NoGood
- Company typePrivate
- Founded2017
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
NoGood firmographics
Firmographics- Name
- NoGood
- Legal name
- Berma LLC
- Website
- https://nogood.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NoGood industry classification
Industry- Product category
- Growth Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- LLM/GenAI Guardrails & Safety Controls (policy, filtering, routing) (HDAAAKAD)
Keywords
Where NoGood is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NoGood business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Monthly Retainer Engagements: NoGood engagements are structured as monthly retainers. The average retainer is above $20,000/month, positioning them as a premium growth partner. Engagements are custom-built based on the client's growth challenges, current performance, competitive landscape, goals, and internal capabilities. No standardized packages are offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium monthly retainer engagement |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
NoGood product offering
Product offeringCore offering
NoGood is an AI-native growth marketing agency that delivers bespoke multidisciplinary "squads" of strategists, creatives, data scientists, and growth engineers to clients on monthly retainer engagements. The agency provides 13 core service lines spanning Answer Engine Optimization (AEO), SEO, paid social, paid search, content marketing, lifecycle marketing, video marketing, CRO, marketing analytics, performance branding, fractional CMO, and consulting. The agency also operates Goodie AI, a proprietary enterprise platform for real-time AEO monitoring across LLMs like ChatGPT, Gemini, and Perplexity.
Product overview
NoGood is an AI-native growth marketing agency offering a portfolio of 13 distinct service lines organized across three pillars: (1) Core Marketing Services covering the full funnel from awareness to conversion—AEO, SEO, Organic Social, Social Ads, Paid Search, Performance Branding, Lifecycle Marketing, Content Marketing, CRO, Video Marketing, and Marketing Analytics; (2) Strategic Services including Fractional CMO and Consulting for senior leadership support; and (3) Specialized Studios including Creative Growth Studio, TikTok Studio, Creator Studio, and AI Lab. The agency also operates Goodie AI, a proprietary enterprise AEO platform providing real-time AI visibility monitoring and content optimization. Services are delivered by multidisciplinary "growth squads" combining strategists, creatives, data scientists, and engineers. The agency specializes in six industry verticals: SaaS, Healthcare, Fintech, B2B, Consumer/eCommerce, and AI.
Differentiator
Problem solved
Functional benefit
Brands
- Goodie AI: An enterprise all-in-one platform for Answer Engine Optimization providing real-time monitoring, AEO- and SEO-optimized content creation, traffic and conversion tracking, and actionable insights across LLMs like ChatGPT, Gemini, Claude, and Perplexity.
Products and services
- Answer Engine Optimization (AEO) Optimizes brand content for visibility in AI search platforms including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews through technical audits, content strategy, prompt research, citation tracking, schema markup, and Agentic Commerce Optimization.
- SEO Organic search optimization including keyword research, technical SEO, content strategy, and backlink analysis to drive qualified traffic and improve rankings across traditional search engines.
- Organic Social Social media strategy and content creation across TikTok, Instagram, LinkedIn, YouTube, Reddit, X, and Substack, including community building, influencer partnerships, and employee-generated content programs producing 20-30 platform-native pieces monthly.
- Social Ads Paid social advertising across Facebook, TikTok, Instagram, Pinterest, Reddit, X, LinkedIn, YouTube, Snapchat, WhatsApp, and Spotify with rapid experimentation and multivariate testing.
- Paid Search (PPC) Search engine marketing on Google, Bing, and LinkedIn with keyword targeting, campaign management, and performance optimization for lead generation.
- Performance Branding Combines purpose-driven brand storytelling with data-driven performance metrics to maximize brand recall and marketing ROI across channels.
- Lifecycle Marketing Email, SMS, and push notification marketing with zero-party data collection, granular segmentation, and personalized customer journeys for acquisition and retention.
- Content Marketing Strategic content creation including blog posts, videos, white papers, eBooks, case studies, and newsletters designed to build authority and drive engagement across funnel stages.
- Conversion Rate Optimization (CRO) Landing page optimization, A/B testing, and user experience improvements to decrease drop-off rates and transform visitors into customers.
- Video Marketing End-to-end video production including strategy, scripting, filming, editing, and platform optimization for TikTok, Reels, Shorts, and long-form YouTube content.
- Marketing Analytics Attribution infrastructure, multi-touch modeling, predictive analytics, and custom dashboard development to measure and optimize marketing performance.
- Fractional CMO Part-time senior marketing leadership embedded in client teams to guide strategy, define go-to-market approaches, and oversee growth marketing execution.
- Consulting Strategic advisory services including growth strategy, go-to-market planning, MarTech advisory, and generative AI transformation consulting for startups and enterprises.
