Autosolar Energy Solutions

What Autosolar Energy Solutions does

Autosolar Energy Solutions SLU is a Spain-based, privately held e-commerce and professional services company operating in the solar photovoltaic sector. Founded in 2013 and headquartered in Alcácer (Valencia), the company runs the autosolar.es online storefront as its primary distribution channel, complemented by a tri-country footprint that includes regional operations in Lima, Peru (autosolar.pe) and Bogotá, Colombia (autosolar.co). The firm serves three distinct customer segments: residential homeowners seeking solar self-consumption or off-grid energy independence, commercial and industrial buyers installing larger systems to reduce energy costs, and a dedicated B2B professional department that supplies and supports more than 9,000 solar installers with logistics, financing, and technical assistance. Over more than a decade of operation, Autosolar has accumulated 108,000+ solar panel sales, 36,463 customer reviews, and an installed customer base generating roughly 52 million MWh of cumulative photovoltaic production.

The company's product catalogue exceeds 3,000 SKUs organized around a core solar platform: complete kits (grid-connected, hybrid, off-grid/isolated, camper, and pool-pump variants), photovoltaic panels from brands such as Sungrow, Ja Solar, and Tensite, energy storage batteries spanning lead-acid (AGM, GEL, OPzS, OPzV), lithium (12V/24V/48V and high-voltage), power conversion inverters from Victron, Hoymiles, and Suntaic (covering grid-tie, hybrid, microinverter, and charger-inverter formats), MPPT/PWM charge controllers, and supporting electrical material. The assortment extends beyond solar into adjacent distributed-energy and home categories: EV chargers, wind turbines, portable power stations, generators, UPS systems, water pumps, LED lighting, HVAC/heat pumps (aerotermia), and home appliances. Underlying capabilities include proprietary logistics via AutoSolar Logistics (with a 14-day return policy), full-service installation across Spain encompassing supply, permitting, legalisation, and subsidy administration, and a Cetelem-partnered consumer financing programme.

Autosolar generates revenue through three streams: one-time e-commerce sales of solar components and complete kits with prices ranging from roughly €500 for entry-level kits to over €10,000 for comprehensive off-grid systems; professional installation services priced separately (residential from €900-€2,000, estates from €8,000, businesses from €7,000) including administrative and legalisation work; and managed financing through Cetelem. The go-to-market is direct-to-consumer via autosolar.es combined with bottom-of-funnel phone-based sales support and a separate professional/B2B channel targeting Spain's installer ecosystem. Customer-acquisition is content-led, anchored by 2,820+ articles on the main Autosolar blog and 186+ articles on the electricity-pricing blog, generating organic search traffic that converts into the e-commerce and installation funnels. The company remains bootstrapped with no disclosed external funding, ownership changes, or acquisitions on record.

Name

Autosolar Energy Solutions

Legal name

Autosolar Energy Solutions SLU

Website

https://autosolar.es

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Autosolar Energy Solutions is a Spain-based e-commerce platform and professional installer specializing in solar photovoltaic systems, serving residential, commercial, and B2B installer customers across Spain, Peru, and Colombia with over 3,000 SKUs.

Ownership category

akta.pro rank

Product category

Solar Photovoltaic Equipment

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)

akta.pro secondary industries

Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF)

Keywords

• Solar photovoltaic equipment
• Solar panel kits
• Renewable energy systems
• Off-grid solar solutions
• EV charging equipment

Headquarters

HQ city

Alcácer

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. E-commerce Product Sales: One-time sales of solar photovoltaic components and complete kits through their online platform. Products include solar panels, batteries, inverters, charge controllers, generators, EV chargers, LED lighting, water pumps, and electrical materials. Prices range from approximately 500€ for basic kits to over 10,000€ for comprehensive isolated systems.
2. Professional Installation Services: Full-service installation of solar systems including supply of materials, professional installation, legalization, permits, and administrative procedures. The company manages the complete project lifecycle from initial consultation through final installation.
3. Financing Services: Partnership with Cetelem for customer financing of solar installations, enabling payment in installments for purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Autosolar operates an e-commerce platform selling solar photovoltaic equipment and complete solar kits — including panels, batteries, inverters, charge controllers, EV chargers, LED lighting, water pumps, generators, and electrical materials — alongside turnkey installation services, legalization, permits and subsidy management, proprietary logistics, and Cetelem-financed installment payments. The catalog exceeds 3,000 products, targets both individual consumers and solar professionals, and supports grid-connected, hybrid, off-grid, camper, and pool-pumping applications.

