Conversion Advocates

What Conversion Advocates does

Conversion Advocates (DBA of Relentless Growth Enterprises Pte. Ltd., incorporated in Singapore) is a privately held, bootstrapped conversion rate optimization agency founded in 2013 by Sina Fak, operating with 11–50 employees and serving growth-stage startups, mid-market ecommerce companies, and enterprises. The firm is built around the proprietary IIEA Framework (Insight, Ideation, Experimentation, Analysis), a four-step methodology that combines customer research, analytics, A/B experimentation, and analysis to remove conversion obstacles, and it is sold as a "Full Stack Growth Team" integrating 14 capabilities — data science, UX, front-end development, copywriting, behavioral analysis, and CRO strategy — into client teams over 2–4 week onboarding cycles.

The company's product surface spans three revenue streams: (1) bespoke CRO consulting and "Hub of Insights" cross-channel optimization engagements targeted at growth-stage startups and enterprises, sold through free strategy calls and proposal-based enterprise sales; (2) INSIGHTS Business Intelligence Software, a $197/month SaaS that connects to 90+ ecommerce, marketing, CRM, payment, and ad platforms for cross-channel business intelligence; and (3) ConversionAccelerator, a 5-week done-with-you CRO coaching program sold in three tiers ($397 Basic, $997 Pro, $2,997 Pro+) through self-serve checkout. The firm claims 185+ growth-stage clients, an average 26.6% improvement on key revenue-driving pages, an 8.7x return on investment within six months, and a 180-day-or-less ROI guarantee, supported by case studies across diverse verticals including BiggerPockets, Kettlebell Kings, The Paint People, Furnace Prices, and Car Computer Exchange.

Go-to-market is a hybrid of sales-led enterprise engagement, product-led self-serve for the SaaS and course products, and direct-to-consumer trial signup for INSIGHTS, distributed globally through content marketing, SEO, email, webinars, a private Accelerator Community, and social channels. The legal entity is registered in Singapore while firmographic data lists Montréal as the operating base, and the company holds an official Shopify Partner relationship, with no disclosed external funding rounds, M&A activity, or institutional investors.

Name

Conversion Advocates

Legal name

Relentless Growth Enterprises Pte. Ltd.

Website

https://conversionadvocates.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Conversion Advocates is a bootstrapped, Singapore-incorporated CRO agency serving growth-stage startups and ecommerce brands with consulting, a 90+ integration BI SaaS called INSIGHTS, and a tiered CRO coaching program built on its proprietary IIEA Framework.

Ownership category

akta.pro rank

Product category

Conversion Rate Optimization Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Software Publishers (513210), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Conversion rate optimization
• Ecommerce analytics
• A/b testing services
• Growth consulting
• Business intelligence software

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. CRO Consulting Services: Full-stack growth team services integrating with client teams to deliver CRO programs. Provides 14 capabilities including research, analytics, and cross-channel optimization.
2. ConversionAccelerator Program: Tiered DIY coaching program with course content, community access, and optional coaching calls. Three tiers: Basic ($397), Pro ($997), Pro+ ($2997).
3. INSIGHTS BI Software: Business intelligence software for ecommerce at $197/month with 15-day free trial. Connects 90+ data sources for analytics and insights.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Conversion Advocates delivers full-stack conversion rate optimization (CRO) and growth services for ecommerce, SaaS and B2B clients, integrating a 14-capability multidisciplinary growth team with client teams in 2-4 weeks. The firm bundles proprietary methodology (IIEA Framework), research, analytics, experimentation and cross-channel optimization under a 180-day ROI-positive guarantee. It also sells a SaaS business intelligence product (INSIGHTS) connecting 90+ data sources, and a 5-week done-with-you coaching program (ConversionAccelerator).

Product overview

Conversion Advocates offers a unified platform centered on data-driven conversion rate optimization (CRO) and business intelligence for eCommerce and SaaS businesses. The core offering is the INSIGHTS Business Intelligence Software, a BI platform connecting 90+ data sources for cross-business analytics. This is complemented by ConversionAccelerator, a 5-week done-with-you coaching program available in three tiers (Basic, Pro, Pro+). The company also provides a Full Stack Growth Team service integrating 14 CRO capabilities within client teams, a free CRO Discovery Call offering, and employs the proprietary IIEA Framework (Insight, Ideation, Experimentation, Analysis) as its methodological backbone. The Hub of Insights connects research, analytics, and experimentation across all channels to eliminate organizational silos.

