What Themify does

Themify is a Toronto-based, privately-held software company founded in 2010 that develops WordPress themes and plugins, primarily targeting SMBs, designers, developers, and non-coders building websites on the WordPress platform. The product portfolio spans 42+ WordPress themes led by flagship product Ultra (a multi-purpose, all-in-one theme) alongside specialized offerings such as Shoppe (WooCommerce-optimized), Music, Parallax, Fullpane, and Event. The plugin ecosystem is anchored by the Themify Builder drag-and-drop page builder (included with all themes), Builder Pro for dynamic template creation, and Post Type Builder (PTB) for custom post types, complemented by 25+ Builder addons (Maps Pro, Slider Pro, Tiles, Image Pro, Pricing Table, etc.) and standalone plugins (Popup, Conditional Menus, Woo Product Filter, Store Locator). The underlying technology emphasizes page-speed optimization — achieving 96+ Google PageSpeed scores, 126kb page sizes, and built-in features including lazy loading, WebP images, minification, Gzip compression, caching, and WooCommerce script optimization. Integrations include WooCommerce (native), Advanced Custom Fields (ACF), WPML, Polylang, and Stripe/PayPal for PTB Submissions.

Themify operates a product-led, self-serve go-to-market with global digital distribution directly through themify.me and an active affiliate program paying 40% commissions with 60-day tracking cookies. Revenue is generated through three primary streams: one-time license purchases for individual themes ($59 Standard / $69 Developer) and plugins ($39 Addon Bundle, $49 PTB, $69 Builder Pro), an annual Master Club membership ($89/year) bundling all 42 themes plus plugins and addons, and a Lifetime Club tier ($249 one-time) offering perpetual access and updates. All products carry a 30-day money-back guarantee and are licensed under GNU GPL for unlimited site usage.

The company serves an SMB and prosumer customer base with over 126,145 cumulative users since founding, operates without external institutional funding, and appears to be a small founder-led team (1-10 employees) supporting customers through a documentation library, an active community forum (12,985+ topics, 75,011+ posts), email newsletters, and content marketing. Themify holds no patents or third-party certifications and has made no disclosed acquisitions, partnerships, or institutional fundraising.

Name

Themify

Legal name

Themify

Website

https://themify.me

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Themify is a Toronto-based WordPress theme and plugin developer founded in 2010, serving SMBs, designers, and non-coders with 42 themes and a proprietary drag-and-drop Builder focused on page-speed optimization and no-code site creation.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Theme and Plugin Licenses: One-time fee licenses for individual WordPress themes ($59 Standard, $69 Developer) and plugins (Builder Pro $69, PTB $49, Addon Bundle $39). Licensed under GNU General Public License for use on unlimited websites.
2. Master Club Membership: Annual subscription ($89/year) providing 1-year access to all 42 themes, Builder Pro, PTB with 4 addons, 25 Builder addons, 11 plugins, mockup files, predesigned layouts, and new releases during membership.
3. Lifetime Club Membership: One-time payment ($249) for lifetime access to all current and future products with free lifetime updates and support. Non-refundable after 30-day refund period.
4. Affiliate Program: 40% commission on initial purchases of any product including memberships, plugins, and addons. 60-day tracking cookies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Themify develops and sells a portfolio of 42 WordPress themes and 11 plugins built on a proprietary Themify framework featuring a built-in drag-and-drop page builder. The product line spans multi-purpose flagship themes (Ultra, Shoppe, Music), specialized niche themes, and plugins (Builder Pro, Post Type Builder, Themify Builder, Builder Addons), with performance-optimized, WooCommerce-ready templates sold via one-time licenses or annual/lifetime memberships.

Product overview

Themify is a WordPress theme and plugin company offering a portfolio of 42+ WordPress themes and 11+ plugins designed for fast-loading, SEO-optimized websites. The core product lineup centers on the Themify Builder (a drag-and-drop page builder included in all themes), complemented by the premium Builder Pro plugin for template customization and Post Type Builder (PTB) for custom post type creation. The theme collection includes multi-purpose flagship themes like Ultra (all-in-one), Shoppe (WooCommerce-optimized), and Music (for musicians), alongside specialized themes for various niches including Parallax, Fullpane, Event, Magazine, and 35+ others. The plugin ecosystem extends functionality with 25+ Builder Addons (Maps Pro, WooCommerce, Contact, Slider Pro, Tiles, Image Pro, etc.), plus standalone plugins for announcements, product filtering, popups, event management, and portfolio showcasing. The platform targets non-coders, designers, and developers with a no-coding-required approach while supporting child themes and custom CSS/JS/PHP for advanced users.

Differentiator

Problem solved

Functional benefit

Brands

• Themify Builder: A drag-and-drop page builder plugin that works with any WordPress theme, allowing users to create responsive layouts without coding.
• Builder Pro
• Post Type Builder (PTB)
• Themify Addons
• Ultra
• Shoppe
• Music

Products and services

• Ultra

Quantifiable outcome

• Google PageSpeed Insight score of 96+ for home pages
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elegant Themes: Elegant Themes is the maker of Divi, one of the most popular WordPress themes and visual page builders. It directly competes with Themify's flagship Ultra theme and Themify Builder, targeting the same SMB/DIY/agency segment with a similar bundled-theme-plus-builder model.
• Elementor: Elementor is the leading standalone WordPress page builder plugin used to create responsive sites without coding. It competes head-to-head with Themify Builder and is the dominant third-party builder Themify must differentiate against on price, performance, and ecosystem.
• Beaver Builder: Beaver Builder is a premium WordPress drag-and-drop page builder used by designers and agencies. It is a direct competitor to Themify Builder, targeting similar professional users with a comparable per-site licensing model and add-on ecosystem (Beaver Themer parallels Builder Pro).
• Astra (Brainstorm Force): Astra is one of the most-installed lightweight WordPress themes, emphasizing speed and compatibility with major page builders. It directly competes with Themify on the performance-optimized theme axis and integrates with Elementor/Beaver Builder, putting competitive pressure on Themify Ultra.
• GeneratePress: GeneratePress is a lightweight, performance-focused WordPress theme popular with developers and SMBs. It competes with Themify's core value proposition of fast-loading WordPress themes and offers a comparable premium tier (GP Premium) with module-based add-ons.
• ThemeIsle: ThemeIsle produces popular WordPress themes (Neve, Hestia) and the Otter Blocks plugin, targeting the same non-coder/SMB audience as Themify. It is a direct competitor in the affordable WordPress theme space with a comparable freemium + bundle model.
• StudioPress: StudioPress (now part of WP Engine) sells the Genesis Framework and a library of premium WordPress themes aimed at bloggers, SMBs, and developers. It is a direct peer to Themify in the premium WordPress theme category, with a stronger developer-ecosystem heritage.
• YITH (Yithemes): YITH is a major WooCommerce-focused themes and plugins vendor, similar in product breadth to Themify's Shoppe + WooCommerce addons. It competes for the same WooCommerce SMB merchant wallet and is a relevant peer on the commerce-vertical side.
• WPZoom: WPZoom is an independent WordPress theme shop offering premium themes for magazines, portfolios, and SMB sites. It is a direct competitor in the curated premium theme space, with a similar self-serve digital-download model and pricing tier structure.

Broad incumbents

• Webflow: Webflow is a leading no-code SaaS website builder that competes broadly with the WordPress ecosystem Themify serves. While not a WordPress plugin, it targets the same SMB/agency/designer segment seeking visual site-building without code, and is a key alternative platform pulling budget away from WordPress.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/themify
• Xx.com/themify
• LinkedInlinkedin.com/company/themify

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Themify