Explore the North
- Company typePrivate
- Founded2005
- HeadquartersKangos, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
Explore the North firmographics
Firmographics- Name
- Explore the North
- Legal name
- Explore the North
- Website
- https://explorethenorth.se
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Explore the North industry classification
Industry- Product category
- Adventure Tourism and Lodge Hospitality
- NAICS
- All Other Traveler Accommodation (721199), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mountain & Wilderness Lodges (THAAAHAE)
- akta.pro secondary industries
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Mountain & Alpine Lodges (THAGAIAE), Mountain & Adventure All-Inclusive Resorts (THAGAKAH), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)
Keywords
Where Explore the North is headquartered
LocationHeadquarters
- HQ city
- Kangos
- HQ country
- Sweden
- HQ region
- Europe
Offices8 records
Markets served
Explore the North business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Infrastructure
Revenue model
- Accommodation bookings: The primary revenue stream comes from renting rooms, cabins, suites, and camping facilities across eight lodge properties in Lapland. Bookings are made through the BookVisit online platform or via direct inquiry forms.
- Activities and experiences: Revenue from bundled and à la carte adventure activities including husky tours, snowmobile tours, northern lights experiences, fishing, hiking, canoeing, e-fatbike rentals, and more. Activities are offered as add-ons to accommodation packages.
- Food and beverage: Restaurants and bars at each lodge generate revenue from breakfast, lunch, dinner, and à la carte dining. Special dining experiences include Lavvu (tent) dinners, wooden kåta meals, and event-specific dining.
- Weddings, conferences and events: Revenue from hosting weddings, private parties, corporate conferences, and group events. The company offers tailor-made event planning including venues, catering, entertainment, and accommodation.
- Gift cards: Prepaid gift cards valid at all lodges, sold in any chosen denomination through the BookVisit platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Summer Deal 2026 - 15% off for 3+ nights |
| Other | Pay-as-you-go | Pinetree Lodge summer events |
| Other | Pay-as-you-go | Lapland View Lodge packages |
| Unit Pricing | Pay-as-you-go | Överkalix Camping day/season passes |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Explore the North product offering
Product offeringCore offering
Explore the North is an adventure tourism and lodge hospitality company operating eight lodge properties in Swedish and Finnish Lapland. It sells accommodation (rooms, cabins, suites, Aurora Hideaways, gåmme tents, camping), bundled Arctic activities (husky safaris, snowmobile tours, northern lights experiences, fishing, hiking, e-fatbikes, canoeing), and event services (conferences, weddings, private parties) primarily to individual leisure travelers, families, and corporate groups booking direct via the BookVisit online platform or through the Nordic.be channel partner.
Product overview
Explore the North is an adventure tourism company operating a portfolio of eight lodges across Swedish and Finnish Lapland, offering Arctic wilderness experiences with accommodation, activities, and event services. The portfolio consists of seven owned/operated properties: Kaamos Lodge (Finland, opened 2025) with 80 gámme accommodations; Lapland View Lodge (Sweden, opened 2021) with 40 mountain cabins; Matarengi Lodge (Sweden, renovated 2024) with 45 hotel rooms; Pinetree Lodge (Sweden) with rooms and cabins near a husky kennel; Arctic River Lodge (Sweden) offering 29 rooms and riverside setting; Grand Arctic Resort (Sweden) with 60 rooms plus camping; Aurora Mountain Lodge (Sweden) with rooms and Aurora cabins; plus Valkea Lodge (Finland, acquired 2025). Activities include husky safaris, snowmobile tours, northern lights experiences, fishing, e-fatbikes, and hiking across all seasons. The company also offers conference facilities and wedding venues at multiple properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Kaamos Lodge A landscape hotel in Aavasaksa, Finland featuring 80 energy-efficient gåmme accommodations each with private sauna, a 160-seat panoramic restaurant, and a Landscape Spa with indoor/outdoor pools, serving guests seeking Arctic experiences in Finnish Lapland.
- Lapland View Lodge A landscape lodge on Luppio Mountain near Övertorneå, Sweden with 40 hotel cabins offering panoramic views of Tornedalen, spa facilities, and a 120-seat restaurant, targeted at leisure and family travelers seeking Arctic views.
