parts E-commerce Platform Online e-commerce platform for purchasing spare parts and accessories for household appliances, featuring brand-filtered search by model number (typenummer) across 500+ brands.
- Kitchen Appliance Parts Spare parts for kitchen appliances including airfryers, fryers, ovens, microwaves, range hoods, cookers, bread makers, pressure cookers, steamers, dishwashers, kitchen machines, blenders, slicers, coffee makers, kettles, home taps, gourmet sets, refrigerators, freezers, and grill appliances.
- Household Cleaning Appliance Parts Spare parts for vacuum cleaners, robot vacuum cleaners, crevice tools, washing machines, dryers, irons, polishing machines, steam cleaners, window wipers, and carpet cleaners.
- Air Treatment and Heating Parts Spare parts for air conditioners, humidifiers, air purifiers, heating devices, and electric blankets.
- Personal Care Appliance Parts Spare parts for grooming devices including trimmers, beard trimmers, nose trimmers, shavers, ladies' shavers, epilators, electric toothbrushes, curling irons, and hair dryers.
- Garden and Outdoor Appliance Parts Spare parts for pressure washers, leaf blowers, submersible pumps, lawn mowers, grass trimmers, robot mowers, scarifiers, garden tools, chain saws, hedge trimmers, boxwood shears, and camping equipment.
- Power Tools Spare Parts Spare parts for power tools including belt sanders, multi-tools, eccentric sanders, multi-sanders, orbital sanders, planers, cordless drills, drill presses, screwdrivers, percussion drills, drill hammers, impact wrenches, mitre saws, reciprocating saws, jigsaws, multi-saws, saw tables, angle grinders, and routers.
- Dometic Mobile Living Appliance Parts Specialized spare parts for Dometic brand mobile living appliances including air conditioners, freezers, cookers, cooktops, refrigerators, humidifiers, air purifiers, microwaves, ovens, dishwashers, and washing machines for recreational vehicles, boats, and caravans.
- Dyson Vacuum and Care Appliance Parts Comprehensive spare parts for Dyson products including canister vacuums, cordless stick vacuums, robot vacuums, air purifiers (Cool), curling irons (Airwrap), and hair dryers (Supersonic), covering DC series, Ball series, Cinetic series, and V series models.
Quantifiable outcome
- Next-day delivery for orders placed before 10 PM
- +1 more outcomes
Companies that use Fiyo
Customer profileSegments2 records
Ideal customer profiles2 records
Fiyo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fiyo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Stichting Repair CaféminorFiyo supports Stichting Repair Café, an organization promoting DIY repair culture. This partnership aligns with Fiyo's mission to extend appliance lifespans through repair rather than replacement.
- Natuur & Milieu NederlandminorFiyo supports Natuur & Milieu (Nature & Environment Netherlands), indicating environmental sustainability commitment through promoting appliance repair over replacement.
- AEGcoreFiyo operates as an official partner of AEG, distributing spare parts for AEG appliances. The company claims to have the largest assortment of AEG parts in their webshop as an authorized partner.
- ATAGcoreFiyo works with ATAG as an official partner for supplying ATAG spare parts including gas hobs, ovens, and refrigerators, with popular models being ATAG Somestic, ATAG MC 111 G5u, and ATAG KU 1090.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fiyo competitors and assessment
Company assessmentBroad incumbents
- Amazon: Global e-commerce marketplace that lists appliance spare parts from third-party sellers; competes with Fiyo on price, delivery speed, and breadth for common SKUs while lacking specialist repair-content depth.
- Repair Clinic: Large US-based appliance parts retailer with extensive educational content and model-lookup tools; broader geographic scale but operates in the same parts-retail category with similar customer pain points addressed.
- PartSelect: US-focused major-appliance parts retailer specializing in refrigerator and dishwasher parts with strong direct-to-consumer brand and repair-content library; comparable assortment strategy targeting DIY repairers.
- eBay: Global online marketplace hosting extensive new and used appliance parts listings; comparable to Fiyo as a transaction channel for hard-to-find spare parts but lacks OEM authorization and curated brand coverage.
Direct peers
- eSpares: UK-based specialist retailer of spare parts for domestic appliances with model-number lookup and next-day delivery; closest international analogue to Fiyo in assortment depth and target customer.
- ApplianceParts.eu: European e-commerce retailer of appliance spare parts serving multiple EU countries; directly comparable to Fiyo in cross-border European positioning and household-appliance parts focus.
- FixPart: Dutch online retailer of spare parts and accessories for household appliances with a typenummer-based lookup model; directly competes with Fiyo on assortment, brand coverage, and Dutch consumer/B2B segments.
- Nedparts: Netherlands-based spare parts retailer focused on white goods and small domestic appliances; comparable to Fiyo in product category, target customer, and Dutch-market focus.
Emerging players
- Radwell International: Industrial and commercial parts distributor that has expanded into appliance and consumer equipment parts; relevant comparable for parts-distribution operations, though its core focus is industrial MRO rather than consumer appliance repair.
- SparesZone: UK-based online retailer of appliance spares serving both consumers and trade customers; a smaller but directly comparable European parts retailer with similar typenummer-based browsing and trade-channel offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fiyo social profiles
Digital presenceFiyo compliance and trust
Trust signalCompliance1 record
Fiyo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fiyo leadership team
Management profileNumber of profiles
Fiyo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fiyo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fiyo
What does Fiyo do?
Fiyo sells spare parts and accessories for household appliances through its online store fiyo.nl. Customers select their appliance brand and typenummer (model number) to find compatible parts across categories including kitchen appliances, vacuum cleaners, washing machines, personal care devices, garden equipment, and power tools. The retailer carries over 10 million products from 500+ brands, with next-day delivery and a 30-day return policy.
Is Fiyo a public or private company?
Fiyo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fiyo founded?
Fiyo was founded in 1978. It employs 51 to 100 people.
Where is Fiyo based?
Fiyo is headquartered in Helmond, Netherlands, in the Europe region.
How does Fiyo make money?
One revenue line is on record: product Sales.
Who are Fiyo's main competitors?
Broad incumbents on record are Amazon, Repair Clinic, PartSelect and eBay. Direct peers are eSpares, ApplianceParts.eu, FixPart and Nedparts. Emerging players are Radwell International and SparesZone.
Does Fiyo have an API?
No public API is recorded for Fiyo.
What industry is Fiyo in?
Fiyo's product category is Appliance spare parts retail. Its primary akta.pro industry code is CRACACAJ, Appliance Parts, Accessories & Installation Kits Retail, with a secondary code of CRACAJAG, Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers). Its NAICS code is 4492 and its SIC code is 3630.