sfrent.net
- Company typePrivate
- Founded1985
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
sfrent.net firmographics
Firmographics- Name
- sfrent.net
- Legal name
- SFrent
- Website
- https://sfrent.net
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
sfrent.net industry classification
Industry- Product category
- Residential Property Rental and Management
- NAICS
- Rental and Leasing Services (532)
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
Keywords
Where sfrent.net is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
sfrent.net business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Residential Unit Rentals: Monthly rental payments from tenants occupying apartment units across San Francisco and Oakland properties. Standard 12-month lease terms with security deposits equal to one month's rent. Income from studio, 1-bedroom, and 2-bedroom units ranging from SRO to full apartments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SRO (Single Room Occupancy) - Unfurnished |
| Subscription | Monthly | SRO (Single Room Occupancy) - Furnished |
| Subscription | Monthly | Studio Apartments |
| Subscription | Monthly | Junior 1 Bedroom |
| Subscription | Monthly | 1 Bedroom |
| Subscription | Monthly | 2 Bedroom |
| Subscription | Monthly | Premium/Large Units |
| Subscription | Monthly | Commercial Space (Cafe) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
sfrent.net product offering
Product offeringCore offering
SFrent operates direct-to-consumer residential apartment rentals across 16 properties in San Francisco and Oakland, offering SROs, studios, junior 1-bedrooms, standard 1-bedrooms, and 2-bedrooms to individual tenants on standard 12-month leases. The company supports leasing through online listings with Matterport virtual tours and AI-powered virtual staging, an online rental application system, and a tenant portal for ongoing lease management, supplemented by on-site leasing offices at key properties.
Product overview
SFrent operates a residential apartment rental platform managing properties across San Francisco and Oakland, California. The portfolio includes studios, junior and standard one-bedroom, and two-bedroom units ranging from affordable SRO units (starting at $895) to market-rate apartments (up to $4,295/month). Key properties include The Claridge (historic French Tudor SRO building), Palace Court Apartments (Victorian building on National Register), and various Victorian and modern buildings near Union Square, Lake Merritt, and Lower Pacific Heights. The platform offers a unified rental experience with online listings, virtual tours via Matterport, tenant portal access, and integrated amenities including Amazon lockers at select locations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Walk Score 99/100 at 424 Jones St location
- +3 more outcomes
Companies that use sfrent.net
Customer profileSegments2 records
Ideal customer profiles2 records
sfrent.net technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
sfrent.net partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Sustainable FutureminorReferenced as part of sustainability initiative on company website. Company maintains links to Sustainable Future organization and Partners in Sustainability program, indicating environmental and sustainability-focused partnership.
- PG&E (Pacific Gas and Electric)minorUtility provider for gas and electricity services at rental properties. Tenants pay PG&E for utilities in select units.
- AC TransitminorRegional transit partner referenced for Oakland properties. Multiple AC Transit routes serve property locations, providing tenant transportation access.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
sfrent.net competitors and assessment
Company assessmentBroad incumbents
- Equity Residential: Equity Residential is one of the largest US apartment REITs, with significant holdings in coastal urban markets. Comparable to SFrent as an operator of high-density urban apartment buildings in major West Coast gateway cities with similar premium positioning.
- Greystar Real Estate Partners: Greystar is the largest multifamily property management operator in the US, managing hundreds of thousands of apartment units across the country. It is comparable to SFrent as a third-party multifamily operator with a technology-enabled operating platform, only at vastly greater scale.
- AvalonBay Communities: AvalonBay is a coastal-focused multifamily REIT owning/operating apartment communities in expensive supply-constrained US metros. Comparable as a long-term operator of urban apartment assets similar in tenant demographic to SFrent's San Francisco/Oakland portfolio.
- Veris Residential: Veris Residential is a multifamily REIT operating Class A apartment communities in Northeast gateway markets. Comparable to SFrent as a portfolio operator of mid-rise urban apartment buildings with a similar mix of market-rate and value-add repositioning.
- Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm that also manages residential and multifamily assets. Overlaps with SFrent on the property-management and leasing services delivered to multifamily owners, even though its portfolio is much broader.
- Essex Property Trust: Essex is a multifamily REIT focused on West Coast apartment communities, including dense Northern California markets adjacent to SFrent. Comparable as a long-term owner/operator of apartment buildings in supply-constrained California metros with similar mid-density urban infill properties.
Direct peers
- Bozzuto: Bozzuto is a multifamily property management and development firm operating residential communities across the US. Comparable to SFrent as a vertically integrated owner/manager of mid-density urban apartment properties, with similar operational focus on leasing, resident experience, and amenitized urban infill.
- Riverstone Residential Group: Riverstone is a third-party multifamily management firm handling leasing, marketing, and operations for apartment communities nationwide. Closely comparable to SFrent in offering fee-based management of mid-sized urban apartment portfolios using technology for leasing and tenant engagement.
Emerging players
- Apartment List: Apartment List is an online apartment search and leasing platform that connects renters with landlords and operates in the Bay Area. Comparable to SFrent's website-based apartment listings and online application funnel, though Apartment List does not own the underlying real estate.
Others
- UDR, Inc. UDR is a multifamily REIT with coastal portfolio concentration. Adjacent comparable to SFrent as a long-term owner of urban apartment assets with similar quality urban infill exposure, though UDR's scale and geographic breadth differ significantly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
sfrent.net social profiles
Digital presencesfrent.net compliance and trust
Trust signalCompliance1 record
sfrent.net financial estimates
Financial estimateRevenue estimate
Valuation estimate
sfrent.net leadership team
Management profileNumber of profiles
sfrent.net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sfrent.net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sfrent.net
What does sfrent.net do?
SFrent operates direct-to-consumer residential apartment rentals across 16 properties in San Francisco and Oakland, offering SROs, studios, junior 1-bedrooms, standard 1-bedrooms, and 2-bedrooms to individual tenants on standard 12-month leases. The company supports leasing through online listings with Matterport virtual tours and AI-powered virtual staging, an online rental application system, and a tenant portal for ongoing lease management, supplemented by on-site leasing offices at key properties.
Is sfrent.net a public or private company?
sfrent.net is a private company. It is classified as unknown and is currently operating.
When was sfrent.net founded?
sfrent.net was founded in 1985. It employs 11 to 50 people.
Where is sfrent.net based?
sfrent.net is headquartered in San Francisco, United States, in the North America region.
How does sfrent.net make money?
One revenue line is on record: residential Unit Rentals.
Who are sfrent.net's main competitors?
Broad incumbents on record are Equity Residential, Greystar Real Estate Partners, AvalonBay Communities, Veris Residential, Cushman & Wakefield and Essex Property Trust. Direct peers are Bozzuto and Riverstone Residential Group. Apartment List is listed as an emerging player. UDR, Inc. is listed as an others.
Does sfrent.net have an API?
No public API is recorded for sfrent.net.
What industry is sfrent.net in?
sfrent.net's product category is Residential Property Rental and Management. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management. Its NAICS code is 532 and its SIC code is 6513.