orgAnice Solution

What orgAnice Solution does

orgAnice GmbH is a Berlin-based software vendor that develops and markets the orgAnice CRM suite, a component-based customer relationship management system currently at version 7. The product is built on Microsoft SQL Server, exposes Visual Basic for Applications (VBA) for per-customer customization, and integrates tightly with the Microsoft stack — Outlook, Office (now in 64-bit), and, since November 2024, the CONFIDENCE CENTER mobile companion for iOS and Android. The company has accumulated more than 6,500 customers and over 30,000 workplace licenses, with named users spanning aviation (Lufthansa, Flughafen Berlin Brandenburg), logistics and postal (Deutsche Post, GULP), consumer goods (Lindt, Mitsubishi Paper Mills), insurance (Universa), healthcare and social services (Hameln RDS, Caritas), and public-sector and academic institutions (Medienboard, TU Chemnitz, WISTA).

The business operates a hybrid revenue model combining one-time software licenses with recurring annual maintenance fees sold under PSV (Pflege- und Servicevertrag) contracts, delivered both directly and through a Microsoft Partner-certified reseller and integrator channel that has existed since 1997. Go-to-market is concentrated in the DACH region with no disclosed international expansion, and the vendor operates with a lean team of 1–10 employees. Strategic activity is oriented around product maintenance and incremental feature releases — E-Rechnung support, Outlook improvements, route planning, and the 64-bit Office refresh — rather than platform-level transformation. The company is privately held, has not raised outside venture capital, and competes in the German on-premises CRM segment where switching costs, MS-stack lock-in, and DSGVO-friendly data residency are the principal sources of customer retention.

Name

orgAnice Solution

Legal name

orgAnice GmbH

Website

https://organice.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

orgAnice GmbH is a Berlin-based vendor of orgAnice CRM 7, a component-based on-premises customer relationship management suite built on Microsoft SQL Server with VBA customization, serving 6,500+ SMB and enterprise customers across the DACH region via direct sales and a long-standing Microsoft Partner channel.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAFAK

CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

Keywords

• CRM software
• Customer relationship management
• Business intelligence reporting
• Document management system
• Computer telephony integration

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses: orgAnice CRM software licenses sold as perpetual licenses with network license options. Premium-Softwarepflege-Vertrag (PSV) provides ongoing updates, support, and new features for licensed customers.
2. Premium Software Maintenance Contract (PSV): Annual premium software maintenance contract (PSV) that provides secure updates, new features, and software maintenance. Customers with PSV receive regular quarterly updates and the latest add-ons.
3. Partner Network Licenses and Services: Partners receive favorable network licenses, free updates on new releases, and discounts on licenses. Revenue generated from partner resale of orgAnice software and associated customization/implementation services.
4. Custom Development and Implementation Services: Partners and orgAnice provide custom development services using VBA, activeX, COM, and .NET. Implementation and customization services generate additional service revenue.
5. Training and Consulting Services: Training and consulting programs support the use and extension of orgAnice. Offered both internally and through partner network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

orgAnice develops and sells orgAnice /CRM, a customizable customer relationship management platform built on Microsoft SQL Server with open VBA source code, providing complete customer and contact management plus deep integration with Microsoft Office, document management systems, telephony (TAPI/CTI) and electronic invoicing (ZUGFeRD/XRechnung). The product suite is extended through the softwareFactory component-based development platform, a mobile /App for field data capture, and over 40 add-on modules covering business intelligence, project management, contract management, workflow automation and reporting. Revenue comes from perpetual software licenses, an annual Premium Softwarepflege-Vertrag (PSV) maintenance subscription, custom development, and partner-led implementation services.

Product overview

orgAnice Solution is a German CRM software company based in Berlin offering orgAnice /CRM as its core platform — a flexible customer relationship management system with VBA-based development capabilities and unlimited customization through ActiveX, COM, and .NET interfaces. The product portfolio consists of the core orgAnice /CRM platform (orgAnice CRM 7, version 7.x), the mobile orgAnice /App for field data capture, and a comprehensive ecosystem of over 40 add-on modules and development tools. Key modules include orgAnice Business Intelligence (BI) for realtime multi-database reporting, orgAnice orgPhone (CTI) for computer telephony integration via TAPI, orgAnice Web CRM classic for browser-based access, orgAnice DMS DirectScan for document scanning with OCR, orgAnice E-Post-Manager for multi-channel output management, orgAnice Outlook-Connector and Outlook Sync for Microsoft Outlook integration, orgAnice ExcelTransfer and ExcelAddin for Excel interoperability, orgAnice Projekt-Manager for project tracking, orgAnice Vertrags-Manager for contract management, and orgAnice Adress-Magic for automated address capture. Development tools include orgAnice Customizer, Designer, SQL-Replication, and Translation. The platform operates exclusively on Microsoft SQL Server databases (2014-2022) and integrates with Microsoft Office suite, various DMS systems (ELO, windream, SharePoint, loboDMS), and other enterprise tools.