- Matarengi Lodge A fully renovated hotel in Övertorneå, Sweden offering 45 hotel rooms, a spa with two saunas and relaxation pool, gym, and conference facilities for up to 180 guests, serving both leisure and corporate conference segments.
- Pinetree Lodge A family lodge in Särkimukka, Sweden, by Lake Saarijärvi surrounded by Taiga forests 150 km north of the Arctic Circle, offering 17 double rooms, cabins, Aurora Hideaway, and an on-site husky kennel, targeted at families and leisure travelers.
- Arctic River Lodge A luxury lodge in Tärendö, Sweden at the meeting point of the Kalix River and Tärendö River, 80 km north of the Arctic Circle, offering 29 rooms, a husky kennel with 100 dogs, and Lavvu tent accommodation.
- Grand Arctic Resort A resort in Överkalix, Sweden below the Arctic Circle offering 60 hotel rooms, Aurora rooms, suites with sauna, riverside Aurora cabins, Prästgården villa, conference facilities for 180 guests, and on-site camping, targeted at leisure, conference, and group guests.
- Aurora Mountain Lodge A lodge in Lannavaara, Sweden 200 km north of the Arctic Circle near Sami wilderness, offering 6 hotel rooms, 14 Aurora cabins, Aurora suites, an Aurora Hideaway glass cabin, and a husky kennel with more than 50 huskies.
- Valkea Lodge A wellness-focused lodge in Pello, Finland offering red pine wood cabins, a husky farm with Siberian huskies, and year-round outdoor activities, for travelers seeking wellness-oriented Arctic experiences.
- Överkalix Camping A family campsite near Grand Arctic Resort with 85 camping sites, 20 mobile home pitches, and 11 cabins, featuring a heated pool and open May 1 to September 30, targeted at family and budget travelers.
- Conference & Events Corporate event services including conference facilities, team building activities, Lavvu dining experiences, outdoor meals, and entertainment booking across multiple lodges (notably Matarengi Lodge and Grand Arctic Resort) for up to 180 guests.
- Weddings & Private Parties Wedding venue and celebration services including ceremonies, Aurora Hideaway accommodations, nightclub facilities, live entertainment, and catering at multiple lodge locations, for couples and families planning destination weddings and milestone celebrations.
- Explore the North Gift Cards Prepaid gift cards valid at all Explore the North lodges, sold in any chosen denomination through the BookVisit platform, targeted at gift purchasers and recipients seeking Lapland experiences.
Companies that use Explore the North
Customer profileNamed customers1 record
Ideal customer profiles4 records
Explore the North technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Explore the North partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Aavasaksa Adventures OycoreAavasaksa Adventures Oy provides activity services in partnership with Kaamos Lodge, including husky tours, snowmobile tours, reindeer visits, sled rides, and other Arctic activities. The activity center is located a short distance from Kaamos Lodge, offering guests seamless access to adventure experiences.
- RevoniacoreRevonia is the construction partner for Kaamos Lodge in Aavasaksa, Finland. Explore the North leverages Revonia's expertise in sustainable materials and construction to build the lodge. The partnership ensures a high-quality, environmentally friendly property that harmonizes with its natural surroundings. Revonia is a specialized construction company focused on sustainable building solutions.
- Nordic.becoreNordic.be is the exclusive winter season booking partner for Explore the North, combining lodge programs with direct flights from Belgium, The Netherlands, Germany, and France. This partnership is described as exclusive and covers the entire winter season, making it a key distribution channel for international guests from continental Europe.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Explore the North competitors and assessment
Company assessmentDirect peers
- Arctic SnowHotel & Igloos: Rovaniemi-area Finnish Lapland property with glass igloos, snow rooms, and year-round Arctic activities including husky and reindeer safaris — directly comparable wilderness-and-accommodation offering across the border in Finland.
- Camp Ripan: Kiruna (Swedish Lapland) lodge operator offering aurora chasing, husky tours, snowmobiling, and Sámi cultural experiences — directly competes for the same in-bound Swedish Lapland adventure tourist.