- Goodie AI Platform Enterprise all-in-one platform for Answer Engine Optimization providing real-time AI visibility monitoring, AEO-optimized content creation, and traffic/conversion tracking across LLMs including ChatGPT, Gemini, Claude, and Perplexity.
Quantifiable outcome
- 84% client retention rate
- +7 more outcomes
Companies that use NoGood
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
NoGood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
NoGood partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Goodie AIcoreGoodie AI is NoGood's tech partner for Answer Engine Optimization, providing an enterprise all-in-one AEO platform. It offers real-time monitoring, AEO- and SEO-optimized content creation, traffic and conversion tracking, and actionable insights across LLMs like ChatGPT, Gemini, Claude, and Perplexity. NoGood leverages Goodie to help clients take advantage of the latest AI MarTech.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
NoGood competitors and assessment
Company assessmentDirect peers
- Single Grain: Single Grain is a growth marketing agency offering SEO, paid media, content, and CRO services to SaaS and enterprise clients. Highly comparable to NoGood in service mix, retainer model, and SaaS/eCommerce vertical focus.
- GenOptima: GenOptima is a digital marketing agency specializing in AI SEO and AEO, consistently named alongside NoGood on best-AEO-agency lists. Direct peer in the emerging AI-search optimization category.
- LSEO: LSEO is an SEO and digital marketing agency frequently listed alongside NoGood as a top generative AI SEO agency. Direct overlap in SEO, content, and AI-search optimization for SaaS and enterprise clients.
- iPullRank: iPullRank is a technical SEO and content marketing agency frequently listed alongside NoGood among top AEO agencies. Comparable in technical depth, enterprise client roster, and AI-search positioning.
- First Page Sage: First Page Sage is an SEO and content agency frequently cited as a leading AEO provider. Direct overlap in SEO, content, and AI-search optimization for enterprise and SaaS clients.
- Avenue Z: Avenue Z is a PR and digital marketing agency combining earned media with performance marketing and AI-search optimization. Comparable premium positioning and overlapping AEO capabilities.
- Major Tom: Major Tom is a full-service digital marketing agency offering strategy, paid media, SEO, and creative services. Direct peer in retainer-based growth marketing for mid-market and enterprise brands.
- Siege Media: Siege Media is an SEO-focused content marketing agency recognized as a leader in AEO/GEO alongside NoGood. Direct overlap in SEO and AI-search optimization service lines for mid-market and enterprise clients.
Broad incumbents
- SmartSites: SmartSites is a full-service digital marketing agency serving SMB and mid-market clients across web design, SEO, and paid media. Broader and more SMB-focused than NoGood but competes for similar growth marketing budgets.
- WebFX: WebFX is a large, established digital marketing agency offering SEO, PPC, social, and web design with proprietary marketing technology (MarketingCloudFX). Comparable service breadth but significantly larger scale and more productized delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NoGood social profiles
Digital presenceNoGood financial estimates
Financial estimateRevenue estimate
Valuation estimate
NoGood leadership team
Management profileNumber of profiles
Profiles6 records
NoGood subsidiaries and ownership
Company hierarchySubsidiaries1 record
NoGood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NoGood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NoGood
What does NoGood do?
NoGood is an AI-native growth marketing agency that delivers bespoke multidisciplinary "squads" of strategists, creatives, data scientists, and growth engineers to clients on monthly retainer engagements. The agency provides 13 core service lines spanning Answer Engine Optimization (AEO), SEO, paid social, paid search, content marketing, lifecycle marketing, video marketing, CRO, marketing analytics, performance branding, fractional CMO, and consulting. The agency also operates Goodie AI, a proprietary enterprise platform for real-time AEO monitoring across LLMs like ChatGPT, Gemini, and Perplexity.
Is NoGood a public or private company?
NoGood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NoGood founded?
NoGood was founded in 2017. It employs 11 to 50 people.
Where is NoGood based?
NoGood is headquartered in Brooklyn, United States, in the North America region.
How does NoGood make money?
One revenue line is on record: monthly Retainer Engagements.
Who are NoGood's main competitors?
Direct peers on record are Single Grain, GenOptima, LSEO, iPullRank, First Page Sage, Avenue Z, Major Tom and Siege Media. Broad incumbents are SmartSites and WebFX.
Does NoGood have an API?
No public API is recorded for NoGood.
What industry is NoGood in?
NoGood's product category is Growth Marketing Services. Its primary akta.pro industry code is HDAAAKAD, LLM/GenAI Guardrails & Safety Controls (policy, filtering, routing). Its NAICS code is 541810 and its SIC code is 7311.