Differentiator

Problem solved

Functional benefit

Brands

• INSIGHTS: Business Intelligence Software for eCommerce that connects to 90+ applications and provides data-driven insights for increasing revenue, reducing costs, and optimizing user experience. Starting at $197 per month.
• ConversionAccelerator

Products and services

• INSIGHTS Business Intelligence Software A SaaS business intelligence platform that connects to 90+ ecommerce, marketing, advertising, payment, shipping, CRM and analytics applications to provide unified inventory, product, marketing, customer and subscription analytics for ecommerce operators. Priced starting at $197/month with a 15-day free trial (no credit card required).
• ConversionAccelerator Program A done-with-you 5-week CRO coaching program that teaches ecommerce and SaaS business owners how to convert visitors into paying customers using the firm's proven CRO framework. Available in three tiers: Basic ($397, course + community), Pro ($997, adds coaching) and Pro+ ($2,997, adds in-depth data analysis and 5 coaching calls with strategists, analysts, UX, copywriters, developers and designers).
• Full Stack Growth Team CRO Consulting Service A done-for-you CRO consulting engagement providing a full-stack growth team with 14 capabilities (research, analytics, experimentation, cross-channel optimization, UX, copy, development) integrated with the client's team in 2-4 weeks, delivered at a cost below one senior full-time hire and backstopped by an 180-day ROI-positive guarantee.
• CRO Discovery / Growth Strategy Call A free discovery engagement in which Conversion Advocates provides a research-backed 6-month growth plan focused on revenue and KPIs, clear ROI modeling tied to the client's biggest growth constraints, a walkthrough of the GROWTH process, and a candid assessment of fit.

Quantifiable outcome

• 26.6% average improvement on key revenue-driving pages
• +8 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration98 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationOfficial Shopify Partner providing ecommerce optimization services. Referenced in case studies (Kettlebell Kings, The Paint People) and featured in Shopify Women interview content.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AB Tasty: Enterprise experimentation and personalization platform offering A/B testing, feature experimentation, and AI-led personalization. Comparable as a substitute solution for in-house teams that might otherwise use Conversion Advocates' services and INSIGHTS tooling.
• VWO (Visual Website Optimizer): SaaS A/B testing and CRO platform with insights, heatmaps, and personalization. Competes with the INSIGHTS BI offering and the agency's core experimentation methodology with a self-serve model.
• Optimizely: Enterprise experimentation, CMS, and DXP platform with deep A/B testing capabilities. Comparable to INSIGHTS as a CRO tooling stack and to the IIEA framework's experimentation layer.

Direct peers

• KlientBoost: Growth marketing agency combining paid acquisition, landing page design, and CRO. Comparable on CRO services and ecommerce client base; somewhat broader on performance media.
• NoGood: Full-funnel growth marketing agency with strong experimentation and analytics capabilities. Overlaps with Conversion Advocates on CRO engagement delivery for venture-backed DTC and B2B SaaS clients.
• Conversion Sciences: Boutique CRO agency focused on data-driven experimentation, landing pages, and ecommerce conversion lifts. Overlaps tightly with Conversion Advocates on methodology-led A/B testing engagements.
• Ladder Growth: Digital growth agency offering CRO, experimentation, and creative services for SaaS and ecommerce brands. Direct competitor for the enterprise and growth-stage segments Conversion Advocates targets.
• WiderFunnel: Founded CRO agency offering experimentation, analytics, and personalization services for enterprises. Directly competes in the same 'research-led full-stack CRO' category as Conversion Advocates with comparable retainer engagement models.
• Invesp: CRO and conversion optimization consultancy providing A/B testing, analytics, and landing page optimization. Closest direct competitor in services scope, methodology depth, and ecommerce focus.

Emerging players

• Hotjar: Behavior analytics and feedback platform (heatmaps, recordings, surveys) used by ecommerce teams to surface CRO insights. Comparable to the analytics layer of INSIGHTS and a partial substitute for the Insight phase of the IIEA framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/conversionadvocates
• LinkedInlu.linkedin.com/company/conversion-advocates
• Instagraminstagram.com/conversionadvocates

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conversion Advocates