Differentiator

Problem solved

Functional benefit

Products and services

• orgAnice /CRM (orgAnice CRM 7) Core CRM platform providing complete customer, contact, sales pipeline, project, contract, document and activity management. Built on Microsoft SQL Server (2014-2022), delivered with open VBA source code and extensible via softwareFactory with ActiveX, COM and .NET interfaces. Sold as perpetual licenses with optional annual PSV maintenance subscription; for SMBs out-of-the-box and large enterprises as a department solution.
• orgAnice /App

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability2 records

Feature13 records

Partnerships

Five partnerships are on record, tiered moderate, minor and core.

• CONFIDENCE CENTER (CONFIDENCEapps)moderateStrategic or Co-development Partner · 19 November 2024CONFIDENCE CENTER Information Logistics AG is a co-development partner. CONFIDENCEapps platform enables mobile data capture (addresses, contacts, tasks) transferred to orgAnice CRM 7. Presented jointly at European Digital Innovation Hub Digital Solutions Workshop.
• European Digital Innovation Hub (EDIH)minorStrategic or Co-development Partner · 19 November 2024orgAnice participated in the European Digital Innovation Hub Digital Solutions Workshop on November 19, 2024, showcasing CONFIDENCEapps digitalization solutions.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner certification. Deep integration with Microsoft products including SQL Server (2014/2016/2017/2019/2022), Office suite (Word, Excel, Outlook, OneNote), and Windows platforms. orgAnice supports Microsoft Office in both 32-bit and 64-bit variants. Compatible with Office 2016, 2019, and Office 365.
• Verband der Digitalwirtschaft Berlin-Brandenburg (SIBB)moderateStrategic or Co-development PartnerMembership in the Digital Economy Association of Berlin-Brandenburg region. Represents orgAnice's regional positioning within the Berlin tech ecosystem.
• ELO, windream, SharePoint, loboDMSmoderateTechnology or IntegrationorgAnice DMS integrates with document management systems including ELO, windream, SharePoint, and loboDMS. Enables seamless document workflows and elimination of media breaks.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Salesforce: Global cloud CRM leader with broad horizontal CRM functionality and a vast ecosystem. Comparable to orgAnice as a horizontal CRM platform serving multiple industries, but operating at vastly larger scale and a fundamentally different (cloud-native, SaaS) model.
• HubSpot: Global CRM, marketing, and sales platform primarily targeting SMBs and mid-market with a freemium cloud model. Comparable to orgAnice on horizontal CRM/sales use cases for SMB customers.
• Microsoft Dynamics 365: Microsoft's flagship CRM/ERP cloud suite, deeply integrated with the Microsoft ecosystem (Office, SQL Server, Outlook) — the same ecosystem orgAnice integrates with. Represents the most credible incumbent threat to orgAnice in the German mid-market.

Regional players

• Bexio: Swiss-based cloud CRM/business software targeting Swiss SMBs. Comparable to orgAnice on DACH regional focus and SMB target segment, though primarily serving Switzerland rather than Germany.

Direct peers

• Sage CRM: Established CRM offering from Sage Group targeting SMB and mid-market customers globally. Comparable to orgAnice on CRM functionality, mid-market positioning, and partner-led distribution.
• Pipedrive: Cloud-based CRM focused on sales pipeline management for SMBs. Comparable to orgAnice on core CRM/sales use cases and SMB target segment, though differentiated by a modern, cloud-only architecture.
• Weclapp: German cloud-based CRM and ERP platform targeting SMBs in DACH. Comparable to orgAnice on German mid-market customer focus and CRM core functionality, though differing on cloud vs. on-premise deployment model.
• UPDATE CRM: Austrian/German CRM vendor targeting mid-market and enterprise customers with on-premise and hybrid deployment. Comparable to orgAnice on DACH focus, customizable platform, and integration-heavy value proposition.
• CAS Software AG (CAS genesisWorld): German CRM software vendor headquartered in Karlsruhe, providing CAS genesisWorld as its flagship mid-market CRM. Directly comparable to orgAnice on geography (DACH), target customer (German SMB/mid-market), and on-premise/perpetual-license go-to-market.

Emerging players

• SugarCRM: CRM platform with a strong customization/open-source heritage (comparable to orgAnice's open VBA source-code differentiator) targeting mid-market. Comparable on flexibility and deep customization capabilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/orgAniceCRM

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about orgAnice Solution