Product overview

AutoSolar is an e-commerce platform specializing in solar photovoltaic energy and electrical materials. The company offers more than 3,000 products through a comprehensive catalog organized around a core platform of solar kits and individual components. The product portfolio centers on solar energy solutions including solar panels (from brands like Sungrow, Ja Solar, Tensite), complete solar kits for various applications (grid-connected, off-grid, hybrid, camper, pool pumping), batteries (lead-acid AGM/GEL, lithium, stationary OPzS/OPzV), inverters (from Victron, Hoymiles, Suntaic, including hybrid and grid-tie), charge controllers, and EV chargers. The offering extends beyond core solar components to encompass climate control and heating products (heat pumps/aerotermia, air conditioning, radiators, boilers), water pumps, LED lighting, wind turbines, generators, power stations, and home appliances. Services include professional installation throughout Spain, legalisation and subsidies management, proprietary logistics, and financing options. The company operates across Spain and Latin America (Peru, Colombia) serving both individual consumers and more than 9,000 professionals in the sector.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Electricity bill reduction of 40-70% depending on installation type and consumption profile
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HoymilescoreStrategic or Co-development Partner · 26 June 2026Strategic cooperation agreement signed at Intersolar Europe 2026 in Munich, Germany. The partnership focuses on localized product adaptation, joint market development, service network expansion, and customized project deployment in Spain. Autosolar is recognized as one of Hoymiles' key European distribution partners for residential, commercial, and utility-scale solar-plus-storage solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wallbox: Spanish-headquartered EV charger manufacturer expanding across Europe; intersects with Autosolar's EV charger retail/installation category and shares Iberian roots.

Direct peers

• Krannich Solar: Large European solar PV wholesale distributor operating in Spain, selling modules, inverters, mounting, batteries, and EV chargers to installers; comparable business model to Autosolar's B2B professional department.
• SunSupply: Spanish solar e-commerce retailer selling panels, inverters, batteries, and EV chargers to consumers and installers; most direct head-to-head competitor to Autosolar in the Spanish online solar distribution market.
• EFICIENTA (Consultora Energética) - Tienda Solar: Spanish solar e-commerce store offering PV panels, inverters, batteries and installation services; overlapping with Autosolar on product catalog and Spanish consumer base.
• Cambio Energético: Spanish solar energy retailer and installer offering kits, panels, batteries, and grid-tie equipment nationwide; competes with Autosolar in both online sales and installation services.
• BeSolar: Spanish solar installer and equipment retailer operating in the same residential and SME segment as Autosolar; comparable on installation-services-plus-DIY offering.

Regional players

• WOLF (WOLF Iberica) / Climate solutions retailers: European heating, ventilation and solar solutions manufacturer with Iberia distribution; comparable on heat-pump + solar cross-sell motion in the Spanish residential market.

Broad incumbents

• Sonnenkraft (Sonnenkleber): European-wide solar and renewable energy distributor covering PV, solar thermal, heat pumps, and storage with a multi-country distribution footprint; comparable in product breadth and installer-channel focus.
• SunPower (now Maxeon) / SolarShop-style resellers: Premium PV manufacturer with European direct-to-installer and digital channels; competes at the high end of the residential and commercial solar kit segment in Spain.
• IBC Solar: Established German-headquartered PV distributor with Iberian operations, offering solar components and large-scale project services; broader geographic and project-scale footprint than Autosolar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AutoSolarEnergy
• LinkedInlinkedin.com/company/autosolar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autosolar Energy Solutions