What RocaSalvatella does

RocaSalvatella is a privately held boutique business consultancy headquartered in Sant Cugat del Vallès (Barcelona), Spain, with a wholly-owned Colombian subsidiary (ROCA SALVATELLA BOGOTA SAS) and a global footprint enabled through its membership in the Cordence Worldwide consulting network. Founded in 2007/2008 and operating with a 51–100 employee base, the firm specializes in digital transformation, AI adoption, customer and market analysis, omnichannel strategy, new digital product development, and business model innovation for large enterprise clients.

The firm delivers professional services on a project or retainer basis, with engagements typically scoped per client and priced via quote rather than published rate cards. Its go-to-market is enterprise field sales, supplemented by thought leadership content (BlogRS), gated reports and ebooks, an email newsletter, social media presence, and industry event participation. Acquisition channels include direct outreach, referrals, the Cordence Worldwide network, and strategic alliances such as those with Sabadell Hub Empresa and NEC Colombia.

RocaSalvatella combines consulting deliverables with proprietary technology assets, including the Compass market intelligence platform (AI-driven weak-signal detection, scoring models, and conversational querying), the Conversation Score social-listening indicator, the GEO Guide for AI visibility optimization, and the Skills Framework for AI agent governance. It also runs an internal corporate venture initiative (Digital Ventures) that has made equity investments such as in blockchain startup Vottun. Named enterprise clients span banking, insurance, automotive, retail, pharma, energy, media, and government.

Name

RocaSalvatella

Legal name

ROCA SALVATELLA S.L.

Website

https://rocasalvatella.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

RocaSalvatella is a privately held Spanish boutique consultancy (founded 2008, ~51–100 staff) that advises large enterprises on digital transformation, AI adoption, and market intelligence, using proprietary tools like Compass and operating across 20+ countries via the Cordence Worldwide network.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Data, Analytics & AI Consulting (BPAHACAI), Business Process & Digital Transformation Consulting (BPAEAAAD), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Digital transformation consulting
• Business strategy advisory
• AI adoption services
• Market intelligence platform
• Customer experience design

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting and Professional Services: RocaSalvatella generates revenue through bespoke consulting engagements focused on digital transformation, AI adoption, customer and market analysis, channel strategy, new digital product development, and business model innovation. Services are delivered to enterprise clients on a project or retainer basis, typical of boutique management consultancies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RocaSalvatella is a boutique management consultancy that sells bespoke digital transformation, AI adoption, business model innovation, customer experience design, and market intelligence services to large enterprises. Engagements are delivered through senior consultant teams supported by proprietary tools including the Compass market intelligence platform, the Conversation Score indicator, the GEO (Generative Engine Optimization) framework, and the Skills Framework for AI agent governance. The firm also operates a Digital Ventures initiative that creates and invests in disruptive digital businesses.

Product overview

RocaSalvatella is a business consultancy (since 2008) offering services in digitalization, innovation, and business acceleration. Their core offerings include AI adoption advisory, customer and market analysis, relationship channel design, and new digital product development. The portfolio includes proprietary methodologies (Skills Framework for AI agent governance) and specialized analytical tools (Compass for market intelligence using social AI, structured analysis, and scoring systems). They also produce proprietary research studies on market sectors (automotive, pharma) and publish strategic guides (GEO Guide). They operate globally through the Cordence Worldwide network and accelerate projects for clients across 20+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Ventures: Initiative to create and accelerate disruptive businesses that generate new growth opportunities. Innovates, creates businesses, invests, and accelerates.

Products and services

• Digital Transformation and Business Acceleration Consulting Bespoke consulting engagements covering digital transformation, AI adoption, new digital product development, omnichannel strategy, business model innovation, and customer experience design for large enterprise clients.
• AI Adoption Advisory Consulting services guiding enterprises through AI adoption strategy, governance, and operational integration, including AI agent design, Skills (SKILL.md) deployment, and evolution of the CIO function.
• Open Banking and New Business Model Design Strategic consulting for the design and launch of new digital business models, including Open Banking strategies leveraging APIs as connection and information exchange tools for banking clients.
• Compass Market Intelligence Platform Proprietary intelligence platform that detects weak signals, identifies narrative changes, groups signals, and prioritizes strategic opportunities for brands through AI-driven analysis of large-scale digital conversation datasets.
• GEO (Generative Engine Optimization) Advisory Strategic advisory service that audits and improves a brand's visibility to AI systems by optimizing Google indexation, bot accessibility, digital footprint and PR, net sentiment, semantic clarity, query fan-out analysis, and structured technical markup.
• Digital Ventures Startup Studio and Investments Internal initiative of RocaSalvatella that creates, accelerates, and invests in disruptive digital ventures to generate new growth opportunities for the firm and its clients.

