Nordic
Nordic is a privately held Belgian travel agency that sells curated package holidays to Scandinavia, Lapland, Iceland and other High North destinations to individual travelers and small groups in Belgium and France, operating from four offices with more than 90 specialists.
- Company typePrivate
- Founded1996
- HeadquartersLonderzeel, Belgium
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Nordic does
Nordic is a privately held Belgian travel agency headquartered in Londerzeel (Steenhuffel) that has specialised for roughly three decades in package holidays to Scandinavia, Lapland, Iceland, the Faroe Islands, Greenland, Spitsbergen, the British Isles (Scotland, Wales, Ireland), and increasingly Alaska and Antarctica. The company operates from four offices (Londerzeel as headquarters, Gent and Brussels in Belgium, plus a Paris office by appointment under the Nordic Voyages/Nordic Travels brand), and employs more than 90 travel specialists who design end-to-end itineraries covering flights, accommodation, activities, meals, transfers and winter clothing rental.
Its commercial platform combines a direct-to-consumer website (nordic.be) with traditional phone-led sales (+32 52 55 52 54 in Belgium, +33 1 84 74 76 76 in France), free destination information sessions, and the MyNordic online customer portal. A Dutch-language personalised travel app is provided to booked customers with vouchers, general information, panoramic routes and points of interest. Self-serve online booking is available for a subset of Lapland winter trips while most package sales run through consultative travel designers.
Nordic earns revenue by selling complete package holidays and travel bookings, with auxiliary commission on AXA-branded travel insurance (cancellation cover at 6.02% of trip amount, assistance insurance from EUR 3.38 to EUR 10.19 per person per day depending on geography). Its commercial moat rests on 30 years of accumulated destination content, an exclusive-leaning supply network of six Lapland lodges (Pinetree, Arctic River, Aurora Mountain, Lapland View, Kaamos and Valkea), the Hurtigruten Norwegian coastal voyage product, Holdur car rental in Iceland, and cross-promotional deals with outdoor brands Woolpower and Vaude. The firm carries Travelife sustainability certification and a 4.9/5 Google rating, and accepted bookings for the 2026/2027 winter season at the time of the source material.
Nordic firmographics
Firmographics- Name
- Nordic
- Legal name
- Nordic
- Website
- https://nordic.be
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nordic is a privately held Belgian travel agency that sells curated package holidays to Scandinavia, Lapland, Iceland and other High North destinations to individual travelers and small groups in Belgium and France, operating from four offices with more than 90 specialists.
- Ownership category
- akta.pro rank
Nordic industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
- akta.pro secondary industries
- Island, Beach & Resort Travel Agencies (THAKAFAL), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)
Keywords
Where Nordic is headquartered
LocationHeadquarters
- HQ city
- Londerzeel
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
Nordic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Package Holidays and Travel Bookings: Nordic sells complete travel packages including flights, accommodation, activities, meals, winter clothing rental, and transfers to Scandinavian destinations including Lapland, Iceland, Norway, Finland, Sweden, Denmark, Scotland, Wales, and Ireland
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | AXA Cancellation Insurance |
| Other | Pay-as-you-go | AXA Assistance Insurance Europe + Mediterranean |
| Other | Pay-as-you-go | AXA Assistance Insurance Worldwide excl. USA & Canada |
| Other | Pay-as-you-go | AXA Assistance Insurance Worldwide incl. USA & Canada |
| Other | Pay-as-you-go | AXA Winter Sports Supplement |
| Other | Multi-year contract | Combined Travel and Cancellation Insurance Europe + Mediterranean |
| Other | Multi-year contract | Combined Travel and Cancellation Insurance Worldwide incl. USA & Canada |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Nordic product offering
Product offeringCore offering
Nordic is a Belgian travel agency that sells complete package holidays to Scandinavia, Lapland, Iceland, the Arctic, and the British Isles. Packages bundle flights, accommodation, activities, meals, winter clothing rental, and transfers. Customers receive personalized service from dedicated travel designers, supported by a MyNordic customer portal and a Dutch-language travel app providing vouchers, panoramic routes, and destination tips.
Differentiator
Problem solved
Functional benefit
Brands
- Nordic Collection: Parent brand encompassing all Nordic travel products and services
- Nordic Travels
Products and services
- Winter Lapland and Scandinavia Packages
Quantifiable outcome
- 4.9 out of 5 stars on Google reviews
Companies that use Nordic
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Nordic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Nordic partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- AXAcoreInsurance partner providing cancellation and travel assistance insurance products to Nordic customers. Nordic offers AXA insurance packages including cancellation insurance (6.02% of travel amount), assistance insurance for Europe/Worldwide, and combined travel and cancellation insurance options.
- HurtigrutencoreNorwegian coastal voyage operator whose authentic sea voyages along the Norwegian coast are sold through Nordic. Hurtigruten offers experiences combining authenticity, nature, and culture.
- Holdur Car RentalcoreIcelandic car rental partner recommended for customers booking self-drive tours in Iceland. Provides vehicles including 4x4 for highland roads and winter-equipped cars for safe travel.
