Your Inspiration
Your Inspiration is an Italian-rooted, Spain-domiciled company that develops and sells WordPress themes globally via ThemeForest and its own YIThemes marketplace, and monetizes an Italian-language community of freelance web designers through blogs, online courses, books, and live seminars.
- Company typePrivate
- Founded2009
- HeadquartersSanta Cruz De Tenerife, Spain
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Your Inspiration firmographics
Firmographics- Name
- Your Inspiration
- Legal name
- Your Inspiration S.L.
- Website
- https://yourinspiration.it
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Your Inspiration is an Italian-rooted, Spain-domiciled company that develops and sells WordPress themes globally via ThemeForest and its own YIThemes marketplace, and monetizes an Italian-language community of freelance web designers through blogs, online courses, books, and live seminars.
- Ownership category
- akta.pro rank
Your Inspiration industry classification
Industry- Product category
- WordPress Themes
- NAICS
- Software Publishers (5132), Graphic Design Services (54143), Professional and Management Development Training (611430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Design & Maker Skills (Graphic Design, Calligraphy, Lettering) (EDAAAGAJ)
Keywords
Where Your Inspiration is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz De Tenerife
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Your Inspiration business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- WordPress Theme Sales: Selling premium WordPress themes through ThemeForest (global marketplace) and their own YIThemes.com marketplace. Achieved over $3 million in sales in under four years. Revenue from individual theme purchases ranging from tens to hundreds of dollars per theme.
- Online Courses and Training: Multimedia courses including One Year Together (13-month program with 80+ audio/video lessons) and Front End & Back End Developer course. Also includes webinars and live training sessions. Revenue from course fees (990 euros standard, promotions at 300 euros).
- Publishing and E-books: Sale of books and e-books such as 'Professione Web Designer Freelance' (24.90 euros) and other educational materials for web designers.
- Events and Seminars: Live educational seminars for web designer freelancers, attended by hundreds of participants annually, generating revenue through ticket sales.
- Author Program and Affiliate Marketing: Marketplace for third-party authors to sell knowledge products (YourInspirationStore.it) with revenue sharing. Also affiliate program for marketing partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Front End & Back End Developer Course - Full course with live webinars |
| Subscription | Monthly | One Year Together - 13-month multimedia course |
| One time/ perpetual license | One time/ perpetual license | Professione Web Designer Freelance book/e-book |
| One time/ perpetual license | One time/ perpetual license | Corso WordPress Completo |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Your Inspiration product offering
Product offeringCore offering
Your Inspiration designs, develops and sells premium WordPress themes (including Bazar, Tyrion and The Jewelry Shop) through the global ThemeForest marketplace and its own freemium YIThemes platform. The company also produces training products — online courses (e.g., 'One Year Together', 'Front End & Back End Developer'), printed/electronic books ('Professione Web Designer Freelance') and annual live seminars — targeted at freelance web designers in Italy and the broader international market.
Product overview
Your Inspiration is a multi-faceted web design company offering WordPress themes and a proprietary theme marketplace called YIThemes (launched 2012), alongside training and educational products. The company operates Your Inspiration Web, a popular Italian blog with 150,000 monthly visitors, sells premium WordPress themes on ThemeForest achieving over $3 million in sales, and provides training through online courses (One Year Together, Front End & Back End Developer course), books (Professione Web Designer Freelance), and annual live seminars. The company also operates Your Inspiration Store as an e-commerce platform for knowledge products.
Differentiator
Problem solved
Functional benefit
Brands
- YIThemes (Your Inspiration Themes): A WordPress theme marketplace launched in 2012 in partnership with international associates. Uniquely offers a free version of every premium theme, with paid upgrades.
- Your Inspiration Web (YIW)
- Your Inspiration Store (YourInspirationStore.it)
Products and services
- Tyrion WordPress Theme A flexible parallax e-commerce WordPress theme sold on ThemeForest, achieving over 1,000 sales globally. Targeted at designers and developers building modern e-commerce sites.
- Bazar WordPress Theme A multipurpose WooCommerce-ready WordPress theme for e-commerce websites; one of ThemeForest's top sellers with over 7,500 sales. Aimed at online store owners and developers.
- The Jewelry Shop WordPress Theme A luxurious and elegant WordPress e-commerce theme with extensive layout options and customization features. Achieved 120+ sales on ThemeForest within just over two months.
- YIThemes (Your Inspiration Themes) Marketplace Proprietary WordPress theme marketplace (yithemes.com) launched in 2012, offering a free version of each premium theme alongside paid upgrades — a unique freemium model. Distributions Your Inspiration themes and partner themes globally.
- Front End & Back End Developer Course Professional web developer training covering HTML, CSS, PHP, JavaScript and jQuery, with live webinars. Priced at 990 EUR standard (promotional 300 EUR). Designed to prepare students for immediate market entry.
- One Year Together Multimedia Course A 13-month online multimedia course for aspiring freelance web designers, featuring over 80 audio and video lessons and a dedicated support forum. Sold as a subscription (first month free, then 12 monthly installments).
- Professione Web Designer Freelance (Book / e-book) A printed book and e-book that addresses frequent questions for beginning freelance web designers, including earnings, how to get started, common mistakes, and professional development. Priced at 24.90 EUR.