- Björkliden Fjällhotell: Abisko (Swedish Lapland) mountain lodge with ski, hiking, and northern lights focus; overlapping customer base in the Torne/Kalix corridor and comparable properties positioning around aurora viewing.
- Wilderness Hotels (Inari Wilderness Hotel / Muotka / Nellim): Finnish Lapland multi-property wilderness lodge group in Inari/Muotka/Nellim with aurora cabins, husky safaris, and Sámi culture — competes head-to-head with Explore the North's Finnish expansion (Kaamos and Valkea).
- ICEHOTEL: Sweden's iconic Jukkasjärvi-based year-round ice hotel with adjoining warm lodge rooms, ice sculpting suites, northern lights tours, and seasonal adventure activities — a benchmark Swedish Lapland experiential lodging peer.
- Treehotel: Harads (Swedish Lapland) design-led forest lodging concept with unique treehouse rooms and outdoor activities — a competing brand in the niche high-design wilderness lodging category.
- Sorrisniva Wilderness Hotel & Arctic Igloo Lodge: Northern Norway wilderness resort (Alta) offering riverside lodge rooms, glass igloos, husky sledding, snowmobile safaris, and northern lights experiences — a directly comparable full-service Arctic adventure lodge targeting the same experiential guest.
Regional players
- Visit Levi / Levi Ski Resort: Finland's largest ski resort destination (Kittilä/Levi) with extensive winter activities and lodging — overlapping Finnish Lapland experience market but oriented around downhill skiing rather than wilderness lodge stays.
Broad incumbents
- Lapland Hotels: Finland's largest Lapland hotel chain operating multiple full-service properties (Rovaniemi, Levi, Ylläs, Saariselkä) with broad F&B, spa, and conference offerings — a larger incumbent across Finnish Lapland overlapping with Explore the North's Kaamos and Valkea lodges.
Emerging players
- Original Lapland Safaris: Rovaniemi-based activity operator offering husky, reindeer, snowmobile, and northern lights excursions — competes with Explore the North's activity stream and partners with hotels across Finnish Lapland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Explore the North social profiles
Digital presenceExplore the North financial estimates
Financial estimateRevenue estimate
Valuation estimate
Explore the North leadership team
Management profileNumber of profiles
Profiles10 records
Explore the North funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Explore the North M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Explore the North
What does Explore the North do?
Explore the North is an adventure tourism and lodge hospitality company operating eight lodge properties in Swedish and Finnish Lapland. It sells accommodation (rooms, cabins, suites, Aurora Hideaways, gåmme tents, camping), bundled Arctic activities (husky safaris, snowmobile tours, northern lights experiences, fishing, hiking, e-fatbikes, canoeing), and event services (conferences, weddings, private parties) primarily to individual leisure travelers, families, and corporate groups booking direct via the BookVisit online platform or through the Nordic.be channel partner.
Is Explore the North a public or private company?
Explore the North is a private company. It is classified as family owned and is currently operating.
When was Explore the North founded?
Explore the North was founded in 2005. It employs 51 to 100 people.
Where is Explore the North based?
Explore the North is headquartered in Kangos, Sweden, in the Europe region.
How does Explore the North make money?
Five revenue lines are on record. Accommodation bookings are the primary driver. The others are activities and experiences, food and beverage, weddings, conferences and events and gift cards.
Who are Explore the North's main competitors?
Direct peers on record are Arctic SnowHotel & Igloos, Camp Ripan, Björkliden Fjällhotell, Wilderness Hotels (Inari Wilderness Hotel / Muotka / Nellim), ICEHOTEL, Treehotel and Sorrisniva Wilderness Hotel & Arctic Igloo Lodge. Visit Levi / Levi Ski Resort is listed as a regional player. Lapland Hotels is listed as a broad incumbent. Original Lapland Safaris is listed as an emerging player.
Does Explore the North have an API?
No public API is recorded for Explore the North.
What industry is Explore the North in?
Explore the North's product category is Adventure Tourism and Lodge Hospitality. Its primary akta.pro industry code is THAAAHAE, Mountain & Wilderness Lodges, with a secondary code of THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities). Its NAICS code is 721199 and its SIC code is 7000.