- TravelifeminorSustainability certification system for travel companies. Nordic is Travelife Certified, demonstrating commitment to sustainable tourism practices.
- VVR (Vereniging voor Vertrokkers in het Buitenland)minorBelgian travel association membership for travel professionals.
- GFV (Fédération des Agences de Voyages)minorBelgian travel agency federation membership.
- Interreg AuroraminorEuropean cross-border cooperation program for the Aurora region.
- WoolpowerminorSwedish outdoor clothing manufacturer. Nordic customers receive 15% discount on Woolpower thermal clothing for winter trips.
- VaudeminorGerman outdoor clothing brand. Nordic customers receive 15% discount on Vaude thermal clothing through Arkis shops and e-shop.
- Pinetree LodgecoreSwedish wilderness lodge in Särkkimukka owned by Johan and Sara. Features 197 huskies and offers husky sledding, wellness, and Aurora viewing experiences.
- Arctic River LodgecoreSwedish lodge in Tärendö, converted from a former school building into a cozy Scandinavian-style accommodation near a salmon river.
- Aurora Mountain LodgecoreSwedish lodge at 68° North near the Sami village of Lannavaara with only 79 inhabitants, offering unique highland wilderness experiences.
- Lapland View LodgecoreNewly built Swedish lodge on the border with Finnish Lapland at 66° North, featuring 40 chalets with panoramic views across the Lappish landscape.
- Kaamos LodgecoreNew Finnish Lapland lodge on the Avaasaksa hill, opened December 2025. Kaamos refers to the winter phenomenon of the sun grazing the horizon with pink light.
- Valkea LodgecoreFinnish lodge near Pello on a hill by a frozen lake, featuring cozy wood-burning chalets with optional private sauna.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Nordic competitors and assessment
Company assessmentOthers
- AXA Travel Insurance: Insurance partner providing the cancellation and travel-assistance products Nordic resells to customers; comparable ecosystem-style partnership that any Nordic peer/competitor could replicate.
- Travelife: Sustainability certification body for travel companies; Nordic is a certified member, making Travelife an ecosystem enabler that validates Nordic's responsible-tourism positioning and influences buyer choice.
Broad incumbents
- Exodus Travels: Larger UK-based adventure tour operator with a meaningful Scandinavia/Iceland/Arctic catalogue — overlaps on guided adventure trips but at much wider geographic scale.
- Hurtigruten: Norwegian coastal and expedition cruise operator that is both a Nordic partner and a competitor for Norwegian-coast and Svalbard itineraries, with broader scale and direct-to-consumer booking capability.
Direct peers
- Nordic Experience: UK-based specialist offering Lapland and Scandinavian winter holidays including northern lights and Santa experiences — overlaps directly with Nordic's core winter/Lapland product line.
- Inntravel: UK specialist in slow-travel, walking and snow holidays across Scandinavia and Northern Europe with self-guided and tailor-made itineraries — comparable bespoke adventure-travel business model.
- Discover Scandinavia: Long-running Scandinavia/Arctic specialist curating Lapland, Iceland and Nordic itineraries with bundled activities, very comparable in focus and trip-design model to Nordic.
- Nordic Visitors: Iceland- and Scandinavia-focused DMC and travel agency that designs self-guided and guided packages to the same Nordic destinations Nordic serves, with comparable product depth and similar target customer profile.
- 50 Degrees North: Norwegian-headquartered specialist tour operator offering premium small-group and tailor-made trips to Scandinavia, Iceland and Greenland — same niche geography, similar premium positioning and guided-adventure mix.
Emerging players
- Aurora Nights: Boutique Lapland and northern-lights holiday specialist focused on small-group and family winter trips, competing for the same premium winter Scandinavia segment Nordic targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nordic social profiles
Digital presenceNordic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nordic leadership team
Management profileNumber of profiles
Nordic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nordic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nordic
What does Nordic do?
Nordic is a Belgian travel agency that sells complete package holidays to Scandinavia, Lapland, Iceland, the Arctic, and the British Isles. Packages bundle flights, accommodation, activities, meals, winter clothing rental, and transfers. Customers receive personalized service from dedicated travel designers, supported by a MyNordic customer portal and a Dutch-language travel app providing vouchers, panoramic routes, and destination tips.
Is Nordic a public or private company?
Nordic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nordic founded?
Nordic was founded in 1996. It employs 51 to 100 people.
Where is Nordic based?
Nordic is headquartered in Londerzeel, Belgium, in the Europe region.
How does Nordic make money?
One revenue line is on record: package Holidays and Travel Bookings.
Who are Nordic's main competitors?
Others on record are AXA Travel Insurance and Travelife. Broad incumbents are Exodus Travels and Hurtigruten. Direct peers are Nordic Experience, Inntravel, Discover Scandinavia, Nordic Visitors and 50 Degrees North. Aurora Nights is listed as an emerging player.
Does Nordic have an API?
No public API is recorded for Nordic.
What industry is Nordic in?
Nordic's product category is Travel Agency Services. Its primary akta.pro industry code is THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips), with a secondary code of THAKAFAL, Island, Beach & Resort Travel Agencies. Its NAICS code is 561510 and its SIC code is 7900.