Barragán Bienes Raíces

What Barragán Bienes Raíces does

Barragán Bienes Raíces is a privately held, founder/family-operated real estate brokerage headquartered in Querétaro, Mexico, founded approximately in 1990. The firm operates a WordPress-based property portal (barraganbr.com) showcasing roughly 500+ active listings distributed across residential (236 houses, 69 apartments), land (145 lots), commercial (19 locales, 24 offices, 5 commercial buildings), and industrial (25 warehouses, 6 industrial buildings) categories, with a particular specialization in the exclusive El Campanario residential and golf community and adjacent developments such as Lomas del Campanario Norte and La Reserva. Four named agents (Maria Noriega, Victoria Septien, Ana Gabriela Urquiza Barragan, Andrea Ortega) handle client relationships, supported by integrations with WhatsApp, Facebook, Instagram, Pinterest, LinkedIn, and Twitter for communication and lead capture, plus a free preliminary property valuation tool that funnels seller leads into the listings pipeline.

The business model combines transaction-based commissions on residential, commercial, and industrial sales with recurring rental management fees across houses, apartments, commercial spaces, and industrial properties. Pricing is property-specific rather than tiered: houses for sale range from roughly MXN 2.3M to MXN 30M, apartments from MXN 2.8M to MXN 26.9M, commercial buildings up to MXN 215M, industrial warehouses MXN 3.7M–17.5M, and monthly rentals from MXN 15,000 to MXN 741,000 for commercial and MXN 25,000 to MXN 777,000 for industrial. The firm employs a sales-led, consultative go-to-market approach targeting two primary segments (residential home buyers seeking primary or second homes, and property investors building portfolios) and a secondary segment of commercial/industrial clients; it does not publish pricing and operates without third-party distribution partners, public funding, or institutional investors. Geographic footprint remains regional, concentrated in Querétaro with modest extension into El Marqués and Pedro Escobedo.

Name

Barragán Bienes Raíces

Legal name

Barragán Bienes Raíces

Website

https://barraganbr.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Barragán Bienes Raíces is a privately held boutique real estate brokerage in Querétaro, Mexico, specializing in residential, commercial, and industrial property sales and rentals with deep focus on the exclusive El Campanario community, serving individual buyers, investors, and commercial tenants.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

akta.pro secondary industry

Warehousing & Logistics Facilities Brokerage (BPAJACAA)

Keywords

• Residential real estate brokerage
• Commercial property listings
• Industrial property sales
• Property valuation services
• Real estate investment advisory

Headquarters

HQ city

Querétaro

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commission: Revenue from facilitating property sales transactions. The company represents buyers and sellers of residential and commercial properties in the Querétaro market, earning commissions on completed transactions.
2. Property Rental Management: Revenue from rental property listings and management services. The company has an extensive portfolio of properties for rent including houses, apartments, commercial spaces, and industrial properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Barragán Bienes Raíces is a boutique real estate brokerage in Querétaro, Mexico that represents buyers and sellers of residential, commercial, and industrial properties, as well as land, for sale and rent. The firm specializes in the El Campanario gated residential community and other exclusive developments, offering personalized property search, investment advisory, and free preliminary property valuation services through a team of female real estate advisors.

Product overview

Barragán Bienes Raíces is a real estate brokerage firm based in Querétaro, Mexico, with over 20-30 years of experience in the local property market. The company offers a comprehensive portfolio of real estate services centered around their core property listing platform, which encompasses multiple property categories. The main products and services include residential properties (casas/departamentos), commercial properties (locales/edificios comerciales), industrial properties (bodegas/naves industriales), and land/terrains. The company specializes in the exclusive El Campanario residential development and provides personalized property search assistance, property valuation services, and investment advisory services for clients seeking to buy, sell, or rent properties in the Querétaro metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Listings (Casas y Departamentos) Sale and rental brokerage for houses (casas) and apartments (departamentos) across exclusive Querétaro neighborhoods, with deep specialization in the El Campanario and Lomas del Campanario Norte gated communities. Houses range from MXN 2.3M to MXN 30M and apartments from MXN 2.8M to MXN 26.9M; rentals from MXN 15,000 to MXN 120,000 per month.
• Commercial Property Listings (Locales y Edificios Comerciales) Sale and rental brokerage for retail locations, office spaces, and multi-story commercial buildings in prime Querétaro locations. Commercial buildings range from MXN 4.6M to MXN 215M for sale, and commercial rentals range from MXN 15,000 to MXN 741,000 per month.
• Industrial Property Listings (Bodegas y Naves Industriales) Sale and rental brokerage for industrial warehouses and facilities in Querétaro industrial parks such as EIZEN, El Marqués, and the airport zone. Industrial warehouses range from MXN 3.7M to MXN 17.5M for sale; rentals from MXN 25,000 to MXN 777,000 per month.
• Land Listings (Terrenos) Sale brokerage for land and terrain across Querétaro, including residential lots in exclusive developments and larger parcels for development. Prices range from MXN 1.4M for smaller lots to MXN 244M for large land development sites.
• Property Valuation Service (Valuación) Free preliminary property valuation service allowing property owners to request a market-value estimate for their house, apartment, commercial space, industrial property, or land via an online inquiry form. Used as a lead-generation and expertise-establishment tool for the brokerage.
• Investment Advisory Personalized advisory service helping real estate investors select the best investment options within the Querétaro property market, covering portfolio building, rental-income acquisitions, and commercial real estate investment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vivanuncios: Major Mexican classifieds portal owned by eBay with a strong real estate vertical. Comparable as a top-of-funnel demand channel competing for the same Querétaro buyer pool.
• Metros Cúbicos: Long-established Mexican real estate portal aggregating listings from brokerages including Querétaro-based firms. Competes for buyer lead flow and pushes the broader market toward digital-first discovery.
• Inmuebles24: Mexico's leading online real estate marketplace. Not a brokerage itself, but a dominant listing-discovery channel where Barragán competes for buyer attention and which exerts pricing pressure on broker commissions.
• Propiedades.com: Mexican real estate marketplace specializing in new developments and resale listings. Overlaps with Barragán's land and new-development inventory exposure, particularly in Querétaro's growth corridors.

Direct peers

• Coldwell Banker México: International luxury-leaning real estate franchise operating across major Mexican cities including Querétaro. Closely comparable in target customer (high-end residential), brokerage business model, and commission-based revenue structure.
• Century 21 México: Global real estate franchise with extensive agent network in Mexico. Competes directly with Barragán for residential and commercial listings and buyer representation, leveraging brand recognition that Barragán lacks.
• RE/MAX México: Global real estate franchise with strong Mexican presence including Querétaro. Directly competes for the same residential, commercial, and luxury listings via a commission-based brokerage model, but at substantially greater scale and brand recognition.

Emerging players

• Lamudi México: Proptech-style property platform operating across Latin America with growing Mexico coverage. Comparable as a digital-first competitor that could displace traditional brokerages like Barragán among younger, tech-savvy buyers.
• Habitta: Mexican proptech focused on new residential developments and land sales, with growing Querétaro activity. Comparable as a digital-first competitor targeting Barragán's land/lot and new-development segments.

Regional players

• Casas y Terrenos Querétaro: Local Querétaro-focused real estate marketplace/listing aggregator. Direct geographic peer competing for the same regional buyer and seller audience as Barragán.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Barragan+Bienes+Raices+Queretaro
• Facebookfacebook.com/barraganbienesraices
• Instagraminstagram.com/barraganbrqro/?hl=en
• Pinterestpinterest.com/barraganbr
• LinkedInlinkedin.com/company/barraganbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barragán Bienes Raíces