Quantifiable outcome

• Analysis of +1.5M digital conversations to derive market intelligence and consumer insights for enterprise clients
• +2 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• NEC ColombiacoreStrategic or Co-development PartnerRocaSalvatella signed an alliance with NEC Colombia to serve the transformation and advancement of society. Both companies combine talent and efforts to support business growth in Latin America, leveraging each other's capabilities in digital transformation and technology.
• Sabadell Hub EmpresacoreStrategic or Co-development PartnerRocaSalvatella partners with Sabadell Hub Empresa to organize workshops and talks on digital transformation and provide a digital advisory service to their client base, extending reach within the Spanish business ecosystem.
• Cordence WorldwidecoreStrategic or Co-development PartnerRocaSalvatella is a member of Cordence Worldwide, an international network of independent consulting firms. This membership provides global reach and enables cross-border consulting collaborations with member firms worldwide, extending RocaSalvatella's service delivery capabilities internationally.
• LARSEN Digital LeaderscoreStrategic or Co-development PartnerRocaSalvatella jointly organized the LARSEN Digital Leaders event at Instituto Cervantes (Madrid) with Larsen Digital Leaders, bringing together thirty technology leaders to discuss the future of companies in the AI era. The session was led by CEO Josep Salvatella and Business Development Director Imma Haro.
• Digital VenturescoreOthersDigital Ventures is an internal initiative of RocaSalvatella created to build and accelerate disruptive businesses that generate new growth opportunities. The entity innovates, creates businesses, invests in startups (such as Vottun), and accelerates new ventures — serving as both a startup accelerator and investment vehicle.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• VASS: Spanish-origin digital consulting and systems integrator with strong Iberian/LATAM presence; offers digital transformation, data, and AI services to enterprise clients in banking, insurance, telecom, and retail — directly mirroring RocaSalvatella's sectors and motion.
• Thoughtworks: Global digital transformation and technology consultancy with deep enterprise relationships; overlaps with RocaSalvatella on strategy-to-execution digital, data, and AI advisory, particularly for large financial services and retail clients.
• Sngular: Spain-headquartered digital transformation and technology consultancy of comparable boutique scale (founded 1997, ~1,000+ people); overlaps closely with RocaSalvatella on digital strategy, custom software, and AI/agentic engineering services for Spanish and LATAM enterprise clients.
• Seidor: Barcelona-headquartered IT and digital transformation consultancy serving enterprise and mid-market clients in Spain and across LATAM with SAP, cloud, AI, and business transformation services — a comparable regional peer on scale and offering.
• GoodRebels (formerly Territorio Creativo): Spanish digital transformation and customer experience consultancy serving enterprise clients across Spain and Europe; competes in the same digital strategy, martech, and customer experience design engagements as RocaSalvatella.

Broad incumbents

• Capgemini Invent: Digital innovation and transformation arm of Capgemini; a scaled global incumbent that competes with RocaSalvatella for large enterprise digital and AI mandates across banking, automotive, and consumer goods.
• McKinsey & Company (Digital Practice): Global top-tier management consultancy with a sizable Digital, AI, and QuantumBlack practice that pursues the same enterprise transformation and AI strategy mandates targeted by RocaSalvatella's senior team.
• Bain & Company: Global management consultancy with strong digital and advanced analytics practices; pursues enterprise transformation mandates in banking, consumer goods, and retail — overlapping with RocaSalvatella's core client industries.
• BCG (Platinion / BCG X): Boston Consulting Group's technology and digital build units compete for large enterprise digital and AI transformation mandates that overlap with RocaSalvatella's digital strategy and AI advisory offerings.

Emerging players

• Mática Partners: Madrid-based boutique data, AI, and analytics consultancy serving Spanish and European enterprises — overlaps on the AI advisory and market intelligence dimensions of RocaSalvatella's Compass-led offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RocaSalvatella
• LinkedInlinkedin.com/company/rocasalvatella
• Instagraminstagram.com/rocasalvatella/?hl=es

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RocaSalvatella