- Seminario Web Designer Freelance (Annual Live Seminars) Annual in-person educational seminars for freelance web designers held in Italian cities. Editions: Milan 2011 (60 attendees), Rome 2013 (160 attendees), Rome 2014 (170 attendees). Revenue from event ticket sales.
- Your Inspiration Web (YIW) Blog The multi-author 'Your Inspiration Web' blog, with approximately 150,000 monthly visitors, covering web design, coding, development technologies, marketing and freelance business topics for the Italian-speaking market.
- Your Inspiration Store (YourInspirationStore.it) Your Inspiration Store (yourinspirationstore.it) is the company's knowledge marketplace storefront. It hosts the company's own books, e-books and courses and operates an author program plus affiliate program, allowing third-party authors and partners to sell knowledge products on web design and adjacent strategic sectors.
Quantifiable outcome
- Over $3 million in sales in less than four years
- +5 more outcomes
Companies that use Your Inspiration
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Your Inspiration technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Your Inspiration partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Envato (ThemeForest)coreThemeForest is the world's largest marketplace for templates and applications. Your Inspiration sells their WordPress themes through this platform, where they have achieved top-seller status with over $3 million in sales.
- International Partners (YIThemes)corePartnership with international partners to create YIThemes.com, a dedicated WordPress theme marketplace with a unique freemium model offering free basic versions of all premium themes.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Your Inspiration competitors and assessment
Company assessmentDirect peers
- StudioPress: StudioPress (Genesis Framework) is a foundational WordPress theme/framework provider; comparable in product category and target audience of designers/developers building WordPress sites.
- ThemeIsle: ThemeIsle is a WordPress theme and plugin developer with significant ThemeForest presence and a content/education flywheel similar to Your Inspiration's blog-to-product model.
- Themify: Themify builds premium WordPress themes with a builder-style product focus and sells through its own marketplace, comparable to YIThemes' freemium model and Themeforest presence.
- Elegant Themes: Elegant Themes (maker of Divi) is a direct competitor in premium WordPress themes with a large marketplace presence and a strong educational/content brand. Closely comparable on product category (premium themes) and recurring revenue model.
- ThemeFusion (Avada): Avada is one of the top-selling multipurpose themes on ThemeForest, directly comparable to Your Inspiration's Bazar/Tyrion themes in category, price point, and target buyer on the same Envato marketplace.
Broad incumbents
- Udemy: Udemy is a broad online course marketplace where independent instructors sell web design courses; directly comparable to Your Inspiration's YourInspirationStore.it course offering in mechanism and target buyer.
- Treehouse: Treehouse is a leading online web development training platform; comparable to Your Inspiration's 'Front End & Back End Developer' course in target customer (aspiring web developers) and subscription-style learning model.
- Envato (ThemeForest): Envato operates ThemeForest, the global marketplace where Your Inspiration is a top seller. It is a broad incumbent platform partner whose policy choices directly shape Your Inspiration's theme revenue.
Emerging players
- Skillshare: Skillshare is a subscription-based creative skills learning platform; comparable to Your Inspiration's multimedia courses and 'One Year Together' program in delivery model (structured creative skills curriculum) and audience (creative freelancers).
- YITH (WooCommerce plugins): YITH is the WooCommerce plugin extension brand closely tied to the same founders/team as Your Inspiration (multiple shared team members since 2016). Comparable as an adjacent WordPress/WooCommerce product line targeting the same SMB customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Your Inspiration social profiles
Digital presenceYour Inspiration financial estimates
Financial estimateRevenue estimate
Valuation estimate
Your Inspiration leadership team
Management profileNumber of profiles
Profiles5 records
Your Inspiration funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Your Inspiration M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Your Inspiration
What does Your Inspiration do?
Your Inspiration designs, develops and sells premium WordPress themes (including Bazar, Tyrion and The Jewelry Shop) through the global ThemeForest marketplace and its own freemium YIThemes platform. The company also produces training products — online courses (e.g., 'One Year Together', 'Front End & Back End Developer'), printed/electronic books ('Professione Web Designer Freelance') and annual live seminars — targeted at freelance web designers in Italy and the broader international market.
Is Your Inspiration a public or private company?
Your Inspiration is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Your Inspiration founded?
Your Inspiration was founded in 2009. It employs 11 to 50 people.
Where is Your Inspiration based?
Your Inspiration is headquartered in Santa Cruz De Tenerife, Spain, in the Europe region.
How does Your Inspiration make money?
Five revenue lines are on record. WordPress Theme Sales are the primary driver. The others are online Courses and Training, publishing and E-books, events and Seminars and author Program and Affiliate Marketing.
Who are Your Inspiration's main competitors?
Direct peers on record are StudioPress, ThemeIsle, Themify, Elegant Themes and ThemeFusion (Avada). Broad incumbents are Udemy, Treehouse and Envato (ThemeForest). Emerging players are Skillshare and YITH (WooCommerce plugins).
Does Your Inspiration have an API?
No public API is recorded for Your Inspiration.
What industry is Your Inspiration in?
Your Inspiration's product category is WordPress Themes. Its primary akta.pro industry code is EDAAAGAJ, Design & Maker Skills (Graphic Design, Calligraphy, Lettering). Its NAICS code is 5132 and its SIC code is 7330.